Luxury Brands Partners

What Luxury Brands Partners does

Luxury Brand Partners (LBP) is a privately held Miami-based beauty brand incubator founded in 2012 that develops, acquires, and manages a portfolio of prestige, artist-driven beauty brands. The company serves both salon professionals and end-consumers through five current brands: ONE/SIZE (influencer makeup, co-founded with Patrick Starrr), Elaluz (clean beauty founded by Camila Coehlo), IN COMMON (inclusive hair care), IGK (hair care by a four-stylist collective), and R+Co (editorial-stylist hair care), plus salon-software and credit-processing services (Phorest, LBP Credit Services). Historically, LBP has operated a portfolio of more than 40 brands, with notable former holdings including Oribe, Becca Cosmetics, and Pulp Riot.

LBP's business model centers on brand incubation, acquisition, and scale-up of artist- and influencer-founded beauty concepts, with revenue generated through wholesale to prestige retailers and high-end salons. Distribution is deliberately exclusive: One/Size is a top five line at Sephora US with the On 'Til Dawn setting spray capturing approximately 70% of all setting spray sales at the retailer, while other brands reach stylists through premier distributors such as SalonCentric. Direct-to-consumer and TikTok Shop (with 150,000+ affiliates for One/Size) supplement the channel mix. There is no proprietary technology platform disclosed; differentiation derives from talent relationships, brand IP, exclusive distribution, and the company's stated commitment to fighting product diversion.

The company is founder-led by CEO Tev Finger (also referenced as Tevya Finger, founder, president and CEO), headquartered at 331 NW 26th Street in Miami, FL, and operates with 51-100 employees. In February 2025, LBP and The Dodo Group jointly acquired Prai Beauty, extending the portfolio into pro-aging skincare, and One/Size has announced planned expansion into Sephora's EU doors. The company is privately held with no disclosed venture or private equity backing identified in available sources.

Name

Luxury Brands Partners

Legal name

Luxury Brand Partners, LLC

Website

https://luxurybrandpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Luxury Brand Partners is a Miami-based private beauty brand incubator founded in 2012 that develops and manages prestige, artist-driven beauty brands such as ONE/SIZE, Elaluz, IN COMMON, IGK, and R+Co, distributing through Sephora, high-end salons, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Prestige Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Prestige beauty brands
• Artist-driven cosmetics
• Salon hair care
• Beauty brand incubation
• Makeup portfolio

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations

Revenue model

1. Beauty Products Sales: Sale of prestige beauty products through owned brands including hair care, makeup, and skincare. One/Size brand generates projected annual revenue of $150 million from setting sprays, primers, and powders sold at Sephora and direct-to-consumer.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Luxury Brand Partners develops, nurtures, and grows prestige artist-driven beauty brands across hair care, makeup, and skincare, including ONE/SIZE, Elaluz, IN COMMON, IGK, and R+Co. The company distributes these brands through hand-picked prestige retailers (Sephora), high-end salons, and direct-to-consumer channels, while also operating salon-support services such as Phorest salon software and LBP Credit Services payment processing.

Product overview

Luxury Brand Partners is a beauty brand incubator and holding company that develops and nurtures prestige, artist-driven beauty brands. The portfolio includes five current brands across makeup (ONE/SIZE), skincare/makeup (Elaluz), and hair care (IN COMMON, IGK, R+Co), along with services like Phorest salon software and LBP Credit Services. Four former brands (V76, Oribe, Becca Cosmetics, PULP RIOT) have left the portfolio to join major beauty industry firms. The company focuses on innovation and the creative mind, with brands created by top artists and industry veterans.

Differentiator

Problem solved

Functional benefit

Brands

• ONE/SIZE: Influencer-founded makeup brand co-founded by Patrick Starrr, redefining beauty by elevating voices of the unheard with innovative artistry.
• Elaluz
• IN COMMON
• IGK
• R+Co
• LBP Credit Services
• Phorest

Products and services

• ONE/SIZE Influencer-founded prestige makeup brand redefining beauty with shade-agnostic products including setting sprays, primers, and powders, available through Sephora, DTC, and TikTok Shop.
• Elaluz Mindfully luxurious skincare and beauty brand centered on high-performance clean ingredients, inclusivity, sustainability, and transparency.
• IN COMMON Inclusive luxury hair care treatment brand celebrating uniqueness and perfect imperfection, with better-for-you ingredients formulated for diverse hair types.
• IGK Hair care brand created by a team of four stylists from various parts of the globe, offering easy solutions and multiple styling options for modern clients and hairstylists.
• R+Co Collective of top editorial and salon stylists and educators creating unique, functional hair care products as a think tank of industry talent.
• Smith & Cult Nail and beauty brand within the Luxury Brand Partners current portfolio.
• Phorest Europe's number one salon software service helping salon owners build their business through innovative marketing techniques and management tools.
• LBP Credit Services Service helping partner salons reduce credit card processing costs while providing white-glove concierge service.
• Prai Beauty Pro-aging skincare brand founded in 1999, jointly acquired by Luxury Brand Partners and The Dodo Group to support expansion across multiple sales channels.

Quantifiable outcome

• One/Size setting spray sells once every seven seconds in the U.S.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Dodo GroupcoreStrategic or Co-development Partner · 24 February 2025Luxury Brands and The Dodo Group jointly acquired Prai Beauty, a pro-aging skincare brand founded in 1999. The strategic move aims to leverage Prai Beauty's reputation and facilitate growth across various sales channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kylie Cosmetics: Influencer-founded beauty brand by Kylie Jenner, distributed through Ulta/Coty's owned-brand model. Closely comparable celebrity-founded prestige beauty brand sold through major specialty retailers.
• Rare Beauty: Selena Gomez-founded prestige makeup and skincare brand sold at Sephora. Closely comparable to ONE/SIZE as a creator-led, Sephora-anchored prestige beauty brand with strong DTC and social media presence.
• Fenty Beauty: Rihanna-founded prestige beauty brand sold at Sephora and through DTC. Highly comparable artist-driven, inclusive positioning and Sephora distribution model to LBP's flagship brand.
• Glossier: Direct-to-consumer prestige beauty brand known for shade-agnostic complexion-adjacent products. Comparable in DTC-first prestige beauty positioning and millennial/Gen Z target consumer.
• Huda Beauty: Influencer-founded (Huda Kattan) global beauty brand with strong Sephora distribution. Comparable creator-led brand-building model and social media-driven marketing approach.
• Drunk Elephant: Prestige skincare brand acquired by Shiseido, sold at Sephora with strong DTC. Comparable as a Sephora-anchored prestige skincare brand with inclusive positioning, similar to Elaluz and Prai Beauty.
• Charlotte Tilbury Beauty: Prestige makeup and skincare brand sold globally through Sephora and other prestige channels. Comparable positioning in prestige color cosmetics at Sephora with strong global distribution.

Broad incumbents

• Kendo Holdings: LVMH-owned beauty brand incubator (Fenty, KVD, Ole Henriksen, etc.). Most direct comparable as a multi-brand prestige beauty holding company with Sephora-anchored distribution.
• The Estée Lauder Companies: Multi-brand global prestige beauty conglomerate owning MAC, Tom Ford, Clinique, etc. Comparable as a broader incumbent in the same prestige beauty category with multi-brand portfolio strategy.

Emerging players

• The Honest Company: Founder-led (Jessica Alba) prestige-leaning beauty and personal care brand with Sephora presence. Comparable founder-led prestige positioning and clean-beauty overlap with Elaluz/IN COMMON.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/luxbp
• Facebookfacebook.com/luxurybrandpartners?fref=ts
• LinkedInlinkedin.com/company/luxury-brand-partners-llc
• Instagraminstagram.com/LBP
• Xx.com/lbpofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Brands Partners