WeDiscover
WeDiscover is a London-based performance marketing and technology agency combining paid search, paid social, data engineering, and proprietary AI tools (including Metis product classification) to deliver managed media services for enterprise brands, managing over £300m in annual client media spend across the UK, North America, Europe, and APAC.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WeDiscover does
WeDiscover is a London-based performance marketing and technology agency founded in March 2020 by Byron Tassoni-Resch (CEO) and Adam Ruaux (CTO). The firm combines performance marketing practitioners with data scientists, software engineers, and analytics specialists to deliver paid search, paid social, marketing intelligence, data collection, analytics and modelling, and automation services to enterprise clients including Carwow, AA, Lyst, TourRadar, Marshmallow, Bensons for Beds, IG Group, New Look, Domino's, LiveScore Group, Virgin Bet, Adelante Shoe Co., and DirectlyApply. As of 2025–2026 the company employs 60 specialists with a 2026 target of 80–90, operates across the UK, North America, Europe, and APAC, and manages over £300m in annual client media spend.
The company's core technology stack includes several proprietary products: Metis, an AI-powered product classification engine built on a custom neural network that delivers 11–48% ROI uplift; Themis, an AWS serverless demand-supply automation model; LinDDA, a hybrid attribution model combining linear click-based and Google data-driven re-allocation; Cross Match Analysis using OpenAI text-to-embeddings for semantic similarity scoring; Cohort Maturity Analysis for conversion lag prediction; Hexagonal Plotting for geographic targeting; Outlier Value Capping at the 95th percentile; and custom Looker-based Share of Search reporting. The integration stack spans Google Ads, Search Ads 360, Meta, BigQuery, DBT, Hightouch, Amplitude, Looker, Tableau, PowerBI, AWS, and OpenAI.
WeDiscover operates a B2B managed-services model with bespoke retainer-based pricing (no publicly disclosed rates), targeting enterprise and mid-market brands directly through its website contact channel. The firm is bootstrapped and founder-owned with no disclosed external funding, offers equity through an EMI Options Scheme, and has been certified as a Google Premier Partner (top 3% in UK, 3 consecutive years), Meta Business Partner (2 consecutive years), and Great Place to Work (3 consecutive years). Revenue grew 50% in 2025 with a stated 85% CAGR over five years, and the company is targeting 40% growth and 80–90 headcount in 2026.
WeDiscover firmographics
Firmographics- Name
- WeDiscover
- Legal name
- WeDiscover
- Website
- https://we-discover.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WeDiscover is a London-based performance marketing and technology agency combining paid search, paid social, data engineering, and proprietary AI tools (including Metis product classification) to deliver managed media services for enterprise brands, managing over £300m in annual client media spend across the UK, North America, Europe, and APAC.
- Ownership category
- akta.pro rank
WeDiscover industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where WeDiscover is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WeDiscover business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Performance Marketing Agency Services: WeDiscover operates as a performance marketing agency combining expert strategy with advanced data engineering. Services include paid search, paid social, marketing intelligence, data collection, analytics and modelling, and automation. The company manages over £300m in annual media spend for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bespoke agency retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
WeDiscover product offering
Product offeringCore offering
WeDiscover is a London-based performance marketing agency that delivers paid search, paid social, marketing intelligence, data collection, analytics and modelling, and automation services to enterprise and mid-market brands. The agency combines expert channel practitioners with proprietary technology — including the Metis AI product classification engine, LinDDA attribution, and Themis demand-supply automation — to manage over £300m in annual client media spend and drive measurable ROAS and revenue outcomes. It also runs data infrastructure, attribution modelling, and advanced automation projects on Google Ads, Meta, and adjacent platforms.
Product overview
WeDiscover is a performance marketing agency offering six core service lines: Paid Search, Paid Social, Marketing Intelligence, Data Collection, Analytics and Modelling, and Automation. These services are delivered through expert practitioners combined with proprietary technology. The flagship proprietary product is Metis, an AI-powered product classification engine built on a custom neural network. The service architecture combines first-party data strategy, custom data infrastructure, and advanced analytics to deliver performance marketing outcomes for clients managing significant ad spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search Expert paid search advertising across Google Ads, Microsoft Advertising, and Apple Search Ads for enterprise and mid-market brands. Combines proprietary technology (including LinDDA attribution, cohort maturity analysis, and cross-match analysis), optimization processes, and testing frameworks to elevate first-party data and campaign performance.
- Paid Social Paid social media advertising across Meta, LinkedIn and TikTok for enterprise clients. Combines automation, creativity, custom audience segmentation, and advanced measurement to optimise social campaigns and ROAS.
- Marketing Intelligence Data collection, validation, and visualisation services using Looker, Tableau, PowerBI and Looker Studio, including custom attribution methodology design and lifetime value prediction for enterprise marketing teams.
- Data Collection End-to-end data capture infrastructure for enterprise clients, including data warehouse setup, multi-channel tracking, and CRM integration to enable first-party data utilisation.
- Analytics and Modelling Custom propensity modelling and predictive analytics built on first-party client data, including incrementality testing, experimentation frameworks, and conversion-lag analysis for marketing teams.
- Automation Advanced automation services for campaign optimisation, including data ingestion automation, real-time alerting, and automated bid management systems such as the Themis demand-supply engine.
- Metis Proprietary AI product classification engine developed in-house by WeDiscover, built on a custom neural network, that categorises products for advertising optimisation. Deployed across brands spending £50k to £3.5m monthly, delivering documented 11–48% ROI uplift, and offered as licensable technology for brands.
Quantifiable outcome
- 80% ROAS increase for Carwow
- +7 more outcomes
Companies that use WeDiscover
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
WeDiscover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature8 records
WeDiscover partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreCertified Google Premier Partner for third consecutive year, placing WeDiscover among the top 3% of Google Partners in the UK. Deep integration with Google Ads, Google Search, YouTube, and Display advertising platforms.
- MetacoreMeta Business Partner for the second consecutive year. Manages Facebook, Instagram, and LinkedIn advertising campaigns for clients with advanced measurement and attribution capabilities.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
WeDiscover competitors and assessment
Company assessmentDirect peers
- Croud: London-based, tech-enabled performance marketing agency combining proprietary technology with paid media execution for global brands. Closest peer by size, geography, tech-enabled proposition, and category-leading award profile (Performance Marketing Awards).
- Brainlabs: Award-winning UK digital marketing agency with proprietary data and automation tooling applied to paid search, paid social and programmatic. Comparable by size, culture emphasis, and WeDiscover-style integration of data engineering into campaign execution.
- Journey Further: UK performance marketing agency focused on paid media, SEO and analytics with strong attribution methodology. Comparable by client mix (ambitious consumer brands), paid-search specialism, and recognition at UK Search Awards.
- Hallam: UK integrated digital marketing agency offering paid media, data, creative and CRO services for mid-market and enterprise brands. Comparable by service breadth and emphasis on technical martech capability tied to performance outcomes.
- Mabo: Bristol-based performance marketing agency operating across paid search, paid social and analytics for consumer-facing brands. Comparable by service architecture and mid-market enterprise positioning.
- Glass Digital: Nottingham-headquartered performance marketing and SEO agency serving UK and international challenger brands. Comparable by data-led approach to paid acquisition and analytics-led service design.
- Tinuiti: US-based performance marketing agency specializing in paid search, paid social, programmatic and analytics for enterprise commerce brands. Comparable by tech-enabled paid media model and emphasis on first-party data and attribution.
Broad incumbents
- GroupM: World's largest media investment group operating WPP-owned agencies. Overlaps with WeDiscover on paid search/social execution but at vastly larger scale and as part of a broader media planning and buying portfolio.
- Merkle: Dentsu-owned data-driven marketing agency with deep analytics, martech and performance media capabilities. Comparable on the data/analytics and enterprise customer overlap but operates as a much larger full-service platform.
- Performics: Publicis-owned performance marketing network delivering paid media, SEO and commerce activation globally. Comparable in service mix but embedded in a holding-company stack with broader strategic consulting exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WeDiscover social profiles
Digital presenceWeDiscover compliance and trust
Trust signalCompliance2 records
WeDiscover financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeDiscover leadership team
Management profileNumber of profiles
Profiles13 records
WeDiscover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeDiscover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeDiscover
What does WeDiscover do?
WeDiscover is a London-based performance marketing agency that delivers paid search, paid social, marketing intelligence, data collection, analytics and modelling, and automation services to enterprise and mid-market brands. The agency combines expert channel practitioners with proprietary technology — including the Metis AI product classification engine, LinDDA attribution, and Themis demand-supply automation — to manage over £300m in annual client media spend and drive measurable ROAS and revenue outcomes. It also runs data infrastructure, attribution modelling, and advanced automation projects on Google Ads, Meta, and adjacent platforms.
Is WeDiscover a public or private company?
WeDiscover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeDiscover founded?
WeDiscover was founded in 2020. It employs 1 to 10 people.
Where is WeDiscover based?
WeDiscover is headquartered in London, United Kingdom, in the Europe region.
How does WeDiscover make money?
One revenue line is on record: performance Marketing Agency Services.
Who are WeDiscover's main competitors?
Direct peers on record are Croud, Brainlabs, Journey Further, Hallam, Mabo, Glass Digital and Tinuiti. Broad incumbents are GroupM, Merkle and Performics.
Does WeDiscover have an API?
No public API is recorded for WeDiscover.
What industry is WeDiscover in?
WeDiscover's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 54151 and its SIC code is 7311.