What Agriland Media Group does

Agriland Media Group is a privately held Irish digital media company founded in 2012 by Cormac Farrelly, operating as the leading online agricultural news publisher in Ireland. The group runs six interlinked platforms — Agriland (flagship daily news), AgriRecruit (agricultural recruitment), Haystack (classified marketplace), AgriRetailer (e-commerce), FarmLand (broadcast and live-streaming with an owned green-screen studio), and AgriCreative (creative and video production services) — reaching over 1 million monthly unique users with 3.5 million articles read per month, distributed via a mobile app (the most downloaded farming app in Ireland), responsive web, email newsletters, and social media.

The underlying technology stack is a conventional digital publishing platform with multi-device delivery (mobile, tablet, desktop), a content management system, owned broadcast studio infrastructure, and standard ad-serving and analytics integrations (Google Analytics, DoubleClick, Cloudflare, Facebook). There is no disclosed AI/ML capability; editorial production is journalist-led with specialist hires across dairy, beef, machinery, and news verticals.

The business model is advertising-led, monetising the audience primarily through digital display, video, and audio advertising sold via direct sales to enterprise clients across agri-equipment, animal health, banking, fertiliser, energy, and government sectors (40+ named advertisers including AIB, Glanbia, Teagasc, AGCO, Elanco, Enterprise Ireland, and Bord Bia). Secondary revenue streams include recruitment listings on AgriRecruit, classified listing fees on Haystack, e-commerce transactions on AgriRetailer, and creative/production services from AgriCreative, increasingly supplemented by co-branded sponsored editorial series (e.g., National Dairy Council, FBD Trust, ESB Networks). Geographic scope is Ireland-primary with a nascent UK presence via agriland.co.uk; pricing is custom-quoted and not publicly disclosed.

Name

Agriland Media Group

Legal name

AgriLand Media Limited

Website

https://agrilandmedia.ie

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Agriland Media Group is an Irish privately held digital media company founded in 2012, operating six interlinked platforms — daily farming news (Agriland), recruitment (AgriRecruit), classifieds (Haystack), e-commerce (AgriRetailer), broadcast (FarmLand), and creative services (AgriCreative) — serving farmers, agri-professionals, and enterprise advertisers across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Agricultural Digital Media Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (54183)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Agricultural news publishing
• Digital media advertising
• Farm classifieds marketplace
• Agricultural recruitment services
• Farm broadcast content

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Display Advertising: Since 2012, pioneering the delivery of digital display advertising to the agricultural sector in Ireland. The company creates and places display ads across its digital platforms targeting the agricultural audience.
2. Video and Audio Advertising: Production and delivery of video and audio content with advertising integration for the agricultural sector.
3. AgriRecruit Job Advertising: Recruitment service connecting agricultural businesses with talented individuals. Job postings are advertised on the platform with 16,000+ monthly visitors and 25,000+ page views monthly.
4. Haystack Classified Marketplace: Online marketplace for buying and selling goods, services or equipment. Revenue generated from classified listings and featured placements.
5. AgriRetailer E-commerce: E-commerce division providing digital sales solutions to companies and branded merchandise sales.
6. Creative Services: Digital creative, content, social media, and video production services for agricultural sector clients.

Distribution channels4 records

Marketing channels5 records

Core offering

Agriland Media Group is a digital media company that publishes daily agricultural news and operates six integrated online platforms: Agriland (flagship daily farming news), AgriRecruit (agricultural job board), Haystack (classifieds marketplace), FarmLand (broadcast and live-streamed video/podcasts), AgriRetailer (e-commerce), and AgriCreative (creative and video production services). The group monetizes its 1M+ monthly reader audience primarily through digital advertising, recruitment listings, marketplace fees, e-commerce, and tailored creative production for agricultural-sector clients in Ireland and the UK.

Product overview

Agriland Media Group operates as a platform-plus-modules architecture, comprising a flagship digital publishing platform (Agriland) at its core, supplemented by five specialist divisions: AgriRecruit (agricultural recruitment), Haystack (classified marketplace), FarmLand (broadcast and live streaming), AgriRetailer (e-commerce), and AgriCreative (creative and video services). The group also runs a dedicated advertising division. Together these platforms deliver digital publishing, broadcasting, live streaming, recruitment, classifieds, e-commerce, and creative services to a highly engaged audience exceeding one million unique users per month, with over 3.5 million articles read each month.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriland Flagship digital agricultural news platform delivering daily farming news, technical information, market updates, and policy coverage to farmers and agricultural professionals across Ireland, the UK, and beyond.
• AgriRecruit Agricultural-sector job board connecting agri-businesses and farms with candidates for industry-leading roles; job listings also surface on the Agriland news platform with editorial coverage.
• Haystack Online classifieds marketplace focused on agriculture and farming, enabling farmers and merchants to trade new or used goods, services, and equipment.
• FarmLand Broadcast and live-streaming division producing weekly farming shows, podcasts, and event coverage, backed by an in-house recording studio with full green-screen capability and a team of broadcasters, videographers, producers, and researchers.
• AgriRetailer E-commerce division advising companies on digital sales solutions and operating an online store for branded Agriland merchandise and products.
• AgriCreative Creative, content, social media, and video production services delivering tailored digital marketing solutions to agricultural-sector clients across Ireland.
• Agriland Advertising Targeted digital advertising solutions sold across Agriland Media Group's platforms, enabling brands to reach hundreds of thousands of farmers and agricultural professionals in Ireland and the UK.

Quantifiable outcome

• 85,000+ daily readers, 450,000+ weekly readers, 1,000,000+ monthly readers
• +2 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• National Dairy Council (NDC)coreStrategic or Co-development Partner · 9 December 2025Agriland and the National Dairy Council are launching a 'Farmer Ambassador' series in Ireland to promote sustainable dairy farming and share farmer experiences. The series will feature specific farmers discussing their activities over four weeks and aims to enhance understanding of the sector and its social license to operate.
• FBD TrustcoreStrategic or Co-development Partner · 3 December 2025Agriland and FBD Trust are launching a series 'marking 50 years' of the insurer. FBD Trust is celebrating its 50th anniversary, highlighting its decade-long support for Irish farmers, sustainable agriculture, and rural communities. Over the years, FBD Trust has invested more than €50 million in initiatives and supported research projects to promote innovation, sustainability, and animal health.
• ESB NetworkscoreStrategic or Co-development Partner · 2 December 2025ESB Networks, an Irish electricity company, is collaborating with Agriland to launch the 'Winter Safety Series 2025', focusing on storm safety, farm safety, and powerline clearance. The series includes the release of an updated Farm Safety Booklet to promote safety awareness among farmers and rural workers.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• The Scottish Farmer: Leading Scottish agricultural publication with digital and print editions serving Scottish farmers. Comparable in vertical focus and multi-platform delivery but operating primarily in Scotland rather than Ireland/UK mainland.

Broad incumbents

• AgriBriefing / Argus Agri Media: Global agricultural commodities and news media business (formerly AgriBriefing, acquired by Argus Media). Operates multi-region ag news, market data, and events at significantly larger scale, making it a broad incumbent reference point for Agriland's eventual international ambitions.
• Farm Journal / AgWeb: Large US-based agricultural media group producing broadcast (AgDay, U.S. Farm Report), digital (AgWeb), and print products. Comparable as a multi-platform ag-media brand with broadcast, news, and data products, though operating at much larger scale and in a different geography.
• Progressive Farmer (DTN): US agricultural news and information brand owned by DTN, with integrated weather, market data, and editorial. Comparable to Agriland as a vertical ag-information publisher with both editorial and data services, though operating at much larger scale.
• Successful Farming (Meredith/Dotdash): Long-running US agricultural media brand with digital, print, and video properties under Agriculture.com. Comparable to Agriland as a digital ag-news publisher serving a defined farmer demographic with advertising-supported content.
• RTÉ (rural and agricultural programming): Ireland's national public broadcaster which covers agriculture through news, radio (Countrywide), and television programming. Competes for Irish farmer attention and occasionally collaborates with Agriland via event partnerships, making it a partial substitute for farmer time and advertiser attention.

Direct peers

• Farmers Guardian: UK agricultural news brand covering livestock, arable, and rural affairs with digital and print products. Comparable to Agriland as a multi-platform ag-media brand serving a major UK farmer audience.
• Irish Farmers Journal: Ireland's leading agricultural print and digital publication, operating as the dominant legacy ag-media brand in Ireland. Direct competitor to Agriland for farmer readership, advertising spend, and recruitment advertising in the Irish market.
• Farmers Weekly (UK): UK-based leading agricultural news publication with a digital-first subscription model serving British farmers. Closest functional peer to Agriland in terms of daily ag-news publishing, classified marketplace (Farmers Weekly Marketplace), and recruitment, and a natural comparison point for Agriland's UK expansion via agriland.co.uk.

Emerging players

• That's Farming: Irish digital agricultural news and farmer-storytelling platform focused on profiling farmers and rural life. Comparable to Agriland as a digital-first Irish ag publisher targeting similar farmer and rural demographics, though smaller and more niche in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriland Media Group