Campus Sutra
Campus Sutra operates Cahoot, an India-based direct-to-consumer men's apparel e-commerce brand selling trend-driven shirts, trousers, jeans, jackets, and activewear exclusively through its website and mobile apps to young men aged 18-35, with a claimed base of 1.2 million+ customers across 26+ countries.
- Company typePrivate
- Founded2012
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Campus Sutra does
Campus Sutra Retail Private Limited operates Cahoot, an India-based direct-to-consumer men's apparel brand. The company sells trend-driven men's fashion — including shirts, trousers, jeans, polos, jackets, sweatshirts, sweaters, cargo pants, shorts, co-ords, activewear, and blazers — exclusively through owned digital channels: the e-commerce website cahoot.in and native iOS and Android applications. Products are positioned at accessible price points (₹854–₹2,799 list, with effective sale prices around ₹999–₹1,499 after 40–50% discounts) and differentiated through trend-driven designs (Korean-style shirts, flannels, baggy jeans), a limited-edition weekly drop cadence, and a "Made in India" sourcing narrative.
The business runs as a one-time-purchase, pay-as-you-go direct sales model with no subscription, no marketplace dependence, and no physical retail footprint. Customer engagement is driven through owned-channel incentives (5% prepaid discount, cash-on-delivery, 7-day returns, app-exclusive 20% off) and social-media marketing across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. The single explicit customer segment is young Indian men aged 18–35 buying for college, work, and casual wear. The brand claims a 1.2 million+ customer base across 26+ countries, though no revenue, headcount, management team, funding, or partnership data is disclosed; the company appears bootstrapped and privately held with no external institutional investment on record.
Campus Sutra firmographics
Firmographics- Name
- Campus Sutra
- Legal name
- Campus Sutra Retail Private Limited
- Website
- https://campussutra.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campus Sutra operates Cahoot, an India-based direct-to-consumer men's apparel e-commerce brand selling trend-driven shirts, trousers, jeans, jackets, and activewear exclusively through its website and mobile apps to young men aged 18-35, with a claimed base of 1.2 million+ customers across 26+ countries.
- Ownership category
- akta.pro rank
Where Campus Sutra is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Campus Sutra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for apparel products sold directly to consumers through e-commerce website and mobile applications. Revenue generated from sale of men's clothing including shirts, trousers, jeans, jackets, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing with sale discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Campus Sutra product offering
Product offeringCore offering
Campus Sutra, operating under the brand name Cahoot, is an Indian direct-to-consumer men's clothing brand that designs and sells trend-driven apparel including shirts, trousers, polo t-shirts, jeans, jackets, sweatshirts, sweaters, cargo pants, shorts, co-ords, activewear, and blazers. The company sells exclusively through its own e-commerce website (cahoot.in) and dedicated iOS and Android mobile applications, with limited-edition weekly drops, cash on delivery, free shipping, and 7-day easy returns.
Product overview
Cahoot is an Indian direct-to-consumer men's clothing brand operated by CAMPUSSUTRA RETAIL PRIVATE LIMITED. The company offers a unified e-commerce platform for trend-driven men's fashion apparel through its website and mobile apps (iOS and Android). The product portfolio centers on core apparel categories including shirts, trousers, polo t-shirts, jeans, jackets, sweatshirts, sweaters, cargo pants, shorts, co-ords, activewear, and blazers. The brand differentiates through trend-driven designs including Korean-style shirts, flannel shirts, baggy jeans, and limited-edition weekly drops. The company operates primarily as an online-first retailer with services including cash on delivery, free shipping, 7-day easy returns, and presence in 26+ countries. The brand is trusted by 12+ lakh (1.2 million) customers across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Cahoot Men's Shirts Core apparel category including oversized shirts, regular fit shirts, flannel shirts, Korean shirts, linen shirts, buffalo check shirts, and various patterned options such as windowpane check, tartan plaid, and self-design shirts for men.
- Cahoot Men's Trousers Men's trousers including slim fit, tailored fit, mid-rise, relaxed fit, and straight tailored trousers in various fabrics and colors for office, casual, and weekend wear.
- Cahoot Polo T-Shirts Men's polo t-shirts available in solid colors and patterns including cuboid-stripe designs, offered in regular fit and slim fit options.
- Cahoot Men's Jeans Men's denim jeans including baggy fit, tapered fit, carrot fit, light-wash, dark-wash, and regular wash options in various colors and styles.
- Cahoot Men's Jackets Men's winter jackets including oversized shirts, structured winter jackets, and layered outerwear for cold weather.
- Cahoot Men's Sweatshirts Men's sweatshirts and hoodies including pullover hoodies with contrast drawstrings for casual winter style.
- Cahoot Men's Sweaters Men's pullovers and sweater collection for winter layering and cold weather apparel.
- Cahoot Cargo Pants Men's cargo pants featuring utility-style design with multiple pockets for functional everyday wear.
- Cahoot Men's Shorts Men's shorts for casual summer and warm-weather styling.
- Cahoot Co-ords Men's coordinated outfits and matching sets for coordinated styling.
- Cahoot Men's Activewear Men's activewear and athletic clothing for fitness and sports activities.
- Cahoot Men's Blazers Men's blazers including tailored blazers for formal occasions and office wear.
- Cahoot Limited Edition Collection Exclusive limited-edition men's fashion items released weekly as online drops to drive demand and create urgency.
Quantifiable outcome
- 12 Lakh+ Happy Customers
Companies that use Campus Sutra
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Campus Sutra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campus Sutra partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Campus Sutra competitors and assessment
Company assessmentDirect peers
- Bewakoof: Indian digitally native apparel brand targeting young men and women with trend-driven, value-priced casual wear sold through its own website and app. Closely comparable DTC model, demographic, and price band to Cahoot.
- The Souled Store: Indian pop-culture and casual apparel DTC brand selling men's and women's apparel through owned e-commerce channels, targeting a similar young, urban, trend-driven Indian consumer base.
- Snitch: India-based men's fashion DTC brand with a strong online storefront and growing offline presence, focusing on trend-led menswear at affordable price points — a close direct competitor in category and positioning.
- Bonkers Corner: Indian streetwear-inspired menswear brand selling trend-driven apparel primarily through its own website and app, with a similar youth demographic and affordable fast-fashion value proposition.
Broad incumbents
- Myntra: One of India's largest fashion e-commerce platforms operated by Flipkart/Walmart, offering an extensive menswear assortment across hundreds of brands. Competes with Cahoot for the same Indian online menswear shopper but at vastly greater scale and breadth.
- AJIO: Reliance Retail-owned fashion e-commerce platform with a broad men's apparel catalog including private labels and international brands. A broad incumbent that competes for the same Indian youth menswear wallet.
- Allen Solly: Established Indian menswear brand spanning casual, formal, and smart-casual categories with strong offline retail and growing e-commerce presence. A broader incumbent competing in the same men's apparel category, particularly in office and casual wear.
- Peter England: Long-standing Indian menswear brand from Madura Fashion & Lifestyle (Aditya Birla Group) covering shirts, trousers, jeans, and casual wear. A broad incumbent with mass-market positioning that competes for the same value-conscious Indian male shopper.
- H&M India: Global fast-fashion retailer with a significant Indian footprint across online and offline channels, offering trend-driven menswear at comparable affordable price points. A broad incumbent setting the bar for fast-fashion trend cycles in India.
- Zara India: Inditex-operated global fast-fashion brand with a strong Indian omnichannel presence, targeting trend-conscious fashion shoppers. A broader incumbent competing in the same trend-driven affordable fashion space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Campus Sutra social profiles
Digital presenceCampus Sutra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campus Sutra leadership team
Management profileNumber of profiles
Campus Sutra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campus Sutra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campus Sutra
What does Campus Sutra do?
Campus Sutra, operating under the brand name Cahoot, is an Indian direct-to-consumer men's clothing brand that designs and sells trend-driven apparel including shirts, trousers, polo t-shirts, jeans, jackets, sweatshirts, sweaters, cargo pants, shorts, co-ords, activewear, and blazers. The company sells exclusively through its own e-commerce website (cahoot.in) and dedicated iOS and Android mobile applications, with limited-edition weekly drops, cash on delivery, free shipping, and 7-day easy returns.
Is Campus Sutra a public or private company?
Campus Sutra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campus Sutra founded?
Campus Sutra was founded in 2012. It employs 11 to 50 people.
Where is Campus Sutra based?
Campus Sutra is headquartered in Bangalore, India, in the Asia region.
How does Campus Sutra make money?
One revenue line is on record: direct Product Sales.
Who are Campus Sutra's main competitors?
Direct peers on record are Bewakoof, The Souled Store, Snitch and Bonkers Corner. Broad incumbents are Myntra, AJIO, Allen Solly, Peter England, H&M India and Zara India.
Does Campus Sutra have an API?
No public API is recorded for Campus Sutra.