SkinMD

What SkinMD does

SkinMD is a privately held, founder-owned dermatology and medical spa practice headquartered in Weatherford, Texas, with a secondary MedSpa location in Aledo. Founded by Dr. Tracie D. Swayden and operating for over a decade, the practice delivers a unified portfolio that combines medical dermatology (skin cancer diagnosis and Mohs surgery, acne, eczema, psoriasis, rosacea, lesion removal, hyperhidrosis) with a full suite of nonsurgical aesthetic services (BOTOX, Dysport, Juvéderm/Restylane/Sculptra/Kybella injectables, laser hair and tattoo removal, IPL photofacials, HydraFacial, SkinPen microneedling with PRP, chemical peels, hair restoration, and BioTE hormone therapy). Clinical capacity is provided by Dr. Swayden, an additional Mohs surgeon (Dr. Yang Xia), four physician assistants, and a master-trained aesthetician with a documented track record of 20,000+ laser procedures and 10,000+ HydraFacials/peels.

The business operates on a direct-to-consumer, fee-for-service model with services performed in-office. Revenue is generated across four streams: (1) per-visit medical dermatology, (2) per-procedure aesthetic charges, (3) retail skincare product sales, and (4) a HydraFacial Membership Club that introduces recurring monthly revenue. Pricing is consultation-based and not publicly disclosed; Cherry Financing is offered to mitigate affordability friction on higher-ticket procedures. Marketing relies almost entirely on organic digital channels — the practice website, Google/Yelp/Facebook reviews (274 reviews at a 4.9/5 average), before/after photo galleries, and monthly promotional specials — with no reseller, marketplace, or institutional distribution.

Strategically, SkinMD is in an early multi-site expansion phase, evidenced by the Aledo location opening, addition of a second MD, introduction of a membership program, and vertical extension into hormone therapy and hair restoration. The practice remains fully dependent on Dr. Swayden's clinical reputation and on consumer discretionary spending in a single regional market (Parker County / western DFW), with no disclosed revenue, funding, or external investors.

Name

SkinMD

Legal name

SkinMD

Website

https://skinmdonline.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SkinMD is a founder-owned dermatology and medical spa practice in Weatherford and Aledo, Texas, delivering combined medical dermatology, skin cancer surgery, and cosmetic injectable and laser services to individual patients in the western DFW corridor.

Ownership category

akta.pro rank

Product category

Medical Dermatology & MedSpa

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Psoriasis & Eczema Specialty Care (HLAKACAL), Pigmentary Disorders (Vitiligo/Melasma) (HLAKACAM), Dermaplaning Treatments (HSALADAK), Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)

Keywords

• Medical dermatology
• Aesthetic injectables
• Skin cancer treatment
• Medspa services
• Cosmetic dermatology

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology treatments including skin cancer screenings, lesion removal, acne treatment, eczema treatment, and general skin health consultations. Revenue generated through patient visits and procedures.
2. Aesthetic/Cosmetic Procedures: Cosmetic procedures including injectables (BOTOX, dermal fillers), laser treatments, HydraFacials, and skin rejuvenation. Patients pay per treatment session with results typically lasting months to years.
3. Skincare Products: Retail skincare products sold directly to patients at the clinic
4. Membership Programs: Hydrafacial Membership Club offering monthly treatments for ongoing revenue from recurring patients

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SkinMD is a medical dermatology and MedSpa practice that diagnoses and treats skin cancers (including Mohs surgery), manages general dermatology conditions (acne, eczema, psoriasis, rosacea), and provides cosmetic procedures such as BOTOX, dermal fillers, laser hair and tattoo removal, HydraFacial, IPL photofacial, microneedling with PRP, chemical peels, hair restoration, and BioTE hormone therapy. Services are delivered in-office by Dr. Tracie D. Swayden, board-certified physician assistants, and a master-trained aesthetician across its Weatherford and Aledo, TX locations.

Product overview

SkinMD is a medical and aesthetic dermatology practice offering a unified portfolio of services centered around skin health and cosmetic enhancement. The practice provides injectable treatments (BOTOX, Dysport, Juvéderm family fillers, Voluma, Restylane family fillers, Belotero Balance, Sculptra, Kybella) for wrinkle reduction and facial volumizing; nonsurgical aesthetic procedures (HydraFacial, chemical peels, laser hair removal, laser tattoo removal, IPL photofacials, microneedling with PRP, hair restoration, BioTE hormone therapy); comprehensive general dermatology services for medical skin conditions; and skin cancer diagnosis, treatment, and Mohs surgery. The core offering combines medical dermatology with aesthetic cosmetic procedures, supervised by Dr. Tracie D. Swayden, with services delivered by dermatologists, physician assistants, and licensed aestheticians.

Differentiator

Problem solved

Functional benefit

Products and services

• BOTOX® Injectable Treatment Botulinum toxin injectable that temporarily relaxes facial muscles to reduce dynamic wrinkles such as frown lines, crow's feet, and forehead lines, with results typically visible within days and lasting 3-6 months.
• Dysport® Injectable Treatment Injectable wrinkle relaxer that softens dynamic wrinkles, particularly frown lines between the eyebrows, with results visible in 1-3 days and lasting 3-4 months.
• Juvéderm® Dermal Fillers Family of FDA-approved hyaluronic acid dermal fillers including Ultra XC, Ultra Plus XC, Volbella XC, Vollure XC, and Voluma XC for smoothing wrinkles, restoring volume, and enhancing lips.
• Voluma® Cheek Filler FDA-approved hyaluronic acid dermal filler specifically designed to add lift and contour to the mid-face (cheeks), with results lasting up to two years.
• Restylane® Dermal Fillers Family of FDA-approved hyaluronic acid dermal fillers including Restylane-L, Defyne, Lyft, Refyne, Silk, and Kysse for treating facial wrinkles, folds, and adding volume to cheeks and lips.
• Belotero® Balance Filler Hyaluronic acid dermal filler designed to integrate into facial skin tissue to smooth moderate-to-severe nasolabial folds and other facial wrinkles.
• Sculptra® Injectable Treatment Poly-L-lactic acid injectable that stimulates collagen production to gradually restore facial volume and smooth deep facial wrinkles over time.
• Kybella® Double Chin Treatment Injectable treatment containing deoxycholic acid that destroys fat cells under the chin to reduce submental fullness (double chin).
• HydraFacial® Treatment Medical-grade facial treatment that cleanses, exfoliates, extracts impurities, and hydrates the skin using patented vortex technology and specialized serums.
• Chemical Peel Skin resurfacing treatment that applies chemical solutions to exfoliate damaged outer skin layers, improve texture, and address concerns like acne, hyperpigmentation, and fine lines.
• Laser Hair Removal Laser-based procedure that uses concentrated light energy to permanently reduce unwanted hair on the face and body.
• Laser Tattoo Removal Q-switched laser treatment that breaks up tattoo ink particles for gradual removal of unwanted tattoos over multiple sessions.
• IPL Photofacial Intense Pulsed Light treatment that targets sun damage, age spots, rosacea, and uneven skin tone using broad-spectrum light energy.
• Microneedling with PRP Collagen induction therapy using the SkinPen device combined with platelet-rich plasma (PRP) derived from the patient's own blood to improve skin texture, reduce scars, and promote rejuvenation.
• Hair Restoration Treatment procedures designed to stimulate hair growth and address hair loss concerns using various therapeutic approaches.
• BioTE® Hormone Replacement Therapy Bioidentical hormone replacement therapy using small pellet implants to address hormonal imbalances.
• General Dermatology Services Comprehensive dermatological care for acute and chronic skin conditions including acne, eczema, spider veins, rashes, psoriasis, rosacea, melasma, sebaceous hyperplasia, lesion removal, and hyperhidrosis.
• Skin Cancer Diagnosis and Treatment Diagnostic and treatment services for skin cancer including basal cell carcinoma, squamous cell carcinoma, and melanoma, with in-office removal capabilities.
• Mohs Surgery Precise surgical technique for skin cancer removal that progressively examines tissue layers to ensure complete cancer elimination while preserving surrounding healthy tissue.
• Hydrafacial Membership Club Recurring monthly HydraFacial membership program that provides patients ongoing skin rejuvenation treatments on a subscription basis.

Quantifiable outcome

• Results from injectables typically visible immediately and last 3-6 months for BOTOX/Dysport, up to 1-2 years for dermal fillers
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schweiger Dermatology Group: Large multi-state dermatology group combining medical dermatology, cosmetic procedures, and skin cancer treatment. Directly comparable service portfolio including injectables, lasers, and Mohs surgery.
• Ideal Image: Largest U.S. MedSpa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation in a direct-to-consumer model. Directly comparable service mix to SkinMD's aesthetic offering, but at national scale rather than single-market focus.
• U.S. Dermatology Partners: PE-backed dermatology platform operating 100+ locations across the U.S., offering medical dermatology, Mohs surgery, and aesthetic services. Comparable full-stack dermatology + MedSpa offering, but at consolidated scale rather than independent.
• Forefront Dermatology: Large U.S. dermatology network providing medical, surgical, and cosmetic dermatology across 100+ locations. Comparable full-service dermatology + aesthetics offering to SkinMD, but at platform scale.
• LaserAway: National MedSpa chain specializing in laser hair removal, tattoo removal, injectables, and skin treatments. Comparable aesthetic procedure mix and DTC GTM motion to SkinMD's MedSpa business.

Direct peers

• Skin Laundry: Membership-driven facial and skin rejuvenation MedSpa offering HydraFacial-style treatments, laser facials, and injectables on a recurring subscription model. Closely aligned with SkinMD's HydraFacial Membership Club strategy and aesthetic service mix.

Regional players

• Sanova Dermatology: Multi-location dermatology practice in Texas and Louisiana offering medical dermatology, Mohs surgery, and aesthetic services. Comparable geographic footprint, service mix, and independent-practice model to SkinMD.
• Westlake Dermatology & Cosmetic Surgery: Texas-based (Austin-headquartered) dermatology and cosmetic surgery practice offering medical derm, injectables, lasers, and Mohs surgery. Closest geographic and service-mix comparable to SkinMD within Texas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skinmdonline
• LinkedInlinkedin.com/company/skin-md-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkinMD