Campbell's Nurseries

What Campbell's Nurseries does

Campbell's Nurseries is a fourth-generation, family-owned retail nursery and landscape services company headquartered in Lincoln, Nebraska, founded in 1912 by Claude Campbell. The company operates two physical garden centers — the Design Center at 5625 Pine Lake Rd and the Garden Shop at 2342 S 40th St (established 1950) — supported by an e-commerce storefront offering over 2,800 SKUs with local delivery and curbside pickup within the Lincoln metro. Its inventory spans landscape plants (annuals, perennials, shrubs and roses, trees, edibles), houseplants, garden supplies, and gift cards, drawn from a catalog of approximately 2,353 plant varieties including mature B&B-sized trees.

The business operates through multiple revenue streams: one-time retail plant and supply sales, professional landscape design and installation (Traditional Landscape Plan starting at $150, rebated after $750 in purchases), recurring landscape maintenance ($90 per man-hour with $100 minimum per visit), and custom container design ($6 per inch of diameter for seasonal and holiday arrangements; custom pricing for artificial arrangements). Distribution is omnichannel but geographically bounded to Lincoln and southeast Nebraska. The go-to-market emphasizes direct-to-consumer retail supplemented by content marketing (an extensive blog covering landscaping, plant profiles, edible gardening, and reference guides) and community engagement through the annual Grow & Share partnership with the Food Bank of Lincoln. A Cultivators Club loyalty program drives repeat purchase frequency.

The underlying technology stack is conventional and limited to a standard e-commerce platform and content management system; there are no proprietary systems, APIs, data assets, or AI/ML capabilities. The company differentiates on the basis of brand longevity (110 years, four generations), depth of regional horticultural expertise specific to Nebraska's climate extremes, an integrated retail-plus-services model, and a broad on-site plant selection including mature specimen trees. The competitive set is regional independent garden centers and national home-improvement retailers with garden departments; the company's structural advantage is its local scale, growing facilities, and full-service design-to-maintenance offering concentrated in a single metro market.

Name

Campbell's Nurseries

Legal name

Campbell's Nursery

Website

https://campbellsnursery.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Campbell's Nurseries is a fourth-generation, family-owned retail nursery and landscape services company founded in 1912 in Lincoln, Nebraska. It operates two garden centers and an e-commerce storefront, selling plants, garden supplies, and offering landscape design, installation, maintenance, and container design services to residential customers in southeast Nebraska.

Ownership category

akta.pro rank

Product category

Garden Center & Landscaping Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

Keywords

• Retail nursery plants
• Landscape design services
• Garden center supplies
• Container design services
• Landscape maintenance services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Sale of landscape plants including annuals, perennials, trees, shrubs, roses, houseplants, and garden supplies through physical garden centers and online shop. Products range from $4.95 to $449.98 per item.
2. Landscape Design Services: Professional landscape design consultation and planning services. Traditional Landscape Plan starts at $150+, rebated after $750 in purchases. Includes on-site consultation, base map, design drawing, material procurement, and professional installation.
3. Landscape Maintenance Services: Customizable maintenance programs for established landscapes including spring/fall cleanup, monthly maintenance, weeding, pest control, and fertilizing services. Priced at $90 per man hour with $100 minimum per visit.
4. Container Design Services: Custom container planter design services including seasonal design ($6 per inch diameter), holiday design ($6 per inch diameter), and artificial arrangements. Price includes liner, soil, slow-release fertilizer, plants, and expert design.
5. Gift Cards: Gift cards sold for use at Campbell's Nursery locations. Free shipping on all gift cards. Purchasable online or in-store with optional personalized messages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Campbell's Nurseries is a fourth-generation, family-owned garden center operating two retail locations in Lincoln, Nebraska, selling landscape plants (annuals, perennials, shrubs, roses, trees, edibles), houseplants, garden supplies, and gift cards. The company also offers professional landscape design and installation, custom container design (seasonal, holiday, and artificial arrangements), and ongoing landscape maintenance services. Online ordering with local delivery and curbside pickup supplements in-store shopping.

Product overview

Campbell's Nurseries is a family-owned garden center business operating since 1912, now in its fourth generation. The company offers a unified retail experience combining physical garden centers (Design Center and Garden Shop locations) with an e-commerce platform selling over 2,800 plant and garden products. The product portfolio spans Landscape Plants (annuals, perennials, shrubs, roses, trees, edibles), Houseplants, Garden Supplies, and Gift Cards. Services include Container Design (seasonal, holiday, artificial arrangements), Landscape Design & Installation, and Maintenance Services. The company operates two brick-and-mortar locations in Lincoln, Nebraska, with online ordering for local delivery and in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Plants Outdoor plant category covering Annuals (161 varieties), Perennials (1,048 varieties), Shrubs and Roses (620 varieties), Trees (432 varieties), and Edibles (95 varieties) sold to residential gardeners in Lincoln, Nebraska.
• Houseplants and Pottery Supplies Indoor plant collection including tropicals, succulents, and houseplants organized by light requirement (low, medium, bright indirect), sold to homeowners for indoor spaces.
• Campbell's Nursery Online Shop E-commerce storefront listing over 2,800 products including landscape plants, houseplants, garden supplies, and gift cards, with local delivery in Lincoln, Nebraska and curbside pickup at both store locations.
• Container Design Services

Quantifiable outcome

• Over 5,000 trees planted through community programs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Food Bank of LincolncoreStrategic or Co-development PartnerAnnual Grow & Share program connecting local gardeners with neighbors in need of fresh produce. When gardeners have excess harvest, they can drop it off at designated locations for redistribution to community members facing food insecurity.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nature Hills Nursery: Online retailer of trees, shrubs, and landscape plants sold direct-to-consumer with shipping across the U.S. Overlaps directly with Campbell's landscape plants category (trees, shrubs, perennials) on the e-commerce side.
• Fast Growing Trees: Direct-to-consumer online nursery specializing in trees and landscape plants with national shipping. Direct overlap with Campbell's tree and shrub inventory (432 tree varieties) for online plant buyers.
• Spring Hill Nurseries: Long-running mail-order/online nursery selling perennials, bulbs, shrubs, and garden plants to home gardeners. Comparable product breadth and target customer (residential gardeners) to Campbell's.
• White Flower Farm: Established mail-order and online nursery selling perennials, shrubs, and garden plants directly to consumers. Highly comparable to Campbell's online shop in product mix and customer base, though operates nationally versus Campbell's local focus.
• The Sill: Direct-to-consumer online retailer of houseplants with national shipping and a brand-led content strategy. Competes with Campbell's houseplants category but reaches a national urban audience Campbell's does not.
• Bloomscape: Online-first plant retailer selling potted houseplants with proprietary packaging for safe shipping nationwide. Competes with Campbell's houseplants segment through a digital-native model.

Others

• Monrovia Nursery Company: Wholesale grower-distributor of containerized plants supplying independent garden centers and landscape professionals. Comparable in plant expertise and selection but operates upstream of Campbell's retail position.
• Proven Winners: Plant brand and breeder supplying annuals, perennials, and shrubs to independent garden centers including branded varieties Campbell's likely carries. Supplier/brand partner rather than direct competitor.

Emerging players

• Léon & George: Premium online retailer of large indoor plants and planters sold direct to consumers. Comparable to Campbell's higher-end houseplants (e.g., ZZ Plant Raven at $34.98-$84.98) but targets urban premium buyers.

Broad incumbents

• Home Depot Garden Center: National big-box home improvement retailer with seasonal garden centers selling plants, supplies, and services. Competes with Campbell's on basic retail plant sales but does not match the design/maintenance service depth or local expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/campbellsnrsy
• Facebookfacebook.com/CampbellsNursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell's Nurseries