Bestop

What Bestop does

Bestop Inc. is a US-based manufacturer of premium soft tops, fabric accessories, and related off-road components, founded in 1954 in Boulder, Colorado and now employing 500+ people. The company designs and produces convertible soft top systems (eTop, Supertop, Trektop, Sunrider, Ascent, Halftop, Replace-A-Top) with proprietary multi-layer fabric technology including UV inhibitors, mildew resistance, and YKK zippers, and maintains a tier-one OEM supply position with Jeep, Ford, GM, Land Rover, Kia, and Polaris. Its flagship eTop product is a one-touch power-folding electric soft top for Jeep Wrangler and Ford Bronco vehicles.

The company operates Bestop Premium Accessories Group (BPAG), a portfolio of ten wholly-owned specialty off-road brands acquired between 2016 and 2021 (Aluminess, Baja Designs, BullRing, MGP, PRP Seats, Softopper, sPOD, Status Racing, SpeedStrap, Tuffy Security Products). The broader product surface spans bikini tops, tonneau covers, truck bed caps, seats and seat covers, lower and upper doors, lockboxes, cargo organizers, floor mats, cargo liners, fender flares, and cleaners. Revenue mechanics rely on one-time product sales distributed through a multi-channel model: an authorized physical dealer network in North America, major online dealers (4 Wheel Parts, Quadratec, Northridge 4x4, eTrailer, NAPA, Stage 3 Motorsports), direct-to-consumer e-commerce through bestop.com, a certified eTop installer network, and international distributors spanning roughly 30 countries across Europe, Asia Pacific, the Middle East, South America, and Africa. Pricing is unstandardized publicly but follows a tiered structure spanning replacement fabric kits at the low end through electric power-folding eTop products at the premium tier.

The customer base splits between OEM automotive manufacturers (tier-one component supply) and individual off-road enthusiasts whose purchasing concentrates on Jeep Wrangler JL/JK/TJ/vintage, Gladiator, Ford Bronco (2021+), Toyota Tacoma, and Ford F-150 platforms. Go-to-market emphasizes community engagement through 50+ annual off-road events (SEMA, Overland Expo, Easter Jeep Safari, Jeep Jamboree, Bronco Safari), an owned video series (Top Talk), social media, and a third-party hardtop storage service partnership for seasonal transitions.

Name

Bestop

Legal name

Bestop Inc.

Website

https://bestop.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bestop Inc. is a Boulder, Colorado-based manufacturer, founded in 1954, of premium soft tops, power-folding eTop systems, and fabric accessories primarily for Jeep Wrangler, Ford Bronco, and truck owners, with tier-one OEM supply relationships and a portfolio of ten acquired off-road brands under the Bestop Premium Accessories Group.

Ownership category

akta.pro rank

Product category

Automotive Soft Tops & Off-Road Accessories

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops) (IMACAKAK)

akta.pro secondary industries

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ), Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

Keywords

• Automotive soft tops
• Jeep accessories
• Off-road accessories
• Convertible tops
• Truck bed covers

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Soft Top Sales: One-time purchase revenue from soft tops (Sunrider, Trektop, Supertop, Ascent, Halftop) and replacement fabric tops for Jeep and Ford Bronco vehicles.
2. eTop Power Top Sales: Premium electric power-folding soft top sales for Jeep Wrangler and Ford Bronco with powered conversion capabilities and additional color options.
3. Aftermarket Accessories: Diverse accessory product lines including truck bed caps, tonneau covers, seats, doors, storage solutions, floor mats, fender flares, and care products.
4. Hardtop Storage Services: Partnership with third-party storage facilities offering secure hardtop removal, storage, and reinstallation services for seasonal top transitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bestop is the world's largest manufacturer of soft tops and fabric accessories for Jeep vehicles, designing and producing convertible soft top systems (Sunrider, Trektop, Supertop, Ascent, Halftop, eTop) for Jeep Wrangler, Ford Bronco, and truck applications. The company also supplies tier-one OEM soft top infrastructure to major automotive manufacturers and operates the Bestop Premium Accessories Group portfolio of off-road accessory brands including Baja Designs, PRP Seats, Tuffy Security, and Softopper.

Product overview

Bestop is an American manufacturer of premium soft tops and accessories for Jeeps and Broncos, with a portfolio-based product strategy. The core offerings center on convertible soft top systems (eTop, Soft Tops, Sunrider, Trektop, Supertop, Ascent, Halftop) complemented by an extensive accessory ecosystem that includes bikini tops, tonneau covers and bed caps, seating and seat covers, doors and windows, storage and security solutions, floor protection, running boards, fender flares, and care products. The company operates under the Bestop Premium Accessories Group (BPAG) umbrella, which encompasses multiple acquired premium off-road brands including Baja Designs, PRP Seats, Tuffy, Softopper, Aluminess, MGP, sPOD, BullRing, Status, and SpeedStrap.

Differentiator

Problem solved

Functional benefit

Brands

• eTop: Powered/electric folding soft top system for Jeep Wrangler and Ford Bronco vehicles
• Sunrider
• Trektop
• Supertop
• Ascent
• Replace-A-Top
• Halftop
• Bestop Premium Accessories Group (BPAG)

Products and services

• eTop Power-Folding Soft Top One-touch electric power-folding soft top system for Jeep Wrangler and Ford Bronco enabling open-air freedom with premium fabric and weatherproof seals. Available as the only aftermarket powered soft top of its kind.
• Sunrider Soft Top Soft top conversion that opens in seconds, converting factory hardtop Freedom Panels into convertible-style open-air access without panel removal or storage. Designed for Jeep Wrangler and similar vehicles.
• Trektop Soft Top Modern fastback-styled soft top with premium quiet-ride twill fabric, featuring an advanced frame system for precise fit, smooth operation, and convertible functionality.
• Supertop Soft Top Bestop's longest-running full soft top with classic squareback styling, featuring one-person fold-down design and Sunrider functionality for open-air versatility.
• Ascent Soft Top Value-oriented soft top with Black Diamond fabric offering premium look at accessible price, with trail-tested fit, tight seals, and authentic Bestop DNA.
• Replace-A-Top Replacement fabric kit that renews worn or damaged tops using existing hardware, offering an economical refresh with twill or Black Diamond material options.
• Halftop Soft Top Half-cab hybrid soft top offering convertible functionality to switch between half and full cab styles in minutes, adding visual attitude and utility.
• Bikini Tops Sun protection products including Sun Bikinis, Retractable Sunshades, Header and Traditional Bikinis, and Bimini for Bronco designed for top-off driving.
• Soft Tonneau Covers Truck bed covers available in tri-fold, roll-up, or integrated styles with UV-resistant leather-grain vinyl, offering secure cargo protection with weather-sealed edges.
• Truck Bed Caps Heavy-duty bed caps built with PVC-coated Black Diamond fabric that is mildew-resistant and UV-protected, featuring no-drill clamp installation.
• Jeep Seats Aftermarket seating with V-ROR variable-resistance springs and closed-cell foam cushioning, featuring Atlas frame construction and FMVSS 302 & 207 flammability compliance.
• Jeep Seat Covers Tailored seat covers made from high-quality vinyl with soft cotton backing, available in factory-matched colors for refresh or protection.
• Lower Half Doors Rugged tube doors and classic half doors with fully welded steel frames, paddle handle latches, and double-bulb weather stripping for trail protection.
• Upper Fabric Half Doors Fabric upper doors designed to work with factory lower hard doors and soft tops, featuring adjustable door collars and weather-resistant sealing.
• 2-Piece Fabric Doors Versatile fabric doors that function as full doors or with uppers removed for open-air riding, featuring heavy-duty zippers and clear vinyl windows.
• Lockboxes Security storage solutions made from 16-gauge carbon steel with textured black powder coat finish, featuring pick-resistant key locks for vehicle security.
• Roughrider Storage Solutions Cargo organizers including fold-down shelves, saddle bags, and Instatrunks made from UV and mildew-resistant soft top fabric for trail gear organization.
• Hardtop Storage & Removal Systems Systems enabling single-person hardtop removal for Jeep Wranglers and Ford Broncos, allowing storage above the vehicle or in compact spaces.
• Floor Mats Custom-molded floor protection made from heavy-duty TPE material with raised edge lips holding 40% more liquid, featuring carpet-grabbing nibs for secure fit.
• Cargo Liners Heavy-duty cargo area protection made from TPE material with raised edge lips and tall treads to minimize slipping and channel mud away.
• Rear Mount Steps Truck bed access steps extending 68 inches down from the rear corner, supporting up to 300 lbs with non-skid extruded aluminum step plate.
• Fender Flares Retro-styled flares modeled after the 1966 Bronco design, made from flexible UV-stable thermoformed material that can be painted to match.
• Cleaners & Protectants Care products for vinyl tops including deep-cleaning formulas, UV-protectant treatments, and window cleaner/polish for haze and scratch removal.
• Fabric Care Premium care products for super-premium black twill acrylic fabrics on Trektop Pro and factory premium soft tops, repelling dirt and providing UV defense.

Quantifiable outcome

• OEM supplier for entire soft top infrastructure including frames and latches for Jeep YJ Wrangler
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Baja DesignscoreStrategic or Co-development PartnerKnown as 'The Scientists of Lighting', Baja Designs joined Bestop Premium Accessories Group and is a leading LED lighting technology provider for off-road UTV racers and other vehicles including Jeep and trucks.
• PRP SeatscoreStrategic or Co-development PartnerPRP Seats joined Bestop Premium Accessories Group, bringing custom-built seats and seat covers well-known on the off-road racing circuit. PRP also brought Status Racing and Speedstrap into the group.
• Tuffy Security ProductscoreStrategic or Co-development PartnerIndustry-leading underseat, cargo area, and other storage containers for trucks, SUVs, Jeeps, and UTVs trusted by law enforcement. Joined Bestop Premium Accessories Group.
• SoftoppercoreStrategic or Co-development PartnerLeading soft top cover manufacturer for truck beds known for quality, versatility, and trust. Joined Bestop Premium Accessories Group bringing soft bed cover expertise.
• MGP (Moto Generated Products)minorStrategic or Co-development PartnerAmerican-based company in San Diego, California manufacturing caliper covers using aerospace and recreation technology translated for automotive enthusiasts.
• Aluminess ProductsminorStrategic or Co-development PartnerLocated in Santee, California, Aluminess manufactures quality aluminum products for trucks, vans, and SUVs including bumpers, roof racks, and accessories. Established 2001.
• sPODminorStrategic or Co-development PartnerPrecision power distribution systems invented by enthusiasts for enthusiasts, designed and engineered in Southern California with American-made components.
• BullRingminorStrategic or Co-development PartnerRetractable tie-down anchors manufacturer within Bestop Premium Accessories Group portfolio.
• StatusminorStrategic or Co-development PartnerCustom car seats brand within Bestop Premium Accessories Group, brought in through PRP Seats partnership.
• SpeedStrapminorStrategic or Co-development PartnerStrap manufacturer for various applications within Bestop Premium Accessories Group, brought in through PRP Seats partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Smittybilt: Smittybilt is a direct aftermarket competitor to Bestop, manufacturing soft tops, bumpers, winches, and accessories specifically for Jeep Wrangler, Gladiator, and Bronco owners, overlapping the same enthusiasts, dealers, and online channels.
• Rugged Ridge: Rugged Ridge (owned by Omix-ADA) is a direct Bestop competitor in aftermarket Jeep soft tops, half doors, floor liners, and exterior accessories, sold through overlapping dealer and online channels serving the same Wrangler/Gladiator/Bronco owner.
• Rampage Products: Rampage Products manufactures aftermarket soft tops (including replacement tops for Wrangler), interior accessories, and exterior parts that directly overlap Bestop's core replacement-top and accessory offerings for Jeep owners.

Broad incumbents

• Omix-ADA: Omix-ADA is the largest dedicated aftermarket Jeep parts manufacturer, parent of Rugged Ridge, and competes with Bestop across replacement tops, bumpers, lighting, and interior accessories for vintage and current Jeep models.
• Quadratec: Quadratec is a leading Jeep-specialty retailer that also offers its own private-label accessories (including soft tops and floor liners), placing it in direct competition with Bestop for the same Wrangler, Gladiator, and Bronco owners through Bestop's own authorized online dealer channel.
• Webasto: Webasto is a global Tier-1 automotive supplier of convertible (soft and hard) roof systems, sunroofs, and roof modules to OEMs including Volkswagen, BMW, and Mercedes-Benz, competing with Bestop in OEM soft-top infrastructure programs at a broader portfolio level.
• Magna International: Magna's Convertible Roof Systems and Cosma divisions manufacture soft-top and retractable hardtop roof systems globally for OEMs, directly competing with Bestop for tier-one soft-top supply programs on high-volume platforms.
• Mopar: Mopar is Stellantis' parts and accessories brand for Jeep, Ram, Dodge, and Chrysler, including factory soft tops and approved accessories for Wrangler and Gladiator, making it the closest OEM-aligned competitor to Bestop's Jeep business.

Emerging players

• SpiderWeb Shade: SpiderWeb Shade is a niche aftermarket competitor offering mesh and fabric sunshade/bikini-top alternatives for Jeep Wrangler and Gladiator, addressing a subset of Bestop's Bikini Tops category with lower price points.
• Dirty Dog 4x4: Dirty Dog 4x4 manufactures aftermarket Jeep and truck accessories including bumpers, tire carriers, and exterior parts, overlapping with portions of the Bestop/BPAG portfolio around off-road Wrangler and truck owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BestopVideo
• Xx.com/bestop_team
• Facebookfacebook.com/bestopteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestop