What CARiD.com does

CARiD.com is a privately held, US-based e-commerce platform headquartered in Cranbury, New Jersey, that operates as a one-stop online retailer for automotive parts, accessories, wheels, and tires. Founded in 2003 and serving primarily US customers, the company targets individual vehicle owners and automotive enthusiasts as well as professional mechanics and restoration shops, with a horizontal segmentation across repair, maintenance, performance, and appearance categories. Its product surface spans aftermarket, OEM, and performance auto parts; custom wheels from 240+ brands; tires from 80+ manufacturers; automotive lighting; auto body parts; exterior and interior accessories; maintenance supplies; audio and electronics; and automotive tools, supplemented by sub-brand storefronts for Jeep, Truck, and SUV accessories and themed shops (Fan Zone, Camo Gear, Off-Road World).

The platform's core technology is a vehicle-specific e-commerce architecture anchored by a fitment database covering model years 1946–2026 across 200+ makes, which customers use to confirm part compatibility before purchase. Differentiated tooling includes a Wheel & Tire Package Builder that pairs free Hunter Road Force mounting and balancing with TPMS sensors and installation hardware, a Tire Size Calculator, and a Tire Installation Network that connects orders to third-party installers with upfront pricing and scheduling. CARiD's own brands include ORO-TEK (TPMS sensors) and the iD FastTrack savings program.

Commercially, CARiD generates revenue predominantly through direct-to-consumer product sales via its carid.com storefront, supplemented by phone-based inside sales and live chat support. Pricing is unit-based and ranges from approximately $1.73 for basic maintenance items to over $9,800 for high-end performance or body parts. The company has integrated Affirm-backed installment financing (3–24 months, rates as low as 0% APR) to support larger-ticket purchases, and uses content marketing, customer reviews, and an active social media footprint (Facebook, X, YouTube, Instagram, Pinterest) as primary demand-generation channels. No funding rounds, acquisitions, or institutional ownership are disclosed.

Name

CARiD.com

Legal name

CARiD.com

Website

https://carid.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

CARiD.com is a privately held US e-commerce platform that sells aftermarket, OEM, and performance auto parts, wheels, and tires to vehicle owners, enthusiasts, and professional mechanics through a vehicle-fitment-driven online storefront with phone and live chat support.

Ownership category

akta.pro rank

Product category

Online Automotive Parts Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive parts retail
• Aftermarket auto accessories
• Custom wheels tires
• Vehicle fitment platform
• Performance car parts

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales across multiple categories including auto parts, performance parts, wheels, tires, accessories, maintenance products, body parts, and automotive tools. Revenue generated through direct consumer purchases on the e-commerce platform with per-transaction pricing.
2. Financing Services: Partnered with Affirm to offer installment financing options (3, 6, 12, 18, or 24 month plans) with rates as low as 0% APR. This enables higher-ticket purchases and potentially increases average order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CARiD.com is an online-only retailer of aftermarket, OEM, and performance automotive parts, wheels, tires, accessories, lighting, body parts, maintenance products, and tools for cars, trucks, SUVs, and Jeeps. The platform is built around a vehicle fitment system covering model years 1946–2026 and offers wheel/tire packages with free mounting and Hunter Road Force balancing, supported by phone sales, live chat, and Affirm financing.

Product overview

CARiD.com is an automotive e-commerce platform operating as a one-stop destination for car, truck, SUV, and Jeep parts and accessories. The platform offers a comprehensive portfolio organized into core product categories including Auto Parts (aftermarket, OEM, and performance components), Performance Parts (engine upgrades, exhaust, suspension), Custom Wheels & Rims (240+ brands with free mounting/balancing), Car & Truck Tires (80+ manufacturers), Automotive Lighting (headlights, taillights, LEDs), Auto Body Parts (collision repair and restoration), Exterior Accessories, Interior Parts, Maintenance Products, Audio & Electronics, and Automotive Tools. The company also operates specialized sub-brands including Jeep Accessories Shop, Truck Accessories Shop, SUV Accessories Shop, and themed Specialty Shops (Fan Zone, Camo Gear, Off-Road World). Additional services include Wheel & Tire Packages with guaranteed fitment and free installation, plus EV Charging Products. The platform supports over 200 vehicle makes from Acura to Volvo and model years from 1946 to 2026.

Differentiator

Problem solved

Functional benefit

Brands

• ORO-TEK: Tire Pressure Monitoring System (TPMS) sensors brand sold on CARiD.com
• iD FastTrack

Products and services

• Auto Parts Catalog of aftermarket, OEM, and performance auto parts including brakes, suspension, exhaust, engine, steering, fuel delivery, transmission, ignition, electrical, and drivetrain components, sold to individual vehicle owners and enthusiasts.
• Performance Parts High-performance upgrades including cold air intakes, cat-back exhaust systems, cams, ported heads, performance programmers, superchargers, turbochargers, nitrous oxide systems, clutches, torque converters, axles, ring and pinion sets, and performance transmission parts, targeted at automotive enthusiasts.
• Custom Wheels and Rims Aftermarket custom wheels from over 240 brands in sizes from 13" to 32", available in cast, flow formed, forged, chrome, black, steel, and custom color finishes, with free mounting and road force balancing.
• Car and Truck Tires Tire selection from 80 manufacturers including all-season, summer, winter/snow, performance, truck/SUV, all-terrain/off-road/mud, track/competition, classic/muscle/retro, commercial (HD), EV, fuel efficient, trailer, and run-flat tires.
• Automotive Lighting Full range of lighting products including headlights, tail lights, fog lights, LED lights, off-road lights, signal lights, accessory lighting, car bulbs, emergency and warning lighting, and trailer lights from brands such as Spyder, Lumen, Oracle Lighting, and Morimoto.
• Auto Body Parts Collision repair and restoration parts including bumpers, fenders, hoods, grilles, doors, quarter panels, trunks, tailgates, rocker panels, chassis frames, header panels, interior parts, auto glass, automotive paint, and replacement lights.
• Exterior Accessories Exterior modifications including chrome trim, custom grilles, body kits, bumper valances, spoilers, off-road bumpers, grille guards, fender flares, running boards, tonneau covers, roof racks, car bras, and bike racks.
• Interior Parts and Accessories Interior products including floor mats, seat covers, steering wheel covers, shift knobs, dash kits, custom gauges, steering wheels, sun shades, cargo liners, pedals, car organizers, and seat accessories.
• Car and Truck Maintenance Products Preventive maintenance supplies including air filters, oil filters, motor oils, cabin air filters, wiper blades, timing belts, drive belts, cooling system hoses, shocks, struts, brake pads, rotors, clutch kits, batteries, and auto detailing products.
• Audio and Electronics Car audio and electronic products including digital media receivers, speakers, amplifiers, subwoofers, stereos, GPS systems, dash cameras, Bluetooth devices, radar detectors, action cameras, and mobile phone accessories.
• Automotive Tools Professional-grade automotive tools including diagnostic and testing tools, engine service tools, pullers and installers, suspension and steering service tools, oil change tools, jacks, A/C tools, brake service tools, and electrical system tools.
• Wheels and Tires Packages Complete wheel and tire packages including free mounting and balancing using Hunter Road Force equipment, TPMS sensor installation, and guaranteed fitment for specific vehicles.
• EV Charging Products Electric vehicle charging equipment and accessories including EV charging stations and related components.

Quantifiable outcome

• Wheel and tire packages come with free mounting and balancing
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AffirmcoreGTM or Marketing PartnerCARiD partners with Affirm to offer customers financing options for purchases. Affirm provides installment payment plans (3, 6, 12, 18, or 24 months) with rates as low as 0% APR. This partnership enables customers to make larger purchases (wheels, tires, complete packages) that they might otherwise delay, potentially increasing average order value and conversion rates.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tire Rack: Leading online tire and wheel retailer with a nationwide installer network and route-force balancing, directly overlapping with CARiD's wheel/tire package business and fitment-driven DTC model.
• eBay Motors: Large online marketplace for automotive parts, accessories, wheels and tires — competes with CARiD on broad assortment, third-party seller pricing, and global reach.
• CarParts.com: Public, multi-category online auto parts retailer offering aftermarket parts, accessories, and wheels/tires directly to consumers — closest direct competitor in business model and product breadth.
• Discount Tire: Major US tire retailer with extensive retail footprint and online ordering — directly competes for tire sales and increasingly wheels, with comparable fitment/vehicle-selection UX.
• RockAuto: Long-running no-frills online retailer of aftermarket auto parts with a vast multi-brand catalog — competes with CARiD on price and SKU depth in functional/maintenance categories.

Broad incumbents

• O'Reilly Auto Parts: Major US auto parts chain combining a dense physical retail footprint with growing e-commerce capability — broad-based competitor to CARiD in maintenance parts and accessories.
• AutoZone: Largest US specialty retailer of aftermarket parts and accessories with thousands of physical stores plus a strong online channel — competes across most of CARiD's catalog with the scale advantage of buy-online-pickup-in-store.
• Advance Auto Parts: Large multi-channel automotive aftermarket retailer with stores across the US and an online catalog — overlaps with CARiD's parts, accessories, and battery/maintenance assortment.
• NAPA Auto Parts: Major automotive parts distributor and retailer with strong commercial/professional positioning and growing consumer e-commerce — competes with CARiD especially in replacement parts and maintenance categories.
• Amazon (Automotive): Massive online marketplace with an extensive automotive aftermarket assortment, fast shipping, and aggressive pricing — overarching competitive force across all of CARiD's categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carid_com
• YouTubeyoutube.com/user/CARiDcom
• Facebookfacebook.com/CARiDcom
• Instagraminstagram.com/caridcom
• Pinterestpinterest.com/caridcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARiD.com