What Bentley Laboratories does

Bentley Laboratories, LLC is a privately held U.S. beauty and personal care contract manufacturer founded in 2002 and headquartered at 111 Fieldcrest Avenue, Edison, NJ. The company provides end-to-end formulation, regulatory, manufacturing, and go-to-market services to beauty brands ranging from multinational corporations to independent indie labels, operating on a custom, quote-based B2B engagement model. Its offering spans 14 product categories including AP/DO solid sticks, bath/body/spa, butters and balms, certified organics, cleansers, creams and lotions, dense scrubs, fragrance ancillaries, gels/serums/ointments, hair treatments, lip balms and scrubs, loose powders, masks and sachets, and FDA OTC SPF and acne products, supported by quality and regulatory services covering cGMP documentation and organic certification.

Production runs across three Edison, NJ facilities totaling 350,000 square feet on two shifts across five days, with annual capacity of 80 million custom finished goods and 80 metric tons of bulk, accommodating minimum order quantities from 5,000 to 500,000 units across eight functional areas backed by four centralized support teams. R&D is positioned as a core asset, with the department described as one of the largest in the industry—combining 280 years of technology work experience and 80 years of formal education—and producing more than 250 new product launches per year and over 45 sample shipments per week, with an average concept-to-shelf timeline under nine months. The company differentiates further through a proprietary cloud-based platform that gives customers real-time visibility into order progress, inventory, and R&D pipeline via smartphone, the Bentley Box innovation program that delivers tailored technology assortments, and the Bentley Brand Group, which provides strategic and creative brand services. GTM is enterprise-direct: account teams composed of sales, planning, and formulation experts serve as the primary customer touchpoint, supported by industry event presence and supplier co-development relationships with leading global ingredient suppliers.

Name

Bentley Laboratories

Legal name

Bentley Laboratories, LLC

Website

https://bentleylabs.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Bentley Laboratories is a privately held U.S. beauty and personal care contract manufacturer founded in 2002 and based in Edison, NJ. It provides end-to-end custom formulation, regulatory, and manufacturing services across 14 product categories to both multinational and indie beauty brands, operating 350,000 square feet of capacity for 80 million finished goods annually.

Ownership category

akta.pro rank

Product category

Beauty Contract Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Beauty contract manufacturing
• Formulation development services
• Skincare manufacturing partner
• Personal care production
• Outsourced beauty manufacturing

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Beauty Product Manufacturing: B2B contract manufacturing services for beauty brands, providing end-to-end product development from formulation through production and delivery. Every product manufactured is custom, serving as a formulation and manufacturing partner across the full product lifecycle.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bentley Laboratories is a B2B contract manufacturer that formulates and produces custom beauty and personal care products on behalf of brand partners. Every finished good is custom, with end-to-end services spanning formulation development, regulatory compliance, testing, scale-up, production, and delivery. The company operates three facilities totaling 350K square feet with capacity to produce 80 million finished goods annually and minimum order quantities from 5,000 to 500,000 units.

Product overview

Bentley Labs operates as a unified platform combining formulation development, manufacturing, and go-to-market services for beauty brands. The core offering is a comprehensive suite of 14 product categories including AP/DO Solid Sticks, Bath/Body/Spa, Butters & Balms, Certified Organics, Cleansers, Creams/Lotions, Dense Scrubs, Fragrance Ancillaries, Gels/Serums/Ointments, Hair treatments, Lip Balms & Scrubs, Loose Powders, Masks & Sachets, and SPF & Acne OTCs. Supporting the product portfolio are a proprietary cloud-based platform for order/inventory tracking, formulation development services (shipping 45+ samples/week, launching 250+ products/year), the Bentley Box innovation program, quality and regulatory compliance services, and marketing services. The company operates three manufacturing facilities totaling 350K square feet with capacity to produce 80 million finished goods annually, serving MOQs from 5,000 to 500,000 units.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Beauty Contract Manufacturing End-to-end custom formulation and manufacturing of beauty and personal care products for brand partners, from brief through production and delivery. Every finished good is custom, with 80 million finished goods produced annually across three facilities.
• Formulation Development Services R&D formulation services delivered by one of the largest R&D departments in the beauty manufacturing industry, with 280 combined years of technology work experience. Ships over 45 samples per week and launches over 250 new products annually.
• Quality + Regulatory Services Quality assurance, regulatory compliance, cGMP documentation, FDA OTC support, and organically certified product handling. Includes rigorous stability, micro & assay, compatibility, and RIPT testing.
• Cloud-Based Proprietary Platform Interactive cloud platform provided to customers to track order progress, monitor inventory levels, view R&D pipeline, and access business data in real-time via smartphone.
• Marketing and Brand Services (Bentley Brand Group) Creative and strategic brand services including trend tracking, customer buying habit analysis, product usage insights, and demographic and psychographic breakdowns. Supports brand partners with go-to-market strategy.
• Bentley Box Innovation Program A series of new technologies across core categories, with tailored boxes sent to each customer based on growth and white space opportunities. Compiled by a cross-functional group including sales, product development, and R&D.

Quantifiable outcome

• Over 250 new products launched into the market per year
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Top Ingredient Suppliers (Worldwide)coreStrategic or Co-development PartnerBentley Labs teams up with the best ingredient suppliers globally to develop products that solve tough skin care issues. Suppliers bring novel ingredients and technologies, while Bentley delivers them into customer products. Customers recognize Bentley as the go-to partner for new and novel technology and innovative delivery systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosmetic Solutions: Boca Raton-based beauty and skincare contract manufacturer providing turnkey formulation, regulatory, manufacturing, and packaging services. Directly comparable to Bentley Labs in serving indie-to-mid-market skincare and OTC beauty brands with custom development capabilities.
• Columbia Cosmetics Manufacturing: California-based beauty and personal care contract manufacturer providing formulation, manufacturing, filling, and packaging services. Comparable to Bentley Labs in serving indie and established beauty brands with custom product development.
• Vee Pak: Beauty and personal care contract manufacturer serving indie and established brands with custom formulation, compounding, filling, and packaging capabilities. Closely comparable to Bentley Labs in business model, scale tier, and customer segmentation.
• McKenna Labs: Rancho Dominguez, California-based beauty and personal care contract manufacturer offering end-to-end formulation through fulfillment services. Directly comparable to Bentley Labs in B2B custom beauty manufacturing with similar indie-to-mid-market customer profile.
• CoValence Laboratories: Scottsdale-based cosmetic and personal care contract manufacturer offering custom formulation, blending, filling, and packaging. Directly comparable to Bentley Labs in the indie and mid-market beauty contract manufacturing space.
• Mana Products: New York-based full-service beauty contract manufacturer offering custom formulation, compounding, filling, and packaging for prestige and indie color cosmetics and skin care brands. Closely comparable to Bentley Labs in B2B beauty manufacturing service model, though Mana has a stronger color cosmetics orientation.

Broad incumbents

• KDC/One (Knowlton Development Corporation): Major North American beauty and personal care contract manufacturer with significantly larger scale, multi-site footprint, and broader product portfolio than Bentley Labs. Operates the same B2B custom formulation/manufacturing model but at enterprise scale across personal care, hair care, and skin care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bentleylabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley Laboratories