Infinity Percussion
Infinity Percussion is a 501(c)(3) non-profit indoor percussion organization based in Orlando, Florida, operating three competitive ensembles (INFINITY, INFINITY 2, INFINITY 3) that train approximately 100 youth performers aged 14-22 annually for the WGI competition circuit.
- Company typePrivate
- Founded2007
- HeadquartersOrlando, FL, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Infinity Percussion does
Infinity Percussion is a 501(c)(3) non-profit indoor percussion organization founded in 2007 in Orlando, Florida, by Tom Hurst, John Campese, and Lee Hansen. The organization operates as an affiliate of Pageantry Arts Concepts and runs three competitive ensembles — INFINITY (World Class), INFINITY 2, and INFINITY 3 — that serve approximately 100 youth performers annually, ages 14 to 22, primarily recruited from Florida, the broader Southeast and Midwest United States, and internationally including Japan. The ensembles compete on the Winter Guard International (WGI) circuit, culminating each April at the WGI World Championships in Dayton, Ohio. INFINITY has been a WGI World Class Finalist every year since 2008 and is a three-time WGI Percussion Independent World Class Fans' Favorite (2013, 2014, 2019).
The core product is competitive indoor percussion performance: high-level show design, musical arrangements, and ensemble training delivered through three tiered ensembles that share the same instructional staff, techniques, and organizational culture under an "Infini-Family" model. There is no proprietary software or technology stack; the offering is a live performing arts experience culminating in adjudicated competition. Supporting products include an Alumni Association (IAA) with five membership tiers and a merchandise program that produces annual apparel and special-edition items.
Revenue is generated through member fees, tax-deductible donations, corporate sponsorships, alumni association dues ($0-$250 annually), and merchandise sales. The organization publicly states that operating costs exceed funds from member fees, grants, and sponsorships, requiring supplemental donations. Marketing and recruitment rely on community referrals, alumni networks, regional and national WGI competition visibility, and the organization's website. There are no external funding rounds, acquisitions, or institutional investors; the organization is founder-led and operated primarily by volunteers and veterans of the indoor drumline activity.
Infinity Percussion firmographics
Firmographics- Name
- Infinity Percussion
- Legal name
- Infinity Percussion
- Website
- https://infinitypercussion.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infinity Percussion is a 501(c)(3) non-profit indoor percussion organization based in Orlando, Florida, operating three competitive ensembles (INFINITY, INFINITY 2, INFINITY 3) that train approximately 100 youth performers aged 14-22 annually for the WGI competition circuit.
- Ownership category
- akta.pro rank
Infinity Percussion industry classification
Industry- Product category
- Youth Performing Arts Education
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
Keywords
Where Infinity Percussion is headquartered
LocationHeadquarters
- HQ city
- Orlando, FL
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Infinity Percussion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Members pay fees to participate in the ensembles. Operating costs exceed funds from member fees, grants, and sponsorships, requiring donations to supplement.
- Donations and Contributions: Tax-deductible donations support the 501(c)(3) non-profit organization, directly funding equipment, facilities, and program delivery.
- Sponsorships: Corporate sponsorships from various companies listed on the website support operational costs.
- Alumni Association Membership: Infinity Alumni Association (IAA) offers tiered membership ($0-$250 annually) with perks including merchandise discounts, event tickets, and exclusive content access.
- Merchandise Sales: Sale of Infinity Percussion merchandise including alumni-specific items and special edition products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | IAA Member - Free tier with basic alumni perks |
| Subscription | Annual | IAA Bronze Member - $35/year with gift and discount |
| Subscription | Annual | IAA Silver Member - $50/year with enhanced perks |
| Subscription | Annual | IAA Gold Member - $100/year with event tickets |
| Subscription | Annual | IAA Platinum Member - $250/year with premium perks |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Infinity Percussion product offering
Product offeringCore offering
Infinity Percussion operates three competitive indoor percussion ensembles (INFINITY, INFINITY 2, INFINITY 3) that deliver high-level WGI World Class and Open Class performance training, original show design, and musical arrangement education to youth aged 14-22. The ensembles compete regionally across the Southeast and Midwest US and annually at WGI World Championships in Dayton, Ohio, with member-supported programming funded by participation fees, donations, and sponsorships.
Product overview
Infinity Percussion is a performing arts organization offering three competitive percussion ensembles: INFINITY (World Class premier ensemble, 19th season), INFINITY 2 (second ensemble founded 2013), and INFINITY 3 (third ensemble founded 2016). The organization provides youth ages 14-22 with performance and musical skill development through the marching arts activity. As an affiliate of Pageantry Arts Concepts, a 501(c)(3) non-profit, the organization operates under the Infini-Family model where all three ensembles share the same training, techniques, and culture. The organization also offers an Alumni Association with tiered membership benefits.
Differentiator
Problem solved
Functional benefit
Brands
- INFINITY: Premier World Class ensemble, now in its nineteenth season. 18-time WGI World Class Finalist, three-time WGI Percussion Independent World Class Fans' Favorite (2013, 2014, 2019), and 18-time FFCC Independent World Class Gold Medalist.
- INFINITY 2
- INFINITY 3
Products and services
- INFINITY Ensemble The premier World Class percussion ensemble of Infinity Percussion, in its nineteenth season, competing at the highest level of WGI Independent World Class since 2007 with 18 consecutive WGI Finalist appearances and three WGI Percussion Independent World Class Fans' Favorite titles (2013, 2014, 2019). For youth performers aged 14-22.
- INFINITY 2 Ensemble The organization's second ensemble, created in 2013 to accommodate record audition turnout, offering young performers the same training, techniques, and culture as the World Class ensemble; includes 2017 and 2022 WGI Independent Open Class Champions. For youth performers aged 14-22.
- INFINITY 3 Ensemble The third ensemble in the Infinity Percussion family, founded in 2016 for additional performers, known for innovative performances and intricate musical arrangements in the indoor percussion community. For youth performers aged 14-22.
- Infinity Alumni Association (IAA) Official alumni association offering five tiered annual memberships ranging from free to $250 per year, with perks including newsletters, event invitations, early season content access, alumni merchandise discounts, free merchandise items, and tickets to Florida and FFCC Championship shows. For former Infinity Percussion performers and supporters.
Companies that use Infinity Percussion
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Infinity Percussion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Infinity Percussion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pageantry Arts ConceptscoreInfinity Percussion is an affiliate of Pageantry Arts Concepts (PAC), a 501(c)(3) non-profit organization. This affiliation provides the organizational structure and non-profit status that enables tax-deductible donations and youth development programming.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Infinity Percussion competitors and assessment
Company assessmentDirect peers
- Music City Drum Corps: Nashville, TN area-based competitive percussion ensemble participating in WGI circuits. Compares on membership-driven model and regional youth-development positioning.
- Cap City Percussion: Independent indoor percussion ensemble from the Columbus, OH region active in WGI's Open and World Class circuits. Directly comparable as a youth-percussion ensemble competing on the same circuit.
- STRYKE Percussion: Independent WGI indoor percussion ensemble based in Iowa active in the Independent World Class division. Mirrors Infinity's competitive show-design model and audition-recruited member pipeline.
- Pulse Percussion: Independent WGI indoor percussion ensemble based in Southern California competing at World Class. Compares directly on tiered ensemble model, audition pipeline, and WGI circuit participation.
- Vigilance Indoor Percussion: Independent WGI indoor percussion ensemble competing in the Independent Open and World Class divisions. Comparable as a single-purpose, audition-recruited youth percussion organization.
- Convergence Indoor Percussion: Independent WGI indoor percussion ensemble active in the Independent A and Open divisions. Direct comparable to Infinity 3 in ensemble tiering and competitive positioning.
- Rhythm X (Indoor Percussion): Independent WGI indoor percussion ensemble based in the Dayton, OH region that competes at the Independent World Class level. Operates the same competition-driven, audition-recruited youth ensemble model as Infinity Percussion.
Broad incumbents
- Winter Guard International (WGI): The sanctioning body for the indoor percussion, winter guard, and color guard activity. Functions as the industry association that organizes the competition circuit on which Infinity Percussion depends for visibility and ranking.
- Drum Corps International (DCI): Governing body for the junior drum corps activity, an adjacent marching-arts discipline that recruits the same 14-22 youth demographic and competes during the same spring season.
Others
- Pageantry Arts Concepts (PAC): 501(c)(3) non-profit parent affiliate of Infinity Percussion that provides organizational structure, youth-protection policies, and tax-deductible donation infrastructure; functions as a governing non-profit and ecosystem peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Infinity Percussion social profiles
Digital presenceInfinity Percussion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Percussion leadership team
Management profileNumber of profiles
Profiles3 records
Infinity Percussion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Percussion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Percussion
What does Infinity Percussion do?
Infinity Percussion operates three competitive indoor percussion ensembles (INFINITY, INFINITY 2, INFINITY 3) that deliver high-level WGI World Class and Open Class performance training, original show design, and musical arrangement education to youth aged 14-22. The ensembles compete regionally across the Southeast and Midwest US and annually at WGI World Championships in Dayton, Ohio, with member-supported programming funded by participation fees, donations, and sponsorships.
Is Infinity Percussion a public or private company?
Infinity Percussion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Infinity Percussion founded?
Infinity Percussion was founded in 2007. It employs 11 to 50 people.
Where is Infinity Percussion based?
Infinity Percussion is headquartered in Orlando, FL, United States, in the North America region.
How does Infinity Percussion make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are donations and Contributions, sponsorships, alumni Association Membership and merchandise Sales.
Who are Infinity Percussion's main competitors?
Direct peers on record are Music City Drum Corps, Cap City Percussion, STRYKE Percussion, Pulse Percussion, Vigilance Indoor Percussion, Convergence Indoor Percussion and Rhythm X (Indoor Percussion). Broad incumbents are Winter Guard International (WGI) and Drum Corps International (DCI). Pageantry Arts Concepts (PAC) is listed as an others.
Does Infinity Percussion have an API?
No public API is recorded for Infinity Percussion.
What industry is Infinity Percussion in?
Infinity Percussion's product category is Youth Performing Arts Education. Its primary akta.pro industry code is EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 711130 and its SIC code is 7997.