Magnolia Homes

What Magnolia Homes does

Magnolia Homes Inc. is a privately held custom home builder founded in 1987 and headquartered in Collierville, Tennessee. The company designs, builds, and sells luxury single-family homes in five owned-and-operated communities — Oak Hill, Cypress Grove, Shepherd's Creek, Magnolia Preserve, and Saunders Creek — serving the Collierville and Rossville suburbs of Memphis in West Tennessee. Homes range from approximately 3,874 to 5,333 square feet with prices from roughly $920,000 to over $2,000,000, and are sold directly to mid-market to high-end individual homebuyers through on-site agents, a physical Design Center, and an advanced 3D website configurator. The company is led by owner-operators Karen and Reggie, who participate personally in customer engagement and home orientations, and supports every home with a 10-year Quality Builder Warranty (QBW). Magnolia Homes claims 1,500+ homes delivered, 38+ years of continuous operation, 52+ industry awards, and a 99% homeowner recommendation rate.

The business model is one-time sale of custom-built or quick move-in spec homes on owned or controlled lots within Magnolia-developed communities, supplemented by trade-referral and post-sale warranty service. Distribution is direct-to-consumer via field sales agents embedded in each community, the Design Center for finish and material selection, and a self-serve digital channel for early-stage design exploration. Channel partnerships with Oak Hill Realty and Oak Grove Realty provide on-site brokerage support for lot and home sales. Revenue mechanics are transaction-based with no recurring or subscription component, and pricing varies by community, homesite, floor plan, and included features. The company is privately held with no disclosed institutional investors, no subsidiaries, and no M&A activity, operating as a founder-controlled regional builder with a clear geographic concentration in the greater Memphis suburban market.

Name

Magnolia Homes

Legal name

Magnolia Homes Inc.

Website

https://yourmagnoliahome.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Homes is a privately held luxury custom home builder in West Tennessee, designing and constructing $920K–$2M+ homes across five communities in Collierville and Rossville, serving mid-market to high-end individual homebuyers since 1987.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• Luxury home construction
• Residential home builder
• New home sales
• Custom home design

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Sales: One-time sales of custom-built homes to individual homebuyers. Customers purchase lots and/or homes in the company's communities with floor plans ranging from approximately 3,874 to 5,333 square feet. Prices range from approximately $920,000 to over $2 million. The company also offers quick move-in homes for faster occupancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Magnolia Homes builds and sells custom luxury new homes in Collierville and Rossville, Tennessee across four named communities (Oak Hill, Cypress Grove, Shepherd's Creek, Magnolia Preserve, and Saunders Creek). The offering includes personalized floor plans, a Design Center for finish selection, an Advanced 3D website for configuring homes, quick move-in inventory for faster occupancy, and an industry-leading 10-year QBW warranty. Homes range from approximately 3,874 to 5,333 square feet, priced from roughly $920,000 to over $2 million.

Product overview

Magnolia Homes is a home building company offering luxury and custom new homes across multiple exclusive communities in Collierville and Rossville, Tennessee. The core product consists of custom-built homes offered through distinct community sub-brands: Oak Hill, Cypress Grove, Shepherd's Creek, Magnolia Preserve, and Saunders Creek. Additional offerings include a Design Center for finish selection, Quick Move-In available homes for faster occupancy, and a 10-year QBW Warranty for homeowner protection. Homes feature various floor plan options with alternative layouts, quality construction with features like quartz countertops and state-of-the-art kitchens, and range in size from approximately 3,874 to 5,333 sq ft with prices from $919,832 to $2,099,999.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury & Custom New Homes Custom-built luxury new homes for individual and family homebuyers in Collierville and Rossville, Tennessee, featuring personalized floor plans with alternative layouts, curated design aesthetics, and quality craftsmanship. Homes range from approximately 3,874 to 5,333 square feet and are priced from roughly $920,000 to over $2 million.
• Available Homes / Quick Move-Ins Pre-built or near-completion homes available for quicker move-in, featuring carefully selected floor plans, curated features, and design aesthetics without compromising the Magnolia craftsmanship standard. Geared toward buyers prioritizing faster occupancy over a full custom build cycle.
• Shepherd's Creek Community Prestigious residential community offering homes with amenitized surroundings including a glimmering pond with two fountains and a walking trail. Includes quick move-in options for buyers seeking faster occupancy.
• Oak Hill Community Residential community in Collierville, TN featuring quality-built homes with design aesthetics, various floor plan options, and on-site realty partnership support (Oak Hill Realty / Oak Grove Realty with agents Renee and Jason).
• Cypress Grove Community Residential community offering available homes with thoughtfully planned floor plans and design aesthetics in Collierville, TN.
• Magnolia Preserve Community Community offering quality-built homes with unique floor plans and design aesthetics in the Collierville/Rossville area.
• Saunders Creek Community Community in Rossville, TN (Fayette County) featuring custom-built homes, tax savings relative to Collierville, and strong neighborhood connections through community events.
• Design Center Consultation Service In-person design consultation service at the Collierville, TN Design Center, enabling buyers to see and compare style and design trends and select finishes including quartz countertops, statement light fixtures, and other interior options for their homes.

Quantifiable outcome

• 99% of homeowners recommend Magnolia Homes
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Oak Hill Realty (Renee and Jason)coreChannel Partner/ Reseller/ DistributorOn-site realty partners representing the Oak Hill neighborhood community. Renee and Jason serve as the sales team for lot sales and home purchases in Oak Hill, providing patient and knowledgeable guidance to prospective homeowners from initial inquiry through closing.
• Oak Grove RealtycoreChannel Partner/ Reseller/ DistributorRealty partner associated with Oak Hill community, specifically Jason who serves as an on-site agent providing thorough, professional, and attentive service to homeowners throughout the home buying journey.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Drees Homes: Family-owned custom homebuilder headquartered in the US Southeast/Midwest with active operations in the Memphis and Tennessee markets. Drees competes in the same luxury-custom segment and price band as Magnolia Homes across multiple Tennessee communities.
• John Wieland Homes: Long-established SE US luxury custom homebuilder (now part of the Berkshire Hathaway family of builders) with a similar focus on personalized homes, design centers, and premium community development. Comparable business model and customer base to Magnolia in the luxury new-home segment.
• Arthur Rutenberg Homes: Franchise-model luxury custom homebuilder that designs and builds personalized premium homes through regional franchisees. Operates in a comparable price band with similar design-center-driven customer engagement, making it a close analog to Magnolia's model.

Broad incumbents

• Toll Brothers: Largest US luxury homebuilder (NYSE: TOL) with national footprint including active Tennessee operations. Competes for the same affluent move-up and luxury buyer in the Collierville/Rossville suburbs and represents the primary scaled incumbent Magnolia must defend against.
• David Weekley Homes: Largest privately held US homebuilder, with a strong SE US presence and a design-center-driven customer experience. Operates in a similar price band and emphasizes customer satisfaction rankings — directly comparable to Magnolia's positioning and quality narrative.
• PulteGroup: Top-3 US homebuilder (NYSE: PHM) operating Centex, Del Webb, Pulte, and John Wieland brands across Tennessee. Sets competitive pricing for new homes in the Memphis MSA and represents the broader public-market comparable for Magnolia's segment.

Emerging players

• Smith Douglas Homes: Recently public SE US homebuilder (NYSE: SDHC) focused on entry-level-to-move-up homes with growing Tennessee presence. Adjacent price tier to Magnolia but competing for the same trade-area lot pipeline and subcontractor capacity.
• Ashton Woods Homes: Private SE US homebuilder with personalization-focused brand ('Ashton Woods Design Collection') serving move-up and premium buyers in multiple Sun Belt markets. Closely mirrors Magnolia's design-center-driven customization model at a larger scale.

Regional players

• Patrick Custom Homes: Nashville-area luxury custom homebuilder with a comparable small-firm, owner-led, design-center-supported model. Closest geographic and structural analog to Magnolia within the broader Tennessee custom homebuilding segment.
• Regency Homebuilders: Tennessee-based homebuilder (Murfreesboro) operating in the move-up and luxury tiers across Middle Tennessee. Comparable private mid-sized regional builder competing for similar buyer profiles and subcontractor networks in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magnoliahomes
• Facebookfacebook.com/MagnoliaHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Homes