Chobani
Chobani is a U.S. CPG food and beverage company producing Greek yogurt, dairy creamers, oatmilk, and high-protein RTD drinks, supplemented by acquired brands La Colombe Coffee, Daily Harvest, and Anchor Brewing.
- Company typePrivate
- Founded2005
- HeadquartersNorwich, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Chobani does
Chobani is a U.S.-based, privately held consumer packaged goods (CPG) food and beverage company founded in 2005 by Hamdi Ulukaya, producing Greek yogurt, dairy coffee creamers, oatmilk, and ready-to-drink high-protein Greek yogurt beverages. The company's flagship platform is triple-strained Greek yogurt manufactured through a proprietary straining process combined with ultra-filtration technology, enabling its Zero Sugar (0g sugar, lactose-free, 60 calorie) and 20G High Protein lines sweetened with allulose, stevia leaf extract (reb M), and monk fruit, with six live and active cultures including S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, L. Casei, and L. Rhamnosus. Digital twin and machine learning platforms optimize manufacturing OEE across packaging lines, and the coffee creamer portfolio is differentiated by a proprietary method of deriving creamer base from farm-fresh cream naturally produced as a by-product of the yogurt-making process.
Chobani operates a multi-brand portfolio that includes acquired companies La Colombe Coffee Roasters (acquired December 2023 for $900 million), Daily Harvest (acquired 2025), and Anchor Brewing (purchased by founder Hamdi Ulukaya in May 2024). The company manufactures at sites in Twin Falls, Idaho; New Berlin and Rome, New York; and Norton Shores, Michigan, with a $1.2 billion new Rome, NY dairy facility, a $500 million Idaho expansion, and a $567 million La Colombe expansion underway — collectively adding more than 1,500 jobs and representing the largest investment in U.S. natural food manufacturing history. Chobani's workforce is covered by an employee ownership program (approximately 10% equity granted to 2,000 employees in 2016, with Ulukaya retaining majority control), a $21.00 starting hourly wage (2025), and 12–18 weeks paid parental leave.
Revenue is generated through mass-market grocery and club retail (Costco, Albertsons, ShopRite, Weis Markets), a B2B foodservice division (Tropical Smoothie Cafe, Smoothie King, plus other QSR and fast-casual partners), and direct-to-consumer delivery via chobani.com fulfilled by Gopuff, DoorDash, and Instacart. FY2025 revenue was $3.8 billion (29% YoY growth), with FY2024 net sales of $2.96 billion (up 17%) and operating profit up 26% to $509 million. Approximately 90% of sales are concentrated in North America. Pricing is unit-based CPG retail pricing across grocery and mass channels, with exclusive Costco drops such as the $7.49, 52-oz Pistachio Chocolate Coffee Creamer. The company raised $650 million in equity in October 2025 at a reported $20 billion valuation and refinanced debt via $500 million (2024) and $800 million (2026) senior notes private placements.
Chobani firmographics
Firmographics- Name
- Chobani
- Legal name
- Chobani, LLC
- Website
- https://chobani.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Chobani is a U.S. CPG food and beverage company producing Greek yogurt, dairy creamers, oatmilk, and high-protein RTD drinks, supplemented by acquired brands La Colombe Coffee, Daily Harvest, and Anchor Brewing.
- Ownership category
- akta.pro rank
Chobani industry classification
Industry- Product category
- Greek Yogurt
- NAICS
- Dairy Product Manufacturing (3115), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Dairy Products (2020), Ice Cream & Frozen Desserts (2024), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
- akta.pro secondary industries
- Frozen Ethnic & International Meals (CRADADAE), International & Ethnic Packaged Foods (CRADAAAG), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB), Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)
Keywords
Where Chobani is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Chobani business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Packaged Goods (CPG) Sales: Primary revenue stream from retail sales of Greek yogurt, coffee creamers, oatmilk, high-protein drinks, and Flip® products through grocery and mass-market retail channels. 2025 revenue reported at $3.8 billion, representing 29% year-over-year growth.
- Ready-to-Drink Coffee (La Colombe): Revenue from La Colombe canned lattes and cold brew coffee products acquired in December 2023 for $900 million. Driven by surging RTD coffee demand, with $567 million being invested in production expansion.
- Foodservice / B2B Channel: Revenue from Chobani Foodservice division serving restaurant and foodservice operators, supplying Greek yogurt to chains including Tropical Smoothie Cafe (smoothies with up to 39g protein), Smoothie King, and other QSR/fast-casual partners.
- Dairy Coffee Creamer: Coffee creamer product line made from cream derived as a by-product of the yogurt-making process. Holds roughly 10% of the U.S. grocery creamer market and drives 70% of category growth, used for cross-selling with La Colombe multi-serve coffee products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Costco-exclusive Pistachio Chocolate Coffee Creamer (52-oz bottle) |
| Unit Pricing | — | Standard retail consumer product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Chobani product offering
Product offeringCore offering
Chobani is a U.S. consumer packaged goods food and beverage company that manufactures and markets Greek yogurt (core line, High Protein 20G, Flip, Less Sugar, Zero Sugar, Creations), oatmilk, ready-to-drink Greek yogurt drinks, and dairy coffee creamers. The company also operates acquired brands including La Colombe Coffee Roasters (canned lattes and cold brew), Daily Harvest, and Anchor Brewing.
Product overview
Chobani is a U.S. consumer packaged goods (CPG) food and beverage company built around a platform-plus-modules architecture. Its core platform is the Chobani Greek Yogurt franchise — spanning the core triple-strained Greek Yogurt line, the High Protein 20G line, the Flip® mix-in cup line, the Less Sugar line, the Zero Sugar line, and the Chobani Creations™ sub-line — complemented by adjacent core categories including Chobani Oatmilk (plant-based), Chobani Greek Yogurt Drinks (including High Protein RTD drinks), and Chobani Dairy Coffee Creamer (including the Zero Sugar and limited-edition Flavor Drops lines). On top of this portfolio, Chobani has layered acquired brands — La Colombe Coffee Roasters (acquired December 2023 for $900 million, including canned lattes and cold brew), Daily Harvest (acquired 2025, smoothie/sustainable produce), and Anchor Brewing (acquired May 2024 by founder Hamdi Ulukaya) — plus sub-offerings such as Chobani Super Milk (a donation-only shelf-stable milk), Chobani® Café, Chobani® Foodservice, and the Chobani Recipes content platform. The portfolio is anchored by a large U.S. manufacturing footprint (Twin Falls, ID; New Berlin, NY; the new $1.2B Rome, NY plant; the $567M La Colombe expansion in Norton Shores, MI) and supported by direct-to-consumer purchase options via gopuff, DoorDash, and Instacart.
Differentiator
Problem solved
Functional benefit
Brands
- La Colombe: Specialty coffee brand including canned lattes and cold brew, acquired in 2023.
- Daily Harvest
- Anchor Brewing Co.
- Chobani Flip®
- Chobani Creations™
- Chobani® Oatmilk
- Chobani® Coffee Creamer
Products and services
- Chobani Greek Yogurt (Core line) Chobani's flagship Greek yogurt line in whole milk and nonfat formats, triple-strained and made with only natural ingredients. Includes flavors such as Whole Milk Plain, Strawberry, Blueberry, Vanilla, and more.
- Chobani High Protein Greek Yogurt (20G) High-protein Greek yogurt with 20g of complete protein per 6.7oz cup, lactose-free, zero added sugar, with vitamin B12. Available in Vanilla, Strawberry Kiwi, Cherry Berry, Mango, and Raspberry Lemon flavors.
- Chobani Flip® Greek yogurt cups with mix-in toppings including cookie dough pieces, rice crisps, and chocolate chips, combining creamy vanilla yogurt with crunchy and sweet add-ins in a single 4.5oz dual-compartment cup.
- Chobani Less Sugar Greek Yogurt Greek yogurt with reduced sugar (9g vs. average 16g per 5.3oz) and natural flavors including Madagascar Vanilla & Cinnamon, Strawberry, and Blueberry. Made with only natural ingredients.
- Chobani Zero Sugar Greek Yogurt Greek yogurt with 0g sugar, no lactose, and 60 calories per 5.3oz serving, sweetened with allulose, stevia leaf extract (reb M), and monk fruit. Includes 12g protein, ultra-filtered nonfat milk, and 6 live and active cultures.
- Chobani Creations™ Greek yogurt mix-in style product line, listed as a sub-category under the Greek Yogurt portfolio on Chobani.com.
- Chobani Oatmilk Plant-based, vegan-friendly oat milk in 52 fl oz cartons (Original, Extra Creamy, Zero Sugar/Unsweetened, Vanilla). Made with the simple goodness of oats and a good source of calcium and vitamins A and D.
- Chobani Greek Yogurt Drinks Ready-to-drink Greek yogurt beverages in two formats: 7 fl oz High Protein (15g protein) and 10 fl oz High Protein (20g protein). Lactose-free, 0g added sugar. Flavors include Tropical Punch, Strawberries & Cream, Vanilla, Mixed Berry Vanilla, and Cookies & Cream.
- Chobani Dairy Coffee Creamer Dairy-based coffee creamer (24 fl oz) made from farm-fresh cream sourced naturally from Chobani's yogurt-making process. Real milk, real cane sugar, six or fewer only natural ingredients. Flavors include Toasted Coconut Vanilla, Confetti Birthday Cake, Sweet Cream, Vanilla, and Caramel Macchiato.
- Chobani Zero Sugar Coffee Creamer Dairy coffee creamer with zero added sugar, listed as a sub-line under Creamers on Chobani.com.
- Chobani Flavor Drops (limited batch) Limited-run, seasonal flavor coffee creamers including S'mores, Cookies & Cream, Cookie Butter, Raspberry Rose, and Pistachio Chocolate. Drives viral TikTok engagement and tests market demand.
- Pistachio Chocolate Coffee Creamer (Costco exclusive) Limited-run, 52 fl oz coffee creamer priced at $7.49, launched exclusively at Costco nationwide as part of Chobani's Flavor Drop line, inspired by the viral Dubai chocolate trend.
- La Colombe Coffee Roasters Specialty coffee roaster acquired by Chobani for $900 million in December 2023. Includes canned lattes and cold brew products. A $567M expansion at the Norton Shores, Michigan facility is underway to grow ready-to-drink latte production.
- Daily Harvest Mission-driven smoothie and food company making it easier for people to eat more sustainably-grown fruits and vegetables. Acquired by Chobani in 2025.
- Anchor Brewing Company Historic San Francisco craft brewery purchased by Chobani founder Hamdi Ulukaya in May 2024. Reopening preparations underway for Anchor Steam and Old Foghorn beers.
- Chobani Super Milk Donation-only, shelf-stable dairy milk with 50% more protein and 25% less sugar than traditional milk. Partnered with the American Red Cross to deploy when and where needed. Launched in 2024.
Quantifiable outcome
- 2025 revenue of $3.8 billion, representing 29% year-over-year growth
- +8 more outcomes
Companies that use Chobani
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Chobani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Chobani partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Michigan Local Dairy FarmerscoreChobani's $567M La Colombe expansion will increase annual milk purchases from local Michigan farmers from approximately 30 million pounds to 615 million pounds annually, with raw milk purchases rising from 13.2 million liters to 271 million liters over the next few years.
- Costco (exclusive limited-run retail launch)coreCostco exclusive launch partner for limited-run Pistachio Chocolate Coffee Creamer (52-oz, $7.49) as part of Chobani's Flavor Drop line; frequent site of limited-edition seasonal drops including S'mores, Cookies and Cream, and Cookie Butter.
- Heron Preston, Michael Mapes, Hector Dockrill (artists)coreThree artists commissioned by Chobani to create biographical artwork celebrating U.S. Men's National Team players as part of the 'Feed the Dream' campaign — bespoke shirts by Heron Preston, deconstructed collages by Michael Mapes, and a biographical content series by BAFTA-nominated director Hector Dockrill.
- Weston McKennie (U.S. Soccer Athlete)flagshipChobani announced a multi-year partnership with the U.S. Soccer Federation and named Weston McKennie as Nutrition Ambassador as he prepares for the 2026 World Cup. McKennie emphasizes the importance of nutrition for athletic performance.
- U.S. Soccer FederationflagshipMulti-year partnership making Chobani the Official Nutrition Partner of U.S. Soccer. Includes the 'Feed the Dream' campaign sponsoring 500 local teams with $5M, engaging fans through contests, nutrition education, and product sampling. Features bespoke artwork by Heron Preston, Michael Mapes, and BAFTA-nominated director Hector Dockrill celebrating Weston McKennie, Christian Pulisic, and Antonee Robinson.
- AlianzacoreContinued partnership for the 2026 season involving community events, product sampling, and digital storytelling across eight U.S. cities, promoting nutrition and youth empowerment through grassroots soccer among Hispanic communities.
- Tropical Smoothie CafecorePartnership offering smoothies made with Chobani Greek Yogurt delivering up to 39 grams of protein through March 3, 2026, part of the brand-wide 'proteinization' of the fast casual industry.
- The Gibby Group (Boise State University research partnership)minorChobani's Twin Falls, Idaho plant supplies partially-treated wastewater to Boise State University student research projects (via The Gibby Group industry partner) to convert dairy industry wastewater into sustainable biofuel — biocrude oil with energy content of approximately 37 megajoules per kilogram.
- GopuffminorChobani products available for direct-to-consumer delivery via Gopuff on the chobani.com 'Where to buy' page.
- DoorDashminorChobani products available for direct-to-consumer delivery via DoorDash on the chobani.com 'Where to buy' page.
- InstacartcoreChobani products available for direct-to-consumer delivery via Instacart, listed as a featured Chobani store brand on the chobani.com 'Where to buy' page.
- U.S. Youth Soccer / Eastern PA Youth Soccer's Salone FCcoreSalone FC featured on Good Morning America as part of U.S. Soccer & Chobani partnership, including funding for player development and coaching education.
- Planet HarvestcoreChobani sources all of its strawberries through Planet Harvest — a company co-founded by Ivanka Trump that connects farmers with misshapen or undersized crops to food companies — having purchased 1.2 million pounds in 2025.
- USDA / U.S. Department of Agriculture (Great American Farmers Market)minorChobani was a featured sponsor of the inaugural Great American Farmers Market on the National Mall in Washington, D.C., alongside John Deere, Tractor Supply Company, and Visa.
- Albertsons Media CollectivecorePilot partner for closed-loop measurement connecting CTV advertising exposure to retail outcomes with NBCUniversal, promoting protein yogurt drinks at Albertsons stores (March-June 2025). Generated 1.9x new-to-brand social engagement lift and $4.22 ROAS on premium CTV.
- NBCUniversalcorePartnered with Albertsons Media Collective for closed-loop measurement linking NBCUniversal's CTV ad exposures with Albertsons' transaction data using clean room technology.
- Keurig Dr PeppercorePartnership to grow the La Colombe brand through innovation and retail expansion following Chobani's $900M acquisition of La Colombe in December 2023.
- American Red CrosscorePartnership to deploy Chobani Super Milk — a donation-only, shelf-stable dairy milk with 50% more protein and 25% less sugar than traditional milk — when and where it's needed most.
- UpwardscoreChobani partnered with Upwards to offer childcare benefits to all full-time employees.
Scale indicators16 records
Recent moves11 records
Expansion highlights6 records
Chobani competitors and assessment
Company assessmentDirect peers
- Danone: Global dairy and plant-based foods leader whose US yogurt brands (Oikos, Activia, Dannon, siggi's, International Delight) directly compete with Chobani across Greek yogurt, high-protein, and creamer categories. Danone still holds the #2 US yogurt share at ~25.8% (down from 30.7%) and is the most direct comparable.
- Oatly: Plant-based oatmilk market leader whose product and target consumer (lactose-intolerant, flexitarian, barista) overlap directly with Chobani's oatmilk line. Comparable on dairy-free brand-building, premium pricing, and foodservice (coffee shop) placement strategy.
- siggi's (Danone): Premium Icelandic-style skyr yogurt now owned by Danone, competing with Chobani in the high-protein, low-sugar segment. siggi's is the most direct premium comparable for Chobani's 20G and Zero Sugar SKUs and was the subject of Danone's 2026 protein-claim suit against Chobani.
- Fage International: Greek yogurt specialist and the original Greek-yogurt incumbent Chobani displaced at US #1. Fage competes head-on in plain, fruit, and high-protein Greek yogurt with very similar positioning (authentic straining, high protein) and is the cleanest single-category peer.
- Yoplait (General Mills): Mass-market yogurt and dairy snacks brand owned by General Mills, competing directly with Chobani across spoonable yogurt, Greek-style yogurt, and refrigerated snacks in the same grocery channels. Yoplait's Oui and Yoplait Skyr lines are the closest mass-channel analogs to Chobani's core and 20G SKUs.
- International Delight (Danone): Leading US grocery coffee creamer brand directly competing with Chobani's dairy creamer line in the same shelf set. Highly relevant peer given Chobani's ~10% creamer share and 70% category-growth attribution.
- Stonyfield Farm (Lactalis): Organic yogurt and dairy snacks brand owned by Lactalis, directly comparable on clean-label, organic, and Greek-style positioning. Stonyfield's distribution, premium pricing, and Whole30-friendly positioning mirror much of Chobani's core consumer base.
Broad incumbents
- Keurig Dr Pepper: Large-scale RTD coffee, creamer, and at-home beverage incumbent that is both a competitor (Green Mountain, K-Cups, ready-to-drink) and Chobani's partner for La Colombe retail expansion. Most relevant broad incumbent in Chobani's emerging coffee business.
- Nestlé USA (dairy & coffee): Global packaged-foods incumbent with overlapping positions in dairy creamer (Coffee-mate), RTD coffee (Nescafé), and high-protein nutrition. Most useful as a portfolio-comparable for Chobani's multi-category expansion strategy.
- Starbucks (RTD coffee): Global RTD and canned-coffee leader whose Frappuccino and bottled latte lines compete directly with La Colombe in grocery and convenience. Comparable on RTD coffee growth, distribution scale, and premium consumer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
Chobani social profiles
Digital presenceChobani compliance and trust
Trust signalCompliance6 records
Chobani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chobani leadership team
Management profileNumber of profiles
Profiles12 records
Chobani subsidiaries and ownership
Company hierarchySubsidiaries3 records
Chobani funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chobani M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chobani
What does Chobani do?
Chobani is a U.S. consumer packaged goods food and beverage company that manufactures and markets Greek yogurt (core line, High Protein 20G, Flip, Less Sugar, Zero Sugar, Creations), oatmilk, ready-to-drink Greek yogurt drinks, and dairy coffee creamers. The company also operates acquired brands including La Colombe Coffee Roasters (canned lattes and cold brew), Daily Harvest, and Anchor Brewing.
Is Chobani a public or private company?
Chobani is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chobani founded?
Chobani was founded in 2005. It employs 1,001 to 5,000 people.
Where is Chobani based?
Chobani is headquartered in Norwich, United States, in the North America region.
How does Chobani make money?
Four revenue lines are on record. Consumer Packaged Goods (CPG) Sales are the primary driver. The others are ready-to-Drink Coffee (La Colombe), foodservice / B2B Channel and dairy Coffee Creamer.
Who are Chobani's main competitors?
Direct peers on record are Danone, Oatly, siggi's (Danone), Fage International, Yoplait (General Mills), International Delight (Danone) and Stonyfield Farm (Lactalis). Broad incumbents are Keurig Dr Pepper, Nestlé USA (dairy & coffee) and Starbucks (RTD coffee).
Does Chobani have an API?
No public API is recorded for Chobani.
What industry is Chobani in?
Chobani's product category is Greek Yogurt. Its primary akta.pro industry code is CRADAAAE, Breakfast Foods & Cereals (Cereal, Granola, Oatmeal), with a secondary code of CRADADAE, Frozen Ethnic & International Meals. Its NAICS code is 3115 and its SIC code is 2020.