Enbac
Enbac (Én Bạc) is a Vietnamese online classifieds marketplace, operated by Công ty Cổ phần VCCorp, that connects individual consumers and small sellers across all 63 provinces of Vietnam through free listings and optional paid seller advertising.
- Company typePrivate
- Founded2008
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Enbac does
Enbac (Én Bạc) is a Vietnamese online classifieds and marketplace platform founded in 2008 and operated by Công ty Cổ phần VCCorp, a domestic diversified conglomerate. The platform enables C2C and small-business B2C transactions across Vietnam by providing a free listing infrastructure with location-based and category-based browsing across all 63 provinces and cities, organized into Northern, Central, and Southern regions. Core product categories span fashion, vehicles, electronics, home goods, real estate, mother and baby, pets and plants, and groceries, with a dedicated automotive sub-platform at oto.enbac.com targeting higher-value motor vehicle transactions.
The platform is built on a standard web marketplace stack featuring geographic navigation, category taxonomies, individual seller shop profiles, and a listing management system. It maintains no native mobile apps, no published API, and no documented third-party integrations. Technical posture is conventional HTML web properties with a regional content delivery layer (static10.enbaccdn.com) and an internal ajax-loader architecture for page assembly.
Enbac monetizes through optional paid advertising services for sellers — specifically VIP listings, promoted posts, and daily top placement ("lượt Up") — rather than transaction commissions, leaving basic listings free for individual users and small shop owners. Distribution is exclusively organic through the website and social channels (Facebook, Google+), with sellers expected to drive their own external traffic. Customer support, advertising sales, and general operations route through VCCorp's Hanoi headquarters at Center Building, Hapulico Complex. No external institutional investment, no disclosed revenue, and no notable operational milestones post-2015 reincorporation are recorded in available source material.
Enbac firmographics
Firmographics- Name
- Enbac
- Legal name
- Công ty Cổ phần VCCorp
- Website
- https://enbac.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Enbac (Én Bạc) is a Vietnamese online classifieds marketplace, operated by Công ty Cổ phần VCCorp, that connects individual consumers and small sellers across all 63 provinces of Vietnam through free listings and optional paid seller advertising.
- Ownership category
- akta.pro rank
Enbac industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Generalist C2C Classifieds Marketplaces (CRAFAKAA)
- akta.pro secondary industries
- Automotive Vehicles & Parts C2C (CRAFAKAE), C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where Enbac is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Enbac business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising and Promotional Services: The platform generates revenue through paid advertising services where sellers can purchase VIP listings, promoted posts, and daily top placement (lượt Up) to increase visibility. Sellers pay for advertising packages to boost their listings to the first page daily.
- Transaction/Listing Fees: While basic listing is free for sellers, the platform facilitates transactions between buyers and sellers. The platform provides infrastructure for sellers to post contact information and buyers to reach out directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Enbac product offering
Product offeringCore offering
Enbac operates a free online classifieds marketplace (enbac.com) where individual consumers and small sellers across Vietnam can post listings in categories such as fashion, vehicles, electronics, home goods, real estate, mother-and-baby products, and food/groceries, and connect with buyers through location- and category-based browsing. A dedicated automotive vertical (oto.enbac.com) covers cars, pickup trucks, motorcycles, and vehicle services. The company earns revenue from optional paid advertising services including VIP listings, promoted posts, and daily top placement.
Product overview
Én Bạc (Enbac) is a Vietnamese online classifieds and marketplace platform operated by VCCorp. The platform consists of a main marketplace (enbac.com) featuring a wide variety of product categories including fashion (men's and women's clothing, shoes, accessories), electronics, vehicles (cars, motorcycles), home and interior, pets and plants, mother and baby products, household appliances, real estate, and food/groceries. A specialized automotive vertical exists as a subdomain (oto.enbac.com). The platform is designed for C2C (consumer-to-consumer) sales with shop listings across 63 provinces and cities nationwide, featuring location-based browsing and product discovery.
Differentiator
Problem solved
Functional benefit
Brands
- Ôtô Én Bạc: Automotive classifieds sub-platform for cars and vehicles
Products and services
- Én Bạc (Enbac) Marketplace Free online marketplace platform enabling C2C and B2C sales across Vietnam, with product listings in fashion, electronics, vehicles, home goods, mother-and-baby items, real estate, and food/groceries. Buyers discover items via category- and province-based browsing and contact sellers directly.
- Ôtô Én Bạc (oto.enbac.com)
Companies that use Enbac
Customer profileSegments2 records
Ideal customer profiles2 records
Enbac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Enbac partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Enbac competitors and assessment
Company assessmentDirect peers
- Muaban: Vietnamese C2C classifieds platform covering real estate, vehicles, and general goods. Directly comparable to Enbac in product offering, target audience, and freemium monetization in the Vietnamese market.
- Bonbanh: Vietnamese automotive classifieds platform specializing in car sales. Directly comparable to Enbac's oto.enbac.com vertical, serving car dealers and individual vehicle sellers with similar listing and advertising services.
- 5giay: Vietnamese online classifieds marketplace with broad categories similar to Enbac. Targets the same C2C sellers and buyers with similar listing-plus-promotion monetization.
- Chợ Tốt: Vietnam's leading C2C classifieds marketplace, part of Carousell. Directly competes with Enbac across categories including vehicles, real estate, electronics, and general goods in the same Vietnamese market with a similar freemium listing-plus-ads model.
- Rong Bay: Legacy Vietnamese online classifieds marketplace operating across multiple categories. A historical direct peer to Enbac serving the same C2C marketplace need in Vietnam.
Broad incumbents
- OLX: Global C2C classifieds platform (backed by Prosus/Naspers) with Vietnamese operations. Operates in the same C2C classifieds category with a similar freemium listing model.
- Lazada Vietnam: Major Southeast Asian e-commerce platform operating in Vietnam. Competes indirectly with Enbac for sellers migrating from C2C classifieds to more structured e-commerce, and is a relevant incumbent for advertising spend allocation.
- Facebook Marketplace: Global C2C marketplace embedded in Facebook's social graph. Competes with Enbac for casual sellers and buyers in Vietnam via free listings, social discovery, and massive built-in user base.
- Shopee Vietnam: Major Southeast Asian e-commerce platform with Vietnamese operations. Overlaps with Enbac on C2C selling features and competes for Vietnamese sellers' attention, though Shopee's primary model is B2C marketplace rather than classifieds.
Others
- Craigslist: Iconic global C2C classifieds platform. While not operating in Vietnam, it is the prototypical model for Enbac's free-listing-plus-paid-promotion classifieds structure and serves as a useful international reference point for the business model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Enbac social profiles
Digital presenceEnbac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enbac leadership team
Management profileNumber of profiles
Enbac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enbac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enbac
What does Enbac do?
Enbac operates a free online classifieds marketplace (enbac.com) where individual consumers and small sellers across Vietnam can post listings in categories such as fashion, vehicles, electronics, home goods, real estate, mother-and-baby products, and food/groceries, and connect with buyers through location- and category-based browsing. A dedicated automotive vertical (oto.enbac.com) covers cars, pickup trucks, motorcycles, and vehicle services. The company earns revenue from optional paid advertising services including VIP listings, promoted posts, and daily top placement.
Is Enbac a public or private company?
Enbac is a private company. It is classified as corporate owned and is currently operating.
When was Enbac founded?
Enbac was founded in 2008. It employs 51 to 100 people.
Where is Enbac based?
Enbac is headquartered in Hanoi, Vietnam, in the Asia region.
How does Enbac make money?
Two revenue lines are on record. Advertising and Promotional Services are the primary driver. The others are transaction/Listing Fees.
Who are Enbac's main competitors?
Direct peers on record are Muaban, Bonbanh, 5giay, Chợ Tốt and Rong Bay. Broad incumbents are OLX, Lazada Vietnam, Facebook Marketplace and Shopee Vietnam. Craigslist is listed as an others.
Does Enbac have an API?
No public API is recorded for Enbac.
What industry is Enbac in?
Enbac's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAA, Generalist C2C Classifieds Marketplaces, with a secondary code of CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 45999 and its SIC code is 5960.