ITS America
ITS America is a Washington, DC-based nonprofit membership association, founded in 1991, that convenes government transportation agencies, private technology vendors, and academic researchers around intelligent transportation systems through membership dues, an annual Conference & Expo, and ITSA Academy education programs.
- Company typePrivate
- Founded1991
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ITS America does
ITS America (legal name: Intelligent Transportation Society of America) is a Washington, DC-based nonprofit membership association founded in 1991 that serves as the primary national convener linking government transportation agencies, private-sector technology vendors, and academic researchers around intelligent transportation systems. The organization operates as a platform-plus-services entity rather than a single-product company, with revenue generated from three core streams: recurring membership dues from a multi-segment member base, an annual Conference & Expo (the 2026 event in Detroit featured 170 exhibitors — including roughly 70 first-time participants — and 3,000+ attendees), and educational programs delivered through ITSA Academy, which added an AI in Transportation course in August 2025.
Its core technology footprint is content- and standards-oriented rather than product-oriented. Proprietary assets include the ITS Use Case Library (Volume 3 released June 2025, covering connected vehicles, AI-powered traffic management, and adaptive signals), AI Governance Group Guides, V2X Application Mapping documents produced by the Beyond 5.9 Working Group, and the 2026 Surface Transportation Reauthorization Policy platform. Distribution is multi-channel: a 26-chapter network representing 44 states, the annual conference, webinars, the ITS America SmartBrief newsletter, and a podcast partnership with The Transportation Channel.
Commercially, ITS America monetizes via subscription-style membership fees (government, industry, and academic tiers), event registration plus exhibitor/sponsorship packages (co-produced with RX Global), and per-course fees from ITSA Academy. Leadership is Laura Chace (President and CEO as of mid-2026), with the 2026 board refresh signaling a stable governance transition. The organization does not pursue equity funding, operates without a parent company, and is governed by a member board — so 'growth' here translates to membership expansion, exhibitor growth, and new programmatic revenue lines rather than capital deployment.
ITS America firmographics
Firmographics- Name
- ITS America
- Legal name
- Intelligent Transportation Society of America
- Website
- https://itsa.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ITS America is a Washington, DC-based nonprofit membership association, founded in 1991, that convenes government transportation agencies, private technology vendors, and academic researchers around intelligent transportation systems through membership dues, an annual Conference & Expo, and ITSA Academy education programs.
- Ownership category
- akta.pro rank
ITS America industry classification
Industry- Product category
- Transportation Industry Association
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
- akta.pro secondary industries
- Information Technology & Software (EDAAAPAB), Technical Committees, Working Groups & Expert Panels (BPADANAB)
Keywords
Where ITS America is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ITS America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees from government agencies, industry companies, and academic institutions. Members gain access to advocacy, networking, committees, and educational resources.
- Conference & Events: Revenue from annual Conference & Expo events including registration fees, booth/exhibitor fees, and sponsorship packages. The 2026 event expects 170 exhibitors.
- Educational Programs: ITSA Academy provides training courses on transportation technologies including AI in Transportation, generating revenue through course fees.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ITS America product offering
Product offeringCore offering
ITS America is a 501(c)(3) nonprofit membership association that convenes government, industry, and academia to advance intelligent transportation technologies. Its core offerings include the annual ITS America Conference & Expo (3,000+ attendees, 170 exhibitors), the ITSA Academy workforce training platform (including an AI in Transportation course), the ITS Technology Use Case Library, the Future Leaders Program, and federal/state policy advocacy on connected vehicles, V2X, AI governance, and surface transportation reauthorization.
Product overview
ITS America is a nonprofit membership association that operates as a platform-plus-services organization rather than a single product company. The core offerings include the annual ITS America Conference & Expo (bringing together transportation leaders and featuring exhibitors with transportation technology solutions), ITSA Academy (providing workforce training including an AI in Transportation course), the ITS Technology Use Case Library (documenting deployment use cases), and the Future Leaders Program (student engagement and scholarships). The organization also produces advocacy materials including AI Governance Group Guides and policy resources on V2X, connected transportation, and surface transportation reauthorization.
Differentiator
Problem solved
Functional benefit
Products and services
- ITS America Conference & Expo Flagship annual conference and exhibition convening over 3,000 public and private sector transportation leaders, researchers, and decision-makers. The 2026 event in Detroit featured 170 exhibitors including a new StartUps Zone, technical sessions, and networking for transportation technology companies and agencies.
- ITSA Academy Online educational platform offering training courses to help transportation professionals assess, deploy, and manage emerging technologies. Includes the AI in Transportation course and other workforce development programming.
- ITS Technology Use Case Library A resource library documenting intelligent transportation system use cases including connected vehicles, AI-powered traffic management, and adaptive signals for transportation practitioners and policymakers.
- Future Leaders Program Scholarship and educational program for K-12 and college students offering essay competitions, scholarships, and presentation opportunities at the annual conference, developed in partnership with Southwest Research Institute (SwRI).
- Mobility on Demand (MoD) Standing Advisory Committee An advisory committee that identifies legislative and regulatory barriers and opportunities to advance Mobility on Demand, monitors national trends, promotes best practices, and serves as a forum for transit automation, payment integration, mobility wallets, accessibility, equity, and data sharing.
Quantifiable outcome
- 26 state and regional chapters representing 44 states
- +2 more outcomes
Companies that use ITS America
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ITS America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
ITS America partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RX GlobalcoreRX Global co-organizes the annual ITS America Conference & Expo, providing event management expertise and global exhibition reach. The partnership enables delivery of the premier U.S. intelligent transportation systems conference.
- Taiwan ExcellenceminorTaiwan Excellence pavilion at ITS America 2026 brought 16 Taiwanese technology companies under the theme 'Build on Innovation: From Components to Intelligence,' creating dialogue opportunities between Taiwanese exhibitors and U.S. transportation stakeholders.
- Applied InformationminorApplied Information sponsors the first-ever cash prize for ITS America Outstanding State Chapters Awards ($3,000) and serves as Official Video Partner, providing daily video coverage of the June 2026 conference.
- Southwest Research Institute (SwRI)coreSwRI partnered with ITS America to launch the 2026 Future Leaders Program, offering K-12 and college students essay competitions, scholarships, and presentation opportunities at the ITS America Conference & Expo. SwRI sponsors an AI-in-transportation competition for college students.
- The Transportation ChannelminorITS America partnered with The Transportation Channel to produce professionally recorded podcasts showcasing member innovations. Content is amplified across platforms to reach transportation professionals.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ITS America competitors and assessment
Company assessmentBroad incumbents
- Consumer Technology Association (CTA): CTA produces CES and serves as a major technology industry association with significant event and advocacy operations. Comparable to ITS America in combining large-scale conference production with industry advocacy, though at much greater scale and across broader technology verticals.
- American Trucking Associations (ATA): ATA is the leading national trade association for the trucking industry, with a membership model, conference programming, and federal advocacy similar to ITS America. It is broader in scope (freight trucking) but operates on a similar association economics.
- National Safety Council (NSC): NSC is a large nonprofit membership organization focused on safety advocacy, including roadway safety. Comparable to ITS America as a long-standing membership association that hosts major conferences and produces advocacy content for transportation safety stakeholders.
- SAE International: SAE International is a long-established standards and membership organization serving mobility and aerospace engineering professionals. Comparable to ITS America in its association model, standards-setting role, and conference programming, but with a broader mobility and aerospace mandate.
Others
- INRIX: INRIX is a transportation intelligence and smart city data vendor whose customers overlap heavily with ITS America's government and enterprise members. Comparable as a participant in the intelligent transportation ecosystem and a likely exhibitor/partner, though INRIX is a for-profit technology vendor rather than a membership association.
- RX Global: RX Global is ITS America's co-organizer for the annual Conference & Expo and the ITS World Congress. Comparable as a peer in the business-to-business events/exhibitions space and a key operational partner, though RX is a for-profit global events business rather than a membership association.
Direct peers
- American Public Transportation Association (APTA): APTA is the leading nonprofit association for public transit in North America, hosting major conferences and advocating for transit funding. Comparable to ITS America in its membership association model, event-driven GTM, and federal advocacy focus, but specialized in transit versus broader ITS.
- American Association of State Highway and Transportation Officials (AASHTO): AASHTO is a nonprofit association of state DOTs that convenes transportation officials and produces standards, policy advocacy, and publications. It is directly comparable to ITS America as a membership-based transportation organization, though focused more on infrastructure than technology.
- ITS World Congress (ERTICO - ITS Europe): ERTICO organizes the global ITS World Congress in partnership with regional hosts including ITS America. It is a direct peer in convening the international intelligent transportation systems community and shares the conference-centric business model.
- Eno Transportation Foundation: Eno Transportation Foundation is a nonprofit focused on transportation policy, leadership development, and education. Comparable to ITS America in its nonprofit model, policy research output, and professional development programming for transportation professionals.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ITS America social profiles
Digital presenceITS America financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITS America leadership team
Management profileNumber of profiles
Profiles5 records
ITS America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITS America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITS America
What does ITS America do?
ITS America is a 501(c)(3) nonprofit membership association that convenes government, industry, and academia to advance intelligent transportation technologies. Its core offerings include the annual ITS America Conference & Expo (3,000+ attendees, 170 exhibitors), the ITSA Academy workforce training platform (including an AI in Transportation course), the ITS Technology Use Case Library, the Future Leaders Program, and federal/state policy advocacy on connected vehicles, V2X, AI governance, and surface transportation reauthorization.
Is ITS America a public or private company?
ITS America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ITS America founded?
ITS America was founded in 1991. It employs 51 to 100 people.
Where is ITS America based?
ITS America is headquartered in Washington, United States, in the North America region.
How does ITS America make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference & Events and educational Programs.
Who are ITS America's main competitors?
Broad incumbents on record are Consumer Technology Association (CTA), American Trucking Associations (ATA), National Safety Council (NSC) and SAE International. Others are INRIX and RX Global. Direct peers are American Public Transportation Association (APTA), American Association of State Highway and Transportation Officials (AASHTO), ITS World Congress (ERTICO - ITS Europe) and Eno Transportation Foundation.
Does ITS America have an API?
No public API is recorded for ITS America.
What industry is ITS America in?
ITS America's product category is Transportation Industry Association. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of EDAAAPAB, Information Technology & Software. Its NAICS code is 813910 and its SIC code is 8600.