Ithaca Hummus
Ithaca Hummus is a bootstrapped, founder-owned US refrigerated hummus brand founded in 2013. It produces cold-crafted, glyphosate-residue-free hummus in eight flavors, plus salsa and co-branded collaborations, distributed through 10,000+ retail stores including Walmart, Costco, Kroger, Target, and Whole Foods.
- Company typePrivate
- Founded2013
- HeadquartersGroton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ithaca Hummus does
Ithaca Hummus is a privately held, bootstrapped, founder-owned refrigerated hummus company founded in 2013 by Chris Kirby in Ithaca, New York and now headquartered in Rochester, New York. The company produces eight core hummus SKUs — Classic, Roasted Red Pepper, Lemon Garlic, Lemon Dill, French Onion, Jalapeño Lime, Lemon Beet, and Olive Oil Sea Salt — plus limited-edition collaborations, a refrigerated Salsa line launched in 2024, and branded merchandise. Its underlying production technology is a cold-crafted process that combines chilled batching with High Pressure Processing (HPP) at 43,500–87,000 psi for cold pasteurization, eliminating the need for heat treatment or chemical preservatives and preserving flavor, texture, and nutrient profile. All products are certified Glyphosate Residue Free by The Detox Project since 2022 and use expeller-pressed high oleic sunflower oil and regeneratively farmed chickpeas sourced through a partnership with Fresh Nature Foods.
Ithaca Hummus firmographics
Firmographics- Name
- Ithaca Hummus
- Legal name
- Ithaca Hummus
- Website
- https://ithacahummus.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ithaca Hummus is a bootstrapped, founder-owned US refrigerated hummus brand founded in 2013. It produces cold-crafted, glyphosate-residue-free hummus in eight flavors, plus salsa and co-branded collaborations, distributed through 10,000+ retail stores including Walmart, Costco, Kroger, Target, and Whole Foods.
- Ownership category
- akta.pro rank
Ithaca Hummus industry classification
Industry- Product category
- Refrigerated Hummus
- NAICS
- Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)
Keywords
Where Ithaca Hummus is headquartered
LocationHeadquarters
- HQ city
- Groton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ithaca Hummus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hummus Product Sales: Ithaca Hummus generates revenue through direct product sales of refrigerated hummus at retail grocery stores nationwide. The company sells various flavor varieties of hummus in tubs through major retail chains, with consumers purchasing products at point-of-sale. This is a traditional CPG one-time purchase model with no subscription component.
Go-to-market motion1 record
Distribution channels9 records
Marketing channels8 records
Ithaca Hummus product offering
Product offeringCore offering
Ithaca Hummus manufactures and sells a portfolio of cold-crafted, High Pressure Processed (HPP) refrigerated hummus in eight core flavors, plus a refrigerated salsa line and limited-edition co-branded collaboration products. Products are distributed nationally through major U.S. grocery chains (including Whole Foods, Wegmans, Kroger, Target, Costco, Walmart, and Sprouts) and through Amazon, with retail prices set by individual retailers.
Product overview
Ithaca Hummus offers a portfolio of eight core hummus flavors—Classic, Roasted Red Pepper, Lemon Garlic, Lemon Dill, French Onion, Jalapeño Lime, Lemon Beet, and Olive Oil Sea Salt—along with a limited-edition collaboration product (Firehook x Ithaca Hummus French Onion Crackers). The company differentiates through 'Cold Crafted' production methods (cold pressing, cold blending, cold packing) and High Pressure Processing (HPP) for preservation. All products are certified Glyphosate Residue Free and feature regeneratively farmed chickpeas. Merchandise items including apparel and limited-edition collectibles are also offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Hummus Traditional hummus blend featuring a bright, smooth, creamy texture with high freshness, using chickpeas cooled after heating to retain better flavor and nutritional profile. Sold in refrigerated tubs to grocery shoppers.
- Roasted Red Pepper Hummus All-time favorite core hummus loaded with smoked roasted red bell peppers, velvety texture with a tingly finish. Sold in refrigerated tubs to grocery shoppers.
- Lemon Garlic Hummus Bright, full-bodied hummus pairing zesty lemon with savory garlic for a classic flavor combination. Sold in refrigerated tubs to grocery shoppers.
- Lemon Dill Hummus Fan-favorite hummus combining the lively zest of cold pressed lemon juice with herbaceous sprinkles of dill for a refreshing flavor profile. Sold in refrigerated tubs to grocery shoppers.
- French Onion Hummus Homage to the timeless French onion dip classic, featuring caramelized onion notes with caramelized onion, coconut sugar, nutritional yeast, shallots, and black pepper. Sold in refrigerated tubs to grocery shoppers.
- Jalapeño Lime Hummus Spicy hummus with a touch of heat from jalapeño peppers and a hint of lime, loaded with bold, fresh flavor. Sold in refrigerated tubs to grocery shoppers.
- Lemon Beet Hummus Vibrant magenta hummus featuring a luxurious blend of richness, earthiness, and sweetness from beets with lemon. Sold in refrigerated tubs to grocery shoppers.
- Olive Oil Sea Salt Hummus A simple, creamy hummus featuring 100% extra virgin olive oil finished with sea salt, designed for hummus lovers who enjoy olive oil's smooth, rich finish. Co-branded with Graza olive oil. Sold in refrigerated tubs to grocery shoppers.
- Firehook x Ithaca Hummus French Onion Crackers Limited-edition co-branded collaboration product with Firehook Crackers combining caramelized onion flavors with artisan-baked cracker crunch, inspired by Ithaca's French Onion hummus. Sold to grocery and online consumers as a limited release.
- Ithaca Hummus Salsa Refrigerated salsa line extending the brand's clean-label, glyphosate residue free standards into a new refrigerated dips category beyond hummus. Sold to grocery shoppers.
- Ithaca Merch Branded merchandise including Flavor Gang Blind Boxes, apparel, accessories, and limited-edition items. Sold directly to consumers as ancillary brand merchandise.
Quantifiable outcome
- 10 million tubs sold annually
- +3 more outcomes
Companies that use Ithaca Hummus
Customer profileSegments3 records
Ideal customer profiles2 records
Ithaca Hummus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ithaca Hummus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Firehook CrackersminorFirehook Crackers and Ithaca Hummus launched a limited-edition collaboration product called Firehook x Ithaca Hummus French Onion Crackers, inspired by Ithaca's fan-favorite French Onion hummus flavor. The new cracker combines caramelized onion flavors with Firehook's artisan-baked crunch and was available for a limited time on Amazon and at select retailers nationwide. Both company founders emphasized their shared commitment to quality ingredients and bold flavors.
- GrazacoreStrategic collaboration with olive oil brand Graza to launch a co-branded Olive Oil & Sea Salt flavor launching nationwide in March 2025. The partnership represents a strategic move to tap into new consumer communities through complementary premium food brands.
- The Detox ProjectcoreIthaca Hummus is certified Glyphosate Residue Free by The Detox Project since 2022. The company undergoes routine testing from crop to final product and advocates for the certification to become industry standard.
- Fresh Nature Foods (Ryan Davenport)coreLongstanding partnership with 4th generation family farmer Ryan Davenport and Fresh Nature Foods, who was one of the first to harvest glyphosate residue free chickpeas. Both share a commitment to regenerative farming practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ithaca Hummus competitors and assessment
Company assessmentBroad incumbents
- Chobani: Major better-for-you dairy and dip brand that ran the Chobani Food Incubator (which included Ithaca Hummus in 2018). Comparable as a broad incumbent in the clean-label refrigerated category with greater scale and broader product portfolio.
- Boar's Head: Established premium refrigerated foods brand spanning deli meats, cheeses, hummus, and dips. Comparable as a broad incumbent competing for premium refrigerated set placement at retailers.
- Stonyfield Farm: Established organic refrigerated brand owned by Lactalis with deep natural-foods distribution. Comparable as a broad incumbent in the refrigerated better-for-you set where Ithaca Hummus competes for shopper mindshare and shelf space.
Direct peers
- Tribe Mediterranean: Refrigerated hummus brand owned by B&G Foods, distributed nationally across natural and mainstream grocers. Directly competes with Ithaca on shelf space, flavor innovation, and clean-label positioning.
- Sabra Dipping Company: The category-leading refrigerated hummus brand in the U.S., a joint venture between PepsiCo and Strauss Group. Directly competes with Ithaca Hummus across all major retail channels with similar SKUs and distribution.
- Cedar's Mediterranean Foods: Refrigerated Mediterranean dips brand offering hummus, tzatziki, and baba ganoush in tubs across U.S. grocery retailers. Comparable in product format, distribution model, and category.
- Hope Foods: Refrigerated hummus brand emphasizing plant-based, organic, and non-GMO ingredients with bold flavor varieties. Direct competitor in the natural and mainstream refrigerated hummus category.
- Lantana Foods: Premium refrigerated hummus brand focused on unique flavor profiles and clean ingredients. Closely comparable to Ithaca in positioning, flavor-forward SKU strategy, and natural-channel distribution.
- Wild Garden: Refrigerated Mediterranean dips brand offering hummus and related products in tubs. Comparable product format and channel presence, particularly in the natural and specialty grocery segment.
Emerging players
- Abraham's Natural Foods: Organic refrigerated hummus and dips brand sold in natural and specialty retailers. Comparable as an emerging clean-label hummus competitor, though smaller in scale and distribution than Ithaca.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ithaca Hummus social profiles
Digital presenceIthaca Hummus compliance and trust
Trust signalCompliance1 record
Ithaca Hummus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ithaca Hummus leadership team
Management profileNumber of profiles
Profiles7 records
Ithaca Hummus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ithaca Hummus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ithaca Hummus
What does Ithaca Hummus do?
Ithaca Hummus manufactures and sells a portfolio of cold-crafted, High Pressure Processed (HPP) refrigerated hummus in eight core flavors, plus a refrigerated salsa line and limited-edition co-branded collaboration products. Products are distributed nationally through major U.S. grocery chains (including Whole Foods, Wegmans, Kroger, Target, Costco, Walmart, and Sprouts) and through Amazon, with retail prices set by individual retailers.
Is Ithaca Hummus a public or private company?
Ithaca Hummus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ithaca Hummus founded?
Ithaca Hummus was founded in 2013. It employs 11 to 50 people.
Where is Ithaca Hummus based?
Ithaca Hummus is headquartered in Groton, United States, in the North America region.
How does Ithaca Hummus make money?
One revenue line is on record: hummus Product Sales.
Who are Ithaca Hummus's main competitors?
Broad incumbents on record are Chobani, Boar's Head and Stonyfield Farm. Direct peers are Tribe Mediterranean, Sabra Dipping Company, Cedar's Mediterranean Foods, Hope Foods, Lantana Foods and Wild Garden. Abraham's Natural Foods is listed as an emerging player.
Does Ithaca Hummus have an API?
No public API is recorded for Ithaca Hummus.
What industry is Ithaca Hummus in?
Ithaca Hummus's product category is Refrigerated Hummus. Its primary akta.pro industry code is CRADACAG, Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole). Its NAICS code is 311 and its SIC code is 2030.