What Marketcheck does

MarketCheck is a privately held automotive data platform that provides real-time vehicle inventory, VIN-level build specifications, pricing analytics, and market intelligence to automotive industry participants across the United States, Canada, and the United Kingdom. The company operates by scanning over 100,000 dealer websites daily, aggregating 290 billion data points and 3.5 billion vehicle listings across 14 years of historical coverage, with a key differentiator being real-time updates versus the 3+ month lag typical of registration-based data providers. Its product suite includes a REST API platform with 30+ endpoints (covering inventory search, multiple VIN decoder tiers, dealer data, auction and private party listings, and OEM incentives), bulk data feeds via FTP, custom reports, the MarketCheck Price™ valuation engine, the NeoVIN enhanced decoder, third-party API integrations (AutoRecalls, VINData Title Check, CarsXE Plate to VIN), and a Chrome Extension targeting individual users. Coverage extends beyond passenger vehicles into heavy equipment, motorcycles, and recreational vehicles.

The company serves a vertical segmentation of dealerships (primary), insurers, finance brokers and lenders, automotive investors, software providers, auction houses, and AI/ML companies purchasing automotive training data. MarketCheck operates a hybrid go-to-market combining a self-serve developer portal with tiered subscriptions (Free, Basic at $299/month, Standard at $749/month), usage-based per-call API pricing, custom multi-year Enterprise contracts for full database access, and a consumer Chrome Extension at $99/month. The company is incorporated as Market Check Cars, Inc. in Nevada with operational headquarters in Brooklyn, NY and a UK office in London, led by CEO Dan Campbell (with Troy Campbell listed as co-founder in supplementary leadership data and Kevin Houston as fractional CFO), and recently expanded its insurance vertical push via the January 2025 appointment of Martin Ellingsworth.

Name

Marketcheck

Legal name

Market Check Cars, Inc.

Website

https://marketcheck.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketCheck is an automotive data platform providing real-time vehicle inventory, VIN-level build specifications, pricing analytics, and market intelligence via APIs, data feeds, and a Chrome Extension to dealerships, insurers, lenders, software providers, and AI data consumers across the US, Canada, and UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Newyork

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. API Subscription Plans: Tiered subscription model (Free, Basic, Standard, Enterprise) with monthly billing. Free tier provides 500 calls/month; paid tiers range from $299-$749/month plus per-call data fees. Enterprise tier with custom pricing for unlimited access.
2. Per-Call API Pricing: Usage-based pricing per API call depending on endpoint type. Ranges from $0.0015 (Basic VIN Decoder) to $1.00 (Dealer Inventory Syndication). Billed monthly based on actual usage.
3. Chrome Extension Subscriptions: Pro tier at $99/month for individual users providing 300 MarketCheck Reports per day. Enterprise tier with custom pricing for multiple user licenses.
4. Custom Reports and Data Feeds: Custom-built reports and full database access available through enterprise agreements. FTP access for large data feeds and bulk data delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MarketCheck provides real-time automotive inventory and VIN-level build data via REST APIs, bulk data feeds, market reports, and the MarketCheck Price™ valuation tool, scanning over 100,000 dealer websites daily across the US, Canada, and UK. The platform delivers 290 billion data points and 3.5 billion vehicle listings, with NeoVIN enhanced decoding for vehicle specifications and a Chrome Extension for browser-based valuation. Coverage spans new, used, certified, lease, auction, and private seller listings, extending to motorcycles, RVs, and heavy equipment.

Product overview

MarketCheck is a data platform providing automotive inventory and VIN-specific build data across the US, Canada, and UK. The product architecture consists of a core API platform with multiple endpoint categories, supplemented by Data Feeds for bulk delivery, Reports for market analytics, MarketCheck Price™ for vehicle valuation, NeoVIN for enhanced VIN decoding, and a Chrome Extension for browser-based access. The API suite spans 30+ distinct endpoints covering inventory search, VIN decoding, dealer information, pricing analytics, and third-party integrations (AutoRecalls, VINData, CarsXE). Coverage extends beyond passenger vehicles to include heavy equipment, motorcycles, and recreational vehicles. Data is sourced by scanning over 100,000 dealer websites daily, delivering 290 billion data points and 3.5 billion vehicle listings.

Differentiator

Problem solved

Functional benefit

Products and services

• MarketCheck APIs Suite of 30+ REST API endpoints providing automotive inventory search, VIN decoding (basic, Epi, and NeoVIN), dealer information, pricing analytics, market days supply, auction/equipment/motorcycle/RV inventory search, OEM incentives, cached images, and integrations with AutoRecalls, VINData Title Check, and CarsXE Plate to VIN. Built for developers and businesses across dealerships, insurers, lenders, software providers, and auction houses.
• Data Feeds Bulk data delivery service providing automotive inventory data via CSV files or FTP access, customizable by geography, vehicle type, and data fields for enterprise integration. Includes full database access for large-volume customers on multi-year enterprise agreements.
• Reports Market reports and custom analytics providing insights into vehicle pricing trends, market movements, inventory counts, and industry analysis. Custom reports can be requested to meet specific company requirements.
• MarketCheck Price™ Vehicle pricing valuation tool delivering ML-driven predicted prices for used vehicles in the US market. Available in Base, Premium, and Premium Plus tiers with varying levels of detail including MSRP, active comparables, and NeoVIN decode information.
• NeoVIN Enhanced VIN decoder providing precise vehicle build data at the VIN level, capturing engine, transmission, trim level, factory options, paint color, interior trim, safety and emission specs, packages, and detailed vehicle configuration from manufacturer sources.
• MarketCheck Chrome Extension Browser extension for Chrome providing real-time vehicle valuation, AI-powered pricing analysis, comparable listings, vehicle history, and market insights directly on automotive marketplace websites. Available in Pro ($99/month) and Enterprise tiers for individual automotive professionals.

Quantifiable outcome

• Traditional automotive registration data has a lag of at least 3 months; MarketCheck data is updated every single day
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• CookieYesminorOthersCookie consent management solution provider integrated into MarketCheck's website for GDPR and CCPA compliance. CookieYes provides the consent banner with 'Reject All' option and manages cookie preference storage.
• Google AnalyticsminorOthersSite analytics provider using Google Analytics 4 (Google LLC) for tracking website usage and campaign performance measurement.
• Google AdsminorOthersAdvertising platform used for campaign measurement, conversion tracking, and remarketing campaigns.
• Microsoft AdvertisingminorOthersBing UET (Universal Event Tracking) used for advertising campaign measurement and conversion tracking.
• LinkedIn Insight TagminorOthersLinkedIn advertising and analytics tag for campaign measurement and professional audience insights.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Peers

• J.D. Power:

Broad incumbents

• Cox Automotive: Dominant automotive data and marketplace conglomerate owning Kelley Blue Book, Autotrader, Manheim, and vAuto. Comparable because it serves the same dealer, lender, and insurer ecosystem with overlapping inventory, pricing, and valuation data products — but at vastly greater scale and with bundled marketplace services MarketCheck does not offer.
• Carfax: Vehicle history and used-car data provider serving dealers, consumers, insurers, and lenders. Comparable as a VIN-centric automotive data source for similar buyer personas (insurers, lenders, dealers), though Carfax emphasizes ownership-history records while MarketCheck emphasizes real-time inventory and pricing.
• Cars.com: Public automotive marketplace and data company providing dealer listings, pricing research, and dealer software solutions. Comparable because it monetizes automotive inventory data alongside consumer-facing marketplaces, overlapping with MarketCheck's dealer and software-provider segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarketCheckCars
• LinkedInlinkedin.com/company/marketcheckdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketcheck