ABC Carpet & Home

What ABC Carpet & Home does

ABC Carpet & Home is a privately held, family-owned luxury home furnishings retailer founded in New York City in the late nineteenth century (circa 1880). The company operates a multi-channel retail platform anchored by four physical showrooms — the Manhattan Flatiron flagship at 888 Broadway, a Brooklyn Industry City outlet, a Greenwich, Connecticut location, and a 2025 Manhattan pop-up at 505 Park Avenue — complemented by a Shopify-based e-commerce storefront (abchome.com). Its core merchandise centers on one-of-a-kind handcrafted rugs spanning antique, vintage, transitional, contemporary, Moroccan, and overdyed styles priced from approximately $900 to $51,000+, with a broader assortment of luxury furniture, lighting, kitchen and dining, bed and bath, decor, and jewelry. The company supplements product sales with bespoke service studios (Custom Rug Studio, Broadloom Studio), a professional trade program (abcTrade) targeting interior designers and architects, full-service interior design consultation, on-site restaurants, and in-house sub-brands such as abcVintage, abcDNA, abcFabric, and exclusive rug collections including Alchemy, Soluna, Zameen, Samsara, and Antique Revival.

The business generates revenue primarily through one-time product sales across consumer and trade channels, supplemented by professional services (custom rug design, broadloom installation, interior design) that operate on a project-based pricing model, and a trade membership that functions as a recurring discount-driven relationship with design professionals. Customer segments are hybrid: individual residential consumers (the primary base), trade professionals sourcing for client projects, and a smaller hospitality/commercial segment that has included named installations at The Beekman, Four Seasons, The LINE, The NoMad, and The Ned. The underlying technology stack is a standard Shopify e-commerce platform with custom product configuration and Calendly-driven consultation scheduling rather than proprietary AI or data systems, and the company's competitive position is built primarily on 130+ years of brand heritage, curation, and supplier relationships rather than on technology differentiation. ABC Carpet & Home is led by CEO Aaron Rose, with founder Sam Weinrib and a leadership team including VP of Marketing and Creative Angela Gruszka.

Name

ABC Carpet & Home

Legal name

ABC Carpet & Home

Website

https://abchome.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ABC Carpet & Home is a privately held, New York-based luxury home furnishings retailer specializing in one-of-a-kind handcrafted rugs, furniture, and home decor, serving individual consumers, interior design trade professionals, and select hospitality clients through showrooms, e-commerce, and bespoke services.

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home & Furniture-Focused Catalog Department Store Retailers (CRAGAIAB)

akta.pro secondary industries

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Luxury home furnishings
• Handcrafted area rugs
• Custom rug design
• Interior design services
• Home decor retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Rugs & Carpets: One-of-a-kind handcrafted rugs ranging from $900 to $51,000+. Includes antique, vintage, transitional, contemporary, Moroccan, and custom designs. Rug sales represent the core historical business and brand identity.
2. Product Sales - Furniture & Home Goods: Luxury furniture (sofas, sectionals, dining, bedroom), lighting, kitchen & dining, bed & bath, decor, jewelry, and accessories. Products sourced from global artisans and premium brands.
3. Custom Rug Services: Bespoke rug design, customization, and installation services. Three-phase process from ideation through installation, working with local artisans and vertically integrated mills.
4. Broadloom & Stair Runner Services: Custom wall-to-wall carpet installation, custom-cut area rugs, and stair runners with professional measurement and installation.
5. Trade Program Membership: Professional interior designers, architects, and builders receive exclusive trade pricing (20% off home products, 25% off rugs) with qualification requirements.
6. Interior Design Services: Full-service interior design consultation and project management for residential and commercial clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ABC Carpet & Home is a luxury home goods retailer selling handcrafted one-of-a-kind rugs, antique and vintage carpets, premium furniture, lighting, kitchen and dining goods, bed and bath, decor, and jewelry through physical showrooms in New York City and Connecticut and an e-commerce platform. The company also offers bespoke custom rug design, broadloom wall-to-wall carpet installation, interior design consultation, and a trade professional discount program (abcTrade).

Product overview

ABC Carpet & Home is a luxury home goods retail platform offering an extensive portfolio of products centered around handcrafted one-of-a-kind rugs and premium furniture, supplemented by complementary categories including lighting, kitchen & dining, bed & bath, decor & gift, jewelry, and pillows & throws. The company operates both e-commerce and physical showroom locations. Key differentiated offerings include the Custom Rug Studio for bespoke rug creation, Broadloom Studio for wall-to-wall carpet installation, and exclusive collections such as Alchemy, Soluna, Zameen, Samsara, and Antique Revival rugs. Additional services include interior design consultation, the abcTrade professional trade program, and on-site restaurants. The product architecture is structured as a unified retail platform with specialized service studios and sub-brands including abcVintage, abcDNA, and abcFabric.

Differentiator

Problem solved

Functional benefit

Brands

• abcVintage: Vintage furniture collection featuring curated antique and vintage pieces.
• abcDNA
• abcTrade
• abcStories
• abc classic
• Custom Rug Studio
• Broadloom Studio
• Alchemy Rugs
• Zameen Rugs
• Soluna Rugs
• Samsara Rugs
• Antique Revival

Products and services

• Rugs & Carpets One-of-a-kind handcrafted rugs including traditional, contemporary, transitional, Moroccan, overdyed, vintage, and antique styles. Available through e-commerce and physical showrooms for individual consumers and trade professionals. Prices range from $900 to $51,000+.
• Furniture Luxury modern furniture including sofas, sectionals, lounge chairs, dining tables, beds, bedroom furniture, outdoor furniture, and custom upholstery options for residential interiors.
• Lighting Designer light fixtures including chandeliers, pendants, table lamps, floor lamps, wall sconces, and portable lighting for interior spaces.
• Kitchen & Dining Dining essentials including dinnerware, drinkware, flatware, serveware, table linens, and cookware for entertaining and everyday use.
• Bed & Bath Bedding collections including duvet covers, sheets, quilts, pillows, and bath essentials such as towels, robes, and bath rugs.
• Decor & Gift Home decor items including candles, crystals, mirrors, wall art, vases, books, and gift cards for home styling.
• Jewelry Artisan and vintage fine jewelry including necklaces, earrings, rings, bracelets, and engagement/wedding pieces featuring ethically sourced gems and fine metals.
• Pillows & Throws Decorative pillows, outdoor pillows, and throws in various fabrics and styles for layering and home comfort.
• Custom Rug Studio Bespoke rug design and manufacturing service allowing customers to work with specialists to create custom hand-knotted, woven, or tufted rugs tailored to specific dimensions, patterns, colors, and materials through a three-phase Ideate, Create, Make & Install process.
• Broadloom Studio Wall-to-wall carpet and stair runner services including custom-cut area rugs, seamless installation, and professional fitting for full-room coverage.
• abcTrade Professional Program Trade member exclusive program offering 20% off select home products and 25% off select rugs for qualified professional interior designers, home stagers, architects, and builders.
• Interior Design Services Professional interior design consultation and design services for residential and commercial spaces.
• Restaurants On-site restaurants including abc Kitchen, abc Cocina, and abcV offering dining experiences within the retail locations.

Quantifiable outcome

• Seasonal sales offering up to 70% off inventory
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Local ArtisanscoreStrategic or Co-development PartnerWorking relationships with local artisans and globally sourced craftspeople for custom rug production. Artisans involved in the Make & Install phase of custom rug projects, overseeing hand-knotting, weaving, and finishing.
• Vertically Integrated MillscoreStrategic or Co-development PartnerPartnership with vertically integrated manufacturing facilities for custom rug production, enabling quick turnaround and quality control from design through delivery.
• abcHomeCareminorOthersRug cleaning and care services referenced as part of the customer journey. Professional maintenance and cleaning services for preserving rug longevity.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Design Within Reach: Design Within Reach sells modern furniture and home furnishings through e-commerce and showrooms. It overlaps with ABC in premium furniture, design services, and experience-led physical retail.
• Serena & Lily: Serena & Lily offers premium furniture, rugs, lighting, textiles, and home accessories through e-commerce and stores. Its design-led, upscale home assortment and omnichannel approach make it a close peer to ABC Carpet & Home.
• Rugs USA: Rugs USA is an online specialist in area rugs, custom sizing, and home décor. Its rug-led product focus and direct-to-consumer fulfillment make it a direct comparator for ABC's core rug business.
• The Company Store: The Company Store sells bedding, bath products, rugs, furniture, and home textiles through e-commerce and retail channels. Its broad home-textile assortment and online customer proposition overlap with ABC's rugs, furniture, and décor mix.
• Lulu and Georgia: Lulu and Georgia is an online home-furnishings retailer with furniture, rugs, lighting, and décor. Its digitally native, design-oriented model is comparable to ABC's e-commerce platform and curated global-sourcing proposition.
• RH: RH sells premium furniture, lighting, textiles, and home décor through showrooms and e-commerce. Its luxury positioning and integrated physical-and-digital retail model closely overlap with ABC's broad premium home assortment and showroom-led experience.
• Article: Article is a digitally native furniture retailer offering modern sofas, tables, seating, and décor. It is a direct comparator for ABC's online furniture and home-goods offering, though ABC is more rug-centric and luxury-oriented.
• Annie Selke: Annie Selke markets rugs, bedding, pillows, and home décor through brands including Dash & Albert. Its rug- and textile-led assortment and direct-to-consumer model are directly comparable to ABC's rug heritage and home-accessory business.

Emerging players

• Burrow: Burrow offers modular sofas, tables, storage, and home furnishings through direct-to-consumer e-commerce. Its digitally native furniture model and focus on configurable products make it an emerging peer to ABC's custom furniture and rug capabilities.

Broad incumbents

• Wayfair: Wayfair is a large online home-furnishings marketplace spanning furniture, rugs, décor, and related categories. It is a broad incumbent comparator for ABC's e-commerce and broad assortment, although Wayfair operates at substantially greater scale and with a different value positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abchome
• YouTubeyoutube.com/user/abccarpetandhome
• Facebookfacebook.com/abccarpetandhome
• LinkedInlinkedin.com/company/abc-carpet-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Carpet & Home