My Kids Doc Southfield

What My Kids Doc Southfield does

My Kids Doc Southfield (legally "My Kid's Doc of Southfield") is a single-location pediatric medical practice based at 29255 Northwestern Highway #115, Southfield, Michigan. The practice delivers comprehensive primary care for children from newborn through age 18, including well-child exams, immunizations, sick visits, school and sports physicals, vision and hearing screenings, and on-site lab testing. Specialty services encompass asthma care (including sublingual immunotherapy for allergy-related asthma), lactation counseling delivered by a CLC-certified provider, obesity management, and newborn care. The clinical team comprises two board-certified pediatricians—Dr. Pamela Berry (fellowship-trained in Adolescent Medicine) and Dr. Dominique Monde-Matthews (in practice since 1993)—plus two nurse practitioners with NICU and pediatric primary care backgrounds. Bilingual capability in French and Creole extends accessibility for diverse patient populations.

Revenue is generated entirely through professional services: in-office visits billed to insurance and patients, with the practice accepting 19+ plans including Medicaid, BCBS, CIGNA, HAP, Priority Health, TriCare, United Healthcare, and several others. Flexible payment plans and multiple payment methods (check, cash, credit) support patient collections. Same-day sick appointments and 24-hour physician on-call availability are operational differentiators. Supporting infrastructure includes a patient portal, electronic prescriptions, hospital affiliations with Children's Hospital of Michigan, Sinai-Grace Hospital, and Huron Valley-Sinai Hospital, and an active educational blog publishing pediatric health content. The practice is privately held with no disclosed institutional investment, PE/VC backing, or parent company.

Name

My Kids Doc Southfield

Legal name

My Kid's Doc of Southfield

Website

https://mkdocs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

My Kids Doc Southfield is a single-location pediatric medical practice in Southfield, Michigan, providing comprehensive primary and specialty care from newborn through adolescence. Two board-certified pediatricians and two nurse practitioners serve families through insurance-billed office visits, same-day sick appointments, and 24-hour on-call coverage.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric healthcare services
• Well-child medical care
• Child immunizations
• Newborn care exams
• Pediatric primary care

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Patient Care Services: Direct patient care revenue through office visits, well-child checkups, immunizations, and medical treatments. Revenue generated through insurance billing and patient payments. Accepts checks, cash, and credit cards. Offers flexible payment plans.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

My Kids Doc Southfield is an independent pediatric primary care practice delivering comprehensive medical care for children from birth through adolescence. Its core offering encompasses preventive well-child examinations, immunizations per AAP/CDC guidelines, newborn care, sick-child diagnosis and treatment, school and sports physicals, vision and hearing screenings, on-site lab testing, and specialized services including asthma care, lactation counseling, and obesity management. The practice also operates a patient portal and e-prescription system to support ongoing patient-provider communication.

Product overview

My Kid's Doc of Southfield is a pediatric healthcare practice offering a comprehensive range of medical services from infancy through adolescence. The practice operates as a unified service offering centered around preventive care (Well-Child Care Exams, Immunizations, Vision and Hearing Services) and acute care (Sick Child Diagnosis, Lab Testing). The portfolio includes specialized services for asthma, lactation, newborn care, obesity management, and school/sports physicals. Digital capabilities include E-Prescriptions and a Patient Portal for online access. All services are delivered by board-certified pediatricians and nurse practitioners at a single Southfield, MI location.

Differentiator

Problem solved

Functional benefit

Products and services

• Well-Child Care Exams Routine preventive health examinations for children from infancy through adolescence, including developmental monitoring, physical assessments, and wellness guidance. Designed for parents seeking scheduled preventive pediatric care.
• Newborn Care Specialized medical care for infants under three months, including regular checkups, growth monitoring, and parental guidance on feeding and development. For new parents and parents of newborns.
• Immunizations Vaccination services following AAP and CDC guidelines to protect children from vaccine-preventable diseases. For parents seeking scheduled childhood immunizations.
• Sick Child Diagnosis and Treatment Acute illness evaluation and treatment services for children experiencing symptoms or common childhood diseases. Includes same-day sick appointments. For parents needing prompt pediatric care.
• School and Sports Physicals Pre-participation examinations required for school enrollment and athletic activities, assessing fitness and identifying any health concerns. For parents of school-age children needing clearance forms.
• Vision and Hearing Services Screening and evaluation services to detect vision and hearing impairments in children. For parents seeking routine pediatric sensory screenings.
• Asthma Care Respiratory condition management including diagnosis, treatment planning, inhaler prescriptions, and sublingual immunotherapy for allergy-related asthma. For parents of children with asthma or respiratory allergies.
• Lactation Counseling Certified lactation consultant services to support breastfeeding mothers with latching, positioning, and milk supply concerns. Delivered by a CLC-certified nurse practitioner. For new and breastfeeding mothers.
• Obesity Management Comprehensive weight management program for overweight children and teens, including diet planning, exercise guidance, and behavioral modifications. For parents seeking help with pediatric weight concerns.
• Dietary/Nutrition Guidance Nutritional counseling and weight management support to promote healthy eating habits and address childhood obesity. For parents seeking dietary guidance for their children.
• Lab Testing Diagnostic laboratory services including blood work and other clinical tests to evaluate children's health conditions. Performed on-site at the Southfield office.
• Patient Portal Online platform enabling patients and parents to access medical records, schedule appointments, and communicate with the practice. Digital service supporting ongoing pediatric care.
• E-Prescriptions Electronic prescription system allowing providers to send medication orders directly to pharmacies. Supports faster medication fulfillment for pediatric patients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Children's Hospital of MichigancoreOthersHospital affiliation for patient referrals and emergency care coordination. Dr. Dominique Monde-Matthews completed her pediatric residency at Children's Hospital of Michigan.
• Sinai-Grace HospitalminorOthersHospital affiliation for patient referrals and emergency care coordination.
• Huron Valley-Sinai HospitalminorOthersHospital affiliation for patient referrals and emergency care coordination.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Henry Ford Pediatrics: Part of Henry Ford Health, this is a multi-location pediatric primary care network serving the Detroit metro including Southfield. Comparable as an in-network pediatrics provider accepting major insurance, but operates at system scale with employed physicians and integrated specialty referrals.
• Pediatric Associates:
• Ascension Michigan Pediatrics: Ascension's Southeast Michigan pediatric network provides primary and specialty pediatric services in the metro Detroit market. Comparable as a multi-site pediatrics provider but backed by a national health system with broader resources and payer leverage.
• Children's Hospital of Michigan (DMC): Detroit Medical Center's pediatric specialty hospital offering primary and specialty pediatric care. Already an affiliation partner of My Kids Doc Southfield for referrals, and a competitor for pediatric patients in the same Southfield/Oakland County catchment.
• Corewell Health (Beaumont) Pediatrics: Pediatric primary care and specialty services within the Corewell Health system (formerly Beaumont) across Southeast Michigan. Comparable in scope of pediatric services offered but with multi-location infrastructure, employed physicians, and direct integration with a children's hospital.

Regional players

• C.S. Mott Children's Hospital (University of Michigan Health): University of Michigan's pediatric hospital and ambulatory network in Ann Arbor, serving Michigan families including those from Oakland County. Comparable pediatric scope including primary care and complex specialty services, but primarily anchored in Ann Arbor rather than Southfield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mykidsdocsouthfield
• Xx.com/KidsDocSouthfie
• LinkedInlinkedin.com/company/my-kids-doc-southfield-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Kids Doc Southfield