What Bria Hammel Interiors does

Bria Hammel Interiors is a full-service residential interior design firm founded in 2012 and headquartered in Mendota Heights, Minnesota. The firm serves high-net-worth individual clients on a nationwide basis, executing full-scale design projects with budgets ranging from approximately $75,000 to over $5 million. Its service portfolio spans full-service interior design, an E-Design offering for clients outside its physical markets, and virtual consultations delivered through a platform branded The Expert. The firm's go-to-market relies on editorial credibility (Architectural Digest, House Beautiful, Traditional Home, Luxe Gold List recognition), referral networks among HNW homeowners, and brand collaborations with retailers and manufacturers including Pottery Barn Kids, CR Laine, and Amazon Associates.

The firm operates an all-women design team of approximately 16 employees and runs a content channel called The Homefront on Substack. In February 2025 it opened a second physical location in Charleston, South Carolina, marking its first expansion outside the Twin Cities market and aligning with a secondary HNW-home market. A sister retail brand, Brooke & Lou, sells home décor through digital and now physical channels, including a Charleston storefront launched alongside the office expansion. Revenue mechanics are anchored in design fees on individual residential projects, supplemented by licensed/collaborative product revenue through Brooke & Lou and partner brands.

Name

Bria Hammel Interiors

Website

https://briahammelinteriors.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bria Hammel Interiors is a full-service residential interior design firm founded in 2012 that serves high-net-worth homeowners nationwide through full-service projects, E-Design, and virtual consultations, operating from Mendota Heights, MN and Charleston, SC.

Ownership category

akta.pro rank

Headquarters

HQ city

Mendota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Interior Design Services: Full-service interior design for renovations, new construction, and complete home furnishings. Clients pay for design services based on project scope and budget tiers ranging from $75k to $5m+ construction budgets.
2. E-Design Services: Guided design experience for clients who manage purchasing and installation independently, offering design expertise and curated vision remotely.
3. Brooke & Lou Retail: Sister company selling design-forward accessories, Life Friendly furnishings, and exclusive wallpaper, fabric, and pillows. Recently named House Beautiful's Best Home Décor Store.
4. Brand Collaborations: Licensing and collaboration revenue through partnerships with Pottery Barn Kids, CR Laine, Cooper Classics, Sullivan Outdoor, etúHOME, and Dogwood Hill for curated product collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bria Hammel Interiors is a full-service interior design firm offering renovations, new construction design, complete home furnishings, and remote e-design services for residential clients nationwide. The firm also operates a sister retail brand, Brooke & Lou, which sells design-forward home accessories, furnishings, exclusive wallpaper, fabric, and pillows through e-commerce and a physical storefront in Charleston, SC. Additional offerings include one-on-one virtual consultations with the founder via The Expert platform and licensed product collaborations with national home brands.

Product overview

Bria Hammel Interiors is a full-service interior design firm offering a unified suite of design services: renovations, new construction, complete home furnishings, and e-design. The company operates from two locations (St. Paul, MN and Charleston, SC) serving clients nationwide. Its sister brand, Brooke & Lou, is a retail home décor store (recently named House Beautiful's Best Home Décor Store) that sells furnishings and accessories, creating a complementary retail layer to the design services. Additional offerings include virtual consultations via The Expert platform, downloadable Investment Guides for prospective clients, and content platforms (BHI Journal and The Homefront Substack). The portfolio spans residential projects from new construction to full renovations and furnishings, with projects documented through an extensive portfolio gallery.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Comprehensive interior design service that covers the full scope from initial concept through final accessory placement for residential clients across the United States, with offices in St. Paul, MN and Charleston, SC.
• Renovations Design Design planning service for home renovations in which the team partners with clients to thoughtfully reimagine their homes through a clear, process-driven approach.
• New Construction Design Full-service new home design from initial concept through placing the final accessory, guiding every decision with a thoughtful, process-driven approach for clients building new homes.
• Complete Home Furnishings Furnishings and styling service for completed homes in which the team sources, designs, and installs each layer to create intentional, livable, and complete spaces.
• E-Design Remote design service for clients who prefer to manage purchasing and installation independently while benefiting from the firm's expertise and curated vision.
• Virtual Consultations (The Expert) One-on-one Zoom consultation sessions (25 or 55 minutes) with Bria Hammel for design recommendations and space guidance, available via The Expert platform.
• Brooke & Lou Retail Line Sister company retail brand selling design-forward accessories, Life Friendly™ furnishings, and exclusive wallpaper, fabric, and pillows via e-commerce (brookeandlou.com) and a physical storefront in Charleston, SC. Recently named House Beautiful's Best Home Décor Store.
• Licensed Product Collaborations Curated product collections developed and licensed through partnerships with Pottery Barn Kids, CR Laine, Cooper Classics, Sullivan Outdoor, etúHOME, and Dogwood Hill, distributed through partner retail channels.

Quantifiable outcome

• Expanded to second location in Charleston, SC in February 2025 with 2 local employees
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pottery Barn KidscoreGTM or Marketing PartnerBria Hammel Interiors x Pottery Barn Kids collection featuring playful prints, soft colors, and classic details with a nostalgic twist. Includes furnishings, bedding, lighting, wall decor, and window treatments.
• CR LainecoreGTM or Marketing PartnerCR Laine x Bria Hammel collection of timeless silhouettes celebrating beauty of new beginnings while honoring cherished traditions.
• Cooper ClassicscoreGTM or Marketing PartnerCooper Classics x Bria Hammel collection inspired by grandeur of formal gardens and classic architecture, featuring timeless details and thoughtful design.
• Sullivan OutdoorcoreGTM or Marketing PartnerSullivan Outdoor x Bria Hammel collection inspired by European coastal landscapes, capturing feeling of leisurely strolls along sun-kissed shores and quaint seaside villas.
• etúHOMEcoreGTM or Marketing PartneretúHOME x Bria Hammel collection inspired by French al-fresco kitchen, featuring dual-function wood, glass, and ceramic home accessories hand-crafted in Europe.
• Dogwood HillminorGTM or Marketing PartnerDogwood Hill x Bria Hammel capsule collection featuring photo cards, envelopes, menus, and gift tags with colorways and prints in camel and blue with florals and stripes.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amber Interiors: Founder-led interior design firm known for residential renovations and furnishings, with a signature retail collaboration (Amber Lewis for Crate & Barrel). Comparable by celebrity-designer model, retail brand extension, and editorial presence.
• Studio McGee: Founder-led, full-service interior design firm offering renovations, new construction, and furnishings with a national footprint and a flagship sister retail brand (McGee & Co.). Closest comparable by model, scale, and editorial reach.
• Jean Stoffer Design: Full-service residential interior design firm with a brick-and-mortar retail storefront (Jean Stoffer Home) and product collaborations. Comparable by service-plus-retail model and traditional/classic aesthetic positioning.
• McGee & Co. Sister retail brand of Studio McGee selling furniture, home décor, and exclusive collections. Directly analogous to Brooke & Lou as the retail arm layered on top of a design services firm.
• Marie Flanigan Interiors: Founder-led, full-service interior design firm offering renovations, new construction, and furnishings in the Houston-region and beyond. Comparable by service scope, project budget tiers, and design awards.
• House of Jade Interiors: Founder-led design firm offering full-service residential and boutique commercial design across multiple U.S. markets, with a complementary retail/collection line. Comparable by service mix, founder-driven brand, and clientele.
• Lindye Galloway Studio: Founder-led interior design firm offering residential and commercial design with a curated retail shop and product collaborations. Comparable by founder-led brand, retail layer, and Southern California style positioning.

Others

• The Expert: Online platform hosting one-on-one expert consultations; Bria Hammel Interiors uses The Expert to deliver virtual design consultations. Comparable as an ecosystem partner rather than a direct competitor.

Broad incumbents

• Ballard Designs: Large e-commerce home furnishings retailer offering furniture, décor, and design services. Comparable as a broader incumbent in the home furnishings space that competes with Brooke & Lou's retail assortment.
• Pottery Barn / Pottery Barn Kids: Large national home furnishings retailer (Williams-Sonoma, Inc.) and existing brand collaboration partner. Comparable as a home furnishings channel and collaboration counterparty, not a direct design services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/briahammelinteriors
• Pinterestpinterest.com/BriaHammel

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bria Hammel Interiors