What Studio M Interiors does

Studio M Interiors is a private, full-service residential interior design firm founded in 2011 and headquartered in Plymouth, Minnesota. The firm operates a multi-market practice with an active office in Lake Geneva, Wisconsin, and a forthcoming location in Bigfork, Montana, positioning it across affluent Upper Midwest and Mountain West residential corridors. Its core offering is end-to-end interior design for high-end residential homeowners, encompassing space planning, furniture and decor selection, and project management, with a documented portfolio of more than 28 projects.

The firm is led by owner-designer Annie Graunke and employs a team of 8+ designers across its locations, including partner-designer Carly Loobeek in Lake Geneva. Studio M monetizes through a combination of professional design fees and margin on furniture, fixtures, and decor sourced for clients, the standard retail-plus-services model in residential design. There is no evidence of a proprietary technology platform, software product, or AI-driven tooling in the available data; the value proposition rests on the talent, curation capability, and aesthetic judgment of its design team and on physical showroom presence in each market.

Name

Studio M Interiors

Legal name

Studio M Interiors

Website

https://studiom-int.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio M Interiors is a Plymouth, Minnesota-based full-service residential interior design firm founded in 2011, serving high-end homeowners across multiple U.S. markets including Minnesota, Wisconsin, and Montana.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design fees covering concept development, design presentations, material and finish selections, and project management. Services include floor plans, upholstered pieces, window treatments, case goods, bedding, area rugs, flooring, and lighting specification.
2. Furniture and Decor Sales: The company sells furniture and accessories through their showroom. Products are sourced, specified, and marked up as part of the design service. A deposit is required to begin placing orders, with final balance due before delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Studio M Interiors is a full-service residential interior design firm that delivers projects from concept through final installation. Services include space planning, floor plans, material and finish selections, upholstered pieces, window treatments, case goods, bedding, area rugs, flooring, and lighting specification for new construction, remodeling, and room update projects. The firm also sells furniture and accessories through a public showroom.

Product overview

Studio M Interiors is a multi-faceted interior design firm offering comprehensive full-service residential interior design. The company operates across three locations (Minnesota, Lake Geneva Wisconsin, and Bigfork Montana) and provides end-to-end design services including new construction and remodeling, interior space planning, material selections, and custom furnishings. The core offering encompasses design presentation services (floor plans, upholstered pieces, window treatments, case goods, bedding, area rugs, flooring, and lighting) followed by complete project installation and delivery coordination. The firm showcases its work through an extensive portfolio of residential projects throughout the upper Midwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Comprehensive residential interior design service covering new construction and remodeling, interior space planning, material and finish selections, custom furnishings, and decor. The service is delivered end-to-end from concept development through design presentation, purchasing, warehousing, delivery, and on-site installation and styling. It is offered across the firm's Minnesota, Lake Geneva (WI), and forthcoming Bigfork (MT) locations.
• Furniture and Decor Showroom Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Havenly: Online interior design platform connecting consumers with designers for room-by-room design packages. Competes for entry-level and mid-market design spend with a technology-enabled, lower-cost delivery model — partial overlap in customer profile at Studio M's lower project range.
• Modsy: Digital interior design service combining 3D visualization with remote designer support. Targets a similar design-services demand but with a fundamentally different (digital-first, lower-touch) delivery model.

Direct peers

• Lindye Galloway Design: Residential interior design and e-commerce brand with full-service design offerings. Comparable in combining design services with a broader home brand play and portfolio-led marketing, though at larger scale and broader national reach.
• Kate Marker Interiors: Wisconsin-based full-service residential interior design firm with comparable scope (new construction and remodeling) and a similar affluent Midwest client base, overlapping directly with Studio M's Lake Geneva market.
• Maison Inc. Minneapolis-based residential design-build firm integrating architecture, construction, and interior design. Directly comparable to Studio M's residential design-build and renovation work, with stronger construction vertical integration.
• Bria Hammel Interiors: Minneapolis-based full-service residential interior design and styling firm. Directly comparable in geography (Twin Cities), service offering (new construction and remodel design), and high-end residential positioning.
• Lucy Interior Design: Residential interior design firm with comparable full-service design for high-end clients, including space planning, furnishings, and project management. Overlaps in process structure and customer profile.
• Heidi Caillier Design: Boutique full-service residential interior design firm with comparable portfolio-driven marketing model and similar high-end homeowner clientele. Comparable in service scope (concept through installation) though serving a different region.

Broad incumbents

• Ethan Allen Interior Design: National furniture manufacturer and retailer with an established free or low-cost in-house interior design service. Overlaps with Studio M's design-plus-furnishings revenue model, but at massive scale and with proprietary product lines.
• RH Interior Design: National luxury home furnishings retailer offering in-house interior design services through galleries. Operates broadly in the same luxury residential design space but with far greater scale, brand recognition, and vertically integrated product offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StudioMInteriorsMN

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio M Interiors