Virginia Farm Bureau Insurance

Name

Virginia Farm Bureau Insurance

Legal name

Virginia Farm Bureau Mutual Insurance Company

Website

https://vafb.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industries

Nonprofit / Social Services BOP (FSAJAFAM), Pollution / Environmental Liability (FSAJADAI), General Liability Insurance (FSAJAMAE)

Keywords

• Property and casualty insurance
• Auto insurance
• Homeowners insurance
• Farm insurance
• Commercial insurance

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Virginia Farm Bureau Insurance generates revenue through property and casualty insurance premiums including auto, home, farm, business, and other insurance products. Insurance products are available exclusively to members.
2. Membership Fees: The organization charges a $40 annual membership fee which provides access to insurance products, member benefits, discounts, and affinity programs. Membership is open to everyone and supports farming and agriculture in Virginia communities.
3. Affinity and Partner Programs: Revenue is generated through partnerships with various brands offering member discounts including Avis, Budget, Choice Hotels, Ford, John Deere, Caterpillar, Grainger, and others. These affinity relationships provide value to members and may include referral or commission arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Virginia Farm Bureau Insurance is a mutual insurance organization that sells personal lines (auto, home, life, health, Medicare), farm and crop, and commercial insurance products exclusively to its members across Virginia. Coverage is delivered through three affiliated legal insurance entities — Virginia Farm Bureau Mutual Insurance Company, Virginia Farm Bureau Casualty Insurance Company, and Farm Bureau Property Insurance Company — with annual membership required to access products.

Product overview

Virginia Farm Bureau Insurance is a membership-based insurance provider offering a comprehensive portfolio of insurance products exclusively to members. The company provides personal insurance (auto, home, life, health, Medicare) and commercial insurance (businessowners policy, general liability, workers compensation, commercial auto, contractors, umbrella) through local Virginia agents. Insurance products are offered alongside a $40 annual membership that provides access to discounts and savings on farm equipment, travel, and retail brands. The core insurance offerings are distributed through a network of local agents across Virginia, with property and casualty products underwritten by Virginia Farm Bureau Mutual Insurance Company, Virginia Farm Bureau Town & Country Insurance Company, and Virginia Farm Bureau Fire and Casualty Insurance Company, while life insurance is underwritten by Southern Farm Bureau Life Insurance Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile coverage for Virginia members, including liability, collision, and comprehensive protection.
• Motorhome and RV Insurance Specialty coverage tailored to motorhomes and recreational vehicles for Virginia members.
• Motorcycle Insurance Coverage designed for motorcycles and similar two-wheeled vehicles.
• Boat Insurance Insurance coverage for personal watercraft and boats.
• Homeowners Insurance Standard homeowners coverage protecting owner-occupied primary residences in Virginia.
• Condo Insurance Insurance tailored to condominium owners and their unit-specific exposures.
• Renters Insurance Coverage for individuals renting their primary residence, protecting personal property and liability.
• Mobile Home Insurance Coverage designed for manufactured and mobile homes.
• Landlord Insurance

Quantifiable outcome

• Roadside assistance available throughout Virginia including rural and suburban areas

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AgerocoreTechnology or Integration · 21 January 2026Virginia Farm Bureau Insurance partnered with Agero to provide industry-leading roadside assistance to policyholders throughout Virginia. Agero leverages its extensive network of vetted service providers and intelligent Swoop platform to deliver real-time service tracking, seamless digital integration, and round-the-clock assistance. Agero partners with two-thirds of the top auto insurers in North America and manages 12 million roadside events annually. The partnership aims to strengthen customer trust by ensuring fast, reliable roadside help across both rural and suburban areas of Virginia.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GEICO: Headquartered in the same Washington DC/Maryland region, direct-to-consumer auto insurer and one of VFB's primary competitors in personal auto. Comparable as a direct competitor in the core Virginia auto and home market with very different (digital/direct) distribution.
• State Farm Mutual Automobile Insurance Company: Largest US personal-lines P&C mutual, captive-agent distribution model. Closest structural analog to VFB: mutual ownership, agent-driven, multi-line P&C. Serves as the national benchmark for the model VFB operates at a regional scale.
• Nationwide Mutual Insurance Company: National mutual P&C and life insurer with agent distribution and a deep agricultural heritage through its legacy Farm Bureau roots. Comparable on mutual structure, multi-line P&C plus life/health, and affinity/membership programs.

Direct peers

• Auto-Owners Insurance Group: Mutual P&C insurer with an exclusive-agent distribution model serving the eastern US, including Virginia. Highly comparable in mutual structure, P&C product mix (auto, home, business), and relationship-led distribution.
• Shelter Insurance: Mutual P&C and life carrier operating across the Midwest and Mid-South via captive agents, with growing Virginia presence. Comparable on mutual structure, regional multi-line P&C strategy, and life-P&C integration.
• Erie Insurance Group: Regional mutual P&C carrier with a strong captive-agent model operating across the Mid-Atlantic and Midwest, including Virginia. Closest direct peer: regional mutual, multi-line P&C, agent-distributed, multi-state but with strong Virginia presence.
• Tennessee Farmers Mutual Insurance Company (Tennessee Farm Bureau): Tennessee-based Farm Bureau state mutual insurance carrier. Direct peer: same Farm Bureau federation structure, mutual ownership, multi-line P&C with farm and crop specialization, agent-distributed.
• Cincinnati Financial Corporation: Property-casualty mutual insurer (Cincinnati Financial / The Cincinnati Insurance Companies) with independent-agent distribution and a strong commercial-lines franchise. Comparable on mutual structure, multi-line P&C, agent distribution, and commercial/small-business emphasis.
• North Carolina Farm Bureau Mutual Insurance Company: Sister Farm Bureau state mutual offering the same Farm Bureau insurance product suite in a neighboring state. Directly comparable on Farm Bureau membership model, farm/crop/auto/home product set, and mutual structure.

Regional players

• Donegal Group Inc. Regional P&C insurer with strong Mid-Atlantic and Mid-South presence, including Virginia-adjacent states, distributed through independent agents. Comparable on regional P&C focus and agent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vafarmbureau
• Facebookfacebook.com/virginiafarmbureauinsurance
• LinkedInlinkedin.com/company/virginia-farm-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Farm Bureau Insurance