zeroG
zeroG is a Lufthansa Systems subsidiary that builds data and AI products — including the Seer computer-vision turnaround tracker — for airlines and airports, primarily serving Lufthansa Group carriers and aviation partners.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What zeroG does
zeroG GmbH is a Frankfurt/Raunheim-based aviation data and AI specialist that has operated as a 100% subsidiary of Lufthansa Systems since being spun off in 2015. The company delivers a portfolio of products and custom data science solutions for airlines and airports, with three flagship productized offerings — Seer (AI-powered computer-vision turnaround tracking covering 30+ ground events), Luggage Tracker (carry-on baggage detection at security e-gates), and Food Waste & Consumption Analysis — alongside specialized solutions for revenue management (Infinity), engine borescope inspection (Katana), drone-based aircraft exterior inspection (droneInspect), crew absence forecasting, multi-channel conversational AI, and cargo sales intelligence.
Technically, zeroG builds on computer vision, machine learning, NLP, and predictive analytics deployed on Microsoft Azure, with hybrid edge-cloud options for on-premise airport use. The reported outcomes — 33% forecast accuracy gains, 5x potential turnaround efficiency improvement, 95%+ damage detection in simulated environments, and a 3% average business uplift with 10% cost reduction per project — are anchored by deployments touching 186 million passengers annually.
Commercially, zeroG runs a hybrid model combining tailored professional services engagements with subscription pilots that scale to multi-year contracts. Go-to-market is enterprise B2B via direct airline/airport sales, industry events, and channel partnerships (notably Microsoft Azure, Celonis, and the Fraport–Lufthansa three-way partnership at Frankfurt Airport). The customer base is dominated by Lufthansa Group airlines (Lufthansa, SWISS, Austrian, Eurowings, Brussels, Discover, Lufthansa Cargo, CityLine, Technik), with Fraport as the primary external customer and headcount recently crossing the 100-employee milestone in a 26-nationality team organized on Holacracy principles since 2019.
zeroG firmographics
Firmographics- Name
- zeroG
- Legal name
- zeroG GmbH
- Website
- https://zerog.aero
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- zeroG is a Lufthansa Systems subsidiary that builds data and AI products — including the Seer computer-vision turnaround tracker — for airlines and airports, primarily serving Lufthansa Group carriers and aviation partners.
- Ownership category
- akta.pro rank
zeroG industry classification
Industry- Product category
- Aviation Data and AI Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254) (IMABAFAK), Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH), Emerging Aviation Maintenance (UAS/Drone, eVTOL & Advanced Air Mobility) (EDAOAFAO)
Keywords
Where zeroG is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
zeroG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom Data & AI Solutions (Professional Services): zeroG provides tailored data and AI solutions customized to each airline's unique business and IT needs, delivering fast impact through pre-existing proven solutions adapted to client requirements.
- Seer Product Licensing: Seer is offered as a product with a structured engagement process including pilot phases (3-5 aircraft stands for 3 months) followed by airport-wide rollout. Includes cloud and hybrid edge-cloud deployment options.
- Luggage Tracker SaaS: Cloud-based software-as-a-service solution for carry-on baggage detection, deployed at airport e-gates with scalable infrastructure.
- Training & Enablement Services: Data empowerment trainings and change management programs to develop data and AI skills within client organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pilot Phase - Initial deployment for 3-5 aircraft stands over 3 months |
| Hybrid | Annual | Tailored Solutions - Custom data and AI implementations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
zeroG product offering
Product offeringCore offering
zeroG develops and delivers data science and AI solutions tailored for the aviation industry. Its portfolio combines packaged AI software products (Seer turnaround tracking, Luggage Tracker carry-on baggage detection, Food Waste & Consumption Analysis) with bespoke professional services such as Infinity demand forecasting, crew absence prediction, engine and aircraft inspection AI, and multi-channel conversational AI for airline customers. Solutions are deployed primarily to airlines and airports to optimize revenue management, ground operations, crew planning, and passenger experience.
Product overview
zeroG offers a portfolio of three core data and AI products for aviation: Seer (turnaround tracking), Luggage Tracker (carry-on baggage detection), and Food Waste & Consumption Analysis. These are complemented by specialized solutions including Infinity (customer demand prediction), Katana (engine inspection), droneInspect (aircraft exterior inspection), crew absence forecasting, multi-channel customer support AI, and cargo sales intelligence. The offerings range from SaaS products to custom ML solutions, all tailored for airline operations and passenger experience optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Seer AI-powered airport turnaround intelligence suite that uses computer vision and real-time video monitoring to automatically track over 30 turnaround events, deliver customizable alerts, and predict off-block times to optimize aircraft turnaround efficiency. Designed for airport operators and airlines.
- Luggage Tracker Computer vision solution that detects and classifies carry-on baggage at airport e-gates, links baggage counts with boarding passes, and enables predictive boarding time forecasting and optimized staff allocation. Targeted at airlines and airport operators.
- Food Waste & Consumption Analysis Real-time food consumption tracking solution that reduces airline food waste and CO2 emissions by providing consumption insights for better meal planning and inventory management. Aimed at airlines and in-flight catering operations.
- Infinity (Holistic Customer Demand Prediction) Machine learning-powered revenue management platform that delivers updated demand forecasts and inventory recommendations by considering booking behaviors, competitor prices, seasonality, and market insights. Built for airline revenue management teams.
- Katana (Engine Inspection) Cloud-based AI application for engine borescope digital inspections that uses computer vision to detect and specify defects, determine positions, and account for complete blade coverage. Built for MRO providers and engine maintenance teams.
- droneInspect (Drone Aircraft Exterior Inspection) AI-powered drone inspection system that uses high-definition cameras and computer vision to detect aircraft exterior damage, particularly in hard-to-reach areas, supported by simulated training data for enhanced accuracy. Aimed at MRO providers and airline maintenance operations.
- Forecast Unplanned Crew Absence Machine learning solution that predicts crew absence rates using time-series analysis on planned and flown rosters, weather conditions, and special events to optimize standby crew allocation. Built for airline crew operations teams.
- Customer Support Across Multi-Channel Conversational AI middleware solution that transforms chatbot responses into personalized, context-aware messages using large language models, integrated across channels including WhatsApp. Designed for airline customer support operations.
- Cargo Digital Sales Intelligence Insight generation solution that consolidates cargo sales datasets into unified dashboards, automates insight detection, and delivers targeted insights via chatbot to support cargo revenue optimization. Built for cargo airlines.
Quantifiable outcome
- 186+ million passengers impacted yearly by zeroG solutions
- +6 more outcomes
Companies that use zeroG
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
zeroG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability14 records
Feature8 records
zeroG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Fraport AGcoreThree-way partnership combining Lufthansa's operational experience, Fraport's airport management expertise, and zeroG's AI and computer vision technology. Seer system deployed at Frankfurt Airport to improve punctuality, transparency, and efficiency for all airlines. Currently operational at 5 aircraft parking positions with expansion to 20+ positions planned.
- Microsoft AzurecorePrimary cloud infrastructure provider for zeroG's products including Seer. Supports both cloud-only and hybrid edge-cloud deployments using Azure Stack HCI for on-premise video processing.
- Lufthansa SystemscorezeroG is a 100% subsidiary of Lufthansa Systems, providing preferential access to Lufthansa Group airlines and leveraging Lufthansa Systems' infrastructure and domain expertise.
- Lufthansa Group Digital HangarcoreCollaboration within Lufthansa Group ecosystem for digital transformation initiatives and shared customer relationships across group airlines.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
zeroG competitors and assessment
Company assessmentDirect peers
- IBS Software: IBS Software provides iFlight, iCargo, and crew optimization platforms used by major airlines including Lufthansa Cargo competitors. Its crew rostering and cargo analytics offerings directly overlap with zeroG's Crew Absence Forecasting and Cargo Digital Sales Intelligence.
- PROS Holdings: PROS provides AI-driven pricing, revenue management, and customer experience software for airlines. Its revenue management and dynamic pricing products compete directly with zeroG's Infinity platform for the same demand-forecasting use case.
- Lufthansa Systems: Lufthansa Systems is zeroG's parent company and itself an airline IT vendor (Lido/Ops, NetLine). It is the closest peer because it sells adjacent products into the same Lufthansa Group customer base and competes externally against zeroG in commercial airline IT deals.
Broad incumbents
- Palantir Technologies: Palantir's Foundry and AIP platforms are increasingly sold to airlines and aerospace primes for operational data integration and AI deployment. Its enterprise AI platform approach competes with zeroG's data platform and MLOps-like capabilities for large enterprise customers.
- SITA: SITA is the dominant aviation IT and communications provider serving 90%+ of airlines and airports globally. It directly overlaps with zeroG in airport operations software (turnaround, AODB, A-CDM integrations) and competes on the same airline IT RFPs, especially in EMEA.
- Amadeus: Amadeus operates the leading airline passenger service system and revenue management suite (Altéa, Navitaire). Its Airline Cloud Platform competes directly with zeroG's Infinity demand-forecasting and ancillary upsell offerings to the same airline customers.
- Databricks: Databricks provides the lakehouse and ML platform that many airlines use to build their own AI/analytics, potentially disintermediating zeroG's bespoke solutions. It represents the build-vs-buy competitive alternative to zeroG's custom AI services.
- Sabre Corporation: Sabre's SabreSonic, AirCentre, and revenue management solutions compete with zeroG's passenger and operational AI offerings. It is a longstanding airline-IT incumbent with global distribution that mirrors zeroG's airline focus.
Emerging players
- TAV Technologies: TAV Technologies delivers airport operations and passenger experience solutions including A-CDM and apron management to global airports. It directly competes with zeroG's Seer product for AI-driven turnaround monitoring at airports outside Frankfurt.
- Veovo (BlipTrack): Veovo provides AI-based passenger flow, queue, and turnaround analytics at airports, with strong European airport customers. Its computer-vision turnaround and gate analytics directly overlap with zeroG's Seer airport intelligence suite.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
zeroG social profiles
Digital presencezeroG compliance and trust
Trust signalCompliance1 record
zeroG financial estimates
Financial estimateRevenue estimate
Valuation estimate
zeroG leadership team
Management profileNumber of profiles
Profiles9 records
zeroG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zeroG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zeroG
What does zeroG do?
zeroG develops and delivers data science and AI solutions tailored for the aviation industry. Its portfolio combines packaged AI software products (Seer turnaround tracking, Luggage Tracker carry-on baggage detection, Food Waste & Consumption Analysis) with bespoke professional services such as Infinity demand forecasting, crew absence prediction, engine and aircraft inspection AI, and multi-channel conversational AI for airline customers. Solutions are deployed primarily to airlines and airports to optimize revenue management, ground operations, crew planning, and passenger experience.
Is zeroG a public or private company?
zeroG is a private company. It is classified as corporate owned and is currently operating.
When was zeroG founded?
zeroG was founded in 2015. It employs 101 to 250 people.
Where is zeroG based?
zeroG is headquartered in Frankfurt, Germany, in the Europe region.
How does zeroG make money?
Four revenue lines are on record. Custom Data & AI Solutions (Professional Services) is the primary driver. The others are seer Product Licensing, luggage Tracker SaaS and training & Enablement Services.
Who are zeroG's main competitors?
Direct peers on record are IBS Software, PROS Holdings and Lufthansa Systems. Broad incumbents are Palantir Technologies, SITA, Amadeus, Databricks and Sabre Corporation. Emerging players are TAV Technologies and Veovo (BlipTrack).
Does zeroG have an API?
Yes. Seer provides API integration for customer systems. Timestamps and alerts from Seer can be integrated into any customer system (e.g., AODB, A-CDM) via APIs. The API enables customers to utilize turnaround data within their existing tools.
What industry is zeroG in?
zeroG's product category is Aviation Data and AI Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of IMABAFAK, Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254). Its NAICS code is 334511 and its SIC code is 3812.