Emefin
Emefin is a Peru-based private family business group that has built a European pet retail portfolio through acquisitions of Kiwoko, TiendAnimal, and Animalis between late 2019 and late 2020.
- Company typePrivate
- Founded2018
- HeadquartersLima, Peru
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Emefin does
Emefin is a Peru-based, privately held family business group headquartered in Lima. The firm presents itself as having more than 80 years of experience, while firmographic records list its incorporation year as 2018 — a discrepancy suggesting the holding vehicle may consolidate legacy family operations under a recently formalized entity. Headcount is reported at 11-50, which appears to describe the Lima holding office rather than the wider workforce of any operating subsidiaries. The company's web property (emefin.com) currently resolves to a default cPanel placeholder page rather than active corporate content, which materially limits external visibility into current operations, leadership, and financial profile.
The group's substantive recent activity is concentrated in a single vertical: European pet retail. Between October 2019 and December 2020, Emefin completed three acquisitions — Kiwoko in October 2019, TiendAnimal in January 2020, and Animalis in December 2020 — each for an undisclosed purchase price. Kiwoko and TiendAnimal are established Spanish specialty pet retail chains (the former primarily physical, the latter a leading online platform), while Animalis extends the footprint into Switzerland. Taken together, the pattern is consistent with a deliberate roll-up of multi-channel European pet retail assets under a Peruvian family-controlled holding structure.
Beyond these acquisitions, the input data provides no information on products, technology stack, pricing models, customer segments, management team, partnership ecosystem, certifications, or financials. No revenue figures, funding rounds, or operating-status confirmations are present. As a result, this description is constrained to the firmographic baseline and the documented M&A trail; any broader claims about operating model, go-to-market, or revenue mechanics would exceed the evidence base.
Emefin firmographics
Firmographics- Name
- Emefin
- Website
- https://emefin.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Emefin is a Peru-based private family business group that has built a European pet retail portfolio through acquisitions of Kiwoko, TiendAnimal, and Animalis between late 2019 and late 2020.
- Ownership category
- akta.pro rank
Emefin industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
Keywords
Where Emefin is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Markets served
Emefin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Emefin product offering
Product offeringCore offering
Emefin is a privately held family business group with more than 80 years of experience that functions as a holding company for a portfolio of pet retail chains operating primarily in Spain and other European markets. Through its subsidiaries, the group sells pet food, accessories, and pet care products to consumers via physical store networks and online channels.
Product overview
No product or service information available. The source data consists of a cPanel default hosting placeholder page with no substantive company content.
Differentiator
Problem solved
Functional benefit
Products and services
- Kiwoko (pet retail chain) Specialty pet retail chain selling pet food, accessories, and pet care products to consumers across physical stores and online channels in Spain and other European markets; operated as a subsidiary brand within the Emefin family business group.
- TiendAnimal (pet retail chain) Online and physical pet retail brand selling pet food, accessories, and pet care products to consumers, particularly with a strong e-commerce heritage; operated as a subsidiary brand within the Emefin family business group.
- Animalis (pet retail chain) Specialty pet retail chain selling pet food, accessories, and pet care products to consumers in European markets; operated as a subsidiary brand within the Emefin family business group.
Companies that use Emefin
Customer profileIdeal customer profiles1 record
Emefin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emefin partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Emefin competitors and assessment
Company assessmentDirect peers
- Pets at Home: UK-listed specialty pet retailer combining a national store chain, grooming and veterinary services and a strong online channel. Highly comparable to Emefin's Kiwoko + TiendAnimal + Animalis combination of physical and digital pet retail under one roof.
- Fressnapf / Maxi Zoo: Europe's largest pet retail chain operating multi-category stores and growing digital across Germany, France, Benelux and beyond. Directly comparable to Emefin as a multi-country omnichannel pet retail platform pursuing private label and services.
- Arcaplanet: Italy's leading specialty pet retailer with hundreds of stores and an integrated online channel. Closely comparable geographic and format overlap with Kiwoko and TiendAnimal in southern Europe.
- Jollyes: UK specialty pet retailer operating a chain of mid-sized physical stores plus an online channel. Comparable scale and category positioning to Kiwoko.
- Zooplus: Europe's leading pure-play online pet retailer now owned by Hellman & Friedman. Directly comparable to TiendAnimal in assortment, customer overlap in Spain and competitive pressure on pricing and assortment.
- Chewy: US-based vertical e-commerce leader in pet food and supplies with a strong subscription and private-label engine. The closest global analog to TiendAnimal's online ambitions and a benchmark for vertical e-commerce unit economics.
Broad incumbents
- PetSmart: Largest North American specialty pet retailer with national store footprint and integrated digital, grooming, training and veterinary services. A scaled-up analog of Emefin's omnichannel model and a relevant benchmark for store-economics and services attach rates.
- Petco: US specialty pet retailer and services platform operating stores, digital and a growing veterinary network. Provides a relevant incumbent benchmark for services-led category expansion, which Emefin could replicate across its brands.
- Walmart Pet / Amazon Pet: Mass-market generalists with rapidly expanding pet assortments and Subscribe & Save. Important competitive benchmark because they set online price expectations for category-leading retailers like TiendAnimal and Kiwoko.
Regional players
- Pet Lovers Centre: Listed specialty pet retailer operating across Southeast Asia with stores, grooming and e-commerce. Comparable multi-channel model in a different geography, useful as a regional benchmark for Emefin's potential Asia expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Emefin social profiles
Digital presenceEmefin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emefin leadership team
Management profileNumber of profiles
Emefin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emefin M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emefin
What does Emefin do?
Emefin is a privately held family business group with more than 80 years of experience that functions as a holding company for a portfolio of pet retail chains operating primarily in Spain and other European markets. Through its subsidiaries, the group sells pet food, accessories, and pet care products to consumers via physical store networks and online channels.
When was Emefin founded?
Emefin was founded in 2018. It employs 11 to 50 people.
Where is Emefin based?
Emefin is headquartered in Lima, Peru, in the Latin America region.
Who are Emefin's main competitors?
Direct peers on record are Pets at Home, Fressnapf / Maxi Zoo, Arcaplanet, Jollyes, Zooplus and Chewy. Broad incumbents are PetSmart, Petco and Walmart Pet / Amazon Pet. Pet Lovers Centre is listed as a regional player.
Does Emefin have an API?
No public API is recorded for Emefin.
What industry is Emefin in?
Emefin's product category is Pet Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 459910 and its SIC code is 7311.