What MuaBan.net does

MuaBan.net is a Vietnam-focused multi-category online classifieds marketplace that has operated continuously since 1998, when it launched as a print weekly newspaper called Báo Mua Bán. The company transitioned to digital in April 2006 with the launch of the muaban.net website, expanded to native iOS and Android mobile applications in 2016, and deepened its real estate vertical in 2017 with the launch of Mogi.vn, a dedicated free real estate portal featuring a first-in-Vietnam property price reference tool. Today the platform hosts seven primary category verticals — Real Estate (Bất động sản), Jobs (Việc làm), Cars (Ô tô), Motorcycles (Xe máy), Services (Dịch vụ), Electronics (Đồ điện tử), and Community/Partners — and reports 50,000+ real estate listings, 23,824+ job postings, 12,487+ car listings, and 27,671+ motorcycle listings, supported by thousands of daily visits from buyers and real estate investors.

The underlying platform is a web-and-mobile classifieds marketplace with notable technical components including multi-channel social login (Facebook, Google, Zalo, Yahoo), SMS-based listing submission (introduced during 2006–2008), and an unusually broad set of payment options spanning MoMo, Zalo Pay, MBpay, ATM, credit cards, bank transfer, direct office payment, and convenience-store settlement. The company operates an omnichannel distribution backbone — 36 physical transaction offices across Vietnam (headquarters in Ho Chi Minh City, with additional offices in Ho Chi Minh City and Hanoi), supplemented by 300+ agents and 4,000 collaborators who can receive listing submissions, alongside the self-serve website and mobile app. The legal entity is Công Ty Cổ Phần Định Anh (Định Anh Joint Stock Company), MST 0100255844, incorporated December 11, 2008, and the company has between 101 and 250 employees.

The business model is a freemium classifieds model. Basic listings are free, with monetization from tiered premium placements (Featured/Tin Nổi bật and VIP S/1/2/3) sold via pay-as-you-go pricing, bundled Combo dịch vụ service packages offering up to 60% savings on bulk posting credits, advertising inventory, and referral commissions on real estate transactions. The platform serves a long-tail of individual buyers and sellers, SMB real estate agents and developers, vehicle dealers, employers, and local service providers across Vietnam, with no disclosed enterprise anchor customers. The company appears privately held, received a 2008 funding round from IDG Ventures Vietnam, and has not disclosed subsequent institutional capital raises.

Name

MuaBan.net

Legal name

Công Ty Cổ Phần Định Anh

Website

https://muaban.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

MuaBan.net operates a Vietnam-focused multi-category online classifieds marketplace serving individual buyers/sellers and SMBs across real estate, jobs, vehicles, services, and electronics, distributed via website, mobile app, and 36 physical offices with 4,300+ agents nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees - Featured/Nổi bật Listings: Premium listing placements that appear prominently on the platform, charged at various tiers based on visibility level (VIP S, VIP 1, VIP 2, VIP 3)
2. Listing Fees - VIP Listings: Priority placement listings with enhanced visibility compared to regular postings
3. Combo Service Packages: Bundled posting packages offering up to 60% savings for regular users
4. Advertising Services: Promotional advertising opportunities on the platform for increased exposure
5. Referral Commission: Commission earned for referring buyers/sellers in real estate transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MuaBan.net is a multi-category online classifieds platform in Vietnam that connects individual and business buyers and sellers across real estate, jobs, vehicles, services, and electronics. The platform operates a hybrid digital-physical model with a website, mobile applications, and a nationwide network of 36 offices, 300+ agents, and 4,000+ collaborators supporting listings and transactions. Monetization combines free basic listings with paid VIP listing tiers, Combo service packages, advertising, and real estate referral commissions.

Product overview

Muaban.net operates as a multi-category classifieds marketplace platform with a core website and mobile app. The platform is organized into main category verticals including Real Estate (Bất động sản), Jobs (Việc làm), Cars (Ô tô), Motorcycles (Xe máy), Services (Dịch vụ), Electronics (Đồ điện tử), and Community/Partners (Cộng đồng/Đối tác). A dedicated sub-brand, Mogi.vn, provides specialized real estate listings with property price comparison tools. The platform offers paid service tiers through 'Combo dịch vụ' packages (up to 60% savings) with different listing visibility levels (Tin Nổi bật, Tin VIP, Tin thường). Users can post listings via a 7-step process and pay through multiple methods including MoMo, Zalo Pay, and bank transfer. The platform originally launched as a print newspaper in 1998, transitioned to a website in 2006, and expanded to mobile apps in 2016.

Differentiator

Problem solved

Functional benefit

Brands

• Mogi.vn: A dedicated free real estate listing platform launched in 2017, offering property listings and price reference features for the Vietnamese real estate market.

Products and services

• Muaban.net Website Multi-category online classifieds website (muaban.net) that lets individual and business users post and browse listings across real estate, jobs, vehicles, services, and electronics in Vietnam.
• Muaban.net Mobile App Mobile application version of MuaBan.net that enables users to browse, post, and manage classified listings on smartphones, with integrated payments (MoMo, Zalo Pay, MBpay, banking, cards, SMS).
• Mogi.vn Real Estate Portal Specialized real estate portal and property price reference platform (mogi.vn) spun out of MuaBan.net, providing property listings, market pricing data, and brokerage referral services for buyers, sellers, agents, and developers.

Quantifiable outcome

• Thousands of daily visits from property buyers and investors
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chợ Tốt: Vietnam's largest horizontal online classifieds platform covering real estate, vehicles, jobs, and goods. Direct competitor in the same geography, same category mix, and same target user (Vietnamese individuals and SMBs).
• Batdongsan.com.vn: Vietnam's leading dedicated real estate classifieds portal. Closest competitor to MuaBan.net's largest vertical (Bất động sản) and to its sub-brand Mogi.vn, serving the same Vietnamese property buyers, sellers, and brokers.
• Enbac: Vietnamese online classifieds marketplace competing across real estate, vehicles, jobs, and services. Operates in the same domestic market with a similar horizontal category structure.
• OLX (formerly 123.vn in Vietnam): Vietnamese classifieds platform owned by OLX Group (Prosus/Naspers). Directly comparable product offering in the same geography targeting individual sellers and buyers across multiple categories.
• 5giay.vn: Long-running Vietnamese forum and classifieds site with strong user base for vehicles, electronics, and consumer goods. Competes with MuaBan.net on listings volume and user engagement in the domestic market.

Broad incumbents

• Facebook Marketplace: Global social platform with a marketplace feature embedded in Facebook. Competes for the same Vietnamese individual sellers/buyers of goods, vehicles, and housing, with massive incumbent distribution advantage.
• Zalo (VNG Corporation): Vietnam's dominant messaging super-app with integrated mini-app marketplace features including classifieds and listings. Competes with MuaBan.net for Vietnamese consumer attention and transactional intent, backed by VNG's broader technology portfolio.

Regional players

• Carousell Group: Leading Southeast Asia consumer-to-consumer classifieds marketplace. Comparable horizontal marketplace model, but primarily active in Singapore, Malaysia, Philippines, Indonesia, Hong Kong, and Taiwan — a regional peer rather than direct Vietnam competitor.

Emerging players

• Propzy: Vietnamese tech-enabled real estate brokerage and listing platform. Comparable to Mogi.vn in its real estate focus, though differentiated by a fuller brokerage model rather than pure classifieds.

Others

• Craigslist: Global horizontal classifieds pioneer and structural analog. While operating in a different geography and era, it represents the same foundational business model — free local listings monetized through paid placements — that MuaBan.net replicates in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/muabannet
• Facebookfacebook.com/baomuaban

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuaBan.net