HomeToGo
- Company typePublic
- Founded2014
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
HomeToGo firmographics
Firmographics- Name
- HomeToGo
- Legal name
- HomeToGo SE
- Website
- https://hometogo.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
HomeToGo industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Residential Property Managers (531311)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)
- akta.pro secondary industry
- Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where HomeToGo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
HomeToGo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission / Take Rate: HomeToGo earns a commission or take rate on bookings completed through its marketplace platform. Property providers (vacation rental owners, managers, and platforms) pay HomeToGo when a booking is completed. This is the primary revenue driver for the consumer-facing B2C segment.
- Subscription & Services Platform: HomeToGo generates recurring subscription revenue from property managers and providers who pay for access to HomeToGo's tools, listings syndication, and distribution services. The company has expanded this segment through acquisitions like Amivac and Interhome. Interhome, acquired in August 2025, brings 40,000 vacation rentals and property management fees, significantly expanding this revenue stream.
- B2B Redistribution (HomeToGo_PRO): Revenue from distributing HomeToGo's vacation rental inventory to travel agencies via the Amadeus Bistro Portal. HomeToGo_PRO enables travel agencies to book vacation rentals and earn commissions, with HomeToGo earning a share of the transaction value. This segment now accounts for approximately 66% of total IFRS revenues following the Interhome acquisition.
- B2B SaaS - Travel Agency Hub: HomeToGo provides a SaaS platform (Travel Agency Hub) for travel agencies to access its vacation rental inventory and manage bookings. The platform was launched as part of the company's suite in December 2023 and piloted with FDM Travel and Fora before expanding to additional partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer marketplace access is free for travelers |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
HomeToGo product offering
Product offeringCore offering
HomeToGo operates a global vacation rental marketplace that aggregates over 15 million listings from multiple providers, allowing travelers to search, compare, and book vacation rentals via its website and mobile apps. The company earns revenue primarily through commissions from property providers on bookings completed through its platform, supplemented by B2B subscription and redistribution services via HomeToGo_PRO, and property management fees through its Interhome subsidiary acquired in August 2025.
Product overview
HomeToGo operates as a vacation rental metasearch marketplace and technology company offering both B2C and B2B products. The core product is the HomeToGo Marketplace aggregating over 15 million vacation rental listings from multiple providers globally. The B2B portfolio includes HomeToGo_PRO (now ~66% of revenues) powered by Doppelgänger technology for redistribution, the Travel Agency Hub SaaS platform, and AI features like Dash and AI Filter. Following the August 2025 acquisition of Interhome for over $200 million, the company launched HomeToGo Originals as an umbrella brand consolidating property management subsidiaries (Interhome, Kraushaar) to connect local operators to the global distribution network. Recent partnerships with Amadeus enable travel agencies to access inventory through the Bistro Portal.
Differentiator
Problem solved
Functional benefit
Brands
- HomeToGo Originals: Umbrella brand for property management subsidiaries including Interhome and Kraushaar, connecting local vacation rental operators to HomeToGo's global marketplace technology and distribution network.
- HomeToGo_PRO
- HomeToGo_PRO Doppelgänger
- holidayhomes.com
- Dash
- Travel Agency Hub
- WeatherPromise
Products and services
- HomeToGo Marketplace Global vacation rental metasearch and booking marketplace aggregating over 15 million listings from multiple providers, allowing travelers to search, compare, and book vacation rentals (cabins, condos, houses, villas) across 100+ countries via hometogo.com and iOS/Android apps. Free for consumers, monetized via provider commissions on completed bookings.
- HomeToGo_PRO B2B segment providing vacation rental technology, redistribution, and property management solutions to partners, travel agencies, and property management operators. Includes white-label redistribution, direct property management via Interhome, and B2B SaaS tools, accounting for approximately 66% of total IFRS revenues.
- HomeToGo_PRO Doppelgänger B2B redistribution technology solution enabling travel agencies to search, book, and earn commissions on vacation rentals worldwide. Powers the Amadeus Bistro Portal integration providing licensed Amadeus travel agencies in the DACH region access to HomeToGo's vacation rental inventory.
- Travel Agency Hub SaaS platform enabling travel agencies to access HomeToGo's vacation rental inventory and manage bookings. Currently piloting with FDM Travel and Fora with plans to expand to additional agency partners.
- Dash AI Travel Companion AI-powered travel companion available across iOS, Android, and website that consolidates HomeToGo's existing AI tools under one unified experience, reducing customer escalations to human agents by 85%.
- Interhome Swiss vacation rental operator providing direct property management services with 40,000 vacation rentals across 28 countries, particularly strong in German-speaking markets. Acquired by HomeToGo in August 2025 and operating under the HomeToGo Originals umbrella brand.
- HomeToGo Originals Umbrella brand connecting HomeToGo's property management subsidiaries (Interhome and Kraushaar) to the global marketplace technology and distribution network. Part of the company's buy-and-build M&A strategy for future property management acquisitions.
Quantifiable outcome
- 85% reduction in customer escalations to human agents with Dash AI travel companion
- +3 more outcomes
Companies that use HomeToGo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HomeToGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
HomeToGo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmadeuscoreHomeToGo announced a strategic partnership with Amadeus on March 3, 2026, to provide its vacation rental inventory to travel agencies through the Amadeus Bistro Portal using HomeToGo_PRO Doppelgänger technology. The integration enables licensed Amadeus travel agencies in the DACH region (Germany, Austria, Switzerland) to access and book from HomeToGo's portfolio while earning competitive commissions. This collaboration marks HomeToGo's expansion into the professional travel agency channel while broadening Amadeus's travel portfolio offerings. Both companies position themselves as technology leaders expanding into the B2B travel agency market for vacation rentals.
- InterhomecoreHomeToGo acquired Swiss vacation rental operator Interhome from Migros for over $200 million (in the low three-digit million Swiss franc range) in August 2025. Interhome brings 40,000 vacation rentals across 28 countries and operates as part of HomeToGo's B2B segment (HomeToGo_PRO), now accounting for approximately 66% of total IFRS revenues. Interhome's B2C website was launched on HomeToGo's core technology platform just two months after closing. The acquisition represents vertical integration and a buy-and-build M&A strategy, with future property management acquisitions expected to join the HomeToGo Originals umbrella brand.
- RedAwningminorRedAwning was recognized as HomeToGo's 'Global Partner of the Year' in 2025 for its contributions as a vacation rental provider listing properties on HomeToGo's marketplace. RedAwning operates as a property provider/channel partner on the HomeToGo platform, contributing inventory to the marketplace.
- FDM Travel and ForaminorFDM Travel and Fora were pilot partners for HomeToGo's Travel Agency Hub SaaS platform, which enables travel advisors to access vacation rental inventory and manage bookings. These travel agencies were the first to test the B2B SaaS tool before broader rollout to additional agency partners.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
HomeToGo competitors and assessment
Company assessmentBroad incumbents
- Airbnb: The dominant vacation rental marketplace globally. Comparable because it shares HomeToGo's core product category (short-term rental booking) and serves overlapping consumer use cases, but Airbnb operates at vastly larger scale, owns its supply relationships directly, and competes with HomeToGo for both travelers and hosts.
- Booking.com: Global OTA that has expanded aggressively into vacation rentals (Booking Homes). Comparable because it competes head-to-head with HomeToGo for travelers and supply, but operates across hotels, flights, and rentals with a much larger marketing budget and broader traveler ecosystem.
Direct peers
- Vrbo (Expedia Group): Expedia Group's vacation rental brand and the most direct functional peer to HomeToGo. Both aggregate whole-home vacation rentals globally with comparable traveler-facing search and booking flows; HomeToGo differentiates through broader metasearch aggregation while Vrbo leverages Expedia's broader travel ecosystem.
- Tripadvisor: Travel metasearch and reviews platform with a vacation rental marketplace. Comparable to HomeToGo as a discovery and price-comparison surface for alternative accommodations, though Tripadvisor's primary monetization is hotel-leaning and its vacation rental share is smaller.
- Kayak (Booking Holdings): Travel metasearch engine under Booking Holdings that aggregates flights, hotels, and rentals. Comparable to HomeToGo as a price-comparison layer, particularly for travelers researching options across providers, though Kayak's vacation rental depth is narrower than HomeToGo's.
- HotelsCombined: Hotel metasearch that has expanded into alternative accommodations. Closely comparable as a metasearch model aggregating inventory from multiple providers for price comparison, though HotelsCombined remains hotel-centric and is significantly smaller than HomeToGo.
- Holidu: European-based vacation rental marketplace and channel manager (Bookiply). Comparable as a European competitor in the same short-term rental category with overlapping DACH and Mediterranean market exposure, and a parallel combination of marketplace and supplier-side software offerings.
Emerging players
- Vacasa: U.S.-based professional vacation rental property manager. Comparable to HomeToGo's HomeToGo Originals/Interhome property management arm, though Vacasa operates at much larger scale and combines property management with marketplace-like direct booking.
- Hopper: AI-driven travel booking app with growing vacation rental inventory. Comparable as a technology-led travel marketplace investing in AI for discovery and pricing, though Hopper's primary strength is in flights and hotels and its vacation rental footprint is still emerging.
- Sonder Holdings: Tech-enabled short-term rental and aparthotel operator. Comparable to HomeToGo's vertically integrated property management business (Interhome, Kraushaar), though Sonder pursues an owned-and-operated branded apartment model rather than a third-party marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeToGo social profiles
Digital presenceHomeToGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeToGo leadership team
Management profileNumber of profiles
Profiles5 records
HomeToGo subsidiaries and ownership
Company hierarchySubsidiaries5 records
HomeToGo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeToGo M&A and investment
M&A and investmentM&A11 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeToGo
What does HomeToGo do?
HomeToGo operates a global vacation rental marketplace that aggregates over 15 million listings from multiple providers, allowing travelers to search, compare, and book vacation rentals via its website and mobile apps. The company earns revenue primarily through commissions from property providers on bookings completed through its platform, supplemented by B2B subscription and redistribution services via HomeToGo_PRO, and property management fees through its Interhome subsidiary acquired in August 2025.
Is HomeToGo a public or private company?
HomeToGo is a public company. It is classified as public and is currently operating.
When was HomeToGo founded?
HomeToGo was founded in 2014. It employs 501 to 1,000 people.
Where is HomeToGo based?
HomeToGo is headquartered in Berlin, Germany, in the Europe region.
How does HomeToGo make money?
Four revenue lines are on record. Marketplace Commission / Take Rate is the primary driver. The others are subscription & Services Platform, B2B Redistribution (HomeToGo_PRO) and B2B SaaS - Travel Agency Hub.
Who are HomeToGo's main competitors?
Broad incumbents on record are Airbnb and Booking.com. Direct peers are Vrbo (Expedia Group), Tripadvisor, Kayak (Booking Holdings), HotelsCombined and Holidu. Emerging players are Vacasa, Hopper and Sonder Holdings.
Does HomeToGo have an API?
No public API is recorded for HomeToGo.
What industry is HomeToGo in?
HomeToGo's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAGANAA, Whole-Home Rentals (Houses, Villas, Cabins), with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 531311 and its SIC code is 7000.