Agero
Agero is a white-label B2B provider of digital driver assistance services, including roadside assistance, accident management, and EV support, serving automotive OEMs, insurance carriers, fleets, and mobility providers across the U.S.
- Company typePrivate
- Founded1975
- HeadquartersMedford, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Agero does
Agero is a privately held, white-label business-to-business provider of digital driver assistance services, headquartered in Medford, Massachusetts, and operating as a subsidiary of Cross Country Group. The company serves automotive OEMs, insurance carriers, fleet operators, and mobility providers, with coverage of approximately two out of every three new U.S. passenger vehicles and protection for roughly 150 million drivers annually. Its core offerings span Roadside Assistance, Accident Management, and EV Experience, delivered through a white-label model that embeds Agero's services under partner brands rather than marketing directly to consumers.
The company's technology foundation is its proprietary Swoop dispatch platform, acquired through the 2018 purchase of SwoopMe. Swoop integrates generative AI copilots, process automation, and predictive routing to dispatch service events across a nationwide provider network handling 30,000-plus drivers daily and 13-14 million events annually. Agero is augmenting this stack through the announced 2026 acquisition of Urgently, which would add connected vehicle, predictive analytics, and emotional AI capabilities to the platform. Operational infrastructure is supported by a partnership with Datadog for platform observability.
Agero generates revenue through enterprise contracts with OEMs, insurance carriers, fleets, and mobility providers on per-event, subscription, and program-management pricing models. The white-label go-to-market is reinforced by integration depth: Swoop connects into OEM telematics, mobile applications, and carrier claims workflows, creating operational switching costs. Customer additions in 2026 (KeyMe Locksmiths, Virginia Farm Bureau Insurance) and the retention of specialty customers such as Hagerty indicate active commercial expansion, while the company's 2025 Frost & Sullivan Company of the Year recognition reflects incumbent positioning in a market approaching efficient scale domestically.
Agero firmographics
Firmographics- Name
- Agero
- Legal name
- Agero, Inc.
- Website
- https://agero.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Agero is a white-label B2B provider of digital driver assistance services, including roadside assistance, accident management, and EV support, serving automotive OEMs, insurance carriers, fleets, and mobility providers across the U.S.
- Ownership category
- akta.pro rank
Where Agero is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Agero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- White-Label Roadside Assistance Programs: Agero provides white-label digital driver assistance services to automotive OEMs, insurance carriers, and mobility providers. Revenue is generated through contracted B2B arrangements where Agero manages roadside assistance programs on behalf of enterprise clients, who pay for the service provision and platform access.
- Accident Management Services: End-to-end accident management services including claims handling, vehicle recovery, and repair coordination, billed through service events managed on behalf of insurance and automotive clients.
- Swoop Software Licensing: Swoop dispatch management software is offered to service providers and clients, with the platform enabling job management, billing, and performance tracking for roadside and towing operations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Agero product offering
Product offeringCore offering
Founded in 1975, Agero is a B2B white-label provider of roadside assistance, accident management, and connected vehicle services for automotive OEMs, insurance carriers, fleets, and mobility providers. The company operates a nationwide network of service providers and processes more than 13 million service events annually, protecting approximately 150 million drivers. Its proprietary Swoop dispatch platform powers real-time service delivery, customer engagement, and connected vehicle data integration for its clients.
Product overview
Agero is a white-label digital driver assistance services provider offering a unified platform-plus-modules architecture. The core offerings include Roadside Assistance, Accident Management, and Electric Vehicle Experience services, all powered by the proprietary Swoop dispatch management platform. Swoop serves as the central technology layer enabling real-time dispatch, job management, billing, and service provider coordination. The company operates B2B for automotive OEMs, insurance carriers, repair networks, fleet operators, and mobility providers, managing approximately 13-14 million service events annually across over 150 million covered vehicles. Additional capabilities include AI-powered customer service tools and observability solutions for operational resilience.
Differentiator
Problem solved
Functional benefit
Brands
- Swoop: Award-winning dispatch management platform providing real-time transparency throughout roadside events for consumers, agents, clients, and dealers. Swoop was acquired by Agero in January 2018 and is the complete software platform for delivering vertically integrated, modern roadside solutions.
Products and services
- Roadside Assistance White-label roadside assistance program covering towing, jump-starts, tire changes, lockouts, fuel delivery, and winching for automotive OEMs, insurance carriers, motor clubs, fleets, and rental companies. Delivered through a nationwide service provider network and dispatched via the Swoop platform.
- Accident Management End-to-end accident management service for insurance carriers and automotive OEMs covering first notice of loss, dispatch, repair coordination, rental, subrogation, and total-loss handling.
- Connected Vehicle Services Connected vehicle program that ingests OEM telematics and in-vehicle data to deliver proactive roadside, crash notification, stolen vehicle, and customer engagement services.
- Swoop Dispatch Platform Proprietary SaaS-style dispatch and customer engagement platform that matches incoming service events to the optimal service provider in real time, supports messaging, status updates, and integrations with client systems.
- Electric Vehicle Experience Roadside and support program tailored for electric vehicles, including out-of-charge towing, mobile charging, and dispatch workflows that account for EV-specific needs.
- Motor Club Services Back-office and dispatch support for motor club and consumer roadside membership programs delivered under partner brands.
Quantifiable outcome
- 2 out of 3 new U.S. passenger vehicles covered by Agero
- +4 more outcomes
Companies that use Agero
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Agero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Agero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KeyMe LocksmithscoreKeyMe Locksmiths partnered with Agero to expand professional vehicle lockout assistance services for consumers nationwide through Agero's network of vetted service providers. The collaboration allows consumers to access services via phone or online booking, leveraging Agero's coverage of over 150 million vehicles and 13 million annual service events. This represents KeyMe's largest roadside assistance partnership to date.
- Virginia Farm Bureau InsurancecoreVirginia Farm Bureau Insurance partnered with Agero to provide roadside assistance to policyholders in Virginia. Agero's technology and extensive network deliver reliable, rapid roadside services, leveraging data and digital tools to improve customer experience for farm bureau members.
- Sandy Schwartz (Cox Automotive)minorAgero appointed Sandy Schwartz, former president and CEO of Cox Automotive, to its board of advisors. Schwartz brings more than 25 years of automotive industry expertise and will advise on product strategy, market expansion, and partnership growth to accelerate innovative solutions for automakers and insurance carriers.
- HagertycoreHagerty renewed its multi-year partnership with Agero to continue delivering specialized roadside assistance to driving enthusiasts. The partnership focuses on classic and specialty vehicle coverage tailored to Hagerty's member base of automotive enthusiasts.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Agero competitors and assessment
Company assessmentDirect peers
- Urgently: Urgently is a digital roadside assistance platform that Agero is acquiring for $280-300M. Both companies operate technology-led dispatch networks connecting drivers with towing, locksmith, and battery service providers, serving overlapping automotive OEM, insurance, and fleet clients.
- HONK Technologies: HONK is a tech-enabled roadside assistance platform serving insurance carriers, automotive OEMs, and fleets with on-demand towing, tire, battery, and lockout services. It competes directly with Agero in the digital-first roadside dispatch market for enterprise B2B contracts.
Broad incumbents
- Allstate Motor Club: Allstate Motor Club is the roadside assistance and motor club arm of Allstate, offering similar towing, lockout, and battery services. As a vertically integrated insurance-owned program, it overlaps with Agero's insurance-carrier roadside offerings but is bundled with Allstate's broader insurance products.
- American Automobile Association (AAA): AAA is the largest U.S. motor club offering roadside assistance, insurance, and travel services. While it operates as a membership-based consumer-facing brand rather than a white-label B2B platform, AAA competes for the same enterprise insurance carrier roadside programs that Agero serves.
- Verizon Connect: Verizon Connect provides fleet management, telematics, and connected vehicle solutions to commercial customers. Its fleet roadside and vehicle management capabilities overlap with Agero's fleet operator segment, though Verizon Connect's broader portfolio spans GPS tracking and fleet analytics.
Others
- Geotab: Geotab is a leading telematics and connected vehicle platform for fleet management. While not a direct roadside dispatch competitor, Geotab's vehicle data and fleet analytics overlap with Agero's connected vehicle and fleet service offerings and increasingly inform predictive roadside interventions.
- Spireon: Spireon provides connected vehicle and asset intelligence solutions for automotive dealers, lenders, and fleet operators. Its dealer-side connected car data and recovery services intersect with Agero's OEM and dealership roadside offerings, particularly around lot management and vehicle tracking.
- Cox Automotive: Cox Automotive is a large diversified automotive services conglomerate (Manheim, Autotrader, Dealertrack, Kelley Blue Book). Agero's board advisor Sandy Schwartz is Cox Automotive's former CEO. Cox overlaps with Agero's dealer and OEM relationships, though its core focus is dealer technology and remarketing rather than roadside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Agero social profiles
Digital presenceAgero compliance and trust
Trust signalCompliance1 record
Agero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agero leadership team
Management profileNumber of profiles
Profiles5 records
Agero subsidiaries and ownership
Company hierarchySubsidiaries8 records
Agero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agero M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agero
What does Agero do?
Founded in 1975, Agero is a B2B white-label provider of roadside assistance, accident management, and connected vehicle services for automotive OEMs, insurance carriers, fleets, and mobility providers. The company operates a nationwide network of service providers and processes more than 13 million service events annually, protecting approximately 150 million drivers. Its proprietary Swoop dispatch platform powers real-time service delivery, customer engagement, and connected vehicle data integration for its clients.
Is Agero a public or private company?
Agero is a private company. It is classified as corporate owned and is currently operating.
When was Agero founded?
Agero was founded in 1975. It employs 1,001 to 5,000 people.
Where is Agero based?
Agero is headquartered in Medford, United States, in the North America region.
How does Agero make money?
Three revenue lines are on record. White-Label Roadside Assistance Programs are the primary driver. The others are accident Management Services and swoop Software Licensing.
Who are Agero's main competitors?
Direct peers on record are Urgently and HONK Technologies. Broad incumbents are Allstate Motor Club, American Automobile Association (AAA) and Verizon Connect. Others are Geotab, Spireon and Cox Automotive.
Does Agero have an API?
No public API is recorded for Agero.