Inztore

What Inztore does

Inztore is a New Zealand private company (legal entity Storetaste Ltd, founded 2014 by John Smart and co-founded with Kelsey Maclean in 2018) that provides in-store merchandising, sampling, and sales support services to FMCG brands. Its core offering combines a distributed field force — 36 reps in New Zealand and up to 17 in Singapore, supported by 32+ demonstrators — with a cloud-based Inztore Online Platform and mobile app that deliver real-time, same-day visibility into in-store activities including date checks, merchandising compliance, sampling sessions, and customer feedback.

The company generates revenue on a usage-based, hourly pricing model: sales service packages range from NZ $120 to $150 per hour depending on volume tier, and sampling sessions are billed at NZ $65 per hour for a 3-hour minimum, with no commission fees and no fixed-term contracts. Customers — primarily small-to-mid FMCG brands, agencies (e.g., Cook & Nelson), and food-and-beverage startups (e.g., Whitestone Cheese, Noopii, Meat Mates, Dovedale) — purchase time-based services across merchandising, sampling, and (since 2023) sales support, with all activity recorded on the Inztore platform for transparent reporting and same-day issue resolution.

Inztore's go-to-market is sales-led and direct, supported by content marketing through case studies on its website and organic social channels. Strategic anchors include the 2021 Foodstuffs SI partnership covering 8 regional New World stores and the multi-tenanted platform redesign that enables scalable onboarding of additional brands onto a shared technology stack. The company operates across Oceania (New Zealand primary) and Southeast Asia (Singapore), and remains founder-owned with no disclosed institutional capital beyond a small Callaghan Innovation grant in 2020.

Name

Inztore

Legal name

Storetaste Ltd

Website

https://inztore.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Inztore is a New Zealand-based in-store services provider combining a nationwide field force of merchandisers and demonstrators with a cloud-based real-time reporting platform, serving FMCG brands across merchandising, sampling, and sales support functions.

Ownership category

akta.pro rank

Product category

Retail Field Marketing Services

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• In-store merchandising
• Product sampling services
• FMCG sales support
• Retail field marketing
• Merchandising reporting software

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Time-Based Service Fees: Hourly-based pricing for sales, merchandising, and sampling services. Customers pay for time spent in store or on sales activities with no commission fees, no fixed contracts, and monthly flexibility to manage costs.
2. Sampling Sessions: NZ $65 per hour for 3-hour sampling sessions; samples/materials charged additional. Payment only for time spent in store with nationwide access to stores.
3. Sales Service Packages: Hourly packages: 5 hours - $750, 10 hours - $1,500, 15 hours - $1,950, 20 hours - $2,400. Bespoke sales service allowing brands to pick exact sales functions needed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Inztore provides outsourced in-store Sales Support, Merchandising, and Sampling services to FMCG brands across New Zealand (and Singapore), delivered by a nationwide team of experienced reps and demonstrators. Every in-store activity is logged through Inztore's cloud-based reporting platform, giving brands real-time, same-day visibility of listings, sales calls, dated products, and customer feedback without commission fees or fixed-term contracts.

Product overview

Inztore is a New Zealand-based technology platform offering three integrated in-store service products: Sales Support, Merchandising, and Sampling. These services are unified by the Inztore Online Platform, a cloud-based reporting application that provides real-time visibility of all activities. The Merchandising Programme and Sales Support Service work seamlessly together, with data recorded on the bespoke Inztore platform. The company, founded in 2014 (originally as Storetaste, rebranded to Inztore in 2021-2022), operates with a network of 36+ sampling and merchandising reps supporting brands throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Support Service Bespoke B2B sales support service for FMCG brands allowing them to pick specific sales functions such as supermarket category reviews, new product sales, promotional/portal management, increased distribution, pricing strategy, sales presentations, and category manager presentations. Delivered through hourly packages with no commission fees and no fixed contracts.
• Merchandising Programme In-store merchandising service for FMCG brands built on four pillars (Visible, Affordable, Local, Flexible) and delivered by 36 reps across New Zealand. Includes date checks, product compliance monitoring, listing accuracy, and credit management, with cloud-based reporting providing real-time records of all in-store activity.
• Sampling Service In-store product demonstration and sampling service for FMCG brands at all retailers throughout New Zealand and at food shows, trade events, and industry events. Delivered by a nationwide team of 32+ demonstrators with same-day session reporting on interactions, customer feedback, sales, and out-of-stock/ticketing data. Priced at NZ $65 per hour for 3-hour sessions.

Quantifiable outcome

• Same-day visibility of product on shelf and session reports
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Foodstuffs SIcoreStrategic or Co-development Partner · 1 January 2021Key partnership with Foodstuffs SI (South Island) enabling a more sustainable approach to Merchandising. This partnership launched the Inztore Sustainable Merchandising Initiative supporting 8 regional New Worlds and growing.
• StoretasteminorOthersFormer company name (Storetaste Ltd) that changed to begin trading as Inztore. Storetaste brand remains a registered trademark in multiple countries including New Zealand, Singapore, Australia, China, and USA.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CROSSMARK: Global retail merchandising and sales services agency serving FMCG brands with in-store execution, category management, and retail analytics — directly comparable to Inztore's merchandising and sales support offering.
• Impact Group: Retail marketing services provider delivering merchandising, sampling, and mystery shopping across North America — directly comparable in-store execution services.
• Advantage Solutions: Large North American retail services company providing merchandising, sampling, and brand marketing solutions to consumer goods manufacturers — directly comparable business model and customer base to Inztore.
• Premium Retail Services: Retail services firm specializing in in-store merchandising, product sampling, and retail execution for CPG brands — directly comparable service mix to Inztore.
• SPAR Group: Publicly traded provider of merchandising, brand activation, and retail services with a flexible, scalable field force model — directly comparable to Inztore's reps-on-demand approach.
• Acosta: Sales and marketing agency offering retail merchandising, category management, and in-store activation services for CPG brands — directly comparable in service portfolio and target customer.

Emerging players

• Repsly: Cloud-based retail execution platform for CPG brands managing field teams, merchandising tasks, and store visits — an emerging SaaS-style competitor to Inztore's proprietary platform, particularly relevant if Inztore expands its tech offering.

Regional players

• PMP Limited: Australia-based integrated marketing and retail services provider offering merchandising, sampling, and field marketing — a regional comparable operating across the Tasman in the same geographic corridor as Inztore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Inztore
• LinkedInlinkedin.com/company/inztore
• Instagraminstagram.com/inztore_
• Xx.com/Inztore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inztore