VMEdu, Inc
VMEdu is a global adult education platform operating a cloud LMS and 2,500+ partner network to deliver 100+ professional certifications in Scrum, Agile, Kanban, OKRs, Business Analysis, Six Sigma, and Sales & Marketing across 150+ countries.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What VMEdu, Inc does
VMEdu, Inc. is a Phoenix-headquartered, privately-held adult education and professional certification platform founded in 2010 with 101–250 employees. The company offers more than 100 globally recognized certification programs spanning Scrum, Agile, Kanban, OKRs, Business Analysis, Six Sigma, and Sales & Marketing, delivered through its cloud-based V.A.C.P. learning management system with mobile app support across iOS and Android in six languages. Its primary distribution channel is the V.A.T.P. (VMEdu Authorized Training Partner) program, which has scaled to more than 2,500 partner organizations across 150+ countries that resell and deliver certifications under a co-branded model, supplemented by direct enterprise team subscriptions, individual freemium access, and instructor-led training.
The portfolio is organized around seven wholly-owned sub-brands — SCRUMstudy, Kanbanstudy, BALearning, OKRstudy, SMstudy, 6sigmastudy, and the newer Vabro.ai — each focused on a distinct methodology. Vabro.ai is positioned as an AI-powered SaaS companion that gives students hands-on experience with project management, workflow, DevOps, OKR, and Business Analysis tools integrated with the certification curriculum. Underlying technology includes the cloud LMS, AI-enabled certification delivery, mobile apps, and the Vabro.ai platform.
VMEdu generates revenue through four streams: licensing/royalties from VATP partners, recurring team subscriptions for corporate customers (with a $100 sign-up bonus, up to 7.5% volume discounts, and 50 free RCUs per team), a freemium individual certification layer that funnels users into paid offerings, and professional training services delivered online, virtually, or in person. Sequoia Capital participated in a 2012 funding round; no subsequent funding rounds, acquisitions, leadership changes, or financial figures are disclosed in the source data.
VMEdu, Inc firmographics
Firmographics- Name
- VMEdu, Inc
- Legal name
- VMEdu, Inc.
- Website
- https://VMEdu.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VMEdu is a global adult education platform operating a cloud LMS and 2,500+ partner network to deliver 100+ professional certifications in Scrum, Agile, Kanban, OKRs, Business Analysis, Six Sigma, and Sales & Marketing across 150+ countries.
- Ownership category
- akta.pro rank
VMEdu, Inc industry classification
Industry- Product category
- Online Professional Certification & Training Platform
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where VMEdu, Inc is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
VMEdu, Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Training Partner Program (VATP): Revenue generated from the V.A.T.P. (VMEdu Authorized Training Partner) program where training organizations, corporates, colleges, and individual trainers become authorized partners to offer VMEdu's certification programs and courses to their own students or employees.
- Team Subscriptions: Organizations can sign up as teams and receive subscription benefits including discounts on all products, a $100 sign-up bonus, and 50 free VMEdu RCUs. This represents a recurring subscription revenue stream for enterprise and mid-market clients.
- Free Certification Lead Generation: Free certifications attract individuals to the platform, creating a freemium model where free users can upgrade to paid offerings, premium courses, or team/business subscriptions.
- Professional Training Services: Revenue from instructor-led training delivery modes including online sessions, virtual instructor-led training, and in-person classes across 100+ certification programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Individual Certifications |
| Subscription | Monthly | Team Subscriptions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
VMEdu, Inc product offering
Product offeringCore offering
VMEdu delivers a cloud-based learning management system (V.A.C.P.) and a multi-brand certification portfolio offering 100+ globally recognized professional certifications in Scrum, Agile, Kanban, OKRs, Business Analysis, Six Sigma, and Sales & Marketing. Programs are distributed directly to individuals and corporate teams as well as through a global network of 2,500+ V.A.T.P. (VMEdu Authorized Training Partners), supported by Vabro.ai, an AI-powered SaaS platform that provides hands-on project and workflow experience.
Product overview
VMEdu is a unified platform-and-brand portfolio offering professional certification and training programs. The core offering is the V.A.C.P. (VMEdu Authorized Certification Program) cloud LMS with mobile app, which delivers 100+ globally recognized certification programs across multiple delivery modes (online, virtual instructor-led, and in-person). This platform supports a network of V.A.T.P. (VMEdu Authorized Training Partner) organizations who resell and deliver the courses. The portfolio includes sub-brands focused on specific methodologies: SCRUMstudy (Scrum/Agile), Kanbanstudy (Kanban), SMstudy (Sales & Marketing), 6sigmastudy (Six Sigma), BALearning (Business Analysis), and OKRstudy (OKRs). Vabro.ai serves as an AI-powered SaaS companion platform that provides hands-on project management, workflow, and DevOps experience integrated with VMEdu courses.
Differentiator
Problem solved
Functional benefit
Brands
- SCRUMstudy: Certification and training brand for Scrum methodologies
- Kanbanstudy
- BALearning
- OKRstudy
- SMstudy
- 6sigmastudy
- Vabro.ai
Products and services
- V.A.C.P. (VMEdu Authorized Certification Program) Cloud LMS Cloud-based Learning Management System with a mobile app that delivers 100+ globally recognized certification programs across online, virtual instructor-led, and in-person training channels. Designed for individuals, corporate teams, and training partners who need a scalable certification delivery platform.
- V.A.T.P. (VMEdu Authorized Training Partner) Program Partnership program that allows organizations — corporates, colleges/universities, training companies, and individual trainers — to offer VMEdu's 100+ certification courses and co-branded content to their own students or employees without partnering with multiple accreditation bodies. Includes access to the VMEdu Cloud LMS with mobile app.
- Vabro.ai AI-powered SaaS platform designed for VMEdu courses that helps students gain hands-on experience managing projects, workflows, DevOps, OKRs, Business Analysis, and agile collaboration within a productivity system. Targeted at learners seeking practical application of agile and AI skills.
- SCRUMstudy Certification Programs Globally recognized Scrum and Agile certification programs and training materials delivered through VMEdu's LMS and partner network, aimed at professionals pursuing agile methodology credentials.
- Kanbanstudy Certification Programs Globally recognized Kanban methodology certification programs and training materials delivered through VMEdu's LMS and partner network.
- SMstudy Certification Programs Globally recognized Sales and Marketing certification programs and training materials delivered through VMEdu's LMS and partner network.
- 6sigmastudy Certification Programs Globally recognized Six Sigma certification programs and training materials delivered through VMEdu's LMS and partner network.
- BALearning Certification Programs Globally recognized Business Analysis certification programs and training materials delivered through VMEdu's LMS and partner network.
- OKRstudy Certification Programs Globally recognized OKR (Objectives and Key Results) certification programs and training materials delivered through VMEdu's LMS and partner network.
Quantifiable outcome
- Trained 3 million+ professionals across 150+ countries from 100,000+ companies
- +2 more outcomes
Companies that use VMEdu, Inc
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
VMEdu, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VMEdu, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VMEdu Authorized Training Partners (VATP)coreThe VATP program is VMEdu's primary distribution and revenue channel with 2,500+ authorized training partners globally. Partners include corporates, colleges/universities, training companies, and individual trainers who gain access to 100+ globally recognized certification programs, co-branded content capabilities, the VMEdu Cloud LMS platform, and the ability to launch their own training business with online, mobile, and classroom delivery support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
VMEdu, Inc competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Large incumbent in corporate digital learning with broader content coverage than VMEdu. Overlaps with VMEdu's team-subscription and certification offerings but spans many more content domains and serves Fortune 500 L&D buyers.
- edX: Open online course platform offering professional certificates and MicroMasters programs. Comparable in delivering credentialed learning to global professional audiences, though with an academic-partnership orientation versus VMEdu's methodology focus.
- Coursera: Global online learning marketplace offering professional certificates and degrees from universities and companies. Operates at a broader scale than VMEdu with university partnerships, but overlaps in professional certification for working adults.
Direct peers
- PeopleCert: Global certification body owning Axelos and offering ITIL, PRINCE2, and other professional certifications through an Authorized Training Organization partner model similar in structure to VMEdu's V.A.T.P. program.
- APMG International: Accreditation and certification body offering PRINCE2, AgilePM, and other methodology credentials through a global training partner network. Directly comparable to VMEdu's accreditation-body-plus-authorized-partner model.
- Pluralsight: Technology skill-development platform offering assessments, courses, and certification prep. Comparable to VMEdu in targeting technical professionals with cloud, Agile, and software engineering skill paths via subscription.
- Simplilearn: Online professional training and certification platform partnering with universities and tech vendors. Closely comparable in freemium-to-paid certification model, partner-driven delivery, and corporate upskilling focus.
- Scaled Agile (SAFe): Provider of the SAFe framework and certification portfolio for enterprise Agile transformations. Competes head-to-head with VMEdu's Agile certification programs for the same enterprise Agile coaches and program managers.
- Scrum.org: Founded by Ken Schwaber, Scrum.org offers Professional Scrum Master and Product Owner certifications. Directly comparable to VMEdu's SCRUMstudy offerings in target audience, content domain, and credentialing model.
- Scrum Alliance: The leading global Scrum certification body offering CSM, CSPO, and advanced credentials. Directly competes with VMEdu's SCRUMstudy brand in the same professional certification category for the same practitioner audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VMEdu, Inc social profiles
Digital presenceVMEdu, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
VMEdu, Inc leadership team
Management profileNumber of profiles
Profiles1 record
VMEdu, Inc subsidiaries and ownership
Company hierarchySubsidiaries7 records
VMEdu, Inc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VMEdu, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VMEdu, Inc
What does VMEdu, Inc do?
VMEdu delivers a cloud-based learning management system (V.A.C.P.) and a multi-brand certification portfolio offering 100+ globally recognized professional certifications in Scrum, Agile, Kanban, OKRs, Business Analysis, Six Sigma, and Sales & Marketing. Programs are distributed directly to individuals and corporate teams as well as through a global network of 2,500+ V.A.T.P. (VMEdu Authorized Training Partners), supported by Vabro.ai, an AI-powered SaaS platform that provides hands-on project and workflow experience.
Is VMEdu, Inc a public or private company?
VMEdu, Inc is a private company. It is classified as venture growth investor backed and is currently operating.
When was VMEdu, Inc founded?
VMEdu, Inc was founded in 2010. It employs 101 to 250 people.
Where is VMEdu, Inc based?
VMEdu, Inc is headquartered in Phoenix, United States, in the North America region.
How does VMEdu, Inc make money?
Four revenue lines are on record. Training Partner Program (VATP) is the primary driver. The others are team Subscriptions, free Certification Lead Generation and professional Training Services.
Who are VMEdu, Inc's main competitors?
Broad incumbents on record are Skillsoft, edX and Coursera. Direct peers are PeopleCert, APMG International, Pluralsight, Simplilearn, Scaled Agile (SAFe), Scrum.org and Scrum Alliance.
Does VMEdu, Inc have an API?
No public API is recorded for VMEdu, Inc.
What industry is VMEdu, Inc in?
VMEdu, Inc's product category is Online Professional Certification & Training Platform. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611420 and its SIC code is 8200.