Creation L

What Creation L does

Creation L is a German direct-to-consumer e-commerce fashion retailer headquartered in Regensburg, founded in 1999, operating primarily through its owned creation-l.de storefront and native iOS/Android applications. Its core proposition is women's apparel, footwear, underwear, and accessories sold under its own Creation L and Creation L Premium private labels alongside third-party brands, with an unusually deep specialty in extended sizing — sizes 36–54 plus Kurzgrößen (petite) and Langgrößen (tall) variants, exemplified by a catalog depth of 567+ dresses and 1,648 short-size products. The platform supports consumer-trust features common to German online retail: purchase on account (Kauf auf Rechnung), 100-day free returns, and customer service available 07:00–23:00 seven days a week, and is certified under Öko-Tex Standard 100, EHI Geprüfter Online Shop, Trust Ecommerce Europe, GRS, and Cotton made in Africa.

The underlying technology is a standard e-commerce stack — web storefront plus native mobile apps, standard wishlist/order tracking, search and filtering — with no proprietary AI, API, or SDK surface disclosed. Recent merchandising initiatives include the three-tier 'Meine Boutique' quality curation (Meine Qualität, Extra Qualität, Premium Qualität) and the CREATION L PREMIUM sub-brand covering higher-priced silk blends and embroidered pieces. Category navigation has been broadened beyond women's wear to include men's clothing (Herrenmode), home/living (Wohnen), swimwear, and jewelry, signaling gradual vertical expansion within the same DACH-focused single-country footprint.

The business model is straightforward DTC unit pricing: products are listed at standard retail price points ranging from €14.99 to €219, with a permanent sale section offering discounts of roughly 16–56% and seasonal promotions up to 50% off. There is no disclosed subscription tier, no marketplace presence, no wholesale channel, no disclosed B2B contracts, no funding rounds, and no parent company. With a stated headcount of 1–10 employees and no disclosed revenue, the company operates as a small, long-tenured niche retailer rather than a venture-backed growth business; commercial scope remains single-country (Germany/DACH) and the data set contains no signals of M&A, geographic expansion outside DACH, or external capital events.

Name

Creation L

Legal name

Creation L (full legal name not explicitly stated in source data)

Website

https://creation-l.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Creation L is a German DTC e-commerce retailer selling women's apparel, footwear, underwear, and accessories through its own creation-l.de storefront and iOS/Android apps, specializing in extended sizing (36–54 plus petite and tall) under its Creation L and Creation L Premium labels for DACH customers.

Ownership category

akta.pro rank

Product category

Online Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

akta.pro secondary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Women's fashion e-commerce
• Online clothing retailer
• Plus size apparel
• Lingerie and underwear
• DTC fashion shopping

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Online fashion retail: Creation L generates revenue through direct online sales of women's clothing, shoes, and underwear/lingerie. The company operates a multi-brand marketplace model, selling third-party branded products alongside its own Creation L and Creation L Premium private label lines. Revenue is generated through one-time product transactions with purchase-on-account payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Creation L operates an online fashion boutique selling women's clothing, shoes, underwear/lingerie, swimwear, and accessories directly to consumers via its own e-commerce storefront (creation-l.de) and native iOS and Android shopping apps. The assortment spans sizes 36–54 including Kurzgrößen (petite) and Langgrößen (tall), covers the main Creation L line plus the CREATION L PREMIUM sub-brand, and is fulfilled domestically in Germany with delivery within approximately one week.

Product overview

Creation L is an online fashion boutique offering a comprehensive women's fashion portfolio. The core offering consists of the main Creation L brand for women's clothing, complemented by the CREATION L PREMIUM sub-brand featuring higher-end materials. Additional services include Meine Boutique for curated shopping experiences with quality tiers. The product range spans dresses, blouses, pants, jackets, underwear, shoes, and accessories across standard, plus, and short sizes. The company operates an e-commerce platform with a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Creation L Main Brand (Women's Fashion Line)

Quantifiable outcome

• 100-day free returns policy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonita: German women's fashion retailer combining brick-and-mortar and online. Comparable target customer (women 40+), product mix (dresses, blouses, knitwear, outerwear) and emphasis on flattering fits for diverse body types.
• Madeleine Mode: German premium women's fashion specialist focused on elegant, classic styles. Overlaps with Creation L's premium tier (CREATION L PREMIUM) and the 35+ female customer shopping for blouses, blazers, and dresses.
• Peter Hahn: German premium-affordable women's fashion retailer with a catalog and online store. Overlaps with Creation L on blouses, trousers, knitwear and the value-conscious 40+ female customer.
• Witt Weiden: Established German mail-order and online apparel retailer for women. Comparable catalog-led, multi-channel DTC approach and overlap in dresses, blouses, trousers, and outerwear at accessible price points.
• Sheego: German plus-size women's fashion e-commerce specialist; directly comparable in customer segment (sizes 40–54), product mix (dresses, blouses, pants), and DTC model. Sheego is even carried as a third-party brand on Creation L's site.
• Bonprix: Otto Group-owned German value fashion e-commerce brand targeting budget-conscious women and families. Comparable product categories (dresses, blouses, outerwear, lingerie) and value-segment positioning.
• Ulla Popken: Large German plus-size fashion retailer operating via catalog and online. Closely comparable target customer (sizes 42–64), multi-channel DTC approach, and emphasis on fit and inclusive sizing — same niche as Creation L.
• Heine: German fashion mail-order and online specialist in women's apparel. Comparable size-inclusive positioning, catalog-driven marketing, and assortment overlap (blouses, blazers, dresses); Heine is also stocked on Creation L's marketplace.

Broad incumbents

• About You: Major German fashion e-commerce platform owned by Otto Group. Significantly broader assortment and scale than Creation L, but competes directly for the same women shopper across dresses, blouses, shoes, and accessories.
• Zalando: Europe's largest online fashion platform and the dominant incumbent in German apparel e-commerce. Overlaps broadly with Creation L's assortment and customer base; defines the competitive ceiling on assortment breadth and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/creationL.de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creation L