The Company Store
The Company Store is a U.S. online-only retailer of premium home textiles, serving individual consumers, hospitality buyers, and corporate gifting clients across all 50 states. Founded in 1911 and owned by The Home Depot since 2017, it sells bedding, bath, loungewear, and décor under ten owned sub-brands and multiple designer collaborations.
- Company typePrivate
- Founded1911
- HeadquartersWeehawken, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Company Store does
The Company Store is a U.S. direct-to-consumer retailer of premium home textiles operating exclusively online at thecompanystore.com and serving residential and commercial buyers across all 50 states, Alaska, Hawaii, the U.S. Virgin Islands, and Puerto Rico (no shipping to Canada). Founded in 1911 by European immigrants in Wisconsin who handcrafted down comforters and featherbeds, the company has accumulated more than a century of heritage in bedding and now offers a full assortment of sheets, duvet covers, comforters, quilts, pillows, bath linens, loungewear, kids and nursery, home décor, rugs, tableware, and outdoor textiles.
The product portfolio is organized around ten owned sub-brands spanning price tiers (Legends Luxury™, Legends Hotel™, Company Cotton™, LaCrosse™, Company Organic Cotton™, Company Essentials™, Green Earth®, Company Plush®, Company Kids™, Company Seasons™) and is supplemented by exclusive designer collaborations (Rifle Paper Co., Stoffer Home, Heather Taylor Home, Villa D'Ascoli) and third-party brand partnerships (Sunbrella®, Loloi, Dash & Albert, Capel®, Vietri, Fortessa). Proprietary product technology is concentrated in fill and material innovation, including LaCrosse™ down alternative fill and LoftAIRE™ insulation, alongside a hand-assembled hybrid mattress and GOTS-certified organic cotton lines. Personalization/monogramming, gift wrapping, and a Comfort Rewards loyalty program (powered by Zinrelo, with referral mechanics) support retention.
The business model is one-time direct product sales through the e-commerce site, supplemented by phone orders and catalogs. Pricing spans approximately $18 to $364, with up-to-30%-off semi-annual promotional events, free shipping over $100, and tiered positioning from value (Company Essentials) through luxury (Legends Luxury). The Company Store was acquired by The Home Depot in December 2017 and operates as a wholly-owned subsidiary; it has no independent funding rounds and is not publicly traded. Customer segments are primarily individual residential consumers, with secondary Trade & Hospitality (hotels, B&Bs, designers) and Corporate Gifting channels.
The Company Store firmographics
Firmographics- Name
- The Company Store
- Legal name
- The Company Store, Inc.
- Website
- https://thecompanystore.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Company Store is a U.S. online-only retailer of premium home textiles, serving individual consumers, hospitality buyers, and corporate gifting clients across all 50 states. Founded in 1911 and owned by The Home Depot since 2017, it sells bedding, bath, loungewear, and décor under ten owned sub-brands and multiple designer collaborations.
- Ownership category
- akta.pro rank
The Company Store industry classification
Industry- Product category
- Home Textiles Retail
- NAICS
- Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industries
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where The Company Store is headquartered
LocationHeadquarters
- HQ city
- Weehawken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Company Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: The Company Store generates revenue through direct-to-consumer sales of premium home textiles and bedding products via its e-commerce platform, phone orders, and catalogs. The company offers a wide range of products including bedding, sheets, comforters, pillows, bath items, loungewear, and home décor, with pricing ranging from budget-friendly options to luxury items. The business model relies on direct consumer transactions with no wholesale or marketplace distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with seasonal sales |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Company Store product offering
Product offeringCore offering
The Company Store is a direct-to-consumer online retailer selling premium home textiles including bedding, bath linens, loungewear, home décor, outdoor living products, and a proprietary mattress. The company sells its own branded sub-brand collections (Legends Luxury, Legends Hotel, Company Cotton, LaCrosse, etc.) alongside exclusive brand collaborations with lifestyle designers such as Rifle Paper Co., Stoffer Home, and Heather Taylor Home, distributing exclusively through thecompanystore.com with shipping across the United States.
Product overview
The Company Store is a premium home textiles retailer offering an extensive portfolio of bedding, bath, loungewear, home décor, outdoor living, and kids products through its e-commerce platform at thecompanystore.com. The company operates as a brand of The Home Depot since December 2017. The product portfolio is organized around owned sub-brands (Legends Luxury™, Legends Hotel™, Company Cotton™, LaCrosse™, Company Organic Cotton™, Company Essentials™, Green Earth®, Company Plush®, Company Kids™, Company Seasons™) that span across categories from luxury to value positioning, complemented by strategic brand collaborations (Rifle Paper Co., Stoffer Home, Heather Taylor Home, Villa D'Ascoli) and third-party brand partnerships (Sunbrella®, Loloi, Dash & Albert, Capel®, Vietri, Fortessa). The company also offers proprietary products including The Company Store Mattress (hybrid innerspring/foam mattress), personalization/monogramming services, and a Comfort Rewards loyalty program. All products are available online-only with shipping to U.S. addresses, and the company maintains a B2B Trade & Hospitality program for commercial customers.
Differentiator
Problem solved
Functional benefit
Brands
- Legends Luxury™: Premium luxury bedding line featuring high-end materials and craftsmanship.
- Legends Hotel™
- Company Cotton™
- Company Organic Cotton™
- Company Essentials™
- LaCrosse™
- Green Earth®
- Company Plush®
- Company Kids™
- Company Seasons™
Products and services
- Legends Luxury Premium luxury bedding line featuring high-end materials including luxury velvet bedding and premium quilts with expert craftsmanship.
- Legends Hotel Hotel-quality bedding and loungewear line offering premium Supima cotton sheets, sleepwear, and Pima cotton pajamas designed for comfort and durability at accessible price points.
- Company Cotton Core bedding collection featuring 100% cotton percale and sateen sheets, pillowcases, and bedding essentials at mid-range prices.
- LaCrosse Down Alternative Award-winning down alternative bedding and pillows featuring LoftAIRE technology, including comforters, pillows, and bedding essentials.
- Company Organic Cotton Organic cotton bedding collection certified to GOTS standards, including crib sheets and organic textiles.
- Company Essentials Value-oriented essential bedding and bath products at accessible price points.
- Green Earth Eco-friendly bedding line focused on sustainable materials and environmental responsibility.
- Company Plush Plush and soft bedding and bath line featuring extra comfort and coziness.
- Company Kids Children's bedding and bath collection featuring coordinated bedroom and bathroom textiles, including themed bedding, crib sheets, and kids' pajamas.
- Company Seasons Seasonal home décor collection featuring holiday-themed items, festive decorations, and seasonal accessories.
- Rifle Paper Co. Collaboration Collection Exclusive collaboration featuring signature Rifle Paper Co. florals, botanical prints, and artistic patterns applied to bedding, loungewear, and home décor.
- Stoffer Home Collaboration Collection Exclusive collaboration with Stoffer Home featuring layered textures, neutral-forward palettes, garment washed cotton percale bedding, table linens, and wallpaper.
- Heather Taylor Home Collaboration Collection Exclusive collaboration with Los Angeles lifestyle brand Heather Taylor Home featuring signature prints on bedding, loungewear, table linens, and holiday décor.
- Villa D'Ascoli Collection Exclusive collection featuring vibrant, Indian-inspired textiles and designs crafted from artisan traditions.
- Sunbrella Outdoor Collection Outdoor living collection featuring Sunbrella performance fabrics for durable, weather-resistant outdoor pillows and cushions.
- The Company Store Mattress Premium hybrid mattress hand-assembled in the U.S. featuring gel quilting foam, latex, coils, and a quilted top in silk, wool, and cashmere blend. Includes 100-day trial, 15-year limited warranty, and White Glove Delivery.
- Trade & Hospitality Program B2B program offering trade pricing and hospitality solutions for interior designers, hotels, and hospitality businesses requiring commercial-grade home textiles.
- Personalization Services Monogramming and personalization services available on sheets, towels, robes, duvet covers, holiday stockings, and blankets. Prices range from $12 to $18 depending on item.
- Gift Cards Gift cards and e-gift certificates available for purchase in any amount.
Companies that use The Company Store
Customer profileSegments3 records
Ideal customer profiles3 records
The Company Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
The Company Store partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Stoffer HomecoreExclusive collaboration launching January 12, 2026 featuring a joint collection of premium home textiles including bedding, table linens, loungewear, and wallpaper. The collection combines Stoffer Home's signature aesthetic of layered textures and neutral-forward palettes with The Company Store's 115+ year heritage in premium home textiles. Prices range from approximately $49 to $364. Expanded partnership continued into Fall 2026 with additional percale bedding sets and table linens.
- Heather Taylor HomecoreExclusive collaboration launched October 8, 2025 featuring bedding, loungewear, table linens, and holiday décor. The collection combines Heather Taylor Home's signature prints with The Company Store's craftsmanship. Los Angeles-based lifestyle brand founded in 2013, led by mother-daughter duo Jean Stoffer and Grace Start. Available exclusively at TheCompanyStore.com.
- Rifle Paper Co.coreOngoing brand collaboration featuring beloved Rifle Paper Co. florals and signature patterns refreshed for each season. Products include bedding, loungewear, and home décor items.
- Villa D'AscoliminorExclusive collection featuring vibrant, Indian-inspired textiles. Products include bedding and home décor items crafted from distinctive Indian-inspired designs.
- The Home DepotcoreThe Company Store was acquired by The Home Depot in December 2017. As a brand of The Home Depot, the company benefits from the parent company's retail infrastructure, distribution capabilities, and customer base for cross-marketing opportunities. The company maintains its distinct brand identity and e-commerce operations.
- ZolaminorWedding registry partnership allowing couples to add The Company Store products to their wedding registries. All returns, exchanges, and issues for registry items are handled by Zola's customer service.
- Impact RadiusminorAffiliate marketing partnership through Impact Radius, providing tools for promotional text links, banners, and product feeds. Commission-based earnings for affiliate partners driving traffic and sales.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
The Company Store competitors and assessment
Company assessmentDirect peers
- Riley Home: Riley Home offers DTC premium sheets, bedding, and bath products with a focus on quality materials and direct online sales. It competes with The Company Store in the online specialty bedding category with overlapping price points and target demographics.
- Crane & Canopy: Crane & Canopy is a DTC premium bedding brand offering sheets, comforters, duvets, and bed ensembles. It competes directly with The Company Store in the online premium bedding space with similar product categories and target customer.
- Lands' End Home: Lands' End sells premium bedding, bath, and home goods through online and catalog channels. It is a comparable catalog-driven home textiles retailer with similar heritage, premium positioning, and channel mix to The Company Store.
- LL Bean Home: LL Bean's home division offers premium bedding, bath, and home goods through a heritage brand catalog and online channel. It is highly comparable to The Company Store as a heritage American brand selling premium home textiles via catalog/DTC with a strong brand-trust moat.
- Parachute Home: Parachute is a DTC premium home brand specializing in bedding, bath, and loungewear made from natural materials. It competes directly with The Company Store in the online premium linens category with similar materials (Egyptian cotton, linen) and lifestyle positioning.
- West Elm: West Elm sells premium bedding, bath, rugs, and home décor online and through retail stores. It overlaps with The Company Store in premium home textiles and décor with comparable materials and design-forward positioning, though with a broader furniture assortment.
- Brooklinen: Brooklinen is a DTC premium bedding and bath linens brand offering sheets, comforters, towels, and loungewear through a digital-first model. It is the most direct head-to-head competitor to The Company Store in online premium home textiles, targeting the same millennial, design-conscious customer with comparable price points.
- Snowe Home: Snowe is a DTC premium home brand offering bedding, bath, and table linens through a direct online model. It overlaps with The Company Store in premium home textiles with comparable quality positioning and online channel focus.
Broad incumbents
- Home Depot (Parent): The Home Depot is the parent company of The Company Store, operating the largest home improvement retail chain in the US. While it does not compete directly in premium home textiles, it provides distribution, cross-marketing, and infrastructure leverage that materially shapes TCS's economics and growth path.
- Pottery Barn: Pottery Barn is a Williams-Sonoma brand offering premium bedding, bath, rugs, and home furnishings through a multi-channel retail and online platform. It is a broad incumbent in premium home that competes with The Company Store across multiple home textile categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Company Store social profiles
Digital presenceThe Company Store compliance and trust
Trust signalCompliance5 records
The Company Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Company Store leadership team
Management profileNumber of profiles
The Company Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Company Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Company Store
What does The Company Store do?
The Company Store is a direct-to-consumer online retailer selling premium home textiles including bedding, bath linens, loungewear, home décor, outdoor living products, and a proprietary mattress. The company sells its own branded sub-brand collections (Legends Luxury, Legends Hotel, Company Cotton, LaCrosse, etc.) alongside exclusive brand collaborations with lifestyle designers such as Rifle Paper Co., Stoffer Home, and Heather Taylor Home, distributing exclusively through thecompanystore.com with shipping across the United States.
Is The Company Store a public or private company?
The Company Store is a private company. It is classified as corporate owned and is currently operating.
When was The Company Store founded?
The Company Store was founded in 1911. It employs 101 to 250 people.
Where is The Company Store based?
The Company Store is headquartered in Weehawken, United States, in the North America region.
How does The Company Store make money?
One revenue line is on record: direct Product Sales.
Who are The Company Store's main competitors?
Direct peers on record are Riley Home, Crane & Canopy, Lands' End Home, LL Bean Home, Parachute Home, West Elm, Brooklinen and Snowe Home. Broad incumbents are Home Depot (Parent) and Pottery Barn.
Does The Company Store have an API?
No public API is recorded for The Company Store.
What industry is The Company Store in?
The Company Store's product category is Home Textiles Retail. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers). Its NAICS code is 44912 and its SIC code is 5700.