Pulse Percussion
- Company typePrivate
- Founded2004
- HeadquartersSan Dimas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Pulse Percussion firmographics
Firmographics- Name
- Pulse Percussion
- Legal name
- Pulse Percussion, Inc.
- Website
- https://pulsepercussion.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pulse Percussion industry classification
Industry- Product category
- Youth Performing Arts / Indoor Percussion Ensembles
- NAICS
- Musical Groups and Artists (711130), Performing Arts Companies (7111), Musical Groups and Artists (71113)
- akta.pro primary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
Keywords
Where Pulse Percussion is headquartered
LocationHeadquarters
- HQ city
- San Dimas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Pulse Percussion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Membership Tuition: Seasonal tuition fees ranging from $2700-$3000 for the 2026-27 season, paid monthly from October through March. Covers instruction, design, entry fees, Dayton trip, uniforms, and equipment.
- Audition and Clinic Fees: Registration fees for auditions ($90 online, $105 day of), visual ensemble auditions ($40), and educational clinics ($50 online, $60 day of). Pre-season clinics combined with audition registration available.
- Ticket Sales: Preview show ticket sales at $20 general admission with student discounts available for afternoon performances. Events held at local high schools with two performances per show.
- Recurring Donations: Monthly donation tiers: A Class ($20/month), Open Class ($30/month), World Class ($40/month). Includes perks like livestream access, merchandise, and virtual lessons.
- Merchandise Sales: Online store selling branded merchandise through Square e-commerce platform
- Entertainment Services: Pulse Entertainment provides percussion performance services for corporate events, entertainment industry, and creative projects for additional revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Season Membership 2026-27 |
| Unit Pricing | Pay-as-you-go | Audition Registration |
| Unit Pricing | Pay-as-you-go | Educational Clinic |
| Unit Pricing | Pay-as-you-go | Preview Show Tickets |
| Subscription | Monthly | A Class Donation |
| Subscription | Monthly | Open Class Donation |
| One time/ perpetual license | Monthly | World Class Donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pulse Percussion product offering
Product offeringCore offering
Pulse Percussion is a youth-arts nonprofit that operates two World Class competitive indoor percussion ensembles (Pulse and POW) performing in the SCPA and WGI circuits, delivering seasonal training, performances, uniforms, equipment, and travel to national championships. Supporting offerings include single-day and multi-day educational clinics, Pulse All Stars performance opportunities, a Visual Ensemble track, Pulse Entertainment services for corporate events, and a branded merchandise storefront.
Product overview
Pulse Percussion is a youth-arts organization offering competitive indoor percussion ensembles and performance opportunities. The core offerings consist of two World Class performance ensembles: Pulse Percussion (a six-time World Champion) and POW Percussion (a perennial World Class finalist), both competing in SCPA and WGI circuits. Supporting offerings include Pulse Entertainment for corporate and entertainment events, educational clinics for skill development, Pulse All Stars for performance opportunities, Visual Ensemble for movement and drill-focused performers, and Pulse Legacy Leaders for recurring donor support. The organization provides structured programs from audition through competition season, with seasonal productions that change annually.
Differentiator
Problem solved
Functional benefit
Brands
- Pulse Percussion: World Class percussion ensemble, six-time World Champion
- POW Percussion
- Pulse Entertainment
Products and services
- Pulse Percussion Ensemble World Class competitive indoor percussion ensemble and six-time WGI World Champion, providing seasonal training, performances, and travel to national championships for student percussionists ages 16-22.
- POW Percussion Ensemble
Companies that use Pulse Percussion
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Pulse Percussion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pulse Percussion partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Synced Up AudiocorePOW Percussion partnered with Synced Up Audio for audio equipment. They use a wide variety of standard and custom audio products ranging from speakers to synth to auxiliary carts. The equipment has been praised for its quality in just weeks of use.
- STAY OTHERcorePartnership with STAY OTHER for costuming and set design. STAY OTHER begins every project with an open mind, curious spirit, and passion for testing the limits of what can be done. They work closely with the design team for both Pulse and POW Percussion starting with the 2022 season.
- YamahaminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for musical equipment.
- RemominorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for percussion equipment.
- Vic FirthminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for drumsticks and mallets.
- ZildjianminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for cymbals.
- ON2 PercussionminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership.
- TreeworksminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership.
- Digital Audio CartminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for audio equipment.
- Box 6minorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership.
- StickTapeminorEquipment sponsor featured on homepage. Prominent placement in sponsor logo section indicating ongoing partnership for percussion accessories.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Pulse Percussion competitors and assessment
Company assessmentDirect peers
- Rhythm X: Top-tier WGI Independent World percussion ensemble and one of Pulse's primary on-floor rivals; runs a comparable youth-competitive indoor percussion model with seasonal tuition, auditions, and elite design staff.
- Vigilantes Indoor Percussion: WGI Independent World-class indoor percussion ensemble that competes head-to-head with Pulse and POW at regional and World championships; operates the same seasonal tuition + audition + donation model.
- Infinity Percussion: Independent World-class WGI indoor percussion ensemble competing in the same circuit and talent pool as Pulse; shares the nonprofit youth-arts ensemble model and annual audition-based recruitment.
- Recon Percussion: Independent World percussion ensemble and frequent WGI Finals competitor; comparable SoCal-adjacent / national youth-arts operating model with subscription-style season tuition and recurring donations.
Broad incumbents
- Pacific Crest Drum and Bugle Corps: Southern California-based DCI drum corps and youth-arts nonprofit; shares Pulse's SoCal talent pipeline, staff (multiple Pulse design staff hold Pacific Crest roles), and mission of youth performing-arts development, but competes in summer drum corps rather than winter indoor percussion.
- Phantom Regiment Drum and Bugle Corps: DCI drum corps with which Pulse shares multiple staff (Steven Estudillo as visual designer, Matt Hartwell as drill designer, Jacob Wetzel as bass tech); another nonprofit youth-arts performing organization serving the same 16-22 percussionist pipeline.
- Bluecoats Drum and Bugle Corps: Elite DCI drum corps whose battery and visual staff overlap significantly with Pulse (Connor Yasuda, Zach Wilson, Adam Sanchez, Matt Hartwell all hold Bluecoats roles); comparable youth performing-arts competitive nonprofit serving similar 16-22 demographic.
- Santa Clara Vanguard: DCI drum corps with deep staff overlap to Pulse (Noe Gomez and Matt Hartwell held Visual Designer roles); comparable elite nonprofit youth-arts performing organization competing in summer activity but feeding the same pool of indoor percussion talent.
- Blue Devils Drum and Bugle Corps: DCI drum corps where John Mapes served as Percussion Arranger (2007-2012); one of the most prestigious nonprofit youth-arts performing organizations that shares Pulse's staff network and talent pipeline.
- Blue Stars Drum and Bugle Corps: DCI drum corps with which Pulse shares multiple staff (Joey Martinez bass tech, John Mapes battery arranger); another elite nonprofit youth-arts performing organization that competes for the same high-school-age percussion talent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulse Percussion social profiles
Digital presencePulse Percussion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse Percussion leadership team
Management profileNumber of profiles
Profiles10 records
Pulse Percussion subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pulse Percussion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse Percussion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse Percussion
What does Pulse Percussion do?
Pulse Percussion is a youth-arts nonprofit that operates two World Class competitive indoor percussion ensembles (Pulse and POW) performing in the SCPA and WGI circuits, delivering seasonal training, performances, uniforms, equipment, and travel to national championships. Supporting offerings include single-day and multi-day educational clinics, Pulse All Stars performance opportunities, a Visual Ensemble track, Pulse Entertainment services for corporate events, and a branded merchandise storefront.
Is Pulse Percussion a public or private company?
Pulse Percussion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pulse Percussion founded?
Pulse Percussion was founded in 2004. It employs 11 to 50 people.
Where is Pulse Percussion based?
Pulse Percussion is headquartered in San Dimas, United States, in the North America region.
How does Pulse Percussion make money?
Six revenue lines are on record. Membership Tuition is the primary driver. The others are audition and Clinic Fees, ticket Sales, recurring Donations, merchandise Sales and entertainment Services.
Who are Pulse Percussion's main competitors?
Direct peers on record are Rhythm X, Vigilantes Indoor Percussion, Infinity Percussion and Recon Percussion. Broad incumbents are Pacific Crest Drum and Bugle Corps, Phantom Regiment Drum and Bugle Corps, Bluecoats Drum and Bugle Corps, Santa Clara Vanguard, Blue Devils Drum and Bugle Corps and Blue Stars Drum and Bugle Corps.
Does Pulse Percussion have an API?
No public API is recorded for Pulse Percussion.
What industry is Pulse Percussion in?
Pulse Percussion's product category is Youth Performing Arts / Indoor Percussion Ensembles. Its primary akta.pro industry code is EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 711130.