Faith In Action

What Faith In Action does

Faith In Action of Bloomington-Normal (legal name; also doing business as FIA and BNFIA) is a private nonprofit organization founded in 2005 and headquartered at 600 E Willow St. #201, Normal, Illinois. It delivers free spiritual, physical, and emotional support services to adults aged 60 and over, and to their caregivers, across Bloomington/Normal and eight surrounding communities (Chenoa, Downs, Ellsworth, Heyworth, Hudson, LeRoy, Towanda). The service portfolio comprises five core offerings: medical transportation, shopping transportation, friendly visits and phone calls, light home maintenance, and quality-of-life rides, all provided at no charge to qualifying older adults.

The operating model is volunteer-driven and community-funded. Services are delivered by trained volunteers recruited through monthly orientations and managed via the third-party RideScheduler platform (bnfia.ridescheduler.com). Staffing is small — 1-10 part-time employees, including a 30-hour Volunteer & Community Engagement Coordinator and a 24-hour Development Coordinator — supplemented by a broad volunteer base and a network of faith congregations and community organizations. Revenue is generated entirely through donations, fundraising events, and corporate sponsorships; there are no fees charged to service recipients. Fundraising operations include the annual Take Action Luncheon, Mum Sale, Mardi Gras Bingo Bonanza, bus trips, and the 20 Over 60 Awards program. Corporate sponsors listed on the organization's site include CCSI, Wilber, Bridgestone, Heartland Bank, Luther Oaks, Fannie May, Destihl Brew Hall, Rob Dob's Restaurant and Bar, DoubleTree Bloomington, and St. John's Lutheran Church, among others. The single disclosed institutional funding event is a $3,000 contribution from Illinois Prairie Community Foundation on April 24, 2024. The technology stack is conventional and non-AI: RideScheduler for ride logistics, E-tapestry for donations and event registration, and Google/iCalendar/Outlook calendar subscriptions for event distribution.

Name

Faith In Action

Legal name

Faith in Action of Bloomington-Normal

Website

https://bnfia.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Faith In Action of Bloomington-Normal is a private nonprofit, founded 2005, that delivers free medical and shopping transportation, friendly visits, light home maintenance, and quality-of-life rides to adults aged 60 and over across nine central Illinois communities, funded by donations, fundraising events, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Senior Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

akta.pro secondary industry

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)

Keywords

• Senior support services
• Volunteer transportation
• Aging in place
• Nonprofit elderly services
• Community caregiving

Headquarters

HQ city

Normal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: General donations from individuals and organizations to support free services for older adults
2. Fundraising Events: Revenue from annual events including Take Action Luncheon, Mum Sale, Mardi Gras Bingo Bonanza, bus trips, and 20 Over 60 Awards ceremony
3. Corporate Sponsorships: Support from local businesses and organizations as sponsors of events and programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Faith In Action of Bloomington-Normal is a nonprofit organization providing free spiritual, physical, and emotional support services to adults aged 60 and over, as well as their caregivers, in the Bloomington-Normal area of central Illinois. Its core offerings include medical transportation, shopping transportation, friendly visits and phone calls, light home maintenance, and quality-of-life rides, all delivered at no cost by a network of trained volunteers coordinated through the RideScheduler platform.

Product overview

Faith In Action of Bloomington-Normal is a nonprofit organization offering free support services to older adults aged 60 and over in the Bloomington-Normal area. The organization provides a coordinated suite of transportation and companionship services including medical transportation, shopping transportation, friendly visits and phone calls, light home maintenance, and quality-of-life rides. These core services are delivered through a volunteer-driven model, with volunteers recruited, trained through monthly orientations, and managed via the RideScheduler platform. The organization also runs various fundraising events and community engagement programs including the Take Action Luncheon, Mum Sale, Mardi Gras Bingo Bonanza, bus trips, and the 20 Over 60 Awards program. Communication with volunteers and care receivers is maintained through newsletters and calendar integration with Google Calendar, iCalendar, and Outlook platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Transportation Free transportation service for older adults to medical appointments, including routine check-ups, preventative care, and physical therapy sessions, provided by trained volunteer drivers.
• Shopping Transportation Free transportation assistance for grocery shopping and other retail errands to help older adults maintain independence in their daily lives.
• Friendly Visits & Phone Calls Free companionship service providing in-person visits and phone calls to combat isolation and support the emotional well-being of older adults.
• Light Home Maintenance Free minor home repair and maintenance assistance to help seniors maintain safe and comfortable living conditions at home.
• Quality-of-Life Rides Free transportation to social activities, community events, and quality-of-life destinations beyond medical and shopping needs.
• Take Action Luncheon Annual signature fundraising event celebrating community service, veterans, and organizational milestones; ticketed event hosted at partner venues.
• Mum Sale Annual mum flower sale event where supporters purchase chrysanthemum plants, with proceeds supporting organizational programs.
• Mardi Gras Bingo Bonanza Annual bingo fundraising event featuring themed entertainment, cash bar, and prizes including gift baskets and gift cards.
• 20 Over 60 Awards Annual recognition program honoring individuals aged 60 and older who demonstrate exceptional service and commitment to the community.

Quantifiable outcome

• Free services for older adults to maintain independence and dignity

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• CCSIminorGTM or Marketing PartnerCorporate sponsor supporting Faith In Action events and programs
• WilberminorGTM or Marketing PartnerCorporate sponsor supporting Faith In Action events and programs
• BridgestoneminorGTM or Marketing PartnerCorporate sponsor supporting Faith In Action events and programs
• Heartland BankminorGTM or Marketing PartnerCorporate sponsor supporting Faith In Action events and programs
• Luther OaksminorGTM or Marketing PartnerProvides meals for Volunteer Blessing and Appreciation dinner event
• Fannie MayminorGTM or Marketing PartnerHost location for in-store fundraising events
• Destihl Brew HallminorGTM or Marketing PartnerVenue host for Mardi Gras Bingo Bonanza fundraiser
• Rob Dob's Restaurant and BarminorGTM or Marketing PartnerVenue host for 20 Over 60 Awards ceremony
• DoubleTree BloomingtonminorGTM or Marketing PartnerVenue host for Take Action Luncheon events
• St. John's Lutheran ChurchminorGTM or Marketing PartnerVenue host for Mum Sale pickup and Volunteer Blessing Dinner events
• Faith Communities and CongregationscoreStrategic or Co-development PartnerNetwork of faith communities that provide volunteers, support, and organizational visibility for Faith In Action programs
• Community OrganizationscoreStrategic or Co-development PartnerPartnerships with local organizations to deliver essential services to older adults in need across the service area
• Luther OaksminorGTM or Marketing PartnerProvides delicious meal for Volunteer Blessing Dinner after the Blessing Service

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shepherd's Center of America: National network of interfaith, volunteer-driven senior service programs providing transportation, errands, and companionship to older adults in local communities — structurally the closest analog to Faith in Action's Bloomington-Normal model.
• Little Brothers — Friends of the Elderly: Volunteer-based nonprofit dedicated to relieving isolation and loneliness among older adults through companionship and support services — operates on a similar volunteer-driven, relationship-based model targeting the same 60+ demographic.

Broad incumbents

• National Council on Aging: National advocacy and program organization serving older adults with a wide portfolio of community-based aging services — comparable at the mission level (promoting independence and dignity for seniors) though operating at much greater scale and scope.
• Meals on Wheels America: Large national network of volunteer-driven programs delivering food and welfare-check visits to homebound seniors across the U.S. — overlaps in mission (keeping seniors safe and nourished at home via volunteer networks) but focuses on nutrition rather than transportation/companionship.

Others

• AmeriCorps Seniors: Federal program that connects volunteers aged 55+ with nonprofit service opportunities including senior companionship and transportation. Functions as an enabling/funder ecosystem rather than a direct competitor, but supports many similar volunteer-driven senior service models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bnfia
• LinkedInlinkedin.com/company/faith-in-action-of-bloomington-normal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faith In Action