Radish
Radish Systems (founded 2009, Boulder, CO) built ChoiceView, a patented cloud-based visual IVR and visual live agent platform that added visual content to voice calls for contact center operations. Acquired by NLX on August 1, 2024.
- Company typePrivate
- Founded2009
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Radish does
Radish Systems was a Boulder, Colorado-based mobile and enterprise software company founded in 2009 that developed and sold ChoiceView, a patented omnichannel cloud-based communications service. The product introduced a new call modality — a voice-and-visual phone call positioned between a traditional voice-only call and a full videoconference — that adds visual content (images, forms, web content) to live voice interactions for both automated systems and human agents. The underlying technology comprised two integrated capabilities: Visual Interactive Voice Response (Visual IVR), which lets callers interact visually with automated phone systems, and Visual Live Agent, which enables human agents to share visual content with callers during live interactions. Both were delivered through the same cloud platform, accessible via web apps and APIs, and designed to integrate with existing contact center infrastructure. The ChoiceView patent was invented by co-founder and CTO Dr. Richard Davis.
The company's business model centered on selling cloud-based communications software and related professional services to contact center and customer service operations across industries. Pricing was not publicly disclosed, and no named enterprise customers, customer logos, or revenue figures appear in the available data. Radish held AWS Qualified Software Partner status and described its products as award-winning, though specific award details were not disclosed. Total disclosed external funding across two rounds (2012 and 2013) was approximately $271,000, indicating the company operated at micro-scale with 1-10 employees throughout its independent history.
On August 1, 2024, Radish Systems was acquired by NLX, an enterprise AI platform for building and managing chat, voice, and multimodal applications. The acquisition brought ChoiceView's patented visual interaction IP into NLX's broader multimodal strategy; Radish's vision and technology continue as part of the NLX solution. Post-acquisition, Radish Systems operates as a subsidiary within NLX.
Radish firmographics
Firmographics- Name
- Radish
- Legal name
- Radish Systems
- Website
- https://radishsystems.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Radish Systems (founded 2009, Boulder, CO) built ChoiceView, a patented cloud-based visual IVR and visual live agent platform that added visual content to voice calls for contact center operations. Acquired by NLX on August 1, 2024.
- Ownership category
- akta.pro rank
Radish industry classification
Industry- Product category
- Contact Center Communications Software
- NAICS
- Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where Radish is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Radish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Radish product offering
Product offeringCore offering
Radish Systems offers ChoiceView, a patented, omnichannel, cloud-based communications service that adds visual interaction to voice transactions for contact center and customer service operations. The platform introduces a voice-and-visual phone call positioned between a voice-only call and a videoconference, combining Visual Interactive Voice Response (Visual IVR) for automated interactions with Visual Live Agent capabilities for human-assisted interactions. The service is delivered via web apps and APIs and is designed to be compatible with existing contact center infrastructure.
Product overview
Radish Systems offered a focused product portfolio centered on its patented ChoiceView technology. The core offering was ChoiceView, an omnichannel cloud-based communications service accessible via web apps and APIs. This unified product provided two integrated capabilities: Visual Interactive Voice Response (Visual IVR) for automated interactions and Visual Live Agent for live agent assistance—both delivered through the same platform to add visual elements to standard voice phone calls. The company was acquired by NLX in August 2024.
Differentiator
Problem solved
Functional benefit
Brands
- ChoiceView: Award-winning ChoiceView products and services - a patented, omnichannel, cloud-based communications service that introduces voice-and-visual phone calls positioned between voice-only calls and videoconferences.
Products and services
- ChoiceView ChoiceView is a patented, omnichannel, cloud-based communications service that adds visual interaction on voice transactions to improve efficiency, user experience, and accessibility for customer service inquiries. It introduces a voice-and-visual phone call positioned between a voice-only call and a videoconference, and is delivered via web apps and APIs to contact centers and customer service operations.
Companies that use Radish
Customer profileSegments1 record
Ideal customer profiles1 record
Radish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Radish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NLXcoreNLX acquired Radish Systems and its patented ChoiceView technology on August 1, 2024. This acquisition complements and expands NLX's proprietary technology including its industry-leading, patented multimodal capabilities. Radish's vision and ChoiceView technology will continue as part of the NLX solution, bringing new opportunities for voice-and-visual customer engagement.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Radish competitors and assessment
Company assessmentDirect peers
- NLX: NLX is the direct acquirer of Radish and operates an enterprise multimodal conversational AI platform. Radish's ChoiceView technology is now part of the NLX solution, making NLX the closest functional peer in voice-and-visual customer engagement.
Broad incumbents
- Genesys: Genesys is a leading cloud contact center platform offering IVR, omnichannel routing, and live agent tools. It competes with ChoiceView in the visual/self-service IVR space as part of a much broader CX suite.
- Five9: Five9 provides a cloud contact center as a service (CCaaS) platform with IVR, intelligent routing, and digital engagement. Its visual IVR and self-service capabilities overlap with ChoiceView's contact-center use case.
- NICE inContact: NICE offers CXone, a large enterprise contact center platform with IVR, digital channels, and AI-driven routing. Its visual self-service and agent-assist features overlap with ChoiceView's core offering.
- Amazon Connect: Amazon Connect is AWS's cloud contact center service, which NLX now powers. It offers IVR, omnichannel routing, and increasingly AI-driven multimodal experiences that compete with and ultimately absorb ChoiceView-style visual IVR capabilities.
- Twilio: Twilio provides programmable cloud communications (voice, SMS, video, chat) used heavily in contact center stacks. Its APIs and Flex product compete in the same omnichannel visual communications category as ChoiceView.
- 8x8: 8x8 is a cloud communications and contact center provider offering IVR, UCaaS, and CCaaS. It competes broadly with ChoiceView in voice-and-visual self-service for contact centers.
- Avaya: Avaya is a long-established provider of enterprise contact center and telephony solutions with IVR, routing, and self-service capabilities that overlap with ChoiceView's contact-center focus.
- Nuance (Microsoft): Nuance, now part of Microsoft, provides conversational AI and IVR/virtual assistants for enterprise contact centers. Its voice biometrics and intelligent IVR products compete directly with ChoiceView's visual IVR/agent-assist category.
Emerging players
- SoundHound for Restaurants / Houndify: SoundHound extends its voice AI platform into enterprise customer service and contact center scenarios. While not a direct IVR competitor, it represents the emerging wave of conversational AI players encroaching on Radish's space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Radish social profiles
Digital presenceRadish compliance and trust
Trust signalCompliance1 record
Radish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radish leadership team
Management profileNumber of profiles
Profiles7 records
Radish funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radish
What does Radish do?
Radish Systems offers ChoiceView, a patented, omnichannel, cloud-based communications service that adds visual interaction to voice transactions for contact center and customer service operations. The platform introduces a voice-and-visual phone call positioned between a voice-only call and a videoconference, combining Visual Interactive Voice Response (Visual IVR) for automated interactions with Visual Live Agent capabilities for human-assisted interactions. The service is delivered via web apps and APIs and is designed to be compatible with existing contact center infrastructure.
Is Radish a public or private company?
Radish is a private company. It is classified as corporate owned and is currently acquired.
When was Radish founded?
Radish was founded in 2009. It employs 1 to 10 people.
Where is Radish based?
Radish is headquartered in Boulder, United States, in the North America region.
Who are Radish's main competitors?
NLX is listed as a direct peer. Broad incumbents are Genesys, Five9, NICE inContact, Amazon Connect, Twilio, 8x8, Avaya and Nuance (Microsoft). SoundHound for Restaurants / Houndify is listed as an emerging player.
Does Radish have an API?
Yes. ChoiceView is described as accessible via web apps and APIs. No additional details provided about API type, authentication, rate limits, or developer documentation.
What industry is Radish in?
Radish's product category is Contact Center Communications Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 56142 and its SIC code is 7370.