UUUM

Name

UUUM

Legal name

UUUM Co., Ltd.

Website

https://en.uuum.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UUUM is Japan's leading influencer marketing agency, operating a network of 14,000+ creator channels including top YouTubers such as HikakinTV and Fischer's, and providing sponsored content, livestreaming, events, and co-created brand IP to domestic and international clients.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing services
• Creator network management
• Sponsored content production
• Brand influencer campaigns
• Creator economy partnerships

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing including sponsored videos, livestreaming, social media posts, events, advertisements, public relations, localization, and marketing strategy consultation for brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

UUUM is a B2B influencer marketing agency that plans and executes full-service campaigns for brand clients leveraging a network of more than 14,000 YouTube and multi-platform creator channels. Core deliverables include Sponsored Video, Livestreaming, Social Media Posts, Events, Advertisement, Public Relations, Localization, and Marketing Strategy Consultation, delivered through two pillars: the Influencer Galaxy co-creation platform and a Context Driven Marketing methodology. Operations span consumer-brand co-creation (e.g., EXGEE, Dotene, R COFFEE BOTTLE), gaming events (えぺまつり), and specialized vertical teams such as Beauty Insight and Game Entertainment Team.

Product overview

UUUM is Japan's leading influencer marketing agency offering a dual-service platform approach: Influencer Galaxy (a co-creation business platform combining influencers across various platforms with UUUM's assets and expertise) and Context Driven Marketing (strategic, context-based planning that co-creates creative content with influencers to drive emotional engagement). The company provides comprehensive service offerings including Sponsored Video, Livestreaming, Social Media Posts, Events, Advertisement, Public Relations, Localization, and Marketing Strategy Consultation. Additionally, UUUM has developed multiple co-created brands with creators including EXGEE (hair care), Dotene (lifestyle), R COFFEE BOTTLE (coffee), and 脱獄ごっこPRO (gaming/manga), plus event properties like えぺまつり and athletic facilities like GREENIA × フィッシャーズ. Specialized teams such as Beauty Insight and Game Entertainment Team provide domain-specific expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Influencer Galaxy: A co-creation platform combining influencers active on various platforms with UUUM assets and know-how to create co-creation projects.
• Context Driven Marketing
• Beauty insight
• ゲームエンタメチーム

Products and services

• Influencer Galaxy A co-creation business platform that combines influencers active on various platforms with UUUM's assets and know-how to deliver co-creation projects for brand partners; one of UUUM's two main service pillars alongside Context Driven Marketing.
• Context Driven Marketing Strategic marketing approach that plans based on context and background story, co-creating creative content with influencers to drive emotional engagement; UUUM's second main service pillar.
• Sponsored Video Influencer-created video content produced for brand sponsorships and promotional campaigns, produced through UUUM's 14,000+ channel network.
• Livestreaming Live streaming services featuring UUUM-affiliated influencers for real-time audience engagement and brand promotion.
• Social Media Post Social media content creation and posting services across various platforms managed by UUUM-affiliated influencers.
• Event Event planning and execution services featuring UUUM-creator participation and brand activation.
• Advertisement Advertising services leveraging UUUM's influencer networks and content creation capabilities.
• Public Relations PR services utilizing UUUM's influencer relationships and creator-economy expertise.
• Localization Content adaptation and localization services for international brand clients seeking to enter or expand within the Japanese market.
• Marketing Strategy Consultation Strategic consulting services for brands and international companies seeking to leverage influencer marketing effectively in the Japanese market.
• EXGEE Hair care brand with the message 'Live as your favorite self' (好きな自分で生きていく), co-created with creators as part of UUUM's Influencer Galaxy model.
• Dotene Lifestyle brand by Fischer's with the theme 'Eat well, play well' (よく食べて、よく遊ぼう), part of UUUM's creator-co-created brand portfolio.
• R COFFEE BOTTLE Coffee brand created by Ryo from TOKAI ONAIR, extending the R COFFEE STAND worldview into bottled coffee and expanding nationwide in Japan.
• Datsugoku Gokko PRO (脱獄ごっこPRO) Online werewolf escape game IP expanded into manga serialization on Korokoro Comic and merchandise, leveraging UUUM-creator audiences.
• GREENIA × Fischer's Athletic facility at Japan's largest adventure park Rokko Mountain Athletic Park GREENIA, with facilities supervised by Fischer's as a creator-branded physical experience.
• Epe Matsuri (えぺまつり) Large-scale casual game event bringing together video creators, streamers, VTubers, and pro gamers for cross-community collaborations.
• Beauty Insight Vertically specialized marketing team for the beauty domain (美容領域専門マーケティングチーム), launched June 2023, providing beauty-focused influencer expertise and dedicated resources to beauty brand clients.
• Game Entertainment Team (ゲームエンタメチーム) Vertically specialized team for the game and entertainment industries, providing industry-specific influencer expertise and campaign execution to gaming and entertainment clients.

Quantifiable outcome

• Record job application numbers achieved for Baitoru in Q1 2023 through '時給アップ企業応援団' campaign
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Kanagawa PrefectureregionalStrategic or Co-development Partner · 1 March 2025Comprehensive Cooperation Agreement signed in March 2025. UUUM participated in the 'Kanagawa Election Awareness Video Contest for FY2025' award ceremony on March 26, 2026. UUUM-affiliated creator Kanta from Mizutamari Bond served as special judge, evaluating entries and providing congratulatory remarks. UUUM awarded its Special Award to Mr. Shugo Kobayashi for his work 'You Too!' praised for encouraging young people to participate in elections.

Scale indicators8 records

Broad incumbents

• Dentsu: Japan's largest advertising agency group with global reach and growing influencer/content marketing practice; competes with UUUM for major brand influencer budgets but operates across the full advertising spectrum.
• ADK (Asatsu-DK): Major Japanese advertising group with content, digital, and influencer marketing capabilities, competing with UUUM for brand partnerships as part of a wider portfolio of marketing services.
• FreakOut Holdings: Japanese digital advertising group with programmatic, social, and influencer marketing operations, competing for brand marketing budgets with broader digital capabilities beyond UUUM's MCN specialization.
• Septeni Holdings: Tokyo-listed digital advertising holding company with influencer marketing and creator economy subsidiaries, offering overlapping capabilities but as part of a broader digital ad portfolio rather than an MCN focus.
• Hakuhodo: Japan's second-largest advertising agency with deep creative, digital, and content capabilities including influencer marketing, competing with UUUM for enterprise brand engagements on a broader service scope.

Direct peers

• BitStar: One of Japan's earliest and largest YouTube Multi-Channel Networks, directly competing with UUUM for top creator signings and brand influencer marketing budgets in the Japanese market.
• Geelee: Japanese MCN managing a sizable network of YouTube and digital creators, offering comparable talent management and brand-creator matching services to UUUM.
• Creators' Next: Japanese creator management and MCN serving a roster of mid-to-large YouTube and social creators with similar talent agency and brand collaboration services to UUUM.
• VAZ: Japanese MCN focused on lifestyle and entertainment creators, directly overlapping with UUUM's mid-tier creator network and competing for the same brand sponsorship opportunities.
• AnyMind Group: Pan-Asian influencer marketing and creator economy platform operating across Japan and Southeast Asia, offering comparable brand-creator matching and content production services with regional scale UUUM lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uuum_recruit
• YouTubeyoutube.com/user/uuumtv
• Facebookfacebook.com/uuum.jp
• Instagraminstagram.com/uuum.official
• LinkedInlinkedin.com/company/uuum

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UUUM