What 11880 Solutions does

11880 Solutions AG is a German digital marketing and online directory company headquartered in Essen, founded in 1996 as telegate AG and rebranded to its current name in 2016 after a transitional period as klicktel AG. Its core asset is a proprietary business directory database of over 4.4 million entries covering 16,000+ German cities, delivered to consumers through the 11880.com portal and 19 specialized industry portals (Fachportale) targeting trades, healthcare, beauty, legal, and professional services. The company monetizes through a freemium model: free basic listings drive SMB registration, with upsell into premium visibility packages, review/reputation management (BewertungsCleaner), and full-service digital marketing including SEO, SEA, social media advertising, and Addressable TV via its RTL AdAlliance partnership.

The technology stack is a platform-plus-portals architecture combining the legacy directory with modern marketing automation. Proprietary tools include Localytix, an AI-driven online visibility analytics tool, and nexora, a generative AI social media content creation platform launched in August 2025. Certified partnerships with Google (Partner), Microsoft Advertising (Channel Elite Partner), and RTL AdAlliance enable reselling of search, display, and TV advertising solutions. The 2020 acquisition of Fairrank in Cologne added a 40,000+-customer professional services arm for SEO, SEA, content, and social media. Subsidiary offerings include the klicktel address management software line for B2B data buyers, plus sub-brands such as werkenntdenBESTEN (recommendations), wirfindeneinenJOB (recruiting), cleverB2B (B2B marketing), and Postleitzahlen.de (postal code directory). The company employs 501-1,000 staff and has been voted Germany's best online portal by n-tv/DISQ for seven consecutive years, based on surveys of 42,000+ consumers.

Name

11880 Solutions

Legal name

11880 Solutions AG

Website

https://11880.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

11880 Solutions AG operates Germany's largest online business directory (4.4M+ entries across 16,000+ cities) and 19 industry portals, monetizing through premium listings, SEO/SEA services, review management, and Addressable TV advertising for German SMBs.

Ownership category

akta.pro rank

Product category

Online Business Directory & Digital Marketing Platform

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Online business directory
• Digital marketing services
• Local search advertising
• Online visibility solutions
• Review management

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Business Listings & Visibility Services: Paid enhanced visibility packages for businesses seeking better placement in search results and increased online presence
2. Digital Marketing Services: Comprehensive online marketing solutions including SEO, SEA, content creation, social media management, and addressable TV advertising for SMBs
3. Advertising & Display: Online advertising solutions including search engine ads, social media ads, engagement ads, and web banners for businesses
4. Review Management Services: Reputation management services including review monitoring, response management, and unfair review removal (BewertungsCleaner)
5. Software & Data Products: klicktel PC software, network versions, and address data products sold to businesses for their own research and data management needs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

11880 Solutions operates Germany's largest online business directory (11880.com) with over 4.4 million entries across 16,000+ cities. The company sells premium business listings, online visibility optimization, SEO/SEA advertising, social media marketing, AI-powered content creation (nexora), review management, and address management software (klicktel) to small and medium-sized businesses in Germany. It also operates 19 specialized industry portals covering trades, healthcare, beauty, and professional services.

Product overview

11880 Solutions operates a platform-plus-portals architecture centered on 11880.com, Germany's largest business directory and phone book with over 4.4 million entries. The core product includes Branchenbuch (business directory), Telefonbuch (phone book), Personensuche (people search), and Preisvergleich (price comparison), all accessible via the main portal and 19 specialized industry portals (Fachportale) covering trades, health, and beauty sectors. For business customers, the company offers a suite of marketing solutions organized around Online-Sichtbarkeit (visibility optimization), Bewertungsmanagement (review/reputation management), Online-Marketing (digital advertising including AI-powered nexora), and Business Lösungen (recruiting, call center, address management via klicktel). Additional portals include werkenntdenBESTEN, wirfindendeinenJOB, cleverB2B, and Postleitzahlen.de. Since 2020, the company has been supported by its Fairrank subsidiary (40,000+ customers) for SEO, SEA, Content, and Social Media services.

Differentiator

Problem solved

Functional benefit

Brands

• werkenntdenBESTEN: Specialist portal for business recommendations
• wirfindendeinenJOB
• cleverB2B
• Postleitzahlen.de
• 11880 Fachportale
• nexora
• Localytix
• klicktel

Products and services

• 11880.com Branchenbuch (Business Directory) Germany's largest online business directory with over 4.4 million entries, providing search functionality by industry, location, and name, with details including addresses, phone numbers, opening hours, photos, and reviews. Used by consumers to find local businesses and by businesses to gain visibility.
• 11880.com Telefonbuch (Phone Book) Digital telephone directory covering over 16,000 cities in Germany, providing residential and business contact information for users across Germany.
• 11880.com Personensuche (People Search)

Quantifiable outcome

• 7x consecutive years voted Germany's best online portal by 42,000+ consumers (n-tv/DISQ survey)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FairrankcoreStrategic or Co-development Partner · 1 January 2020Fairrank is a Cologne-based subsidiary acquired in 2020 that provides SEO, SEA, content, and social media marketing services to over 40,000 customers. The partnership enables 11880 Solutions to offer comprehensive digital marketing solutions to SMB clients.
• GooglecoreTechnology or IntegrationOfficial Google Partner status enabling certified advertising services, access to Google advertising platforms, and credibility as a certified digital marketing provider.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Channel Elite Partner providing access to Bing and Microsoft advertising networks with certified expertise in digital advertising.
• RTL AdAllianceminorGTM or Marketing PartnerCertified SME Partner enabling TV and video advertising solutions including Addressable-TV services for local and national advertising campaigns.
• TÜV NORD Cert GmbHminorOthersQuality management certification partner providing DIN EN ISO 9001 certification services demonstrating commitment to quality standards.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Gelbe Seiten (Yellow Pages Germany): Gelbe Seiten is the historic German business directory, directly comparable to 11880.com as a local business search and listings platform targeting German SMBs. Both monetize premium placements, advertising, and integrated digital marketing services on top of a national business database.
• Das Örtliche: Das Örtliche is a long-standing German telephone and business directory offering local business search, contact details, and listings; it directly overlaps 11880's core Branchenbuch and Telefonbuch products and competes for the same German SMB listing and advertising budgets.
• meinestadt.de: meinestadt.de is a German city-portal network offering business directories, local job listings, and lifestyle content, directly comparable to 11880's combination of directory and sub-brands like wirfindendeinenJOB and Postleitzahlen.de. Both compete for German local-intent traffic and SMB advertising.

Broad incumbents

• Yelp: Yelp is a global review- and business-discovery platform that competes with 11880 in local business search and review-driven discovery. While Yelp is not Germany-focused, its category dynamics (free listings upsold to advertising, reputation management) are closely comparable to 11880's SMB monetization model.
• Google Business Profile: Google Business Profile is the dominant free business-listing and discovery surface globally and in Germany. It is a key competitor because Google's local pack and Maps results sit upstream of 11880's organic directory traffic, shaping the SMB incentive to invest in 11880 premium placements versus Google's free listing.
• Indeed (wirfindendeinenJOB competitor): Indeed is the dominant global online job search platform, comparable to 11880's sub-brand wirfindeneinenJOB. It is relevant because it competes for the same German SMB recruiting/HR-marketing spend that 11880 packages into its broader marketing-services offering.
• HubSpot: HubSpot provides an integrated CRM, marketing, and content automation platform for SMBs and is comparable to 11880's online-marketing and nexora offerings. Although HubSpot operates globally with a broader product suite, the SMB marketing-software use case is directly aligned with 11880's full-stack value proposition.

Emerging players

• Trustpilot: Trustpilot operates a global business review platform overlapping with 11880's Bewertungsmanagement (review management) product and broader reputation services. It is a relevant peer because SMB review collection, response, and badge use cases are directly comparable between the two.
• klickwerk (local SEO agency): klickwerk is a German local-SEO agency comparable to Fairrank, 11880's SEO/SEA/content subsidiary. It is a relevant emerging peer because it competes for the same German SMB digital-marketing services budget and represents a specialized alternative to 11880's agency-led upsell path.

Regional players

• Lieferando / Just Eat Takeaway: Lieferando is Germany's leading online food-ordering marketplace, comparable to 11880's Restaurant category listings and broader SMB marketing services angle. While its primary business is delivery, it competes for the same German SMB (restaurant) advertising wallet and operates a marketplace model adjacent to 11880's directory services.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/11880com
• YouTubeyoutube.com/@11880_com
• Facebookfacebook.com/11880com
• LinkedInlinkedin.com/company/11880-internet-services-ag
• Instagraminstagram.com/11880.com_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11880 Solutions