Pacific Bells
Pacific Bells is a Vancouver, Washington-based multi-brand franchise operator managing over 300 Taco Bell restaurants across 11 states, also operating Buffalo Wild Wings, European Wax Center, and 7 Brew under the APMG platform.
- Company typePrivate
- Founded1986
- HeadquartersVancouver, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Pacific Bells does
Pacific Bells, LLC is a multi-brand franchise restaurant operator headquartered in Vancouver, Washington. Founded in 1986 by Dennis and Anna January with a single Taco Bell outlet in Tualatin, Oregon, the company has grown to operate 311 restaurant locations across 11 states (Alabama, Arkansas, California, Georgia, Mississippi, Ohio, Oregon, South Carolina, Tennessee, Washington, and Wisconsin). Tom Cook partnered with the founders early on to scale the Pacific Northwest franchise footprint.
The company operates under the Anchor Point Management Group (APMG) family of brands, managing four distinct concepts: Taco Bell (fast-casual Mexican), Buffalo Wild Wings (sports bar and grill), European Wax Center (beauty and wellness), and 7 Brew (drive-thru coffee). Pacific Bells holds franchise agreements with Taco Bell Corporation, which provides brand standards, marketing support, and product development. The technology layer is limited to leveraging Taco Bell's mobile app and digital ordering platform for customer transactions.
Pacific Bells generates revenue through dine-in, drive-thru, takeout, and mobile app sales at restaurant locations, with pricing set by franchise brand standards. The company employs 5,001-10,000 people and has established a strategic partnership with private equity firm Orangewood Partners (announced 2026) to fund continued franchise expansion and team member development. The business faces operational and reputational risk from a 2026 multistate Cyclospora outbreak linked to contaminated lettuce that resulted in approximately 1,645 illnesses across 34 states and multiple lawsuits.
Pacific Bells firmographics
Firmographics- Name
- Pacific Bells
- Legal name
- Pacific Bells, LLC
- Website
- https://pacificbells.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pacific Bells is a Vancouver, Washington-based multi-brand franchise operator managing over 300 Taco Bell restaurants across 11 states, also operating Buffalo Wild Wings, European Wax Center, and 7 Brew under the APMG platform.
- Ownership category
- akta.pro rank
Pacific Bells industry classification
Industry- Product category
- Quick-Service Restaurant Operations
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
Keywords
Where Pacific Bells is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Bells business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Pacific Bells operates over 300 Taco Bell restaurants generating revenue through dine-in, drive-thru, and takeout sales. The company operates as a franchisee under Taco Bell's brand, with revenue derived from food and beverage sales to consumers at restaurant locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Pacific Bells product offering
Product offeringCore offering
Pacific Bells operates more than 300 franchise restaurants across 11 U.S. states under multiple brands, principally Taco Bell, with additional Buffalo Wild Wings, European Wax Center, and 7 Brew drive-thru coffee locations managed through the APMG platform. Revenue is generated through dine-in, drive-thru, takeout, and mobile-order sales of food and beverages to consumers at company-operated franchise outlets.
Product overview
Pacific Bells operates as a multi-brand restaurant franchisee managing four distinct restaurant concepts: Taco Bell (fast-casual Mexican), Buffalo Wild Wings (sports bar and grill), European Wax Center (beauty and wellness), and 7 Brew (drive-thru coffee). The company operates over 300 restaurants across 11 states (Alabama, Arkansas, California, Georgia, Mississippi, Ohio, Oregon, South Carolina, Tennessee, Washington, and Wisconsin) as part of the APMG (Anchor Point Management Group) portfolio, with a focus on operational excellence and people-first culture.
Differentiator
Problem solved
Functional benefit
Companies that use Pacific Bells
Customer profileSegments1 record
Ideal customer profiles1 record
Pacific Bells technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacific Bells partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Anchor Point Management Group (APMG)corePacific Bells is part of the APMG family of brands, a diversified national management platform supporting businesses across Restaurants, Food & Beverage and Beauty, Health & Wellness verticals. With over 450 operating locations, APMG provides strategic oversight and growth support.
- Taco Bell CorporationcorePacific Bells operates as a Taco Bell franchisee, holding franchise agreements to operate Taco Bell restaurants under the brand. Taco Bell provides brand standards, marketing support, and product development.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pacific Bells competitors and assessment
Company assessmentDirect peers
- Fortress Franchise Group: Large Taco Bell franchisee operating multiple casual and QSR brands; directly comparable to Pacific Bells as a multi-unit franchise operator with similar brand portfolio and geographic dispersion.
- JFE Franchise Holdings (Jack in the Box franchisee): Large multi-unit franchisee of Jack in the Box and other QSR brands; structurally identical operator model — single dominant franchise brand with regional concentration — directly comparable to Pacific Bells.
- TEAM Equity Group: Restaurant franchise operator managing QSR brands including Taco Bell locations; comparable to Pacific Bells in scale, multi-brand franchise model, and growth-via-acquisition strategy.
- GPS Hospitality (Burger King franchisee): Multi-unit franchisee of Burger King and Popeyes; comparable to Pacific Bells as a large-scale QSR franchise operator with hundreds of locations and PE backing for growth.
- Wendy's franchisees (e.g., Wendelta, Tar Heel Capital): Large multi-unit Wendy's franchisee operators; comparable to Pacific Bells in operating scale, fast-food brand concentration, and multi-state geographic footprint.
Broad incumbents
- Yum! Brands (parent franchisor): Parent franchisor of Taco Bell, KFC, and Pizza Hut; comparable as the broader industry incumbent whose brand economics, royalty structure, and menu strategy directly drive Pacific Bells' unit economics.
- Restaurant Brands International (RBI): Owner of Burger King, Tim Hortons, Popeyes, and Firehouse Subs; comparable as a multi-brand QSR franchisor and consolidator whose franchisee relationships mirror the structure Pacific Bells operates under.
- Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Baskin-Robbins); comparable to APMG as a portfolio operator, with Buffalo Wild Wings overlap to Pacific Bells' portfolio.
Emerging players
- Wingstop Inc. Fast-growing chicken-focused QSR franchise system; comparable to Pacific Bells' Buffalo Wild Wings operations as a newer franchise concept in a similar category with strong unit economics.
- Biggby Coffee: Fast-growing drive-thru coffee franchise; comparable to Pacific Bells' 7 Brew operations as a scale-franchise coffee concept competing in the same daypart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacific Bells social profiles
Digital presencePacific Bells financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Bells leadership team
Management profileNumber of profiles
Profiles14 records
Pacific Bells funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Bells M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Bells
What does Pacific Bells do?
Pacific Bells operates more than 300 franchise restaurants across 11 U.S. states under multiple brands, principally Taco Bell, with additional Buffalo Wild Wings, European Wax Center, and 7 Brew drive-thru coffee locations managed through the APMG platform. Revenue is generated through dine-in, drive-thru, takeout, and mobile-order sales of food and beverages to consumers at company-operated franchise outlets.
Is Pacific Bells a public or private company?
Pacific Bells is a private company. It is classified as private equity controlled and is currently operating.
When was Pacific Bells founded?
Pacific Bells was founded in 1986. It employs 5,001 to 10,000 people.
Where is Pacific Bells based?
Pacific Bells is headquartered in Vancouver, United States, in the North America region.
How does Pacific Bells make money?
One revenue line is on record: restaurant Sales.
Who are Pacific Bells's main competitors?
Direct peers on record are Fortress Franchise Group, JFE Franchise Holdings (Jack in the Box franchisee), TEAM Equity Group, GPS Hospitality (Burger King franchisee) and Wendy's franchisees (e.g., Wendelta, Tar Heel Capital). Broad incumbents are Yum! Brands (parent franchisor), Restaurant Brands International (RBI) and Inspire Brands. Emerging players are Wingstop Inc. and Biggby Coffee.
Does Pacific Bells have an API?
No public API is recorded for Pacific Bells.
What industry is Pacific Bells in?
Pacific Bells's product category is Quick-Service Restaurant Operations. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722513 and its SIC code is 5812.