Magentrix
Magentrix is a private Canadian SaaS company founded in 2012 that provides a Platform-as-a-Service Partner Relationship Management (PRM) and Customer Management solution with proprietary CRM schema mirroring technology, serving mid-to-large B2B organizations that operate channel partner programs.
- Company typePrivate
- Founded2012
- HeadquartersRichmond Hill, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Magentrix does
Magentrix Corporation is a private Canadian-headquartered SaaS company founded in 2012 by Vahid Fotovat (CEO) and Sam Arjmandi (CTO), legally incorporated in Washington, USA, with operational headquarters in Thornhill, Ontario, and data processing in Markham, Ontario. The company builds a Platform as a Service (PaaS) for Partner Relationship Management (PRM) and Customer Management, serving mid-to-large B2B organizations that operate channel partner programs. The platform's core technical differentiator is a proprietary CRM schema mirroring technology that reflects Salesforce, Microsoft Dynamics, and HubSpot data and structure directly into the partner portal without field-mapping, combined with Smart Sync Technology that auto-adjusts synchronization intervals to manage API limits. A 100% no-code configuration layer (achieved in March 2024) reduces deployment timelines to approximately 23 minutes compared to the prior 40-60 hours of professional services, with REST API, CLI, TypeScript SDK, and IRIS app framework supporting deeper extensibility.
The platform comprises two integrated product lines: the Partner Management (PRM) product covering deal registration, pipeline tracking, training (LMS), co-branding, partner payouts, self-registration, journeys, engagement pages, and a marketplace/partner locator; and the Customer Management product covering case management, ticket deflection, knowledge bases, forums, events, and storefronts. Recent 2024 additions include Partner Payouts, Partner Attribution, Surveys, and Calendly and DocuSign integrations. Magentrix is ISO 27001 and SOC 2 Type II certified, hosted on Tier III infrastructure in Canada with AES-256 encryption at rest and TLS in transit, and has been a Salesforce AppExchange partner since 2012.
The company operates on an annual subscription SaaS model with quote-based enterprise pricing, supported by a direct enterprise sales motion routed through demo requests and the Salesforce AppExchange marketplace. The 11-50 employee headcount, bootstrapped ownership (no funding rounds disclosed), and named enterprise customers across diverse verticals including Zapier, Legrand, Buhler, Audiocodes, Secureauth, Pigment, Ubicquia, Otava, Glassbox, and Magaya indicate a focused niche vendor rather than a venture-scaled platform.
Magentrix firmographics
Firmographics- Name
- Magentrix
- Legal name
- Magentrix Corporation
- Website
- https://magentrix.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magentrix is a private Canadian SaaS company founded in 2012 that provides a Platform-as-a-Service Partner Relationship Management (PRM) and Customer Management solution with proprietary CRM schema mirroring technology, serving mid-to-large B2B organizations that operate channel partner programs.
- Ownership category
- akta.pro rank
Magentrix industry classification
Industry- Product category
- Partner Relationship Management (PRM) Software
- NAICS
- Software Publishers (51321), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
- akta.pro secondary industries
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where Magentrix is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Magentrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based PRM platform offered as subscription service. Platform includes Partner Management (PRM) and Customer Management solutions with tiered capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Magentrix product offering
Product offeringCore offering
Magentrix provides a Platform as a Service (PaaS) for Partner Relationship Management (PRM) and Customer Management solutions, including partner portals, deal registration, partner training, customer support portals, and CRM-integrated operations. The platform is built around proprietary CRM schema mirroring technology that integrates directly with Salesforce, Microsoft Dynamics, and HubSpot, and offers 100% no-code configuration for enterprise channel partner programs.
Product overview
Magentrix is a Platform as a Service (PaaS) for Partner Relationship Management (PRM) and Customer Management solutions. The core offering consists of two integrated platforms: the Partner Management (PRM) platform and the Customer Management platform. The PRM platform includes modules for deal registration, pipeline tracking, partner training (LMS), co-branding, partner payouts, partner self-registration, partner journeys, engagement pages, and custom hubs. The Customer Management platform provides case management, ticket deflection, knowledge bases, forums, analytics, and events. Both platforms leverage Magentrix's PaaS architecture, which provides CRM integrations (Salesforce, Microsoft Dynamics, HubSpot) with data mirroring technology, a REST API, CLI, TypeScript SDK, and IRIS app framework for extensibility. Recent additions include Partner Payouts, Partner Attribution, Surveys, and integrations with Calendly and DocuSign.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner Management (PRM) Channel Partner Relationship Management platform providing partner portals, deal registration, lead distribution, partner training (LMS), co-branding, content management, automation, and partner payout capabilities for B2B organizations managing channel partner ecosystems.
- Customer Management Customer-facing portal solution with case management, ticket deflection, training (LMS), files/articles/resources, wikis, FAQs, forums, analytics, events, and storefronts capabilities for organizations managing external customer relationships and support operations.
- CRM Integration Platform (Salesforce, Microsoft Dynamics, HubSpot) Native CRM integrations with Salesforce (full schema mirroring), Microsoft Dynamics (schema mirroring), and HubSpot (bidirectional integration), designed to maintain the CRM as system of record without field-mapping maintenance.
- Partner Ecosystem Scaling Platform (PaaS / Developer Console) Platform as a Service (PaaS) architecture enabling partners and developers to build custom modules and apps using REST API, CLI, TypeScript SDK, and IRIS app framework that run natively inside the partner portal.
Quantifiable outcome
- 98% less ongoing maintenance work compared to traditional CRM field-mapping integrations
- +4 more outcomes
Companies that use Magentrix
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Magentrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature6 records
Magentrix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SalesforcecoreSalesforce AppExchange partnership since 2012. Magentrix provides a comprehensive Salesforce CRM integration that mirrors data and schema directly into the PRM portal. The integration is architecturally built by Magentrix cofounders without third-party vendor reliance. Listed as top-rated partner management app on AppExchange.
- Microsoft DynamicscoreCRM integration partnership mirroring Microsoft Dynamics data and schema directly into the PRM platform, similar to Salesforce integration approach.
- HubSpotcoreCRM integration partnership. Note: HubSpot integration does not mirror data due to HubSpot API limitations, but provides bidirectional CRM integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Magentrix competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magentrix social profiles
Digital presenceMagentrix compliance and trust
Trust signalCompliance2 records
Magentrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magentrix leadership team
Management profileNumber of profiles
Profiles2 records
Magentrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magentrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magentrix
What does Magentrix do?
Magentrix provides a Platform as a Service (PaaS) for Partner Relationship Management (PRM) and Customer Management solutions, including partner portals, deal registration, partner training, customer support portals, and CRM-integrated operations. The platform is built around proprietary CRM schema mirroring technology that integrates directly with Salesforce, Microsoft Dynamics, and HubSpot, and offers 100% no-code configuration for enterprise channel partner programs.
Is Magentrix a public or private company?
Magentrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magentrix founded?
Magentrix was founded in 2012. It employs 11 to 50 people.
Where is Magentrix based?
Magentrix is headquartered in Richmond Hill, Canada, in the North America region.
How does Magentrix make money?
One revenue line is on record: saaS Subscription.
Does Magentrix have an API?
Yes. Magentrix offers a full REST API with full access for partner ops teams building custom integrations, a CLI for local-to-cloud development, and a TypeScript SDK for writing custom logic. The platform also exposes an IRIS app framework for building custom apps that run inside the platform. API supports CRUD operations on all major objects (partners, deals, leads, training records, content) with authentication, rate limiting, and versioning. Developer documentation is at help.magentrix.com/wikis/devguide/about-magentrix-developer-guide.
What industry is Magentrix in?
Magentrix's product category is Partner Relationship Management (PRM) Software. Its primary akta.pro industry code is HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM, with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 51321 and its SIC code is 7372.