Time2Track

What Time2Track does

Time2Track is a web-based experience management platform that enables universities, colleges, and training programs to track, verify, and manage clinical training hours and practicum experiences for graduate students and trainees. Founded in 2003 and headquartered in Brighton, Massachusetts, the company operates as a wholly-owned subsidiary of Liaison International following its December 1, 2017 acquisition. The platform primarily serves clinical psychology, marriage and family therapy, counseling, school psychology, teacher education, public health, internship, and law programs at U.S. higher education institutions, with named institutional customers including Mercer University, Pacific University, Saint Mary's University of Minnesota, William James College, Regent University, California State University East Bay, and Adler University.

The core product is a cloud-based web application with native iOS and Android apps, providing role-based access for individual trainees, supervisors, faculty, and institutional administrators (including Director of Clinical Training roles). Key modules include Online Hours Tracking & Approvals, Form Manager for custom competency evaluations and scheduling, Data Analytics & Reports with a premium Program Analytics & Aggregate Training Reports layer for institutional oversight, interactive Progress Reports & Graphs, and secure centralized cloud data storage. The platform integrates with the APPIC application system for psychology internship tracking and is a co-development partner with the Commission on Accreditation for Marriage and Family Therapy Education (COAMFTE) to standardize training hour documentation across accredited MFT programs. In April 2020 the company broadened its scope beyond behavioral health to include teacher education, public health, school psychology, counseling, and law verticals.

Time2Track generates revenue through recurring subscription fees from two distinct buyer types. Individual users (students, trainees, and post-graduate professionals) self-serve on monthly or annual plans with a 30-day free trial and remain paying subscribers post-graduation to preserve licensure documentation. Organizations (universities and training programs) purchase site licenses or pre-paid Authorization Keys on annual contracts through a consultative enterprise sales motion with dedicated account managers. Distribution runs through four channels: direct enterprise field sales, self-serve signup at app.time2track.com, mobile app stores, and the web storefront. The company reports a 97% customer recommendation rate and employees 11–50 staff.

Name

Time2Track

Legal name

Time2Track Holdings LLC

Website

https://time2track.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Time2Track is a cloud-based experience management platform that enables universities and training programs to track, verify, and manage clinical training hours for graduate students across psychology, MFT, counseling, teaching, public health, and law disciplines.

Ownership category

akta.pro rank

Product category

Clinical Training Management Software

NAICS

Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAAAHAC

Time & Attendance Administration (Timekeeping, Scheduling, Leave Tracking)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Payroll Processing & Timekeeping Administration

SECONDARYBPACAPAB

Payroll, Time & Attendance

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Clinical training management
• Experience tracking software
• Practicum hour tracking
• Behavioral health education
• Training compliance software

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees - Individual Accounts: Individual users (students, trainees, professionals) pay monthly or annual subscription fees for access to the platform. Fees are charged regardless of whether the user actively uses the service as long as the account remains active.
2. Subscription Fees - Organizational Accounts: Organizations (universities, colleges, training programs) purchase accounts for their students/trainees. Organizations may purchase Authorization Keys (pre-paid individual subscriptions) or require individuals to purchase subscriptions independently.
3. Premium Features - Analytics: Program Analytics and Aggregate Training Reports are offered as premium features for organizations, providing additional value for institutional clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Time2Track is a web-based experience management platform that enables students, trainees, supervisors, and educational institutions to track, verify, and report clinical, practicum, and experiential learning hours. It offers two distinct product lines: Time2Track for Organizations (institutional administration, aggregate analytics, accreditation compliance) and Time2Track for Individuals (personal subscription for graduate students and professionals tracking hours toward licensure). The platform supports multiple disciplines including psychology, marriage and family therapy, counseling, teacher education, school psychology, public health, internships, and law.

Product overview

Time2Track is a web-based experience management platform offered in two variants: Time2Track for Organizations (institutional administration and oversight) and Time2Track for Individuals (personal tracking subscription). The core platform consists of integrated modules including Online Hours Tracking & Approvals, Form Manager, Data Analytics & Reports, Cloud-Based Data Storage, Progress Reports & Graphs, and Mobile App access. Organizations can additionally access Program Analytics & Aggregate Training Reports as a premium feature. The platform is designed for academic and clinical training programs across behavioral health and related disciplines including Psychology, Marriage & Family Therapy, Counseling, Teacher Education, School Psychology, Public Health, Internships, and Law.

Differentiator

Problem solved

Functional benefit

Products and services

• Time2Track for Organizations Institutional version of the Time2Track platform enabling universities, colleges, and training programs to manage experiential learning across cohorts, track trainee hours, collect supervisor approvals and custom evaluations, generate aggregate program analytics, and meet accreditation standards such as COAMFTE.
• Time2Track for Individuals Individual subscription product for students, trainees, supervisors, and professionals to track their own clinical and practicum hours, document experiences, generate progress reports, and maintain records for licensure applications. Available via monthly billing with a 30-day free trial.
• Program Analytics & Aggregate Training Reports Premium add-on for organizational accounts providing real-time aggregate snapshots of program practicum and internship training data across cohorts, enabling program directors to identify training gaps and support accreditation reporting.

Quantifiable outcome

• 97% customer recommendation rate
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• COAMFTE (Commission on Accreditation for Marriage and Family Therapy Education)coreStrategic or Co-development Partner · 6 March 2019COAMFTE partnered with Time2Track to standardize clinical training management for MFT education. COAMFTE-accredited programs and programs seeking accreditation can leverage Time2Track to track student achievement and relational/systemic experiences. This partnership helps programs meet accreditation standards while providing students with portable documentation of their training hours.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• ACEMAPP: Clinical placement and onboarding platform for healthcare students with hour tracking and compliance documentation features. Comparable to Time2Track's practicum/clinical experience tracking for institutional buyers in health professions.
• MedHub: Residency management platform covering clinical hour documentation, evaluations, and accreditation reporting for medical trainees. Closely mirrors Time2Track's supervisor-approval, accreditation-aligned time tracking model in an adjacent clinical-training vertical.
• E*Value (by Elsevier): Healthcare education and training management suite used by academic medical centers to manage clinical placements, evaluations, and hour logs for students and residents. Competes with Time2Track in the same education-program hour-tracking category.
• New Innovations: Provides residency and graduate medical education management software, including hours tracking, evaluations, and program analytics. Directly comparable to Time2Track's clinical-training hour-tracking and approval workflows, though focused on medical residencies rather than psychology/MFT.
• Symplicity / Symplicity Clinical Experience Manager: Clinical experience and field placement management platform used by universities to track student practicum hours, supervisor approvals, and agency partnerships—directly comparable to Time2Track's institutional hour-tracking solution.

Broad incumbents

• Workday Student: Cloud student information system used by universities that increasingly bundles experiential learning, field placement, and basic hour-tracking features. Represents the platform-bundling risk to Time2Track's standalone position.
• Kronos / UKG Ready: Enterprise workforce management and time-and-attendance suite used by large universities for non-clinical scheduling and hourly tracking. Could substitute for Time2Track on basic hour-log use cases, though lacks clinical/accreditation-specific workflows.
• Canvas (by Instructure): Leading higher-ed LMS that increasingly supports experiential learning and field-placement apps via its app ecosystem. Adjacent platform whose expansion could encroach on Time2Track's institutional hour-tracking workflow.
• ADP Workforce Now: Broad HCM and time-tracking platform used across higher education and staffing environments; offers general timekeeping with approvals but no clinical-accreditation-specific logic, making it an indirect competitor on raw hour-tracking needs.

Emerging players

• T-Res (Tough Q): Time-tracking and rota solution often used in clinical and training settings in the UK; competes in the same space of structured hours/approvals tracking though with lighter accreditation-specific feature depth than Time2Track.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/time2track
• Xx.com/time2track
• Facebookfacebook.com/time2track

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time2Track