What Belvilla does

Belvilla is an Amsterdam-based online vacation rental marketplace operating as a subsidiary of PRISM (formerly OYO Hotels and Homes), the SoftBank-backed hospitality group. The platform aggregates more than 60,000 vacation homes across 18 European countries plus South Africa, offering chalets, cottages, villas, apartments, glamping tents, and holiday houses. Founded in 1980, Belvilla has operated in the European short-stay market for over 45 years and serves two distinct user groups: leisure travelers seeking vacation accommodation (demand side) and property owners seeking distribution and booking infrastructure (supply side). The platform is delivered through the Belvilla website (belvilla.nl), iOS and Android mobile applications, a Partner Network portal for property owners, and secondary distribution via the OYO booking platform, with underlying inventory and booking operations integrated into OYO/Prism technology infrastructure.

Belvilla generates revenue primarily through commissions on vacation rental bookings (transaction-fee model), supplemented by recurring services for property owners including listing management, booking infrastructure, and distribution access (subscription/recurring model). Pricing is structured as dynamic per-night rates with flexible cancellation windows (21, 30, or 43 days free cancellation) and reported discounts of 7-63% off rack rates; sample listings show €61-€637 per night in Luxembourg and €67-€297 per night in Italy. Belvilla maintains a partner program ('Vermeld je accommodatie') to recruit new property owner inventory and B2B partnerships with travel agencies for downstream distribution.

The company has recently broadened its product surface beyond third-party vacation rentals into directly-operated hotel and apart-hotel inventory. In early 2026 it launched three hotels in Germany under the Belvilla Hotels and Palette Resorts sub-brands. In February 2026, Belvilla entered the US market by acquiring 10 former Sonder properties through Sonder's bankruptcy court process, launching the Belvilla District 6 apart-hotel sub-brand with three properties operational at launch (The Dutch and Court Square in Long Island City, Queens; The Louie Hotel in New Orleans). Belvilla also acquired Australia-based MadeComfy in May 2025 for an undisclosed amount, extending its property management footprint. Belvilla is positioned by PRISM as part of an India-U.S. hospitality platform with extended-stay focus, with PRISM reportedly preparing for a potential IPO.

Name

Belvilla

Legal name

Belvilla

Website

https://belvilla.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Amsterdam-based Belvilla is a European vacation rental marketplace operating 60,000+ properties across 18 countries, serving leisure travelers and property owners as a PRISM (formerly OYO) subsidiary with recent US and hotel expansion.

Ownership category

akta.pro rank

Product category

Online Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)

akta.pro secondary industries

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Full-Service Vacation Rental Property Management (THAMAKAA), Vacation & Short-Term Rental Management (BPAJAFAI), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Vacation rental platform
• Short-term rental marketplace
• Holiday home booking
• Apart-hotel accommodations
• Property rental platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Vacation Rental Bookings: Belvilla charges property owners a commission for listing vacation homes on its platform. Travelers pay per-night rates for accommodations with additional costs for cleaning and services. The platform offers free cancellation policies (21, 30, 43 days) and displays discounted pricing compared to full rates.
2. Property Owner Services: Belvilla recruits property owners to list on its platform through its partner program, providing listing management, booking infrastructure, and distribution to travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Belvilla operates an online marketplace that aggregates more than 60,000 vacation homes across 18 European countries, enabling travelers to search, filter, and book holiday rentals including chalets, cottages, villas, apartments, and glamping tents. The company has expanded into operated hotel and apart-hotel sub-brands (Belvilla District 6 in the US, Belvilla Hotels and Palette Resorts in Germany) and offers a partner program for property owners to list inventory on the platform.

Product overview

Belvilla is a European short-term rental and apart-hotel brand owned by PRISM (formerly OYO Hotels), operating primarily as a vacation home marketplace with over 60,000 properties across 18 European countries. The company operates two main product lines: its core vacation home rental platform (Belvilla Vacation Home Rentals) offering chalets, cottages, villas, apartments, and glamping accommodations, and its hotel operations including Belvilla District 6 properties in the US (The Dutch, Court Square, and The Louie Hotel acquired from Sonder's bankruptcy) and Belvilla Hotels in Germany (including Belvilla Kaiserhof Feldberg, Sunday Hotel Schwarzbachtal Hideaway, and Bernsteinsee Hotel & Ferien by Palette Resorts). The company also offers a partner network for property owners and a mobile application for bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Belvilla Vacation Home Rentals
• Belvilla District 6
• Belvilla Hotels (Germany)
• Palette Resorts
• Belvilla Partner Network

Quantifiable outcome

• 4+ rating on review platforms
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SondercoreOthers · 26 February 2026Belvilla acquired 10 properties from Sonder's bankruptcy court proceedings, marking its first operational presence outside Europe. The acquisition included The Dutch and Court Square in Long Island City, Queens, and The Louie Hotel in New Orleans, with additional locations in Brooklyn, Seattle, Denver, Philadelphia, Austin, and Phoenix. Financial terms were not disclosed.
• OYO Booking PlatformminorChannel Partner/ Reseller/ Distributor · 26 February 2026Belvilla properties are distributed through OYO's booking platform, with rebranding already visible on distribution channels. The integration enables cross-platform visibility for Belvilla listings.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Dominant European OTA that now carries a large STR inventory alongside its hotel base; Belvilla competes for the same European traveler demand and is exposed to Booking's commission and visibility economics.
• Tripadvisor: Travel discovery platform with its own vacation rental offering; competes for upper-funnel traveler intent in the same European leisure destinations Belvilla serves.
• Expedia Group: Parent of Vrbo and FeWo-direkt, making it the structural competitor to Belvilla in the European whole-home rental category; sets commission benchmarks Belvilla must clear.

Direct peers

• Vrbo: Expedia-owned vacation rental marketplace focused on whole-home family rentals; overlaps directly with Belvilla's core villas, chalets and cottage inventory across Europe.
• Airbnb: Global short-term rental marketplace with the largest direct-book brand in the category; competes head-on with Belvilla in European leisure destinations, particularly for whole-home and group bookings.
• HomeToGo: Berlin-based vacation rental metasearch and marketplace operator across Europe and North America; competes with Belvilla in EU short-term rental discovery and aggregation.
• Vacasa: US-listed professional vacation rental manager combining marketplace demand with full-service property management; comparable to Belvilla's managed-stay direction and the MadeComfy playbook.
• FeWo-direkt: Expedia-owned German-language vacation rental platform focused on DACH; competes directly with Belvilla for the German, Austrian and Swiss holiday-home traveler.

Regional players

• Hostelworld: European-headquartered budget accommodation marketplace; while budget-hostel-led, it overlaps with Belvilla's lower-priced end (e.g., glamping tents and budget holiday homes) for cost-sensitive European travelers.

Others

• OYO Rooms / PRISM: Belvilla's parent company and distribution partner; OYO's app and website already surface Belvilla inventory, making it both an internal distribution channel and a strategic comparator for managed-budget lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Belvilla.global
• LinkedInlinkedin.com/company/belvilla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belvilla