National Agricultural Cooperative Marketing Federation of India
NAFED is an Indian multi-state cooperative society established in 1958 that serves as a Central Nodal Agency for government MSP procurement of 16 agricultural commodities, while operating internal/international trade, retail (NAFED Bazaar), fertilizer and seed distribution, and a digital stack (NAFEX, e-Samridhi).
- Company typePrivate
- Founded1958
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What National Agricultural Cooperative Marketing Federation of India does
National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) is a multi-state cooperative society established on October 2, 1958, registered under the Multi State Co-operative Societies Act, headquartered in New Delhi. It functions as a Central Nodal Agency designated by the Government of India for procurement of 16 notified agricultural commodities — including pulses, oilseeds, cereals, onions, and spices — under the Minimum Support Price (MSP) regime via the Price Support Scheme (PSS) and Market Intervention Scheme (MIS). NAFED serves two principal customer segments: farmers and agricultural producers (who receive MSP-assured procurement) and Union/State government agencies (Department of Consumer Affairs, State Agricultural Marketing Boards, Food & Civil Supply departments) that use NAFED for buffer-stock management, food security operations, and price stabilisation.
NAFED's revenue streams include transaction fees on government procurement, internal commodity trade, international export operations, retail operations through NAFED Bazaar stores and NAFED Café outlets, distribution of fertilizers and certified seeds, and licensing/royalty income from 42 industrial properties (17 freehold and 25 leasehold). Its technology stack comprises conventional digital platforms — NAFEX (e-auction portal), e-Samridhi (farmer registration and procurement), NAFED Dashboard (internal management), and mobile applications on iOS and Android — supporting transparent procurement, online commodity disposal, and farmer engagement through PACS and FPO networks.
The go-to-market is government-anchored: NAFED procures at MSP rates set by the Union Consumer Affairs Department, conducts e-auctions through NAFEX, manages institutional supplies to government buyers, and increasingly partners with global retailers (Lulu Group) and fuel-station networks (IOCL) for downstream distribution. Recent strategic moves include expanding onion buffer stock procurement to 200,000 tonnes, structured pulse procurement under the Atmanirbhar Pulses Mission in Bihar and Chhattisgarh, retail expansion through IOCL partnership, an export MoU with Lulu Group, and a financial consortium role in the Bharat Taxi cooperative ride-hailing platform. Governance is led by Chairman Sh. Jethabhai Ahir and Managing Director Sh. Deepak Agarwal (IAS), overseen by the Government of India.
National Agricultural Cooperative Marketing Federation of India firmographics
Firmographics- Name
- National Agricultural Cooperative Marketing Federation of India
- Legal name
- National Agricultural Cooperative Marketing Federation of India Ltd
- Website
- https://nafed-india.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NAFED is an Indian multi-state cooperative society established in 1958 that serves as a Central Nodal Agency for government MSP procurement of 16 agricultural commodities, while operating internal/international trade, retail (NAFED Bazaar), fertilizer and seed distribution, and a digital stack (NAFEX, e-Samridhi).
- Ownership category
- akta.pro rank
National Agricultural Cooperative Marketing Federation of India industry classification
Industry- Product category
- Agricultural Cooperative Marketing
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industries
- Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where National Agricultural Cooperative Marketing Federation of India is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
National Agricultural Cooperative Marketing Federation of India business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Government Procurement Services: NAFED serves as a Central Nodal Agency for procurement of 16 notified agricultural commodities under the Minimum Support Price (MSP) scheme. Revenue is generated through procurement, storage, and subsequent disposal of agricultural produce including pulses, oilseeds, cereals, onions, and spices.
- Internal Trade: Domestic trading of agricultural commodities including oilseeds, pulses, horticulture products, food grains, and spices through cooperative networks.
- International Trade: Export of agricultural produce and value-added products to international markets. NAFED participates in global food exhibitions like Gulfood to explore export opportunities.
- Retail Business: Operation of NAFED Bazaar retail stores and NAFED Café outlets for consumer marketing of agricultural products, including partnerships with IOCL for retail expansion.
- Industrial Activities: Management of 17 freehold and 25 leasehold properties in the form of lands, plots, and residential buildings.
- Fertilizer Distribution: Distribution of quality fertilizers to farmers at reasonable prices as part of agricultural inputs business.
- Seeds Production and Distribution: Production and distribution of certified seeds through cooperative networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Government MSP-based procurement rates for notified commodities |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
National Agricultural Cooperative Marketing Federation of India product offering
Product offeringCore offering
NAFED is a multi-state cooperative federation that procures 16 notified agricultural commodities at Minimum Support Prices (MSP) under government schemes (PSS/MIS), engages in domestic and international trade of oilseeds, pulses, horticulture, food grains and spices, distributes fertilizers and certified seeds, and runs consumer retail through NAFED Bazaar stores and NAFED Café outlets. It also operates industrial assets and a digital ecosystem including the NAFEX e-auction portal, e-Samridhi platform, and mobile applications for farmer registration and procurement tracking.
Product overview
NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) operates as a Multi State Co-operative Society established on October 2, 1958, functioning as the apex agricultural marketing cooperative in India. The organization functions as a centralized nodal agency for procurement of 16 notified agricultural commodities under government price support schemes (PSS/MIS), while simultaneously running retail operations through NAFED Bazaar stores and NAFED Cafe formats. NAFED's digital presence includes the NAFEX e-Auction portal for electronic trading, e-Samridhi for farmer registration, and mobile applications on iOS and Android platforms. The product portfolio covers agro commodities including oilseeds, pulses, horticulture, food grains, spices, bio-fertilizers, and operates across internal trade, international trade, industrial activities, retail business, FPO support, seeds, fertilizer distribution, and organic farming segments.
Differentiator
Problem solved
Functional benefit
Products and services
- NAFED India Mobile App Official NAFED mobile application for iOS and Android that provides access to NAFED services and information for farmers and stakeholders.
- e-Samridhi Digital platform from NAFED that supports farmer registration and access to procurement services for MSP-based operations.
- NAFEX (NAFED e-Auction Portal) Electronic auction portal used by NAFED to conduct online auctions of agricultural commodities procured under government schemes, serving institutional buyers and traders.
- NAFED Bazaar Retail store network offering NAFED-branded products and cooperative agricultural produce to end consumers, including franchisee outlets and IOCL-located stores.
- NAFED Cafe Café-format retail outlet operated by NAFED offering NAFED products and cooperative agricultural items to consumers.
- NAFED Dashboard Internal dashboard system for NAFED operations management, employee access, and organisational workflows.
- MSP-based Procurement Services (PSS/MIS) Government-mandated procurement service under the Price Support Scheme (PSS) and Market Intervention Scheme (MIS) covering 16 notified agricultural commodities at Minimum Support Prices for farmers across Indian states.
- Fertilizer Distribution Distribution of quality fertilizers to farmers at reasonable prices through NAFED's cooperative networks as part of agricultural inputs distribution.
- Seeds Production and Distribution Production and distribution of certified seeds for farmers through NAFED's cooperative networks.
- International Trade in Agricultural Commodities Export of agricultural commodities and value-added Indian products to international buyers through partnerships and global food exhibitions.
Quantifiable outcome
- Onion buffer procurement target of 200,000 tonnes for price stabilisation
- +2 more outcomes
Companies that use National Agricultural Cooperative Marketing Federation of India
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
National Agricultural Cooperative Marketing Federation of India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Agricultural Cooperative Marketing Federation of India partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Tamil Nadu State Agricultural Marketing BoardcoreState procurement agency for black gram procurement from Kamuthi region farmers, working with NAFED under the Centre's minimum support price scheme.
- NCCF (National Cooperative Consumers' Federation)coreNCCF works alongside NAFED as Central Nodal Agencies for government MSP procurement operations. The two cooperatives jointly conduct onion buffer stock procurement and pulse procurement initiatives under PM-AASHA scheme.
- Karnataka Cooperative Oilseed Growers' FederationcoreState-level procurement agency partnering with NAFED for sunflower seed procurement under MSP scheme in Karnataka for rabi 2025-26 season.
- Lulu GroupflagshipMoU signed with Lulu Group for export of Indian agricultural products. Lulu Group operates major retail chains in Gulf region, providing significant market access for NAFED's international trade operations.
- Government of Uttar Pradesh - Cooperative DepartmentcoreUP cooperative department preparing to launch Bharat Taxi platform in Lucknow, with multiple government departments signing MoUs including railways, Metro, Airport Authority of India, transportation, and UP Police.
- IOCL (Indian Oil Corporation Limited)corePartnership for opening NAFED Bazaar Stores and NAFED Café at IOCL petrol pumps across PAN India, expanding retail footprint through fuel station network.
- PACS/FPOs (Primary Agricultural Credit Societies / Farmer Producer Organizations)coreNetwork of village-level cooperative societies and FPOs for last-mile farmer engagement, procurement operations, and storage facilities. Part of digital procurement ecosystem under Atmanirbhar Pulses Mission.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
National Agricultural Cooperative Marketing Federation of India competitors and assessment
Company assessmentEmerging players
- Ninjacart: Ninjacart is a B2B agri-commerce platform connecting farmers directly to retailers and processors. It competes with NAFED's internal-trade and distribution operations by offering shorter, tech-enabled supply chains for fresh produce and staples.
- DeHaat: DeHaat is a leading Indian agritech platform offering farm inputs, advisory, and procurement services to over 2 million farmers. It directly competes with NAFED on farmer aggregation, inputs distribution and digital advisory for non-MSP commodities.
Broad incumbents
- Indian Farmers Fertiliser Cooperative (IFFCO): IFFCO is India's largest fertilizer cooperative and a NAFED consortium partner. Both are apex cooperatives serving Indian farmers, with NAFED distributing fertilizers and IFFCO manufacturing them; structurally similar multi-state cooperative entities with overlapping farmer networks.
- Food Corporation of India (FCI): FCI is India's central government agency for procurement, storage and distribution of food grains (wheat, rice) under the Public Distribution System. While FCI handles grains and NAFED handles pulses/oilseeds/onions, both execute state-mandated procurement at MSP and operate buffer-stock programmes — making FCI the natural broad-incumbent peer.
- ITC e-Choupal: ITC's e-Choupal is India's largest private agri-sourcing platform, connecting ~4 million farmers directly to procurement. It competes with NAFED in agricultural commodity aggregation and farmer advisory, but as a private-sector incumbent with deeper digital integration.
- Gujarat Cooperative Milk Marketing Federation (Amul/GCMMF): GCMMF (Amul) is India's largest food-products cooperative and a fellow Bharat Taxi partner with NAFED. Both are apex multi-state cooperatives with farmer-member ownership, branded retail, and government-aligned procurement — comparable on cooperative scale and brand reach.
- NCDEX (National Commodity & Derivatives Exchange): NCDEX operates India's leading agri-commodity derivatives exchange. NAFED and NCDEX intersect at the intersection of agri commodity trading and price discovery, with NAFED disposing of procured stocks through NCDEX-linked auctions.
- Cargill India: Cargill India is a major private-sector agri-commodity trader and processor (edible oils, grains, animal nutrition). It competes with NAFED in international trade, internal commodity trading, and oilseed/feed processing.
Direct peers
- National Cooperative Consumers' Federation of India (NCCF): NCCF is the closest peer to NAFED — co-designated as a Central Nodal Agency for MSP procurement of pulses, oilseeds and onions under PSS/MIS and PM-AASHA. The two operate joint procurement mandates (e.g., onion buffer stock) and are explicitly referenced as parallel nodal agencies in the same government framework.
- National Agricultural Cooperative Marketing Federation of India - International (NCEL): NCEL is a multi-state cooperative focused exclusively on agri exports, and a Bharat Taxi consortium partner of NAFED. It directly parallels NAFED's international-trade vertical as a cooperative export vehicle, making it a close functional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
National Agricultural Cooperative Marketing Federation of India social profiles
Digital presenceNational Agricultural Cooperative Marketing Federation of India compliance and trust
Trust signalCompliance2 records
National Agricultural Cooperative Marketing Federation of India financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Agricultural Cooperative Marketing Federation of India leadership team
Management profileNumber of profiles
Profiles2 records
National Agricultural Cooperative Marketing Federation of India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Agricultural Cooperative Marketing Federation of India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Agricultural Cooperative Marketing Federation of India
What does National Agricultural Cooperative Marketing Federation of India do?
NAFED is a multi-state cooperative federation that procures 16 notified agricultural commodities at Minimum Support Prices (MSP) under government schemes (PSS/MIS), engages in domestic and international trade of oilseeds, pulses, horticulture, food grains and spices, distributes fertilizers and certified seeds, and runs consumer retail through NAFED Bazaar stores and NAFED Café outlets. It also operates industrial assets and a digital ecosystem including the NAFEX e-auction portal, e-Samridhi platform, and mobile applications for farmer registration and procurement tracking.
Is National Agricultural Cooperative Marketing Federation of India a public or private company?
National Agricultural Cooperative Marketing Federation of India is a private company. It is classified as corporate owned and is currently operating.
When was National Agricultural Cooperative Marketing Federation of India founded?
National Agricultural Cooperative Marketing Federation of India was founded in 1958. It employs 251 to 500 people.
Where is National Agricultural Cooperative Marketing Federation of India based?
National Agricultural Cooperative Marketing Federation of India is headquartered in New Delhi, India, in the Asia region.
How does National Agricultural Cooperative Marketing Federation of India make money?
Seven revenue lines are on record. Government Procurement Services are the primary driver. The others are internal Trade, international Trade, retail Business, industrial Activities, fertilizer Distribution and seeds Production and Distribution.
Who are National Agricultural Cooperative Marketing Federation of India's main competitors?
Emerging players on record are Ninjacart and DeHaat. Broad incumbents are Indian Farmers Fertiliser Cooperative (IFFCO), Food Corporation of India (FCI), ITC e-Choupal, Gujarat Cooperative Milk Marketing Federation (Amul/GCMMF), NCDEX (National Commodity & Derivatives Exchange) and Cargill India. Direct peers are National Cooperative Consumers' Federation of India (NCCF) and National Agricultural Cooperative Marketing Federation of India - International (NCEL).
Does National Agricultural Cooperative Marketing Federation of India have an API?
No public API is recorded for National Agricultural Cooperative Marketing Federation of India.
What industry is National Agricultural Cooperative Marketing Federation of India in?
National Agricultural Cooperative Marketing Federation of India's product category is Agricultural Cooperative Marketing. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFABAJAN, Grain Handling & Farmgate Services (Retailer/Co-op Adjacent). Its NAICS code is 42491 and its SIC code is 5150.