The Armored Group
- Company typePrivate
- Founded1992
- HeadquartersDearborn Heights, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
The Armored Group firmographics
Firmographics- Name
- The Armored Group
- Legal name
- The Armored Group, LLC
- Website
- https://armoredcars.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Armored Group industry classification
Industry- Product category
- Armored Vehicle Manufacturing
- NAICS
- Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992), Motor Vehicle Body Manufacturing (336211)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Military Tactical Wheeled Vehicles (Light/Medium/Heavy) (IMABAJAK)
- akta.pro secondary industries
- Armored Personnel Carriers (APCs) (IMABAJAC), Armored Reconnaissance & Scout Vehicles (IMABAJAF), Turrets, Remote Weapon Stations (RWS) & Armament Integration (IMABAJAI), Armor Systems (Passive/Reactive/Active Protection) & Survivability Kits (IMABAJAJ)
Keywords
Where The Armored Group is headquartered
LocationHeadquarters
- HQ city
- Dearborn Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Armored Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Armored Vehicle Sales: The company generates revenue primarily through the sale of armored vehicles including sedans, SUVs, trucks, vans, and military vehicles. Vehicles are sold as new builds, from existing inventory, or as up-armoring services for existing client vehicles. Revenue is one-time at point of sale with potential for repeat business from fleet clients.
- Parts and Service: Aftermarket parts supply and maintenance services for armored vehicles, including replacement parts, warranty services, and ongoing support.
- Financing Services: The company offers financing options through partners (Brickhouse Capital) for vehicle purchases, providing another revenue stream through financial partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Armored Group product offering
Product offeringCore offering
The Armored Group (TAG) manufactures and markets armored vehicles across four primary categories: Passenger Protection Vehicles (armored sedans, SUVs, trucks, vans), Cash-in-Transit vehicles, Law Enforcement vehicles, and Military vehicles (LAVs, APCs, MRAPs). The company builds new armored vehicles from base chassis, up-arms existing client vehicles, and supplies aftermarket parts and service. Customization options include run-flat tires, blast-resistant V-shaped hulls, multi-layer ballistic glass, reinforced suspension, GPS tracking, and remote weapon turrets.
Product overview
The Armored Group (TAG) is a global manufacturer of armored vehicles offering four primary product categories: Personal Protection Vehicles (PPV) for VIPs, diplomats, and executives; Cash-in-Transit (CIT) vehicles for financial institutions and logistics companies; Law Enforcement Vehicles for police, SWAT, and tactical response; and Military Vehicles including LAVs, APCs, MRAPs, and specialty tactical platforms. The product portfolio also includes specific named models and series such as the BATT (Ballistic Armored Tactical Transport) Series, the newly unveiled BATT APEX and Kuvasz (2026), the Terrier MLX military vehicle, and the Armored Polaris ATV LD-1 law enforcement vehicle. TAG's offerings range from discreetly armored luxury sedans and SUVs to heavily fortified military and tactical vehicles. The company provides customization options including run-flat tires, satellite phones, GPS tracking, reinforced suspension, blast-resistant flooring, bullet-resistant glass, and Remote Multipurpose Turret Systems, serving government agencies, military organizations, law enforcement, financial institutions, and private clients worldwide. The company was founded in 1992 and operates from facilities in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballistic Armored Tactical Transport (BATT) Series A series of armored tactical transport vehicles designed for law enforcement agencies, SWAT operations, riot control, and rapid deployment. Includes the BATT APEX, BATT XL, and Armored Polaris ATV LD-1 variants.
- BATT APEX A next-generation armored law enforcement vehicle for tactical operations, high-risk arrests, riot control, and rapid-deployment responses. Part of the BATT (Ballistic Armored Tactical Transport) Series.
- Kuvasz A next-generation armored vehicle unveiled at World Defense Show 2026, positioned alongside the BATT APEX as part of TAG's expanded product portfolio.
- Terrier MLX A proven armored military vehicle showcased at World Defense Show 2026, designed for combat, reconnaissance, and tactical transport missions. Part of TAG's armored military vehicle lineup.
- Armored Polaris ATV LD-1 An armored Polaris ATV designed for law enforcement operations. Part of the BATT Series, built for off-road tactical deployments.
- Armored Personnel Carriers (APC) Purpose-built armored vehicles for the secure transport of troops in combat or conflict zones, offering ballistic and blast protection. Designed for hostile conditions and tactical deployments.
- Mine-Resistant Ambush Protected (MRAP) Vehicles Heavy-duty armored military vehicles engineered to withstand mines, IEDs, and ambush attacks. Feature V-shaped hulls, blast-resistant floors, and modular armor for maximum crew survivability.
- Light Armored Vehicles (LAV) Agile, fast-moving armored vehicles designed for reconnaissance, patrol missions, and multi-role military operations. Offer a balance of protection, mobility, and firepower.
- Passenger Protection Vehicles (PPV) Discreetly armored luxury sedans, SUVs, trucks, and vans designed for VIPs, diplomats, executives, and private individuals. Feature bullet-resistant glass, run-flat tires, reinforced suspension, and ballistic armor while maintaining factory aesthetics.
- Cash-in-Transit (CIT) Vehicles Armored vehicles designed for the secure transportation of cash, bullion, and valuables. Feature reinforced cargo compartments, anti-theft locking systems, GPS tracking, compartmentalized security zones, and bullet-resistant glass. Used by banks, financial institutions, and logistics companies.
- Armored Sedans Discreetly armored luxury sedans combining low-profile appearance with ballistic protection for VIPs and executives.
- Armored SUVs Armored sport utility vehicles with off-road capabilities, providing increased interior space and ballistic protection. Includes Cadillac Escalade, Toyota Land Cruiser, Lexus LX, and Mercedes-Benz SUVs.
- Armored Trucks Armored pickup trucks and commercial trucks offering enhanced protection for transporting valuable goods, cash, and assets. Built on durable chassis with ballistic steel reinforcement.
- Armored Vans Heavy-duty armored vans designed for the secure transportation of multiple individuals or sensitive cargo. Provide ample interior space combined with ballistic protection.
- Specialty / Custom Purpose Vehicles Custom-built armored vehicles tailored to specific mission requirements, including command vehicles, surveillance vans, hostage/crisis negotiator vehicles, and crime scene processing vehicles.
- Armored Military Vehicles Full range of armored military vehicles including LAVs, APCs, and MRAPs, plus tactical Humvees, Dobermans, Terriers, Huskies, and Great Danes. Engineered for combat, peacekeeping, and reconnaissance with advanced armor, communication systems, and modular configurations.
- Remote Multipurpose Turret System A remotely operated weapon and observation turret system installed on armored military and law enforcement vehicles, enabling engagement and surveillance capabilities from within the protected vehicle.
- Armored Law Enforcement Vehicles Purpose-built armored vehicles for police, tactical response units, SWAT, and emergency response. Features include ballistic protection, reinforced ramming bumpers, surveillance cameras, communication systems, weapon ports, and turret mounts. Includes patrol trucks, prisoner transport vans, and BATT Series tactical vehicles.
Quantifiable outcome
- Run-flat tires allow travel of 50 km to safety on flat tires
- +1 more outcomes
Companies that use The Armored Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
The Armored Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Armored Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- DefSecIntel SolutionscoreAt World Defence Show 2026 in Riyadh, Saudi Arabia, DefSecIntel Solutions signed a memorandum of understanding with The Armored Group (Oman), establishing a strategic partnership for defense solutions collaboration. This partnership was part of Estonia's defense industry outreach at the international defense exhibition.
- Arizona Commerce AuthoritysupportingThe State of Arizona, through Kevin O'Shea of the Arizona Commerce Authority, invited The Armored Group to participate in the Black Sea Defense and Aeronautics (BSDA) exhibition in Bucharest, Romania, supporting the company's international exhibition presence.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Armored Group competitors and assessment
Company assessmentDirect peers
- International Armoring Corporation (IAC): IAC designs and manufactures armored vehicles for civilian, government, and military clients, with a focus on light-armored commercial platforms. It is a direct competitor in the VIP protection and CIT segments with comparable base vehicle upfitting.
- STREIT Group: STREIT Group manufactures armored tactical vehicles including APCs, MRAPs, and armored Toyota Land Cruisers. It is a direct peer in the military and law enforcement armored vehicle segment and overlaps with TAG on Toyota-based military platforms.
- Centigon France: Centigon France is a European armored vehicle manufacturer specializing in VIP, government, and military vehicles. It competes directly with TAG across European and Middle Eastern markets with similar ballistic certifications and product categories.
- Alpine Armoring: Alpine Armoring manufactures armored sedans, SUVs, vans, and trucks for VIP, embassy, and law enforcement use. It competes directly with TAG's Passenger Protection Vehicle line and shares the same up-armoring business model on OEM chassis.
- INKAS Armored Vehicle Manufacturing: INKAS is a Canadian-based armored vehicle manufacturer offering VIP, law enforcement, CIT, and military vehicles globally. It is a direct competitor to TAG with a comparable product portfolio spanning sedans, SUVs, APCs, and specialty tactical platforms, serving similar government and private clientele.
- Lenco Industries: Lenco Industries produces the BearCat armored vehicle for law enforcement and military use, directly competing with TAG's BATT Series tactical platforms. It is a US-based peer serving similar SWAT and special operations clients.
- Roshel Senator Armored Vehicles: Roshel is a Canadian manufacturer of armored SUVs, trucks, vans, and specialty vehicles for law enforcement, military, and VIP clients. It is a direct peer with comparable product breadth and similar go-to-market across North American government agencies.
- Plasan Sasa: Plasan is an Israeli-based armor systems provider and armored vehicle manufacturer producing armored Toyota Land Cruisers and other tactical platforms. It competes with TAG in both armor kits and finished military/CIT vehicles globally.
Broad incumbents
- Textron (TAPV / Armored Vehicles): Textron Systems produces the TAPV (Tactical Armored Patrol Vehicle) and other military platforms. As a diversified defense prime, it competes with TAG on military contracts and reflects the scale and capability ceiling in the broader armored vehicle market.
- General Dynamics Land Systems: General Dynamics Land Systems is a defense prime contractor producing armored combat vehicles, Strykers, and MRAP-class platforms. It competes with TAG's military vehicle segment from a much larger scale and provides a ceiling reference for what scaled armored vehicle manufacturers can achieve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Armored Group social profiles
Digital presenceThe Armored Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Armored Group leadership team
Management profileNumber of profiles
Profiles4 records
The Armored Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Armored Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Armored Group
What does The Armored Group do?
The Armored Group (TAG) manufactures and markets armored vehicles across four primary categories: Passenger Protection Vehicles (armored sedans, SUVs, trucks, vans), Cash-in-Transit vehicles, Law Enforcement vehicles, and Military vehicles (LAVs, APCs, MRAPs). The company builds new armored vehicles from base chassis, up-arms existing client vehicles, and supplies aftermarket parts and service. Customization options include run-flat tires, blast-resistant V-shaped hulls, multi-layer ballistic glass, reinforced suspension, GPS tracking, and remote weapon turrets.
Is The Armored Group a public or private company?
The Armored Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Armored Group founded?
The Armored Group was founded in 1992. It employs 101 to 250 people.
Where is The Armored Group based?
The Armored Group is headquartered in Dearborn Heights, United States, in the North America region.
How does The Armored Group make money?
Three revenue lines are on record. Armored Vehicle Sales are the primary driver. The others are parts and Service and financing Services.
Who are The Armored Group's main competitors?
Direct peers on record are International Armoring Corporation (IAC), STREIT Group, Centigon France, Alpine Armoring, INKAS Armored Vehicle Manufacturing, Lenco Industries, Roshel Senator Armored Vehicles and Plasan Sasa. Broad incumbents are Textron (TAPV / Armored Vehicles) and General Dynamics Land Systems.
Does The Armored Group have an API?
No public API is recorded for The Armored Group.
What industry is The Armored Group in?
The Armored Group's product category is Armored Vehicle Manufacturing. Its primary akta.pro industry code is IMABAJAK, Military Tactical Wheeled Vehicles (Light/Medium/Heavy), with a secondary code of IMABAJAC, Armored Personnel Carriers (APCs). Its NAICS code is 336992 and its SIC code is 3711.