Stojo
Stojo is a New York-based, privately held consumer products company founded in 2012 that produces collapsible, portable reusable lifestyle products for mainstream consumers. It operates with 11-50 employees and minimal disclosed external funding.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Stojo firmographics
Firmographics- Name
- Stojo
- Website
- https://stojo.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stojo is a New York-based, privately held consumer products company founded in 2012 that produces collapsible, portable reusable lifestyle products for mainstream consumers. It operates with 11-50 employees and minimal disclosed external funding.
- Ownership category
- akta.pro rank
Stojo industry classification
Industry- Product category
- Reusable Consumer Drinkware
- akta.pro primary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
- akta.pro secondary industry
- Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware) (CRAIANAF)
Keywords
Where Stojo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Stojo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Stojo product offering
Product offeringCore offering
Stojo designs, makes, and sells collapsible and portable reusable lifestyle products intended to replace single-use items and make everyday reuse easy for consumers. The company's branded products are physical goods (drinkware and foodware category) sold under its own label, with a focus on portability and a space-saving collapsible form factor.
Differentiator
Problem solved
Functional benefit
Companies that use Stojo
Customer profileIdeal customer profiles1 record
Stojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stojo competitors and assessment
Company assessmentDirect peers
- BruMate: BruMate sells insulated and reusable drinkware (tumblers, bottles, straws) to a comparable on-the-go consumer. It overlaps with Stojo's collapsible/reusable proposition and competes for similar retail and DTC channels.
- KeepCup: KeepCup pioneered the reusable coffee cup category and is one of Stojo's closest comparables. Both brands target environmentally conscious consumers and coffee shops replacing disposables, with overlapping price points and product types.
- Simple Modern: Simple Modern sells reusable insulated drinkware (tumblers, bottles, straws) targeted at similar everyday consumer occasions. Comparable to Stojo on product overlap, channel strategy (DTC plus retail), and price tier.
- Chilly's: Chilly's is a direct peer offering reusable bottles and cups with strong brand identity and lifestyle positioning. Stojo and Chilly's compete in the same premium reusable drinkware niche with similar target demographics.
- Frank Green: Frank Green is a direct peer to Stojo, selling reusable, design-forward coffee cups, bottles, and food containers to a similar premium, sustainability-minded consumer base. Both brands compete head-to-head in the collapsible/reusable drinkware category.
- Stojo (main site, stojo.com): Stojo's primary commercial storefront is generally reachable at stojo.com rather than the parked stojo.co URL provided. Listed here for completeness as the canonical Stojo commercial site against which the firmographic description refers.
Broad incumbents
- Hydro Flask: Hydro Flask is a broader incumbent in insulated reusable drinkware owned by Helen of Troy. Overlaps with Stojo in the reusable bottle/cup category but operates at much greater scale across outdoor, sport, and lifestyle channels.
- S'well: S'well is a broader incumbent in reusable drinkware with a wider portfolio of bottles, tumblers, and accessories. Comparable to Stojo as a premium reusable lifestyle brand but operating at significantly larger scale and brand awareness.
- YETI: YETI is a broad incumbent spanning drinkware, coolers, and outdoor lifestyle products. While Stojo occupies a narrower reusable/collapsible niche, YETI competes for the same consumer wallet share on reusable tumblers and bottles.
Emerging players
- Kinto: Kinto is a Japanese design-led lifestyle brand producing reusable cups, bottles, and tableware. Comparable to Stojo's design-forward, lifestyle-positioned reusable proposition, though Kinto has a stronger tableware and home goods orientation.
Market position
Customer concentration
Stojo social profiles
Digital presenceStojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stojo leadership team
Management profileNumber of profiles
Profiles3 records
Stojo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stojo
What does Stojo do?
Stojo designs, makes, and sells collapsible and portable reusable lifestyle products intended to replace single-use items and make everyday reuse easy for consumers. The company's branded products are physical goods (drinkware and foodware category) sold under its own label, with a focus on portability and a space-saving collapsible form factor.
When was Stojo founded?
Stojo was founded in 2012. It employs 11 to 50 people.
Where is Stojo based?
Stojo is headquartered in New York, United States, in the North America region.
Who are Stojo's main competitors?
Direct peers on record are BruMate, KeepCup, Simple Modern, Chilly's, Frank Green and Stojo (main site, stojo.com). Broad incumbents are Hydro Flask, S'well and YETI. Kinto is listed as an emerging player.
Does Stojo have an API?
No public API is recorded for Stojo.
What industry is Stojo in?
Stojo's product category is Reusable Consumer Drinkware. Its primary akta.pro industry code is CRAJAGAL, Party & Entertaining Disposable Supplies, with a secondary code of CRAIANAF, Used Kitchenware & Tabletop Retail (Cookware, Dishes, Glassware).