What J.D. Power does

J.D. Power Valuation Services, formerly NADA Used Car Guide, is the vehicle valuation arm of J.D. Power and operates as a division of the National Automobile Dealers Association (NADA). The company provides data-driven vehicle valuations, market intelligence, and pricing forecasts across automotive, commercial truck, powersports, marine, RV, and manufactured housing segments. Its customer base spans franchised and independent dealers, banks/credit unions/lenders, insurance carriers, OEMs and captive finance arms, rental and fleet operators, the investment community, and federal/state government agencies. The business has been collecting vehicle transaction data for over 90 years, with operations centered in Troy, Michigan.

The company's core technology is built around the proprietary Power Information Network (PIN), a transaction database covering over 294 million new and used vehicle sales, with more than 20 million transactions analyzed annually. Key proprietary capabilities include VIN Precision+ (which combines ChromeData OEM build data with proprietary algorithms and now covers approximately 80% of VINs, up from ~65%), DMA-level retail values that deliver hyper-local pricing at the zip code level, and ALG-powered short-term forecasting spanning 1-36 months. The product surface spans a web-based Values Online platform, mobile MarketValues apps on iOS and Android, a REST API for embedded integration, and a portfolio of print guidebooks and specialty CONNECT products (Marine, Powersports, RV, MH for Used Homes and MH for New Homes).

Revenue is generated primarily through annual B2B subscriptions (Values Online tiered at $945-$7,175/year for 1,000-10,000 lookups, MarketValues App at $900/year, CONNECT products at $430-$587/year), usage-based API licensing, print guidebook subscriptions, and partner integration fees. The company distributes through direct sales account representatives, self-serve e-commerce on jdpowervalues.com, mobile app stores, REST API integrations, and partner channels, serving nearly 500,000 subscribers nationwide.

Name

J.D. Power

Legal name

J.D. Power

Website

https://jdpowervalues.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

501–1,000 employees

Short description

J.D. Power Valuation Services is a vehicle valuation data analytics company providing pricing data, VIN-level decoding, market forecasting, and transaction intelligence to dealers, lenders, insurers, OEMs, fleet operators, and government agencies across automotive, marine, RV, powersports, and manufactured housing segments.

Ownership category

akta.pro rank

Product category

Vehicle Valuation & Automotive Data Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Valuation (Private Companies & Equity Interests) (BPAHANAA)

Keywords

• Vehicle valuation services
• Automotive market analytics
• Used vehicle pricing
• Vehicle data analytics
• Automotive market intelligence

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based valuation products: Annual or multi-year subscription licenses for online, mobile, and print valuation products (Values Online, MarketValues App, CONNECT products, guidebooks) sold on a per-lookup or per-seat basis.
2. API / Web Services licensing: REST-based API access enabling real-time valuation lookups integrated into third-party applications, typically sold on a per-call or volume basis.
3. Print / guidebook subscriptions: Physical and digital guidebook products (Official Used Car Guide, Commercial Truck Guide, Motorcycle Guide, Marine Appraisal Guide, RV Appraisal Guide, Title and Registration Textbook) sold as annual subscriptions or single editions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

J.D. Power Valuation Services is a vehicle valuation and data analytics platform that delivers accurate used vehicle prices, market intelligence, and short-term forecasting across automotive, commercial truck, powersports, marine, RV, and manufactured housing segments. It sells subscription-based software products (Values Online, MarketValues App, specialty CONNECT platforms), REST API access, and print guidebooks powered by 294+ million transaction records and proprietary VIN Precision+ decoding.

Product overview

J.D. Power Valuation Services, formerly NADA Used Car Guide, operates as a platform-plus-modules architecture centered on Values Online as the core valuation platform, supplemented by specialty Connect products and mobile applications. The core Values Online platform provides unified access to vehicle valuations across cars, trucks, commercial vehicles, motorcycles, RVs, boats, and manufactured homes through a web-based interface. Supporting modules include Title and Registration Connect for DMV procedures, MH Connect for manufactured homes, Marine Connect, Powersports Connect, and RV Connect for specialty vehicle valuations. The technology portfolio features VIN Precision+ for enhanced VIN decoding using Chrome build data, DMA-level retail values for hyper-local pricing, ALG-powered short-term forecasting, and a REST API for third-party integration. Mobile access is available through the MarketValues App and specialty vehicle apps for powersports, marine, RVs, and classic cars. Print guidebooks complement digital offerings for traditional reference use. Key integrations include AutoCheck (Experian) and CARFAX for vehicle history reports.

Differentiator

Problem solved

Functional benefit

Brands

• Values Online: Online valuation platform providing trade-in, loan, retail, and auction values for used vehicles.
• MarketValues App
• ALG
• PIN (Power Information Network)
• VIN Precision+

Products and services

• Values Online Web-based subscription valuation platform combining trade-in, loan, retail, and auction values with inventory valuation, custom reporting, vehicle valuation trends, DMA-level values, VIN Precision+ decoding, and 1-36 month forecasts for used cars, trucks, commercial vehicles, motorcycles, RVs, and boats. Sold in tiered annual subscriptions of 1,000 / 3,000 / 5,000 / 10,000 lookups.
• MarketValues App Mobile valuation application (iOS and Android) featuring AI-powered demand prediction, VIN Precision+ with Chrome Build Data integration, VIN Scan, real-time vehicle adjustments, and inventory sync with Values Online subscriptions. Priced from $900/year or $85/month per device.
• MarketValues Specialty Vehicles App Specialty vehicle mobile app available for motorcycles/powersports, marine/boats, recreational vehicles, and classic cars with license-based pricing per device.
• Title and Registration Connect Digital platform providing titling and registration procedures and information for all 50 states, widely used by DMVs, dealers, banks, credit unions, insurance companies, and government agencies with daily updates and fraud prevention features. Priced at $587 for 1-year subscription with unlimited access per user.
• Marine Connect Used marine vessel valuation platform covering inboards, outboards, jet and stern drives, sailboats, yachts and more with over 1,800 manufacturers and 300,000 models searchable by MIC code. Priced at $504 for 1-year single-user access.
• Powersports Connect Valuation platform for motorcycles, side-by-sides, sidecars, trailers, sport and utility ATVs, snowmobiles, and personal watercraft spanning 20 years of data with VIN decoder tool supporting over 80 manufacturers. Priced at $430 for 1-year subscription.
• RV Connect Real-time valuation platform for recreation vehicles including truck campers, motorhomes, travel trailers, fifth wheels, park models and camping trailers with values updated 6 times per year. Priced at $504 for annual subscription.
• MH Connect for New Homes New manufactured and modular home pricing platform providing average retail pricing for factory-added options, used by lenders, retailers, appraisers, and consumers with HPML Appraisal Rule compliance. Sold via tiered unit pricing of 10 / 25 / 50 / 100 / 250 / 500 price reports.
• MH Connect for Used Homes Used manufactured home valuation platform covering manufactured, pre-HUD mobile, and modular homes with over 70 years of values, approved by HUD-FHA Title 1, Fannie Mae, Freddie Mac, and DVA. Priced at $573 for 1-year subscription with unlimited access per user.
• Web Service (REST API) REST-based API enabling secure, real-time access to vehicle valuation data including VIN Precision+, DMA retail values, trade-in values, auction values, and short-term forecasts for integration into external applications. Pricing available by contacting 800.544.6232.
• Iron Solutions Agricultural Online Guide Valuation platform for farm and outdoor power equipment with 50 valuations per subscription.
• Official Used Car Guide (Print) Annual subscription print guidebook providing comprehensive used vehicle valuations for cars and light-duty trucks. Subscriptions starting at $662.
• Official Commercial Truck Guide (Print) Annual subscription print guidebook providing commercial truck valuation guidelines. Subscriptions starting from $840.
• Official Older Used Car Guide Print guidebook for vehicles from 1999-2010 with 12 years of pricing data for passenger cars, light-duty trucks and SUVs. Annual subscription starting at $240.
• Classic, Collectible, Exotic and Muscle Car Appraisal Guide Special interest and classic vehicle valuation print guidebook covering over 75 years of used pricing from 1926-2005 with market reflective prices including low, average and high retail plus MSRP. 1-year subscription from $230.
• Recreation Vehicle Appraisal Guide Printed guidebook for tow vehicles, truck campers, motorhomes, travel trailers, fifth wheels, park models and heavy-duty tow vehicles with 15 years of pricing data. Annual subscription $391; single issue $220.
• Marine Appraisal Guide Printed guidebook covering inboards, outboards, jet and stern drives, sailboats, yachts and more up to 60 feet in length with trade-in, average retail and high retail values.
• Motorcycle, Snowmobile, ATV, Personal Watercraft Appraisal Guide Printed guidebook for powersports vehicles covering 20 years of pricing with average mileage charts and optional equipment sections. Annual subscription from $279.
• Title and Registration Textbook Annual publication providing state-by-state titling and registration procedures, fees, lien filing, proof of ownership, taxes, repossessions and color sample documents covering automobiles, trucks, boats, motorcycles, RVs and manufactured homes. Annual subscription starting at $505.

Quantifiable outcome

• DMA retail values based on zip code covering 70% of overall transactions
• +4 more outcomes

Named customers5 records

Segments12 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Superior Integrated Auctions (SIA)coreStrategic or Co-development Partner · 3 March 2025J.D. Power in Troy, Michigan acquired Superior Integrated Auctions (SIA) in Columbus, Ohio in March 2025. The deal combines SIA's online auction capabilities with J.D. Power's data and analytics to create a more streamlined pre-owned vehicle inventory management system, enhancing JD Power's used vehicle sales platform.
• ALG (Automotive Lease Guide)coreTechnology or IntegrationALG provides residual value science and short-term forecasting methodology integrated into J.D. Power's valuation products. ALG-powered short-term forecasts (1-36 months) are a key feature of Values Online and MarketValues products, enabling hyper-local DMA retail values and depreciation predictions.
• ChromeData (a division of Chrome Systems)coreTechnology or IntegrationChromeData provides Verified Engineered Build Data integrated into J.D. Power's VIN Precision+ technology. This partnership expanded VIN Precision+ coverage from approximately 65% to 80% of VINs, enabling as-built valuations based on actual OEM factory-installed options.
• Power Information Network (PIN)coreTechnology or IntegrationPIN (Power Information Network) is J.D. Power's proprietary data asset providing 100% pure retail transaction data based on over 294 million new and used vehicle sales transactions, used to power DMA-level valuations and market intelligence.
• HUD-FHA, Fannie Mae, Freddie Mac, DVAcoreTechnology or IntegrationMH CONNECT for Used Homes is federally recognized and approved by HUD-FHA Title 1, Fannie Mae, Freddie Mac, and DVA for manufactured home valuations, making it compliant with the Higher-Priced Mortgage Loans (HPML) Appraisal Rule.
• State DMVscoreTechnology or IntegrationState DMVs across the country use J.D. Power values to determine the sales tax associated with vehicle bills of sale. Title and Registration CONNECT is widely used by DMVs for titling and registration procedures for all 50 states.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoTrader: AutoTrader (Cox Automotive) is a high-traffic U.S. vehicle marketplace offering pricing, comparison, and dealer tools. It is a broader-incumbent competitor combining consumer marketplace reach with dealer pricing data that overlaps J.D. Power's valuation business.
• Cox Automotive: Cox Automotive is the parent of Kelley Blue Book, Manheim, vAuto, Autotrader, and other dealer and consumer automotive brands. As the dominant data, auction, and marketplace ecosystem for U.S. dealers and lenders, it is a broad incumbent competing with J.D. Power across valuation, data, and software lines.
• Cars.com: Cars.com is a leading online vehicle marketplace with pricing and comparison tools serving consumers and dealers. While primarily a marketplace, its pricing data and dealer products represent a broader-incumbent competitive layer against J.D. Power's valuation business.
• CarGurus: CarGurus is a leading online vehicle marketplace with pricing-transparency analysis for consumers and dealers. Its pricing intelligence features overlap with J.D. Power's valuation offerings as a broader marketplace-incumbent competitor with strong consumer brand reach.

Direct peers

• vAuto: vAuto (Cox Automotive) provides dealer inventory management and pricing software, including Provision and Stockwave. It competes with J.D. Power's dealer pricing, appraisal, and inventory valuation products inside franchised and independent dealership workflows.
• Edmunds: Edmunds publishes True Market Value (TMV) pricing for new and used vehicles alongside reviews, incentives, and editorial content. It overlaps with J.D. Power's consumer pricing, dealer solutions, and automotive market insight products.
• Black Book: Black Book provides vehicle valuation data and pricing guides for automotive dealers, lenders, and auction houses. It competes directly with J.D. Power's Values Online, Official Used Car Guide, and Commercial Truck Guide across dealer and lender segments.
• Manheim: Manheim (Cox Automotive) operates the largest U.S. wholesale vehicle auction network and publishes the Manheim Used Vehicle Value Index. It directly overlaps with J.D. Power's auction, wholesale, and remarketing valuation products, and is the primary competitor that J.D. Power's SIA acquisition is intended to challenge.
• Kelley Blue Book: Kelley Blue Book is the most recognized consumer-facing vehicle valuation brand in the U.S., owned by Cox Automotive. It directly competes with J.D. Power's Values Online, MarketValues, and book products on consumer and dealer pricing for cars, powersports, and RV verticals.

Others

• CARFAX: CARFAX (Cox Automotive) provides vehicle history reports used by consumers, dealers, and lenders. It is an adjacent data provider complementary to J.D. Power's valuation products (and integrated via MarketValues App), but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JDPower
• YouTubeyoutube.com/user/jdpowercorporate
• Facebookfacebook.com/jdpower
• LinkedInlinkedin.com/company/jd-power-and-associates
• Instagraminstagram.com/j.d.power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.D. Power