Witt Weiden
Witt Weiden is a Swiss DTC e-commerce retailer specializing in fashion, lingerie, swimwear, shoes, and home goods for the 50+ demographic, operating through witt-weiden.ch and native mobile apps with multi-language support and invoice-payment financing.
- Company typePrivate
- Founded1992
- HeadquartersOtelfingen, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Witt Weiden does
Witt Weiden, legally Witt-Weiden Versandhandelsgesellschaft AG, is a Swiss direct-to-consumer e-commerce retailer specializing in fashion and lingerie for the 50+ demographic, with a secondary men's fashion offering. Founded in 1992 and headquartered at Postfach 8088 Zürich with operating presence in Otelfingen, the company runs the witt-weiden.ch storefront and native iOS/Android mobile apps, supported by a multi-language customer service operation in German, French, and Italian.
The product catalog spans women's apparel (pants, shirts, dresses, knitwear, blazers, sportswear, homewear), women's lingerie and nightwear, swimwear, men's fashion with comfort features, footwear including extended widths (H, K), jewelry, home textiles, and health & care products. A dedicated plus-size range (Grosse Grössen) reinforces the 50+ specialist positioning. The platform integrates a 100-day return policy, certified trust signals (TÜV Rheinland, Swiss Online Guarantee, Trusted Ecommerce Europe), personal delivery scheduling, and consolidated shipment options.
The business model is direct B2C retail with two revenue streams: product sales via the online shop and mobile app at unit pricing, and invoice-based payment services offering 3- or 6-installment plans that generate transaction-fee-style economics and work to expand basket completion. Marketing relies on seasonal sale promotions (e.g., 20% extra discount with coupon 20CHMEGA26), newsletter, Facebook/Instagram, and content/consultation assets covering fit, sizing, and style advice. The company is private, with 1,001-5,000 employees and no disclosed funding, M&A activity, or public listing.
Witt Weiden firmographics
Firmographics- Name
- Witt Weiden
- Legal name
- Witt-Weiden Versandhandelsgesellschaft AG
- Website
- https://witt-weiden.ch
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Witt Weiden is a Swiss DTC e-commerce retailer specializing in fashion, lingerie, swimwear, shoes, and home goods for the 50+ demographic, operating through witt-weiden.ch and native mobile apps with multi-language support and invoice-payment financing.
- Ownership category
- akta.pro rank
Witt Weiden industry classification
Industry- Product category
- Online Fashion and Lingerie Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582), Jewelry Retailers (45831)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
Keywords
Where Witt Weiden is headquartered
LocationHeadquarters
- HQ city
- Otelfingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Witt Weiden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of women's fashion, men's fashion, lingerie, swimwear, shoes, jewelry, home textiles, and health products through online shop and mobile app.
- Invoice Payment Services: Offers payment on account with installment options (3 or 6 rates), generating revenue through payment processing and potentially credit terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with sale discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Witt Weiden product offering
Product offeringCore offering
Witt Weiden operates a Swiss direct-to-consumer online shop (witt-weiden.ch) and companion mobile app selling women's and men's fashion, lingerie and nightwear, swimwear, shoes, jewelry, home textiles, and health/care products, with a particular focus on the 50+ demographic and extended size ranges. The offering is bundled with premium service features including purchase-on-invoice with installment payment options, 100-day returns, consolidated shipping, and personal delivery scheduling in German, French, and Italian.
Product overview
Witt Weiden is an online fashion and lingerie retailer offering a comprehensive e-commerce platform with multiple interconnected product categories. The core offering centers on women's fashion (Damenmode) and women's lingerie (Damen Wäsche & Dessous), supplemented by men's fashion (Herrenmode), shoes (Schuhe), home living (Wohnen), jewelry (Schmuck), and health care products (Gesundheit & Pflege). The platform also features a dedicated plus-size range (Grosse Grössen) targeting the 50+ demographic and a promotional SALE section. All categories are accessible through the unified online shop at witt-weiden.ch with integrated services including purchase on invoice, 100-day return policy, and customer consultation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Damenmode (Women's Fashion) Comprehensive women's clothing assortment for the 50+ Swiss consumer, covering everyday, business, and casual-sporty styles including pants, shirts, dresses, blouses, jackets, jeans, sweaters, knitwear, blazers, sportswear, skirts, vests, homewear, and tops.
- Damen Wäsche & Dessous (Women's Lingerie and Nightwear) Women's lingerie, underwear, and nightwear assortment including bras, nightwear, underwear, undershirts, shapewear, bathrobes, bodysuits, socks, stockings, and tights, targeted at the mature Swiss female shopper.
- Bademoden (Swimwear) Women's and men's swimwear offering including bikini bottoms, bikinis, tankinis, bathing suits, men's swimwear, beach shoes, and beachwear, with fit-focused cuts.
- Herrenmode (Men's Fashion) Men's fashion assortment covering shirts, pants, underwear, nightwear, swimwear, and shoes, including extended sizes and comfort features such as Vario shirts and under-waist pants for the Swiss male shopper.
- Schuhe (Shoes) Footwear range for women and men including ballerinas, moccasins, sandals, loafers, slippers, and comfort-width options in H and K fittings.
- Wohnen (Home Living) Home textiles and household items including bath ensembles, towels, table linens, cushion covers, and furniture protectors for the Swiss household.
- Schmuck (Jewelry) Jewelry and accessory items offered alongside clothing and home products to the Swiss online shopper.
- Gesundheit & Pflege (Health and Care) Health and personal-care products sold to Swiss consumers through the Witt online shop.
- Grosse Grössen (Plus Sizes) Dedicated extended-size fashion assortment for women with emphasis on the 50+ demographic, addressing size diversity and fit challenges.
- SALE (Discounted Items) Promotional clearance section covering discounted women's fashion, men's fashion, home living, and shoes, currently offering an additional 20% discount on already-marked-down SALE items.
Quantifiable outcome
- 100-day return policy
- +1 more outcomes
Companies that use Witt Weiden
Customer profileSegments3 records
Ideal customer profiles3 records
Witt Weiden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Witt Weiden partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Witt Weiden competitors and assessment
Company assessmentDirect peers
- Ackermann (A&E Ackermann): A&M Ackermann is a long-established Swiss/European mail-order and online retailer specializing in fashion for the 50+ customer, including plus sizes and lingerie — directly overlapping Witt Weiden's core persona, channels and product mix.
- Lascana: Lascana is an Otto-Group-owned online lingerie, swimwear and loungewear specialist brand; directly comparable to Witt Weiden's intimates, swimwear and Damen Wäsche category with similar fit-consultation content focus.
- Baur Versand: Baur is a German catalog and online apparel retailer for the 50+ customer, with a wide assortment spanning fashion, shoes and home — a peer in persona, channel and category mix to Witt Weiden.
- Bonprix: Bonprix is a major European online fashion retailer (Otto Group) selling apparel, shoes and accessories at value price points; it operates a localized Swiss storefront and competes for the same online apparel basket with similar seasonal sale mechanics.
- Heine (Witt-Gruppe / Heine): Heine is a German-language mail-order and online fashion retailer for the 50+ demographic, with extended sizes and a women-and-men catalog; comparable in persona, channel (catalog + e-commerce) and product breadth to Witt Weiden.
Broad incumbents
- Zalando: Zalando is Europe's largest online fashion platform operating a localized Swiss storefront; it competes with Witt Weiden for the same wallet on apparel, shoes and accessories, but at vastly broader assortment and scale.
- Esprit: Esprit is a global apparel brand with active Swiss e-commerce, selling women's, men's and accessories lines online; broad incumbent overlap with Witt Weiden's apparel offering through a digital storefront.
- H&M: H&M is a global mass-market apparel retailer with strong online presence serving Swiss shoppers across women's, men's and lingerie categories at value prices — a broad incumbent overlap in product rather than persona.
Regional players
- Baumarkt / Schwab (Magazine zum Globus / Jelmoli fashion): Swiss multi-category department store brands (Jelmoli, former Magazine zum Globus) selling apparel, shoes and accessories domestically; regional player overlapping the Swiss 50+ shopper across fashion, lingerie and lifestyle.
Emerging players
- About You: About You is a fast-growing European online fashion platform with a localized Swiss storefront; an emerging player competing for the same digitally-native apparel shopper with curated brand and influencer-led assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Witt Weiden social profiles
Digital presenceWitt Weiden compliance and trust
Trust signalCompliance1 record
Witt Weiden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Witt Weiden leadership team
Management profileNumber of profiles
Witt Weiden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Witt Weiden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Witt Weiden
What does Witt Weiden do?
Witt Weiden operates a Swiss direct-to-consumer online shop (witt-weiden.ch) and companion mobile app selling women's and men's fashion, lingerie and nightwear, swimwear, shoes, jewelry, home textiles, and health/care products, with a particular focus on the 50+ demographic and extended size ranges. The offering is bundled with premium service features including purchase-on-invoice with installment payment options, 100-day returns, consolidated shipping, and personal delivery scheduling in German, French, and Italian.
Is Witt Weiden a public or private company?
Witt Weiden is a private company. It is classified as unknown and is currently operating.
When was Witt Weiden founded?
Witt Weiden was founded in 1992. It employs 1,001 to 5,000 people.
Where is Witt Weiden based?
Witt Weiden is headquartered in Otelfingen, Switzerland, in the Europe region.
How does Witt Weiden make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are invoice Payment Services.
Who are Witt Weiden's main competitors?
Direct peers on record are Ackermann (A&E Ackermann), Lascana, Baur Versand, Bonprix and Heine (Witt-Gruppe / Heine). Broad incumbents are Zalando, Esprit and H&M. Baumarkt / Schwab (Magazine zum Globus / Jelmoli fashion) is listed as a regional player. About You is listed as an emerging player.
Does Witt Weiden have an API?
No public API is recorded for Witt Weiden.
What industry is Witt Weiden in?
Witt Weiden's product category is Online Fashion and Lingerie Retail. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 458 and its SIC code is 5621.