Name

squadhe

Legal name

Homeight

Website

https://homeight.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Kitchenware Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Imported kitchenware retail
• Kitchenware e-commerce
• Home goods retail
• Direct-to-consumer homeware
• Kitchen accessories online

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct sales of kitchenware products to consumers through their website. Products include Pyrex glassware, wooden items (bamboo, walnut, beech wood), ceramic cookware, Dani Home ceramics, Haoda household products, and various kitchen accessories. Revenue is generated through one-time product purchases with prices ranging from approximately 99,000 to 3,800,000 Tomans per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Homeight (خانه ۸) sells imported and direct-sourced kitchenware and household products to Iranian consumers through its own Persian-language e-commerce website (homeight.com). Its assortment spans Pyrex glassware (teapots, cups, storage containers with bamboo lids), Nimwood wood and bamboo items (cutting boards, bowls, trays), Madenzie ceramic cookware, Dani Home ceramic serving ware, Haoda cleaning tools, and insulated water bottles and travel mugs. The company functions as a direct importer, offering one-time purchases with bank-gateway payment, nationwide delivery, and a 7-day return policy.

Product overview

Homeight (خانه ۸) is an Iranian e-commerce platform specializing in imported and directly-sourced kitchenware and household products. The company operates as an importer and direct supplier of kitchen equipment, offering a diverse portfolio of products including Pyrex glassware (teapots, cups, shakers, storage containers), Nimwood natural wood and bamboo products (cutting boards, bowls, serving trays), Madenzie ceramic cookware, Dani Home ceramic serving dishes, Haoda cleaning tools, and insulated water bottles. The product line spans storage containers with bamboo lids, ceramic baking dishes, wooden kitchen accessories, and various branded houseware items. The company emphasizes direct importing without intermediaries to offer competitive pricing and product authenticity.

Differentiator

Problem solved

Functional benefit

Products and services

• Pyrex Glassware Heat-resistant Pyrex glass containers, teapots, cups, shakers, oil dispensers, French presses, and storage jars, often with bamboo, wood, or steel handles. Sold as a standalone product category for Iranian consumers seeking authentic Pyrex kitchenware for daily cooking, food storage, and beverage serving.
• Nimwood Wood and Bamboo Products Natural wood and bamboo kitchen items from Nimwood, including cutting boards, bowls, serving trays, coasters, sugar bowls, plates, ash trays, condiment stands, decorative pieces, and bamboo utensil holders. Targeted at home kitchens and food-service settings seeking durable wood and bamboo serveware.
• Madenzie Ceramic Cookware Ceramic cookware and serving dishes from Madenzie in oval, round, and square shapes with various colors and decorative patterns. Includes ceramic teapots with matching cups, baking/serving dishes, and cylindrical storage jars suitable for oven cooking and table presentation.
• Dani Home Ceramic Serving Ware Dani Home ceramic sauce boats, teapots, condiment/salt-shaker sets, and decorative serving dishes with artistic designs in multiple colors. Sold to households and food-service buyers for table presentation. Some items carry minimum order quantities (e.g., 3-piece minimum on certain sauce-dish sets).
• Haoda Household and Cleaning Products Haoda-branded cleaning tools and household accessories including sponges, scrubbers, cleaning towels, bath loofahs, and related utility items. Sold as a standalone home category on homeight.com.
• Insulated Water Bottles and Travel Mugs Insulated water bottles and travel mugs (including the Cille line with silicone handles, e.g., 800ml) for hot and cold beverages. Sold as a standalone product category targeted at consumers needing portable drinkware.
• Pyrex Storage Containers and Spice Jars Pyrex glass storage containers and spice jars with bamboo or wooden lids, including 16-piece spice-jar sets, for storing dry goods, spices, and pantry items. Sold as a standalone product category for kitchen organization.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Digikala: Iran's largest horizontal e-commerce marketplace; carries many of the same kitchenware and home brands Homeight sells. Not a direct kitchenware specialist, but the most important competitive benchmark for share of wallet and assortment in Iran.
• Bamilo: Iranian online retailer (originally part of the Rocket Internet group) offering a broad assortment including home and kitchen categories. Comparable as another Iranian online retailer competing for the same D2C shopper with multi-brand home goods.
• Sur La Table: US specialty retailer of cookware, dinnerware, and kitchenware with a strong e-commerce channel. Comparable as a multi-brand curated kitchenware retailer with educational/buying-guide content used to drive SEO and conversion.
• Williams Sonoma: Large multi-brand premium kitchenware and home retailer with a strong DTC e-commerce presence. Comparable as a reference for an aspirational multi-brand kitchenware DTC playbook Homeight could grow into at scale within Iran.

Emerging players

• Basalam: Iranian social-commerce marketplace with a strong home, kitchen, and handmade goods vertical. Comparable as a competing online channel for kitchenware and household products targeting Iranian consumers with multi-vendor assortment.

Regional players

• Technobel: Long-established Iranian retailer of household and kitchen goods operating physical stores plus online ordering. Comparable as a multi-channel kitchenware and home furnishings competitor serving Iranian consumers with similar import-led assortments.

Direct peers

• WebstaurantStore: Large US online kitchenware and foodservice retailer specializing in cookware, dinnerware, storage, and supplies. Comparable as the canonical direct-online kitchenware retailer model — multi-brand catalog, importer-style sourcing, B2B + consumer split, that Homeight aspires to replicate in Iran.

Others

• Pyrex (International Cookware / Arc Holdings): Brand owner of the Pyrex glassware that is Homeight's lead product category. Listed as a peer because Homeight's assortment depends on Pyrex's continued supply and brand pull into Iran; supply-chain or brand-policy decisions here directly affect Homeight's core catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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