AXA Insurance
AXA Insurance UK plc is a UK general insurance provider distributing commercial and personal lines through insurance brokers via its AXA Connect platform, serving SMEs, mid-market, mid-corporate, and individual consumers.
- Company typePublic
- Founded1926
- HeadquartersEdinburgh, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What AXA Insurance does
AXA Insurance UK plc is a UK general insurance company and wholly-owned subsidiary of Paris-headquartered AXA Group, operating primarily through insurance brokers to distribute commercial and personal lines products. The company's core digital platform, AXA Connect, provides brokers with self-serve trading, account services, stationery, claims access via eServe, eSettlement, and learning resources including the Broker Learning Zone, Brokerwise, and AXA Climate School. Underwriting and distribution are supported by a UK regional branch network (Glasgow, Manchester, Maidstone and others) with empowered underwriters, a National Trading Centre for SMEs, and a dedicated SME Business Unit launched under Commercial Director Deepak Soni.
Commercially, AXA Insurance segments its offering into SME, Branch Traded (including construction, motor fleet, motor trade, professional indemnity, real estate, management liability, and hauliers cover), Mid-Market (Vantage) with trade group specialization, and Mid-Corporate, plus Delegated Authority Partnerships with MGAs targeting 15+ year relationships. Personal lines encompass home insurance (AXA Extra, AXA Advanced, AXA Buy to Let) and motor (AXA Car, AXA Car Plus, Goods Carrying Vehicle). The company is authorized by the Prudential Regulation Authority and regulated by the PRA and FCA, and holds strategic alliances including Liverpool FC, MGAA, Business in the Community, and Embrace FARM.
Revenue is generated through recurring insurance premiums across commercial and personal lines, supplemented by capacity provision to MGAs under delegated authority, with brokers obtaining custom quotes for clients. Recent strategic activity includes the Ageas commercial renewal rights acquisition, creation of the AXA Insurance UK general insurance business unit, new EV fleet and motor fleet risk management products, expansion of the AXA Climate School, and senior hires including a Distribution and Trading Director and Chief Underwriting Officer.
AXA Insurance firmographics
Firmographics- Name
- AXA Insurance
- Legal name
- AXA Insurance UK plc
- Website
- https://axaconnect.co.uk
- Company type
- Public
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AXA Insurance UK plc is a UK general insurance provider distributing commercial and personal lines through insurance brokers via its AXA Connect platform, serving SMEs, mid-market, mid-corporate, and individual consumers.
- Ownership category
- akta.pro rank
AXA Insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Umbrella Insurance (FSAJAMAK)
Keywords
Where AXA Insurance is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
AXA Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Insurance: AXA provides commercial insurance products to businesses through brokers, including SME, Branch Traded, Mid-Market (Vantage), Mid-Corporate, and Delegated Authority schemes. Products include property, liability, motor fleet, professional indemnity, construction, and trade-specific coverages.
- Personal Insurance: Personal lines products including home insurance (AXA Extra, AXA Advanced, AXA Buy to Let) and motor insurance (AXA Car, AXA Car Plus, Goods Carrying Vehicle) distributed through brokers.
- Delegated Authority Partnerships: AXA provides capacity to Managing General Agents (MGAs) and delegated authority partners who design and distribute specialized insurance products under AXA's brand.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
AXA Insurance product offering
Product offeringCore offering
AXA Insurance distributes commercial and personal lines general insurance products to UK customers through a broker-led distribution model. Personal lines include home insurance (AXA Extra, AXA Advanced, AXA Buy to Let) and motor insurance (AXA Car, AXA Car Plus, Goods Carrying Vehicle). Commercial lines span SME, Branch Traded (Motor Fleet, Professional Indemnity, Construction, Real Estate, Contractors Combined, etc.), Mid-Market Vantage, and Mid-Corporate offerings, complemented by Risk Management services and Delegated Authority Partnerships with MGAs.
Product overview
AXA Insurance operates AXA Connect as its core broker-facing digital platform offering commercial and personal insurance products through multiple distribution channels. The Personal Lines portfolio includes home insurance products (AXA Extra, AXA Advanced, AXA Buy to Let) and motor insurance (AXA Car, AXA Car Plus, Goods Carrying Vehicle). The Commercial Lines division provides SME, Branch Traded (including Building Contracts Non-Negligent Insurance, Business Combined, Contractors Combined, Construction Project Policy, Excess of Loss Liability cover, Hauliers Choice, Management Liability, Motor Fleet, Motor Trade, Professional Indemnity, Real Estate), Mid-Market Vantage, and Mid-Corporate products. Supporting platforms include the Broker Learning Zone with Brokerwise training modules, AXA Climate School for climate education, eServe for claims management, eSettlement for account reconciliation, and Delegated Authority Partnerships for MGA arrangements. The company also offers risk management services, broker support tools including Broker Elevate and Premier Partners programs.
Differentiator
Problem solved
Functional benefit
Brands
- AXA Extra: Home insurance product under personal lines
- AXA Advanced
- AXA Buy to Let
- AXA Car
- AXA Car Plus
- AXA Vantage
- Connect eTrade
- Brokerwise
- AXA Climate School
- Making Claims Clear
- Liverpool FC Partnership
Products and services
- AXA Extra Home insurance product offering enhanced coverage with contents sum insured up to £100,000, distributed through UK brokers.
- AXA Advanced
- AXA Buy to Let
- AXA Car
- AXA Car Plus
- Goods Carrying Vehicle
- SME Business Unit
- Business Combined
- Contractors Combined
- Motor Fleet
- Professional Indemnity
- Real Estate
- Management Liability Policy
- Excess of Loss Liability Cover
- Hauliers Choice
- Motor Trade
- Construction Project Policy
- AXA Vantage Mid-Market
- AXA Mid-Corporate
- Risk Management Services & Tools
- Delegated Authority Partnerships
Quantifiable outcome
- Under 30 seconds call response time for SME queries
- +2 more outcomes
Companies that use AXA Insurance
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
AXA Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AXA Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, flagship and core.
- Embrace FARMminorAXA Insurance supports Embrace FARM as part of the Farm Safe Farm Well series. Embrace FARM provides support to farm families affected by serious accidents or death in Ireland, having supported over 600 families since its founding in 2012.
- Agriland MediaminorAgriland Media partnered with AXA Insurance to support the Farm Safe Farm Well series focusing on farm safety and wellbeing.
- Liverpool Football ClubflagshipOfficial Training Partner of Liverpool FC. The partnership reflects shared values and includes the Broker Learning Zone housed at the Melwood training centre. Provides experiential training events and brand visibility.
- Business in the Community (BITC)coreAXA is a founding partner in BITC's National Business Response Network. In response to the pandemic, AXA invested £1m to help businesses, charities and small organisations during the crisis stage.
- Managing General Agents' Association (MGAA)coreAXA collaborated with MGAA on webinars about building sustainable Delegated Authority partnerships and the importance of rate. Deep relationship supporting the MGA ecosystem.
- IgnitioncoreAXA's preferred broker marketing agency providing digital marketing guidance and support to brokers through AXA relationship managers. Helps brokers develop digital marketing strategies and connects them with resources.
- FRG (Security Partner)minorSecurity partner providing canine security demonstrations and guidance for AXA broker training events on risk management.
- Alesco Delegated AuthoritycoreExecutive Director Matt Knowles-Rolfe participated in AXA discussions about schemes and delegated authorities market development.
- AgeascoreAXA acquired the renewal rights to Ageas's commercial business, expanding AXA's commercial insurance portfolio.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
AXA Insurance competitors and assessment
Company assessmentDirect peers
- Hiscox: Hiscox is a UK-listed specialty insurer focusing on high-net-worth personal lines and commercial specialty (PI, D&O). Comparable to AXA's specialty and mid-market commercial offerings and broker-led model.
- Beazley: Beazley is a London-based specialty insurer with strong broker distribution across PI, liability and specialty commercial. Directly comparable to AXA's specialty commercial and delegated authority partnerships.
- Admiral Group: Admiral is a leading UK motor and home insurer with multi-brand direct and price-comparison distribution. A direct competitor to AXA's UK personal auto and home lines, especially via aggregator channels.
- Direct Line Group: Direct Line Group is a major UK personal lines insurer (home, motor) with strong direct and broker channels. Comparable to AXA's UK personal lines book and is a direct competitor in motor and home.
- Aviva: Aviva is the largest UK general insurer offering personal and commercial lines through brokers and direct channels. Directly comparable to AXA Insurance UK across home, motor, commercial P&C and broker distribution model.
Broad incumbents
- QBE Insurance: QBE is a global P&C insurer with significant UK operations serving commercial lines via brokers. Comparable to AXA Commercial's mid-market and broker-distributed business.
- RSA Insurance (Intact): RSA is a major UK P&C insurer (now part of Intact Financial) offering personal and commercial lines via brokers. Directly comparable to AXA Commercial across multi-line UK commercial insurance.
- Zurich Insurance UK: Zurich is a global insurer with major UK commercial and personal lines operations distributed via brokers. Comparable to AXA Insurance UK across multi-line commercial and personal insurance.
- Allianz Insurance: Allianz is a global insurance group with substantial UK commercial and personal lines broker operations. Direct competitor to AXA in UK commercial P&C and benefits from similar global group scale.
Regional players
- NFU Mutual: NFU Mutual is a UK mutual insurer offering personal and commercial lines, particularly strong in rural, farming and SME segments via regional offices. Comparable to AXA's regional branch model and SME focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AXA Insurance social profiles
Digital presenceAXA Insurance compliance and trust
Trust signalCompliance2 records
AXA Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXA Insurance leadership team
Management profileNumber of profiles
Profiles12 records
AXA Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXA Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXA Insurance
What does AXA Insurance do?
AXA Insurance distributes commercial and personal lines general insurance products to UK customers through a broker-led distribution model. Personal lines include home insurance (AXA Extra, AXA Advanced, AXA Buy to Let) and motor insurance (AXA Car, AXA Car Plus, Goods Carrying Vehicle). Commercial lines span SME, Branch Traded (Motor Fleet, Professional Indemnity, Construction, Real Estate, Contractors Combined, etc.), Mid-Market Vantage, and Mid-Corporate offerings, complemented by Risk Management services and Delegated Authority Partnerships with MGAs.
Is AXA Insurance a public or private company?
AXA Insurance is a public company. It is classified as corporate owned and is currently operating.
When was AXA Insurance founded?
AXA Insurance was founded in 1926. It employs 5,001 to 10,000 people.
Where is AXA Insurance based?
AXA Insurance is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does AXA Insurance make money?
Three revenue lines are on record. Commercial Insurance is the primary driver. The others are personal Insurance and delegated Authority Partnerships.
Who are AXA Insurance's main competitors?
Direct peers on record are Hiscox, Beazley, Admiral Group, Direct Line Group and Aviva. Broad incumbents are QBE Insurance, RSA Insurance (Intact), Zurich Insurance UK and Allianz Insurance. NFU Mutual is listed as a regional player.
Does AXA Insurance have an API?
No public API is recorded for AXA Insurance.
What industry is AXA Insurance in?
AXA Insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJAMAH, Specialty & Excess/Surplus Lines (E&S), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.