Asia Pacific Institute of Digital Marketing - APIDM

What Asia Pacific Institute of Digital Marketing - APIDM does

APIDM (Asia Pacific Institute of Digital Marketing) is a privately held digital marketing education provider incorporated as Asia Pacific Institute of Digital Marketing (Pvt) Ltd in Sri Lanka and headquartered in Colombo 06. Founded in 2009 as eBusiness Academy and rebranded to APIDM in September 2017, the institute delivers live-online and in-person digital marketing, analytics, and AI training programs to working professionals, undergraduates, executives, and corporate clients across Sri Lanka, Bangladesh, Cambodia, and the Middle East. Its portfolio includes the 6-month Digital Marketing Mastery Program, the 3-month Advanced Performance Marketing & Analytics Program, the SEO Mastery Program, Foundation and Professional Certificates, a TVEC-registered 12-month Diploma in Digital Driven Marketing, the AI Business Acceleration Series, a Data Science Mastery Program with Dialog Enterprise, and a Google Analytics 4 Bootcamp, with 3,000+ alumni since inception.

The institute's operating technology centers on a hybrid live-online and self-paced LMS delivery model (Zoom and Adobe Connect for live sessions, proprietary LMS for course materials), blockchain-enabled digital certification through Credly, and proprietary student and membership portals (my.apidm.asia, membership.apidm.asia). APIDM monetizes primarily through one-time course tuition (fees ranging from $306 in Bangladesh Fast-Track to $650 in Cambodia, with prices not publicly disclosed for Sri Lanka or the Diploma), recurring CPD membership fees, separate examination and certification ceremony fees, and custom corporate training delivered to enterprise clients. Programs are endorsed by CPD UK (since Feb 2021), ATHE-UK (since Feb 2022), and TVEC Sri Lanka, and are co-signed with CAM-ASEAN in Cambodia. Go-to-market combines direct online enrollment, regional student coordination officers in Bangladesh and Cambodia, SEO-optimized country-specific program pages, content marketing through the Digital Outlook Sri Lanka annual report with University of Kelaniya, and B2B sales to enterprise clients such as Dialog Axiata, Smart Axiata, HNB, Ogilvy, Singer, DFCC Bank, Mobitel, and Loops. Leadership comprises CEO Amitha Amarasinghe and Founder Suranga Priyashantha.

Name

Asia Pacific Institute of Digital Marketing - APIDM

Legal name

Asia Pacific Institute of Digital Marketing (Pvt) Ltd

Website

https://apidm.asia

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

APIDM is a Sri Lanka-based digital marketing and AI training provider, founded 2009, delivering live-online and in-person certification programs to professionals, undergraduates, and enterprises across Sri Lanka, Bangladesh, Cambodia, and the Middle East, with 3,000+ alumni.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Corporate Learning & Training Content Development (EDAGAKAC), Higher Education Digital Courseware & Modules (EDAGAEAB)

Keywords

• Digital marketing training
• Professional certification programs
• Corporate training services
• AI business education
• Data science courses

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Tuition Fees: Fees charged per program/course for teaching and training. Multiple programs exist: Certificate (short), Diploma (1-year), Mastery Programs (3-6 months), Bootcamps (4 days), AI Business Series. Fees vary by program and country (e.g., Bangladesh Fast-Track $306, Cambodia $600-650, Data Science $350).
2. Examination Fees: Separate examination registration fees charged per exam attempt. Non-refundable. For Diploma programs, re-correction of results incurs an additional fee. First retake after free attempt costs Rs. 5,000 per module.
3. Certification Ceremony Fee: Annual certification ceremony event for Professional Diploma and Certificate graduates. Additional fee for accompanying guests. Non-refundable and non-transferable.
4. Corporate Training: Custom digital marketing and AI training workshops delivered to enterprise clients (e.g., Dialog Axiata, Smart Axiata). B2B revenue stream targeting marketing and business professionals.
5. CPD Membership & Alumni Services: Continuous Professional Development (CPD) membership for ongoing alumni support, including the SyncUp Community and post-course resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

APIDM delivers structured digital marketing, SEO, analytics, AI, and data science education programs to working professionals, undergraduates, and corporate clients across Asia. Programs are delivered via live online classes combined with self-paced LMS materials and conclude with ATHE-endorsed, TVEC-registered, or Credly-blockchain-credentialed certifications. Customized corporate training workshops are sold separately to enterprise teams seeking digital transformation upskilling.

Product overview

APIDM (Asia Pacific Institute of Digital Marketing) is a digital marketing education provider offering a comprehensive portfolio of programs for working professionals, students, and undergraduates across Asia. The portfolio includes: core certification programs (Digital Marketing Mastery Program - 6 months, Advanced Performance Marketing & Analytics Program - 3 months, SEO Mastery Program); undergraduate certificates (Foundation Certificate, Professional Certificate); a TVEC-approved 12-month Diploma in Digital Driven Marketing with Toastmasters Speechcraft; and the AI Business Acceleration Series (AI Proficiency, Advanced AI Skills, Strategic AI Leadership). Supporting platforms include the MY APIDM Student Portal (LMS, billing, results) and APIDM Membership Portal (CPD). Short programs include the Google Analytics 4 Bootcamp and Data Science Mastery Program (in collaboration with Dialog Enterprise). The institution also publishes the annual Digital Outlook Sri Lanka report in partnership with University of Kelaniya. Credly digital badges are issued for all program completions.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Mastery Program
• Advanced Performance Marketing & Analytics Program
• SEO Mastery Program
• Foundation Certificate in Digital Marketing
• Professional Certificate in Digital Marketing
• Diploma in Digital Driven Marketing
• AI Proficiency for Business Professionals
• Advanced AI Skills for Business Innovators
• Professional Diploma in Digital Marketing
• Google Analytics 4 Bootcamp
• Data Science Mastery Program
• Corporate Training
• APIDM Continuous Professional Development (CPD) Program

Quantifiable outcome

• Over 90% of learners recommend APIDM to their friends and colleagues
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core, regional, flagship and minor.

• Smart AxiatamajorStrategic or Co-development Partner · 23 May 2024Smart Axiata participated in an APIDM workshop on Generative AI for marketers (announced May 2025). Smart Axiata Cambodia also received AI tools workshops from APIDM trainer Keshaka Kularatne.
• Dialog Axiata (Enterprise)majorStrategic or Co-development Partner · 1 January 2024Dialog Enterprise collaborated with APIDM on the Data Science Mastery Program. Dialog provides branding and endorsement while APIDM delivers the training. APIDM also conducted exclusive integrated media planning training for Dialog Axiata marketing teams.
• CredlycoreTechnology or Integration · 1 May 2021Credly serves as APIDM's digital credential provider since May 2021. Upon program completion, students receive blockchain-enabled digital badges that can be shared on LinkedIn and other platforms. Covers all APIDM programs including Digital Marketing Mastery, SEO, Data Science, and Diploma.
• CAM-ASEANregionalChannel Partner/ Reseller/ Distributor · 1 May 2020CAM-ASEAN co-signs the printed certificate for the Digital Marketing Mastery Program Cambodia along with APIDM. Students receive blockchain-enabled APIDM Certified Digital Badge in addition to the co-signed printed certificate.
• University of KelaniyaflagshipStrategic or Co-development Partner · 1 January 2019Annual collaboration on the 'Digital Outlook Sri Lanka' report, now in its 6th edition (2025). The report provides comprehensive analysis of Sri Lanka's digital landscape including internet accessibility, media consumption, social commerce, and digital payments. Developed with input from 50+ industry experts.
• TVEC (Tertiary and Vocational Education Commission, Sri Lanka)coreStrategic or Co-development Partner · 1 January 2019TVEC is the primary body for accreditation of vocational education in Sri Lanka. The Diploma in Digital Driven Marketing is TVEC-registered, making it eligible for attestation via the Ministry of Foreign Affairs for migration purposes.
• Toastmasters InternationalminorStrategic or Co-development Partner · 1 January 2019The Toastmasters Speechcraft Program is incorporated into the Diploma in Digital Driven Marketing to boost communication and leadership skills. Led by experienced Toastmasters mentors covering speech organization, body language, and effective communication techniques.
• ATHE (Awards for Training and Higher Education, UK)coreStrategic or Co-development Partner · 1 September 2017APIDM became an ATHE recognized trainer in February 2022, enabling international endorsement of its programs. The Digital Marketing Mastery Program (including Cambodia) carries ATHE-UK endorsement, adding global credibility to the qualification.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Simplilearn: India-based online professional upskilling platform with a deep digital marketing and AI portfolio serving working professionals and corporate clients across Asia. Closely comparable business model (live online, certifications, enterprise training) and audience overlap.
• Digital Vidya: India-headquartered digital marketing training provider offering certified courses for professionals and corporate training. Direct competitor with similar target audience, online delivery model, and Asia footprint.
• Digital Marketing Institute (DMI): Global certification body offering the Certified Digital Marketing Professional program and partner network of accredited training providers. Highly comparable to APIDM as a professional digital marketing certification issuer operating through regional delivery partners.
• Indian Institute of Digital Education (IIDE): Mumbai-based digital marketing school offering certificate and diploma programs to working professionals and students. Comparable portfolio (mastery programs, certificates, corporate training) and customer persona.

Emerging players

• upGrad: Large Indian online higher education and upskilling platform offering digital marketing, data science, and AI programs across Asia. Overlapping student/working professional audience and AI curriculum expansion parallels APIDM's AI Business Series.
• Great Learning: India-based professional upskilling platform covering digital marketing, data analytics, and AI for working professionals across Asia. Comparable programs and audience, more established brand but similar online live-cohort delivery.
• Manipal ProLearn (Midori/ Emeritus): Online professional certificate provider covering digital marketing, data science, and AI jointly with universities. Comparable duration-range and credentialed online programs targeting working professionals in Asia.

Others

• HubSpot Academy: Free vendor-issued digital marketing and inbound certifications used by many of the same working professionals and SMBs that APIDM serves. Not a direct competitor for premium live cohorts but competes for the certification budget and entry-level audience.

Broad incumbents

• Coursera: Global MOOC platform offering digital marketing, analytics, and AI specializations from universities and brands. Adjacent competitor for the self-paced segment of APIDM's audience, especially students and undergraduates.
• NIIT Digital Marketing Programs: Indian incumbent ICT education brand offering digital marketing and technology training programs to professionals and enterprises across Asia. Broad portfolio that includes APIDM's core digital marketing space as part of a wider training catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apidm.asia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific Institute of Digital Marketing - APIDM