What The Dodo Group does

The Dodo Group is a private, founder-led investment and holding company founded in 2011. It acquires and revitalizes legacy businesses across beauty, luxury, retail, and food and beverage by providing capital, strategic oversight, and operating leadership. Its disclosed portfolio includes Luxury Brands LLC, FHI Heat and UNbrush, Youngblood Mineral Cosmetics, PRAI Beauty, BIA Skin, The Dodo Gourmet and Dodo Chocolates, Outlandish Agency, and West Central Food Service.

Within beauty, FHI Heat's core proposition is a portfolio of unit-priced detangling brushes, dryers, stylers, and hair-care products sold through direct sites, TikTok Shop, and major retailers. UNbrush uses 105 dual-length bristles intended to detangle wet or dry hair without snagging and has a starting price of $18.

Commercial execution emphasizes social engagement and connected retail. Outlandish's work with Dodo Chocolates is associated with more than 100 million shoppable views and 100,000+ user-generated videos, and Outlandish opened a hybrid livestream and in-person retail location. These are portfolio-level indicators rather than a disclosed consolidated group revenue statement.

Name

The Dodo Group

Legal name

The Dodo Group

Website

https://thedodogroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

The Dodo Group is a private investment and holding firm that acquires and revitalizes legacy beauty, luxury, retail, and food-and-beverage businesses, serving consumers and enterprise customers through owned brands, retailers, e-commerce, and wholesale distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brand Portfolio Management: Revenue generated through owned portfolio companies including Luxury Brands LLC (beauty brands), The Dodo Gourmet (food & beverage), and various acquisitions. Companies under the group include FHI Heat, Youngblood Mineral Cosmetics, PRAI Beauty, BIA Skin, Dodo Chocolates, and Outlandish Agency.
2. Product Sales: Direct revenue from selling consumer products including luxury chocolates, professional hair tools, skincare, and gourmet food products through retail and e-commerce channels.
3. Strategic Investment Returns: Returns generated through acquiring underperforming or legacy businesses, restructuring operations, and scaling through strategic partnerships and expanded distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Dodo Group is a diversified investment firm that acquires and revitalizes legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Through its wholly-owned subsidiary Luxury Brands LLC, it manages a portfolio of consumer brands including FHI Heat (professional hair tools and the viral UNbrush), Youngblood Mineral Cosmetics, PRAI Beauty, and BIA Skin. The Dodo Gourmet and Dodo Chocolates deliver artisanal Dubai-style chocolates and gourmet food products. Outlandish Agency provides social commerce and live shopping infrastructure. The company leverages strategic acquisitions, operational leadership, and viral marketing to grow consumer brands.

Product overview

The Dodo Group is a diversified investment firm that acquires and revitalizes legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. The company operates two main structures: The Dodo Group (investment firm) and Luxury Brands LLC (beauty conglomerate). Luxury Brands LLC manages a portfolio of beauty brands including FHI Heat (professional hair tools, notably the viral UNbrush hairbrush), Youngblood Mineral Cosmetics (clean beauty), PRAI Beauty (pro-aging skincare), and BIA Skin (body care). The Dodo Group also operates The Dodo Gourmet / Dodo Chocolates, offering viral Dubai-style artisanal chocolates and gourmet food products including macadamia nut oil. Additionally, the portfolio includes Outlandish Agency (social commerce and live shopping services) and Wateria (water purification). The company leverages deep industry expertise to build scalable brands through strategic partnerships and visionary leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Brands LLC: Premier conglomerate managing beauty and luxury brands portfolio including FHI Heat, Youngblood, PRAI Beauty, BIA Skin
• The Dodo Gourmet
• Dodo Chocolates
• FHI Heat
• UNbrush
• Youngblood Mineral Cosmetics
• PRAI Beauty
• BIA Skin (Bare It All)
• Outlandish Agency
• West Central Food Service
• Wateria
• Lodi Canning Company

Products and services

• UNbrush Detangling Hairbrush Award-winning detangling hairbrush with 105 dual-length bristles designed for all hair types and textures, preventing catching, snagging, and breakage in both wet and dry hair. Sold through Ulta Beauty, Target, Walmart, and DTC channels.
• FHI Heat Curated Collection of Professional Hair Tools Professional-grade hair styling tools sold exclusively at Target including the AeroMax Style Dryer with advanced digital motor, SwiftStyler Retractable Speed Styler with ceramic tourmaline technology, and AeroStyle 1-inch Styling Iron with air-powered cooling vents.
• Dodo Chocolates Luxe Gold Holiday Box Premium gift-grade holiday assortment featuring Dodo's best-selling Dubai-style chocolates in elegant gold packaging with edible gold-crowned pieces, sold exclusively through TheDodoGourmet.com.
• Dodo Chocolates Snack-Sized Multipacks 15-piece snack-sized multipacks featuring individually wrapped 1-ounce chocolate bars in four signature flavors: Strawberry Cheesecake, Pistachio Kunafa Milk Chocolate, White Chocolate Cookie Butter, and Golden Caramel Chocolate Salted Pretzel Melt, sold exclusively through TheDodoGourmet.com.
• Dodo Macadamia Nut Oil 100% cold pressed macadamia nut oil for healthy cooking, featuring a high smoke point (450°F), seed oil free composition, and rich in Omega 7 for skin health and longevity benefits. Available in 500ml and 1L bottles.
• Youngblood Mineral Cosmetics and Skincare Clean beauty brand specializing in mineral cosmetics and skin care with proprietary milling process and high-grade natural ingredients. Legacy brand founded by medical esthetician Pauline Youngblood.
• PRAI Beauty Skincare Pro-aging skincare brand specializing in targeted treatments for consumers over 50, including hero neck care products such as Ageless Throat and Décolletage Crème. Founded in 1999.
• BIA Skin (Bare It All) Body Care Premium body care brand with science-backed formulations targeting keratosis pilaris (KP), body acne, and premature aging. Best-sellers include Glo-Up Renewal Serum and Golden Hour Bronzing Crème. Founded in 2021.
• Outlandish Agency Live Shopping and Social Commerce Services Social commerce agency providing content production, influencer activations, fulfillment, and advertising services to brands seeking to leverage live shopping on platforms such as TikTok Shop. Helped Dodo Chocolates achieve 100 million+ shoppable views and 100,000+ user-generated videos.
• FHI Heat Disney and Star Wars Licensed UNbrush Collections Limited-edition UNbrush collections featuring Disney character themes including Mickey & Minnie, Stitch (Lilo & Stitch), and Star Wars: The Mandalorian, combining licensed character designs with UNbrush detangling technology.
• Hello Kitty and Friends UNbrush Collection Sanrio-licensed Hello Kitty and Friends UNbrush collection featuring playful patterned designs with signature Hello Kitty accents, sold exclusively at Walmart as part of an expanded retail partnership.
• West Central Foodservice Wholesale Distribution Premium wholesale food, beverage, and restaurant supply distribution serving hotels, restaurants, casinos, schools, cruise lines, and catering companies across six states, with a fleet of 150+ trucks and multiple distribution warehouses generating $300M+ in annual sales.

Quantifiable outcome

• 350,000+ Dodo Chocolates units sold in first year through viral marketing
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Mattel (Barbie)coreGTM or Marketing Partner · 19 March 2026FHI Heat was selected as one of six female-founded beauty brands to partner with Barbie Dream Team for International Women's Day celebration. FHI Heat's professional-grade Barbie UNbrush and styling tools featured in Barbie Dream Days promotions at Walmart, Amazon, and Target. Represents strategic brand partnership with iconic entertainment franchise.
• MindgruveMacartastrategicGTM or Marketing Partner · 20 May 2025Outlandish, a global leader in live shopping and social commerce backed by The Dodo Group, expanded into Brazil through partnership with MindgruveMacarta. The collaboration provides brands with seamless entry into TikTok Shop Brazil, offering end-to-end support for live, shoppable content. MindgruveMacarta brings deep regional experience across Latin America with offices in São Paulo and Mexico City.
• BIA Skin AcquisitionstrategicStrategic or Co-development Partner · 9 March 2025Luxury Brands LLC, Dodo Group acquired BIA Skin (Bare It All), a rapidly growing premium body care brand renowned for science-backed formulations. Best-sellers include Glo-Up Renewal Serum and Golden Hour Bronzing Créme. Founded in 2021.
• Luxury Brands LLC / PRAI BeautycoreStrategic or Co-development Partner · 24 February 2025Luxury Brands LLC, in partnership with The Dodo Group, acquired PRAI Beauty - a skincare brand founded in 1999 specializing in pro-aging solutions for consumers over 50. Acquisition aims to support Prai Beauty's growth while preserving its core values. Cathy Kangas continues as Founder & CEO.
• Youngblood Mineral Cosmetics AcquisitioncoreStrategic or Co-development Partner · 3 June 2022Michael Dodo acquired Youngblood Mineral Cosmetics and Youngblood Skin Care company assets out of Chapter 11 bankruptcy. Legacy beauty brands founded by Pauline Youngblood join Luxury Brands LLC portfolio including FHI Heat, STYLUS, NEO BOND, Hair Veil, and Daily Beauty.
• FHI Heat AcquisitioncoreStrategic or Co-development Partner · 29 December 2017Michael Dodo of Luxury Brands LLC acquired FHI Heat, a global innovator of professional styling tools, products and accessories. Became President and CEO, orchestrating restructure. FHI Heat includes subsidiaries STYLUS, NEO BOND, Hair Veil, and Daily Beauty.
• DisneycoreGTM or Marketing PartnerFHI Heat launched multiple Disney UNbrush collections including Mickey & Minnie, Stitch (Lilo & Stitch), and Star Wars: Mandalorian collaborations. Limited edition collections combining Disney characters with UNbrush detangling technology. Strategic licensing partnerships driving brand visibility and collector appeal.
• Sanrio (Hello Kitty)coreGTM or Marketing PartnerFHI Heat launched Hello Kitty and Friends UNbrush collection exclusively at Walmart. Features patterned design with signature Hello Kitty accents. Strategic partnership with Sanrio expanding licensed character product line.
• Outlandish AgencycoreStrategic or Co-development PartnerOutlandish Agency founded in 2018 with support from The Dodo Group. Global leader in live shopping and social commerce. Helped Dodo Chocolates achieve 100 million+ shoppable views and 100,000+ user-generated videos. Opened hybrid shopping mall on 3rd Street Promenade Santa Monica blending livestreaming with in-person retail.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tengram Capital Partners: Consumer-focused private equity firm that invests in beauty, wellness, and lifestyle brands. Directly comparable to The Dodo Group's strategy of acquiring and operating differentiated consumer brands.
• BayPine Capital: Private equity firm focused on consumer and retail businesses with operational improvement orientation. Comparable to The Dodo Group's buy-and-build approach across consumer categories.
• Yellow Wood Partners: Private equity firm exclusively focused on acquiring consumer brands in beauty, personal care, and wellness. Directly comparable to The Dodo Group's strategy of acquiring and revitalizing legacy beauty and consumer brands.
• L Catterton: Largest consumer-focused private equity firm globally, with deep beauty and CPG investment expertise. Comparable to The Dodo Group's brand acquisition and growth investment model across consumer categories.
• Maesa: Beauty brand house that partners with and acquires emerging beauty brands to scale them through retail and digital channels. Operates as a brand incubator and platform, directly comparable to The Dodo Group's Luxury Brands LLC portfolio model across hair, skincare, and cosmetics.
• THG Holdings: Beauty and nutrition digital-first platform operating owned brands alongside technology and services for third-party brands. Comparable as a vertically integrated beauty/CPG platform with proprietary distribution and direct-to-consumer capabilities.
• Beauty Industry Group: Beauty brand platform that acquires and operates professional beauty brands across hair care, nail care, and skincare. Directly comparable to The Dodo Group's strategy of building a multi-brand beauty portfolio through acquisitions.

Broad incumbents

• Puig: Spanish global beauty and fashion company owning and operating premium fragrance, skincare, and makeup brands. Comparable broad incumbent operating acquired brand portfolios similar to The Dodo Group's Luxury Brands LLC.
• Coty Inc. Global beauty conglomerate owning mass and prestige fragrance, color cosmetics, and skincare brands. Operates as a broad incumbent in the same beauty categories that The Dodo Group's portfolio (FHI Heat, Youngblood, PRAI, BIA) addresses.

Emerging players

• Huda Beauty: Founder-led global beauty brand built on social media virality and digital-first distribution. Comparable as a digitally native, founder-driven beauty brand using influencer and social commerce channels similar to FHI Heat's TikTok Shop success.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-dodo-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dodo Group