Crimtan

What Crimtan does

Crimtan is a privately-held digital marketing company headquartered in London, United Kingdom. According to the firm's own positioning, it operates as a 'dynamic marketing' company, aiming to make brands 'distinctive and compelling to consumers across all digital media platforms.' Functional reading: the company provides programmatic or digital advertising services that leverage dynamic creative, targeting, or personalization across online media channels, serving brand-side advertisers seeking to reach consumer audiences. The operating company was founded in 2009 and, as of the most recent count, employs between 101 and 250 people.

The firm's leadership structure signals a technical, data-oriented orientation. Alongside the Founder (Paul Goad) and CEO (Neil Alldritt), the company employs a CTO (Yuri Staroselskiy) and a dedicated Head of Data Science (Aleksandr Vasilev) - a functional split consistent with an ad-tech or marketing-tech firm that relies on audience data, targeting algorithms, or dynamic creative optimization rather than purely creative services. The 'dynamic marketing' framing, combined with the data-science seat at the leadership table, suggests the company builds or operates technology for personalized or real-time ad delivery, although no specific products, integrations, or proprietary platforms are disclosed in the available source material.

The input available is unusually thin. No revenue figures, funding history, ownership structure, customer logos, pricing model, geographic footprint beyond the London headquarters, patent portfolio, certifications, partnership ecosystem, or strategic transactions are disclosed. The firmographic record and leadership roster are the only verifiable, structured signals. As a result, this description is grounded in the company's own self-description, its leadership composition, and reasonable inference from the 'dynamic marketing' terminology - and does not extend to claims that the input does not support. Investors should treat the absence of primary disclosures (financials, customers, pipeline) as a material diligence gap for any transaction thesis.

Name

Crimtan

Website

https://crimtan.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Crimtan is a London-based private digital marketing company founded in 2009 that positions itself in 'dynamic marketing' for brand advertisers across digital media platforms, with 101-250 employees and a leadership team including a CTO and Head of Data Science.

Ownership category

akta.pro rank

Product category

Marketing Technology

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Digital marketing services
• Programmatic advertising
• Marketing technology
• Data-driven marketing
• Ad tech platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Crimtan is a digital marketing company that helps brands become distinctive and compelling to consumers across all digital media platforms. It delivers dynamic marketing services, supported by a data science team and technical leadership, to activate brands programmatically across digital channels. The company serves business clients (brands) rather than end consumers directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Digital Marketing Services End-to-end digital marketing service that makes brands distinctive and compelling to consumers across all digital media platforms, leveraging data science and proprietary technology. Designed for brand-side marketing teams needing cross-channel digital activation.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Adobe Advertising Cloud: Adobe's cross-channel programmatic DSP integrated with Adobe Experience Cloud. Competes with Crimtan for enterprise advertisers that want creative, audience, and media orchestration within a single stack.
• Google Display & Video 360: Google's enterprise programmatic ad-buying platform within Google Ads. A scaled incumbent competing head-to-head with independent DSPs for the same advertiser demand and agency spend Crimtan pursues.
• Xandr (Microsoft): Microsoft-owned ad-tech platform combining a sell-side marketplace, DSP, and Curate (data). Broad incumbent competing with independent DSPs in programmatic buying for agencies and brands.
• Amazon Ads: Amazon's owned-and-operated and programmatic advertising platform. Broad incumbent with rapidly expanding DSP capabilities that increasingly compete with independent players for upper-funnel and cross-channel media budgets.

Direct peers

• MediaMath: Independent omnichannel DSP focused on programmatic buying and audience targeting for agencies and brands. Direct functional competitor in the same buyer segment as Crimtan.
• Adform: European-headquartered independent ad-tech platform offering a full DSP/SSP stack, DCO, and identity solutions. Direct comparable on geography (Europe), independence, and cross-channel programmatic capabilities.
• Quantcast: AI-driven programmatic advertising platform (DSP) and audience-intelligence provider. Comparable as an independent DSP with a data-science-led audience offering, competing for similar brand direct and agency budgets.
• Criteo: Global digital advertising and programmatic retargeting company, with growing commerce-media and upper-funnel capabilities. Comparable as a mid-large independent ad-tech platform competing for similar brand and agency budgets.
• The Trade Desk: Independent, publicly-traded demand-side platform for programmatic digital advertising across display, video, CTV, audio, and native. Direct functional overlap with Crimtan's dynamic/digital marketing proposition and the same advertiser and agency buyer base.

Emerging players

• LiveRamp: Data collaboration and identity resolution platform underpinning much of the open-web programmatic ecosystem. Adjacent but related - depends on and competes for the same cookieless, first-party-data-driven audience targeting budget that Crimtan targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Crimtan
• Facebookfacebook.com/Crimtan-193289404044452
• LinkedInlinkedin.com/company/crimtan

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimtan