Collected
Collected is a Sacramento-based web platform that operates a verified marketplace and operating system for the secondary watch market, serving free watch collectors and paid dealer subscribers ($200/month) with identity verification, automated transactions, inventory management, and CRM.
- Company typePrivate
- Founded2013
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Collected does
Collected (Collected Solutions Inc.) is a privately held, Sacramento, California-based company that operates a web-based digital marketplace and operating system for the secondary watch market, serving two customer segments: free-tier watch collectors (Insider) and paid watch dealers. The platform connects these two groups through a single infrastructure layer that includes Plaid-powered identity verification for dealers, automated generation of sales agreements and invoices at the time of sale, dealer inventory management with auto-listing from dealer websites, a CRM that builds automatically as dealers transact, real-time business analytics (capital, margin, sales velocity), and a collector-facing Vault that persists ownership history and documentation with each watch. The product is delivered as a web app at app.collected.io, accessible globally on desktop and mobile, with both a public marketplace (The Shop) and private off-market deal capability for dealers.
The company's revenue model is a freemium-to-subscription structure: collectors join for free to build profiles, manage collections, and browse verified inventory, while dealers pay $200/month or $2,000/year (a 17% discount) following a 30-day free trial and an application/approval process. Dealer acquisition is sales-led with direct outreach ([email protected]) and a Calendly-based Book Demo flow, while collector acquisition is product-led and supported by content marketing through The Archive blog, the Dialed In podcast (distributed on Spotify and YouTube), and social channels (Instagram, LinkedIn). Strategic integrations include Plaid for KYC, Stripe for subscription billing, and Google for SSO. The company registered its Collected® trademark in December 2025 and has no disclosed venture funding, suggesting a bootstrapped operating model.
Collected firmographics
Firmographics- Name
- Collected
- Legal name
- Collected Solutions Inc.
- Website
- https://collected.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Collected is a Sacramento-based web platform that operates a verified marketplace and operating system for the secondary watch market, serving free watch collectors and paid dealer subscribers ($200/month) with identity verification, automated transactions, inventory management, and CRM.
- Ownership category
- akta.pro rank
Collected industry classification
Industry- Product category
- Watch Marketplace Platform
- NAICS
- Used Merchandise Retailers (459510), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industries
- Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE), Pre-owned Watch Dealers & Exchanges (CRAKAKAB)
Keywords
Where Collected is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Collected business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Dealer Subscription (Primary Revenue): Dealer accounts are charged $200/month (monthly billing) or $2,000/year (annual billing, saving 17%). All new Dealer memberships begin with a 30-day free trial. This is the primary revenue stream, converting free Insider/Collector members to paid dealer accounts.
- Collector / Insider Tier (Freemium Lead Generation): Collector accounts are free, providing profile building, collection management, browsing, and buying. This free tier attracts the collector audience and generates network effects that drive dealer sign-ups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Collector (Insider): Free tier for watch enthusiasts |
| Subscription | Monthly | Dealer: $200/month or $2,000/year paid subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Collected product offering
Product offeringCore offering
Collected operates a digital marketplace and operating system for the secondary watch trade, connecting verified watch dealers with collectors. The platform combines a public marketplace (The Shop), collection management for collectors (The Vault), and an editorial content hub (The Archive), augmented by built-in transaction infrastructure that uses Plaid for dealer identity verification, Stripe for payment processing, and automated sales agreement generation at the point of sale.
Product overview
Collected is a unified digital platform and operating system for the luxury watch market, consisting of the core Collected Platform, two membership tiers (free Collector/Insider and paid Dealer at $200/month), and integrated features including The Shop (public marketplace), The Vault (collection management), The Archive (community content), and Transaction Infrastructure (automated agreements, identity verification). The platform connects watch dealers and collectors, providing verified seller identity through Plaid, protected transactions, inventory management, CRM, and business analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Collector (Insider) Membership Free membership tier for watch collectors and enthusiasts that provides access to The Shop public marketplace, The Vault for personal collection management, The Archive editorial content, and the ability to communicate with verified dealers on the platform.
- Dealer Membership Paid subscription tier for verified watch dealers priced at $200/month or $2,000/year, providing access to The Shop marketplace for public and off-market private listings, inventory management, CRM, client database, business analytics, and built-in transaction infrastructure (Plaid identity verification, Stripe payment processing, and automated sales agreements).
Companies that use Collected
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Collected technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Collected partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PlaidcoreCollected uses Plaid for third-party identity verification of dealers before they can list on the platform. Dealers submit business documentation and pass identity verification through Plaid. Collected explicitly states it does not permanently link accounts or store associated data from Plaid.
- StripecoreCollected uses Stripe as its third-party payment processor for subscription billing (credit card payments). Stripe processes all major credit cards for subscription fees. Collected does not store financial information directly.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Collected competitors and assessment
Company assessmentDirect peers
- Bob's Watches: Established US-based watch dealer and marketplace. Directly comparable in serving collectors and dealers with authenticated trading and transparent pricing.
- Watchfinder & Co. Pre-owned luxury watch retailer owned by Richemont. Directly competes with Collected's dealer marketplace but operates as a vertically-integrated retailer rather than a pure marketplace.
- Bezel: Authenticated pre-owned watch marketplace emphasizing buyer protection and verification. Closely comparable in target customer, trust positioning, and curated inventory approach.
- Chrono24: Global watch marketplace and the dominant incumbent in the luxury watch secondary market. Directly comparable as a two-sided platform connecting verified dealers and collectors, with similar listing and transaction features.
- Crown & Caliber: Pre-owned luxury watch marketplace acquiring and selling authenticated timepieces. Directly comparable in target customer (luxury watch collectors) and authentication-led value proposition.
- TrueFacet: Online marketplace for authenticated pre-owned luxury watches and jewelry. Comparable as a peer-to-peer and dealer marketplace with verification and trust features.
Emerging players
- Reverb: Marketplace for musical instruments with strong content and community. Comparable as a vertical collectibles marketplace using network effects, content, and dealer-friendly tools.
- Hodinkee: Watch media and commerce platform serving the same collector audience. Comparable in combining content (Editorial, ShopTalk podcast) with commerce, though Hodinkee is more media-led.
Broad incumbents
- StockX: Authenticated marketplace for collectibles (sneakers, watches, etc.). Comparable in its authentication-first marketplace model and two-sided network dynamics, though broader in category scope.
- Sotheby's (Watches): Global auction house with a dedicated watches department. Competes for the same high-value watch buyers but operates in auction format rather than fixed-price marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Collected social profiles
Digital presenceCollected financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collected leadership team
Management profileNumber of profiles
Collected funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collected
What does Collected do?
Collected operates a digital marketplace and operating system for the secondary watch trade, connecting verified watch dealers with collectors. The platform combines a public marketplace (The Shop), collection management for collectors (The Vault), and an editorial content hub (The Archive), augmented by built-in transaction infrastructure that uses Plaid for dealer identity verification, Stripe for payment processing, and automated sales agreement generation at the point of sale.
Is Collected a public or private company?
Collected is a private company. It is classified as unknown and is currently operating.
When was Collected founded?
Collected was founded in 2013. It employs 1 to 10 people.
Where is Collected based?
Collected is headquartered in Pittsburgh, United States, in the North America region.
How does Collected make money?
Two revenue lines are on record. Dealer Subscription (Primary Revenue) is the primary driver. The others are collector / Insider Tier (Freemium Lead Generation).
Who are Collected's main competitors?
Direct peers on record are Bob's Watches, Watchfinder & Co., Bezel, Chrono24, Crown & Caliber and TrueFacet. Emerging players are Reverb and Hodinkee. Broad incumbents are StockX and Sotheby's (Watches).
Does Collected have an API?
No public API is recorded for Collected.
What industry is Collected in?
Collected's product category is Watch Marketplace Platform. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of CRAFAGAE, Collectibles, Trading Cards & Memorabilia Marketplaces. Its NAICS code is 459510 and its SIC code is 5945.